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Wednesday 22nd Feb 2012
Despite seemingly being an ideal platform for one-to-one interaction with people on B2B data lists, social media is only really just becoming valid for innovative direct marketing strategies...
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Wednesday 22nd Feb 2012
Companies that use follow up and thank you messages in their B2B email marketing content to customers can help encourage brand loyalty, it has been claimed...
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Tuesday 21st Feb 2012
In order for companies to gain as much return on investment (ROI) as possible they must make sure that they measure performance metrics of B2B email marketing strategies, it has been claimed...
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Tuesday 21st Feb 2012
Many companies are keen to try and implement social media strategies into their marketing mix but they are missing the point of the medium and thus losing out on possible revenue streams, an expert has suggested...
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Monday 20th Feb 2012
Marketers are failing to take full advantage of the vast potential of social media by not properly leveraging likes and engagement into conversions, it has been claimed...
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Monday 20th Feb 2012
Companies have been urged to work on their social media strategies a great deal in the recent past due to the sheer number of people using the medium but research shows that too few firms are seeing effective return on investment (ROI)...
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Friday 17th Feb 2012
With purse strings increasingly tightening over the last few months marketers have to make sure their B2B email marketing content is as targeted as possible but too many firms aren't doing so...
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Thursday 16th Feb 2012
In these testing economic times, people would be forgiven for thinking that spending needs to be curtailed in order to stay afloat but marketers could find investing further in B2B email marketing and direct mail has the required effect...
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Thursday 16th Feb 2012
In order to ensure marketing campaigns are as productive as possible, marketers should be making sure they know the people that make up their business lists, it has been claimed...
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Wednesday 15th Feb 2012
Despite seemingly being an ideal platform for one-to-one interaction with people on B2B data lists, social media is only really just becoming valid for innovative direct marketing strategies...
