Database Quality Research 2010
Why Choose The thomsonlocal.com Database of Businesses?
In an independent data study carried out in July 2010, an independent agency analysed and compared The thomsonlocal.com Database of Businesses against that of our three biggest competitors in the data industry.
The research agency found:
- The average competitor had 4 times as many records with inaccuracies in the company name, compared to thomsonlocal.com data.
- The average competitor had twice the number of inaccuracies in the telephone number, compared with thomsonlocal.com data.
- We have 15% more records with Senior Decision Maker details than our average competitor.
- Half of all records have a website address available compared to the only other competitor with URLs (their coverage was a third).
…and we’re getting better all the time!
| Data Field |
2007 |
2010 |
| Postcode/Address |
4 times more accurate than our average competitor |
Our data is now 5 times more accurate than our average competitor. |
| Company Name |
The average competitor has almost twice as many records with inaccuracies in the company name, compared to our data. |
The average competitor has almost 4 times as many records with inaccuracies in the company name, compared to our data. |
| Telephone Number |
The average competitor had 25 times the number of inaccuracies in the telephone number, compared with our data. |
The average competitor still had 2 times the number of inaccuracies in the telephone number, compared with our data. |
| Email Addresses |
Our data provides access to over 3 times as many email addresses as our average competitor and nearly twice as many than our closest competitor. |
Our data provides access to contacting over 3 times as many email addresses as our average competitor and nearly 4 times as many than our closest competitor. |
| Senior Decision Maker (SDM) |
We have 13% more records with SDM details than our average competitor. |
We have 15% more records with Senior Decision Maker’s details than our average competitor. |
| Website URL’s |
Our data provides 4 times as many records with URL’s as our average competitor and more than twice the number of URL addresses than our closest competitor. |
Our data provides half of all records with a website address compared to the only other competitor who supplied URL’s (their URL coverage was a just a third of their records). |
Based on research conducted independently by Touchstone, 2007 & 2010
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