thomsonlocal.com Direct Marketing - Business Headlines EN http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/RSS-Feed/ Wed, 16 May 2012 09:26:58 GMT With a plethora of companies looking to bombard prospects with messages, it is becoming increasingly important that marketers provide stimulating content... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84835 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84835 Wed, 16 May 2012 09:26:58 GMT Direct Marketing The meteoric rise of smartphones throughout the world has made B2B email marketing even more challenging for firms... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84834 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84834 Wed, 16 May 2012 09:12:00 GMT Email Marketing The recent proliferation of social media has seen a plethora of companies look to take advantage of the platform's popularity by signing up to many different sites to improve greater brand awareness... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84833 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84833 Tue, 15 May 2012 11:44:58 GMT Direct Marketing B2B email marketing is one of the most cost-effective and influential strategies that firms can pursue but they have to work harder to avoid going straight into the spam folder... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84832 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84832 Tue, 15 May 2012 09:01:51 GMT Email Marketing The recent proliferation of smartphones is such that now over half of the UK population owns one of the devices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84831 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84831 Mon, 14 May 2012 09:28:37 GMT Email Marketing An increasing number of companies are looking to take advantage of the social media boom seen in recent years, however, not all are harnessing its power correctly... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84830 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84830 Fri, 11 May 2012 09:02:06 GMT Email Marketing Mobile is going to have a huge role to play in the future of B2B email marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84829 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84829 Thu, 10 May 2012 11:34:12 GMT Email Marketing Marketers with international relations need to be able to work without geographical boundaries and improve idea sharing among peers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84828 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84828 Thu, 10 May 2012 09:02:17 GMT Direct Marketing Companies that are spending endless amounts of money on social media strategies just because everyone else is doing it are wasting money, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84827 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84827 Wed, 09 May 2012 11:52:08 GMT Direct Marketing With more and more people getting online to use the internet day in day out, B2B email marketing strategies are becoming increasingly important to companies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84826 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84826 Wed, 09 May 2012 09:27:31 GMT Email Marketing With more and more people getting hold of smartphones that have access to the internet it is becoming more important for companies to embrace the mobile platform... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84825 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84825 Tue, 08 May 2012 09:49:07 GMT Email Marketing With the use of email increasing around the world, companies must ensure their B2B email marketing messages connect to subscribers as quickly as possible... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84824 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84824 Tue, 08 May 2012 09:35:02 GMT Email Marketing Companies mustn't be afraid to clearly focus on the needs of specific clients with B2B marketing content... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84823 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84823 Fri, 04 May 2012 08:39:05 GMT Direct Marketing More and more companies in the UK could be looking to take advantage of the cheapness of B2B email marketing strategies as a result of the increase in stamp prices, which came into force on Monday (April 30th)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84822 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84822 Thu, 03 May 2012 09:27:13 GMT Email Marketing Companies looking to rein in their spending and find the most valuable marketing strategies due to the challenging economic conditions could do worse than looking towards direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84821 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84821 Wed, 02 May 2012 08:56:26 GMT Direct Mail Marketers have been looking to increasingly use social media in the last few years as its prominence in the online world has grown markedly... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84820 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84820 Wed, 02 May 2012 08:31:26 GMT Direct Marketing With London hosting the biggest sporting event in the world this summer - the Olympic Games - it is little surprise that ad spend will be increasing as firms take advantage of this with their direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84819 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84819 Tue, 01 May 2012 09:56:48 GMT Direct Marketing Since the advent of social media and its meteoric rise to prominence, companies have been busting a gut to use the digital channel in any way they can to improve their marketing strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84818 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84818 Tue, 01 May 2012 08:50:29 GMT Direct Mail B2B marketers should partner with their sales counterparts or risk seeing their company’s long-term strategy for growth diminish rapidly... