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Thursday 9th Feb 2012
A customer focus will help shape leadership in a company and in turn will help galvanise B2B email marketing and direct mail strategies, it has been claimed...
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Thursday 9th Feb 2012
Companies looking to integrate social media and B2B email marketing strategies with each other shouldn't be afraid to continually look to experiment in order to try and garner the best results, it has been claimed...
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Wednesday 8th Feb 2012
While B2B email marketing strategies are still prevalent in most firms' promotional campaigns, it is clear that not enough are maximising the medium's value, industry experts have noted...
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Wednesday 8th Feb 2012
Firms should be making sure they do not neglect B2B email marketing strategies even with the recent upsurge in the use of social media and mobile campaigns, an expert has suggested...
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Tuesday 7th Feb 2012
Such are the financial constraints that marketers are subject to, they must now make sure that any social media strategies show a clear return on investment (ROI), an expert has suggested...
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Tuesday 7th Feb 2012
Despite January generally being a slower month than most for the implementation of B2B email marketing, the latest findings from GetResponse have found that use of the medium is on the rise...
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Monday 6th Feb 2012
Smaller companies looking to drive further traffic to their online portals must be looking to use a social media presence alongside B2B email marketing strategies, it has been claimed...
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Monday 6th Feb 2012
The number of complaints received in the last six months of 2011 over unsolicited spam texts from marketers has doubled, which could undermine the direct marketing system, an expert has suggested...
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Friday 3rd Feb 2012
The global financial crisis has tightened the purse strings of every company in the world and to combat this marketers should ensure they integrate cross-media strategies such as social media and B2B email marketing...
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Thursday 2nd Feb 2012
B2B email marketing was once a one-to-many communication but it has since changed so that now every communication should be a personalised message rather than generic content sent to business lists, it has been claimed...
