News Archive

1. Stimulate prospects to improve direct marketing

   Wednesday 16th May 2012

   With a plethora of companies looking to bombard prospects with messages, it is becoming increasingly important that marketers provide stimulating content...

2. Marketers must adapt email messages to 'stay relevant'

   Wednesday 16th May 2012

   The meteoric rise of smartphones throughout the world has made B2B email marketing even more challenging for firms...

3. Companies must have a strategy when using social media

   Tuesday 15th May 2012

   The recent proliferation of social media has seen a plethora of companies look to take advantage of the platform's popularity by signing up to many different sites to improve greater brand awareness...

4. Email marketers need to be canny to avoid spam folder

   Tuesday 15th May 2012

   B2B email marketing is one of the most cost-effective and influential strategies that firms can pursue but they have to work harder to avoid going straight into the spam folder...

5. Marketers need to integrate towards mobile

   Monday 14th May 2012

   The recent proliferation of smartphones is such that now over half of the UK population owns one of the devices...

6. Social media content must be constantly updated

   Friday 11th May 2012

   An increasing number of companies are looking to take advantage of the social media boom seen in recent years, however, not all are harnessing its power correctly...

7. The future of B2B email marketing 'is mobile'

   Thursday 10th May 2012

   Mobile is going to have a huge role to play in the future of B2B email marketing, it has been claimed...

8. Marketers must work without 'geographical boundaries'

   Thursday 10th May 2012

   Marketers with international relations need to be able to work without geographical boundaries and improve idea sharing among peers...

9. Firms wasting money on social media

   Wednesday 9th May 2012

   Companies that are spending endless amounts of money on social media strategies just because everyone else is doing it are wasting money, it has been claimed...

10. B2B email marketing becoming increasingly important

    Wednesday 9th May 2012

    With more and more people getting online to use the internet day in day out, B2B email marketing strategies are becoming increasingly important to companies...

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