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84817 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84817 Mon, 30 Apr 2012 08:50:34 GMT Direct Marketing B2B email marketing continues to be one of the most important lead generators for companies, research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84816 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84816 Fri, 27 Apr 2012 09:11:19 GMT Email Marketing B2B email marketing remains one of the most important drivers of leads for companies all around the world and its integration with social strategies makes it even more desirable to marketers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84815 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84815 Fri, 27 Apr 2012 08:56:33 GMT Email Marketing Email marketing has been hailed as a tool that can provide great value for small businesses looking to promote themselves... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84814 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84814 Thu, 26 Apr 2012 15:12:09 GMT Email Marketing A new social publishing tool has been launched for businesses looking to enhance the efficiency of their email marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84813 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84813 Thu, 26 Apr 2012 11:27:33 GMT Email Marketing Marketers looking to enhance their marketing efforts have been offered tips by one industry figure... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84812 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84812 Thu, 26 Apr 2012 09:04:26 GMT Email Marketing Email marketing campaigns can be made more efficient with effective utilisation of big data, according to one industry figure... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84811 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84811 Wed, 25 Apr 2012 11:56:12 GMT Email Marketing Email marketing practices must evolve and adapt to factor in new filtering tactics from internet service providers (ISPs)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84810 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84810 Wed, 25 Apr 2012 09:28:47 GMT Email Marketing Last week's IPA Bellwether Report suggested that direct marketing spending had decreased by 3... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84809 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84809 Tue, 24 Apr 2012 09:10:17 GMT Direct Marketing Online ad revenue reached a high of $31 billion (£19... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84807 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84807 Mon, 23 Apr 2012 09:58:59 GMT Direct Marketing With a plethora of different tools at the disposal of today's marketers, companies are finding they have to go to extra lengths to try and provide quality content... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84806 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84806 Mon, 23 Apr 2012 08:57:44 GMT Direct Marketing With a plethora of different marketing tools at the disposal of today's marketers, companies are finding they have to go to extra lengths to try and provide quality content... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84808 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84808 Mon, 23 Apr 2012 08:56:27 GMT Email marketers must ensure they provide regular messages to prospective customers in order to drive sales and keep people on their business lists on side... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84805 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84805 Fri, 20 Apr 2012 09:45:36 GMT Email Marketing With the increasing use of social media, many people assumed that opt-in email marketing strategies would slowly die out, however, it is still a major driving force in the industry... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84804 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84804 Fri, 20 Apr 2012 08:50:10 GMT Email Marketing Confidence among marketers on the prospects of their own companies has reached its highest level for two years in the first quarter of 2012... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84803 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84803 Thu, 19 Apr 2012 09:37:15 GMT Direct Marketing Despite the new EU Cookie Law coming into force in less than 50 days, many companies are still nowhere near ready for its implementation... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84802 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84802 Thu, 19 Apr 2012 09:25:52 GMT Direct Marketing An increasing number of companies are looking for cheaper ways to generate leads with the current global economy still in a state of relative stagnation... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84801 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84801 Wed, 18 Apr 2012 11:48:43 GMT Email Marketing An increasing number of businesses are looking at new cost-effective ways to manage their direct mail marketing campaigns, as a result of the hike in stamp prices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84800 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84800 Wed, 18 Apr 2012 09:16:55 GMT Direct Mail With many global economies' outlooks still rather gloomy in the short term at least, marketers are trying to find the cheapest way to stimulate growth in their companies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84799 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84799 Tue, 17 Apr 2012 09:56:42 GMT Direct Marketing The recent increase in the price of postage stamps for direct mail strategies, along with a dearth of competition is dragging the industry down... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84798 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84798 Tue, 17 Apr 2012 09:54:25 GMT Direct Mail Eight of Europe's biggest drinks makers have agreed to introduce continent-wide rules on the marketing of alcohol... