We understand how important every business investment you make is. If done correctly, direct mail campaigns can be a very effective use of your marketing budget.
The key to a successful direct mailing is buying an up to date, accurate, targeted business mailing list which will give you a high response rate. However, the quality of business mailing lists can vary considerably depending on where you source your mailing data. Furthermore, undertaking a mailing campaign can be a very time-consuming process.
One of our consultants will aim to be in touch within two hours. Callbacks and consultants are available during business hours - Monday to Friday, 9.00am to 5.00pm.
By submitting your contact details to us, you agree to allow us to use your data to contact you regarding our direct marketing products and services.
Why you should buy mailing lists.
Direct mail, or mail shots, is an excellent marketing tool for cost effectively targeting both current and potential customers. It works because it’s personal, responsive, measurable and cost effective.
There are many benefits to sending out a direct mail campaign – these are just some of them:
It’s personal
Direct mail allows you to communicate directly with an individual on a one to one basis and make sure your message reaches them.
It’s engaging
You can be really creative with direct mail to engage your customers.
It’s tangible
Direct mail gives you a direct, physical presence of your brand and product in your customers’ hands – how many other marketing channels enable you to do that?
It’s targeted
The more information you have about your current customers, the better you can target potential ones. Direct mail enables you to precisely target customers using the information you have. And the more targeted your mailing list, the more cost effective your mailing will be.
It’s flexible
Mail shots can be created in many different formats including leaflets, brochures and samples to illustrate products and services to their best advantage.
It’s responsive
Research by Royal Mail shows that people really respond to direct mail - spending up to 10 minutes reading mail shots. They digest the information in their own time and at their own pace, and then decide to act, or not.
It’s measurable
Because you track responses to direct mail campaigns so easily, it is a very measurable form of marketing. Direct mail results enable you to continually learn and refine your mail shot.
It’s cost effective
By sending a targeted direct mail campaign which is measurable, you are able to work out the cost of every response. Accurately profiling your customers will help maximise your return on investment and ensure your direct mail campaign is cost effective.
Make it easier for you to contact your data with a business mailing using a targeted mailing list
To get the most benefit of your Business Search data, you will have to set aside time on a regular basis to call the data lists you generate. If you don’t think you will have the time to do this, we recommend mailing your data instead. Direct Mail is also very good at warming prospects up before you call them.
To help you do this, we have set up a B2B direct mail service with our most trusted print and mailing suppliers. Most of our customers find that not only can we save them time; we can print and fulfil their mailings cheaper than they can.
We can print and mail out everything from a simple letter to postcards to large brochures.
So whatever you are thinking of sending out, ask us for a bespoke quotation and see if we can help you save some time and money.
