Telemarketing & Telephone Lists
Telemarketing is a very successful way of communicating with potential customers about your business. It can be used effectively whether you are a large-scale organisation or a small business with limited resources.
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Direct Marketing Telephone Lists
As a data owner and broker of business telemarketing lists, we have developed a bespoke online tool for generating direct marketing telephone lists called Business Search.
Business Search enables you to generate targeted direct marketing telephone lists and manage your telemarketing campaign to ensure you get a positive return from the data you purchase.
Business Search has a number of unique features that makes compiling an accurate direct marketing telephone list simple:
The system allows you to:
- Create and save telemarketing business data lists.
- View key contact names on-screen.
- Apply TPS and FPS screening at the touch of a button.
- Use an in-built CRM system for recording all information relating to each contact made and sales history analysis.
- Refresh previously saved direct marketing telephone lists to add in new business list data.
- Business Search really can make selecting a direct marketing telephone list easy and ensure your B2B telemarketing campaign will be a success.
Our Marketing Consultants can help you with your business data requirements and direct marketing strategy.
One of our consultants will aim to be in touch within two hours. Callbacks and consultants are available during business hours - Monday to Friday, 9.00am to 5.00pm.
By submitting your contact details to us, you agree to allow us to use your data to contact you regarding our direct marketing products and services.
The benefits of telemarketing lists for business lead generation.
Telemarketing has numerous business benefits. It’s a great way of building prospect lists, increasing customer loyalty and winning sales and can be used successfully whether you are a large scale organisation or a small business with limited resources. Indeed, when telemarketing is employed correctly, it can deliver sales conversion rates much higher than the response rates typically achieved by direct mail.
Indeed, business to business telemarketing is more effective than consumer telemarketing because there is less apathy towards the medium. Typically, people do not mind taking business sales calls during office hours as much as consumers mind taking sales calls during their free time.
However, all companies undertaking telemarketing must ensure they are abiding by legislation and relevant industry codes of practice. The laws around telemarketing to businesses have tightened significantly over the past few years and it is essential you are fully compliant or you risk incurring significant penalties.
Telephone Preference Service Requirements
The Telephone Preference Service (TPS) is aimed at helping companies comply with the law. It is a service administered by the DMA (Direct Marketing Association), to which consumers and businesses can subscribe should they wish to opt out of sales and marketing calls from any company.
Businesses who make telemarketing calls must always consult the TPS register to ensure they are not contacting registered individuals. If a registered individual or company is accidentally contacted, the company doing the contacting is breaking the law and risks court action and a significant fine.
The key to a successful direct marketing telemarketing list lies in accurate, up to date business data which can be checked against the TPS register. Segmenting your telemarketing list into the most relevant contacts for your products and services is also crucial for ensuring high telemarketing campaign response rates.
Remember, telemarketing is just one marketing tool. For best sales conversions, you should integrate telemarketing with direct mail. By doing this, the recipient is already aware of your business and your offer and your phone call is warm rather than cold. If you carry out an integrated campaign, you should make calls within five working days of sending out your direct mail piece; otherwise any benefits are likely to be significantly reduced.
In summary, there are many benefits to telemarketing and any company not employing it as a sales tool would strongly benefit from bringing it into the marketing mix. As a data owner and broker of telemarketing lists, we are ideally placed to help you with this.