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84797 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84797 Mon, 16 Apr 2012 09:36:06 GMT Direct Marketing Spending in the direct marketing sector is set to increase this year, as companies look to take advantage of slightly improved global economies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84796 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84796 Mon, 16 Apr 2012 09:20:07 GMT Direct Marketing Marketers have been offered advice on avoiding the pitfalls of metrics when totting up the statistics for their campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84795 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84795 Fri, 13 Apr 2012 11:49:44 GMT Email Marketing Despite the global economic situation still providing a glum outlook, the Advertising Association (AA) has noted that ad spending in the UK increased by 2... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84794 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84794 Fri, 13 Apr 2012 09:09:26 GMT Direct Marketing Email marketing has been put forward as a tool that can help companies take a step towards building better relationships with their clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84793 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84793 Thu, 12 Apr 2012 14:53:42 GMT Email Marketing Marketers involved in the perennial quest for relevancy in their email marketing efforts have been offered tips on the issue by an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84792 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84792 Thu, 12 Apr 2012 11:32:38 GMT Email Marketing In contrast to the global economic outlook, online ad spending throughout the world could reach nearly $100 billion (£62... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84791 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84791 Thu, 12 Apr 2012 08:55:07 GMT Direct Marketing The benefits of predictive analytics as a marketing tool have been hailed by marketers from various sectors... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84790 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84790 Wed, 11 Apr 2012 16:47:03 GMT Database Marketing Companies involved in B2B email marketing are among those increasingly focusing on lead generation, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84789 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84789 Wed, 11 Apr 2012 16:13:31 GMT Database Marketing Online retailers are increasingly favouring email for their communication needs, according to recent research carried out in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84788 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84788 Wed, 11 Apr 2012 15:18:56 GMT Email Marketing Small and medium-sized enterprises (SMEs) are finding marketing their products and services easier than ever with the advent of social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84787 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84787 Wed, 11 Apr 2012 09:41:54 GMT Direct Marketing Marketers should be taking on responsibility for many aspects of their company's sales approach, alongside their B2B email marketing and direct mail strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84786 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84786 Wed, 11 Apr 2012 09:29:23 GMT Direct Marketing Providing regular, triggered B2B email marketing strategies can help firms to engage properly with their customers and aid campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84785 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84785 Tue, 10 Apr 2012 09:39:51 GMT Email Marketing Many companies are risking alienating their customers by either ignoring or not responding quick enough to B2B email marketing messages or comments left by them... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84784 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84784 Tue, 10 Apr 2012 09:07:39 GMT Email Marketing The rapid rise of social media has seen many marketers try and take advantage of the channel's burgeoning popularity... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84783 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84783 Thu, 05 Apr 2012 10:57:34 GMT Direct Marketing B2B email marketing remains the most common option to generate leads and eventual sales, despite the rapidly advancing role of social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84782 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84782 Thu, 05 Apr 2012 09:08:25 GMT Email Marketing The rapid growth of social media has seen many companies try and integrate the medium with B2B email marketing strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84781 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84781 Wed, 04 Apr 2012 09:46:26 GMT Email Marketing B2B email marketing has become one of the most important channels for marketers to take advantage of in recent times but they must ensure messages make their brand stand out... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84780 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84780 Wed, 04 Apr 2012 09:18:27 GMT Email Marketing Though opt-in email marketing may not be the campaign that always garners the most attention, its effectiveness cannot be doubted or misunderstood by firms... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84779 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84779 Tue, 03 Apr 2012 09:32:15 GMT Email Marketing Some marketing campaigns have taken a hit in recent times, so much so that the prime minister stated last week that marketers must do more to avoid a repeat of last summer's riots... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84778 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84778 Tue, 03 Apr 2012 09:17:59 GMT Direct Marketing With new EU personal data laws coming into effect in the very near future, the use of personal data on business lists has become an extremely important part of marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84777 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84777 Mon, 02 Apr 2012 09:53:21 GMT Direct Marketing The recent proposed rise in the cost of postage stamps will disproportionately hit smaller charities and their direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84776 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84776 Fri, 30 Mar 2012 16:37:31 GMT Direct Mail While email continues to be the most popular way to communicate via the internet, it may not stay that way for too much longer as social networking is becoming increasingly important... