Marketing News

Direct Marketing Association criticises national postal strike

Friday 9th Oct 2009

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A leading direct marketing industry body has condemned plans for a national postal strike to be held in the UK.

The Direct Marketing Association (DMA) has claimed that "no party" will gain from the Communication Workers Union's industrial action, although businesses could prove to be "the ultimate loser".

In addition, the organisation has called for a "swift resolution" to be found to the issue and added that the government – a key shareholder in Royal Mail - should get involved.

The DMA's chief of membership and brand, Robert Keitch, said: "Strike action will deal a severe body blow to every company that relies on the post to issue invoices, collect payments and market their products and services to their customers.

"With the economy being a fragile as it is, strike action will cause untold harm to UK plc."

Last month, Mr Keitch urged companies to use insight and research to maximise the opportunities available to them through direct marketing campaigns.
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