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84775 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84775 Fri, 30 Mar 2012 16:35:14 GMT Email Marketing Maintaining relationships with clients garnered through email marketing and social media campaigns is essential... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84774 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84774 Fri, 30 Mar 2012 15:49:38 GMT Email Marketing Email marketing use in the non-profit sector is becoming increasingly widespread... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84773 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84773 Fri, 30 Mar 2012 15:44:55 GMT Email Marketing Businesses cannot side-step the social media revolution and must use sites such as Facebook and Twitter as part of an integrated marketing strategy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84772 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84772 Fri, 30 Mar 2012 15:42:36 GMT Direct Marketing When assessing the effectiveness of B2B email marketing and social media strategies, marketers need to make sure they take all click-attribution into account... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84771 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84771 Fri, 30 Mar 2012 09:05:04 GMT Email Marketing Marketers are significantly underestimating the role of social media in driving traffic to their online portals... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84770 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84770 Thu, 29 Mar 2012 09:01:35 GMT Direct Marketing B2B email marketing continues to be a cost-effective channel that can provide excellent returns on investment but only if the right procedures are followed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84769 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84769 Wed, 28 Mar 2012 08:49:51 GMT Email Marketing A survey in New Zealand recently found that firms in the country are still sceptical of social media and prefer channels such as opt-in email marketing and direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84767 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84767 Mon, 26 Mar 2012 09:29:24 GMT Direct Marketing Companies have been warned they mustn't be afraid to spend heavily on channels such as social media if they expect to garner any real return on investment... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84766 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84766 Mon, 26 Mar 2012 09:14:11 GMT Direct Marketing Conversing with customers through B2B email marketing and direct mail strategies has become incredibly important to firms but they must ensure the content sent over is engaging enough to interest their clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84765 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84765 Fri, 23 Mar 2012 11:23:43 GMT Email Marketing Recent research has shown that direct mail is continuing to rise in popularity among marketers as it is a top marketing priority for this year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84764 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84764 Fri, 23 Mar 2012 09:32:41 GMT Direct Mail It has always been assumed that companies need to ensure their website is as attractive as possible but recent research has shown this could be more important that had previously been believed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84763 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84763 Thu, 22 Mar 2012 09:44:54 GMT Email Marketing If recent research is anything to go by, lead generation is regarded as the greatest challenge for marketers in 2012 such is the current financial climate that we are living in... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84762 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84762 Thu, 22 Mar 2012 09:07:20 GMT Direct Marketing Direct mail is continuing to be an important lead generation campaign for marketers as figures show its use increased once again in 2011... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84761 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84761 Wed, 21 Mar 2012 09:36:09 GMT Direct Mail Research suggests that not enough marketers are effectively measuring their B2B email marketing and direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84760 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84760 Wed, 21 Mar 2012 09:21:13 GMT Email Marketing With the continuing economic struggles being seen throughout the world, marketers are having to be as financially savvy as possible to ensure their B2B email marketing strategies are effective... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84759 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84759 Tue, 20 Mar 2012 11:45:22 GMT Email Marketing The misconception and miscommunication between direct marketing teams and its customers is such that there needs to be some changes made in an attempt to regain the trust of the public... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84758 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84758 Tue, 20 Mar 2012 08:57:50 GMT Direct Marketing The meteoric rise of social media channels such as Facebook and Twitter has seen a number of other firms trying to garner some of the medium's popularity with the introduction of brands such as LinkedIn and Google+... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84757 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84757 Mon, 19 Mar 2012 11:35:17 GMT Direct Marketing With the sudden explosion in social media strategies seen in recent years, companies have reportedly found it increasingly difficult to measure a return on investment and this remains the case... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84756 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84756 Mon, 19 Mar 2012 09:15:12 GMT Direct Marketing With the rapid rise in the implementation of social media many firms are starting to ignore some of the more traditional methods of lead generation such as opt-in email marketing and direct mail, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84755 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84755 Fri, 16 Mar 2012 09:23:40 GMT Direct Mail Companies that are looking to create effective integrated communication campaigns via B2B email marketing or direct mail should look towards the UK, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84754 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84754 Thu, 15 Mar 2012 09:14:00 GMT Email Marketing In just over two months the EU's electronic privacy directives will finally come into force, a year after they were initially announced, yet the marketing industry could be forced to ready itself for another fight later in the summer, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84753 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84753 Wed, 14 Mar 2012 11:00:05 GMT Direct Marketing Figures have shown that companies' spending on advertising strategies such as B2B email marketing and direct mail increased slightly in 2011, amid the improving economic outlook... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84752 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84752 Wed, 14 Mar 2012 09:16:26 GMT Direct Marketing The animal charity PDSA is launching a direct mail campaign directed at subscribers of its business lists in a bid to raise more money for its 2012 Marathon Appeal... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84751 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84751 Tue, 13 Mar 2012 11:49:56 GMT Direct Mail It has been claimed that the new data laws set to be rolled out by the EU at the end of May go too far as customers don't need as much protection as is being proposed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84750 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84750 Tue, 13 Mar 2012 09:30:18 GMT Email Marketing Proposed new EU data laws - that would require explicit consent from customers before firms can use personal information - could threaten the future of social networking, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84749 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84749 Mon, 12 Mar 2012 10:19:44 GMT Direct Marketing Companies need to ensure their B2B email marketing messaging is targeted specifically at people on different business lists in order to add a more personal touch... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84748 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84748 Mon, 12 Mar 2012 09:53:42 GMT Email Marketing In order to get the best out of any B2B email marketing strategies companies must ensure they send content through on a regular basis... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84747 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84747 Fri, 09 Mar 2012 09:28:48 GMT Email Marketing In the coming months companies should be looking to increase their marketing budgets to try and build a successful brand, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84746 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84746 Thu, 08 Mar 2012 11:42:17 GMT Direct Marketing Interactivity should be at the heart of all B2B email marketing content sent across to customers as they find it more engaging and consequently could lead to investment, it has been revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84745 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84745 Thu, 08 Mar 2012 09:15:52 GMT Direct Marketing Improving the effectiveness and open rates of B2B email marketing content is something that firms are always looking for ways to do and according to a new study this can be done by adding social media promotions in messages... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84744 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84744 Wed, 07 Mar 2012 09:42:08 GMT Email Marketing After a period of wide ranging spending cuts due to the current financial constraints seen around the globe, it appears that investors are starting to gain confidence and are spending more on marketing strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84743 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84743 Wed, 07 Mar 2012 09:39:42 GMT Email Marketing Since the inception of social media channels such as Twitter and Facebook, marketers have looked to harness its power but haven't been able to fully assess the success of the medium... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84742 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84742 Tue, 06 Mar 2012 09:41:00 GMT Direct Marketing With more and more people getting online to use the internet day in day out, B2B email marketing strategies are becoming increasingly important to companies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84741 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84741 Tue, 06 Mar 2012 09:22:10 GMT Email Marketing Despite success rates varying across the board, research has shown that opt-in email marketing is still playing an important role in the lead generation of many UK marketers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84740 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84740 Mon, 05 Mar 2012 09:06:11 GMT Email Marketing With the sheer volume of B2B email marketing content that some customers receive it is easy for some messages to get lost among the spam mail, so it is important to think about making sent items as engaging as possible... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84739 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84739 Fri, 02 Mar 2012 09:52:39 GMT Email Marketing Firms looking to improve their standing in cyber space and engage more people on business lists should include promotions in their B2B email marketing content, research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84738 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84738 Thu, 01 Mar 2012 10:02:26 GMT Email Marketing In these times of austerity marketers constantly have to look to make their marketing strategies as efficient as possible and one way to do this could be to customise direct mail content, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84737 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84737 Thu, 01 Mar 2012 09:30:20 GMT Direct Mail Royal Mail's decision to keep price rises for direct mail strategies down to a minimum is good news, but the body can still do more to convince marketers of the medium's value, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84736 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84736 Wed, 29 Feb 2012 09:34:55 GMT Direct Mail Total US advertising spend is set to increase 2... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84735 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84735 Tue, 28 Feb 2012 09:05:05 GMT Email Marketing The Internet Advertising Bureau (IAB) is set to launch a campaign to increase awareness of the icon that will feature in or around online behavioural ads ahead of the new ePrivacy Directive being implemented in May... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84734 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84734 Mon, 27 Feb 2012 11:51:42 GMT Email Marketing In these times of austerity it is vital that marketers ensure their campaigns to reach customers are as valuable as possible and not enough are making their B2B email marketing strategies interactive to clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84733 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84733 Mon, 27 Feb 2012 09:31:46 GMT Email Marketing Marketing budgets are beginning to inch higher across the world as better news on key economies and improving conditions encourage marketers to invest more boldly, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84732 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84732 Fri, 24 Feb 2012 09:47:47 GMT Direct Mail The Direct Marketing Association (DMA) has responded negatively to the possibility of a rise in the price of postage by Royal Mail, which could have an adverse affect on many firms... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84731 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84731 Thu, 23 Feb 2012 09:15:34 GMT Direct Mail The number of UK businesses planning to increase their spending on marketing strategies such as direct mail has risen sharply from last year, a survey has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84730 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84730 Thu, 23 Feb 2012 08:33:53 GMT Direct Mail Animal charity Dogs Trust has joined a number of B2B firms in launching a direct mail campaign via Soho Square in order to help raise money for food, shelter and medicine... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84729 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84729 Wed, 22 Feb 2012 09:41:06 GMT Direct Mail Companies that use follow up and thank you messages in their B2B email marketing content to customers can help encourage brand loyalty, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84728 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84728 Wed, 22 Feb 2012 08:53:20 GMT Email Marketing In order for companies to gain as much return on investment (ROI) as possible they must make sure that they measure performance metrics of B2B email marketing strategies, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84727 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84727 Tue, 21 Feb 2012 09:06:10 GMT Email Marketing Many companies are keen to try and implement social media strategies into their marketing mix but they are missing the point of the medium and thus losing out on possible revenue streams, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84726 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84726 Tue, 21 Feb 2012 08:31:52 GMT Direct Marketing Marketers are failing to take full advantage of the vast potential of social media by not properly leveraging likes and engagement into conversions, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84725 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84725 Mon, 20 Feb 2012 09:04:14 GMT Direct Marketing Companies have been urged to work on their social media strategies a great deal in the recent past due to the sheer number of people using the medium but research shows that too few firms are seeing effective return on investment (ROI)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84724 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84724 Mon, 20 Feb 2012 08:24:12 GMT Direct Marketing With purse strings increasingly tightening over the last few months marketers have to make sure their B2B email marketing content is as targeted as possible but too many firms aren't doing so... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84723 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84723 Fri, 17 Feb 2012 08:49:37 GMT Email Marketing In these testing economic times, people would be forgiven for thinking that spending needs to be curtailed in order to stay afloat but marketers could find investing further in B2B email marketing and direct mail has the required effect... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84722 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84722 Thu, 16 Feb 2012 08:58:17 GMT Direct Marketing In order to ensure marketing campaigns are as productive as possible, marketers should be making sure they know the people that make up their business lists, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84721 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84721 Thu, 16 Feb 2012 08:54:34 GMT Email Marketing Despite seemingly being an ideal platform for one-to-one interaction with people on B2B data lists, social media is only really just becoming valid for innovative direct marketing strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84720 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84720 Wed, 15 Feb 2012 08:36:51 GMT Direct Marketing Direct marketing (DM) is a huge part of any marketers' armoury and is a key customer touch point so firms must ensure the content they send isn't hard to decipher... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84719 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84719 Tue, 14 Feb 2012 09:53:58 GMT Direct Marketing Since the advent of social media it has been assumed that marketers would find it easier to stay in contact with clients and build a strong rapport but it has been claimed that most struggle to integrate the medium with customer relationship management... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84718 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84718 Mon, 13 Feb 2012 09:05:46 GMT Direct Marketing The Internet Advertising Bureau (IAB) has expressed concern over a lack of understanding of digital marketing following market research undertaken... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84717 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84717 Mon, 13 Feb 2012 08:30:26 GMT Email Marketing Given the current financial climate marketers need to ensure that the services they provide, including direct mail and opt-in email marketing are "noble", an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84716 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84716 Fri, 10 Feb 2012 10:52:30 GMT Direct Marketing With the global financial crisis causing companies all over the world to tighten the purse strings it should be no surprise to learn that the use of B2B email marketing is continuing to grow considering its relative cheapness... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84715 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84715 Fri, 10 Feb 2012 09:55:24 GMT Email Marketing Not enough marketers are using social media channels to their full capabilities because of a lack of investment, according to a survey of marketing executives... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84714 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84714 Thu, 09 Feb 2012 10:39:50 GMT Direct Marketing Companies looking to integrate social media and B2B email marketing strategies with each other shouldn't be afraid to continually look to experiment in order to try and garner the best results, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84713 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84713 Thu, 09 Feb 2012 09:40:37 GMT Email Marketing While B2B email marketing strategies are still prevalent in most firms' promotional campaigns, it is clear that not enough are maximising the medium's value, industry experts have noted... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84712 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84712 Wed, 08 Feb 2012 10:07:48 GMT Email Marketing Firms should be making sure they do not neglect B2B email marketing strategies even with the recent upsurge in the use of social media and mobile campaigns, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84711 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84711 Wed, 08 Feb 2012 09:18:50 GMT Email Marketing Such are the financial constraints that marketers are subject to, they must now make sure that any social media strategies show a clear return on investment (ROI), an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84710 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84710 Tue, 07 Feb 2012 09:33:05 GMT Direct Marketing Despite January generally being a slower month than most for the implementation of B2B email marketing, the latest findings from GetResponse have found that use of the medium is on the rise... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84709 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84709 Tue, 07 Feb 2012 09:31:38 GMT Email Marketing Smaller companies looking to drive further traffic to their online portals must be looking to use a social media presence alongside B2B email marketing strategies, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84708 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84708 Mon, 06 Feb 2012 11:09:17 GMT Email Marketing The number of complaints received in the last six months of 2011 over unsolicited spam texts from marketers has doubled, which could undermine the direct marketing system, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84707 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84707 Mon, 06 Feb 2012 09:31:59 GMT Direct Marketing The global financial crisis has tightened the purse strings of every company in the world and to combat this marketers should ensure they integrate cross-media strategies such as social media and B2B email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84706 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84706 Fri, 03 Feb 2012 09:05:44 GMT Direct Mail B2B email marketing was once a one-to-many communication but it has since changed so that now every communication should be a personalised message rather than generic content sent to business lists, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84705 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84705 Thu, 02 Feb 2012 08:47:19 GMT Email Marketing A customer focus will help shape leadership in a company and in turn will help galvanise B2B email marketing and direct mail strategies, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84704 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84704 Thu, 02 Feb 2012 08:31:04 GMT Direct Mail Marketers are still making too many spelling and grammatical errors in their B2B email marketing content, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84703 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84703 Wed, 01 Feb 2012 08:50:10 GMT Email Marketing Proposed new data laws that state marketers clearly have to obtain explicit consent from people to use their data when online could make for better marketers, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84702 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84702 Wed, 01 Feb 2012 08:35:46 GMT Direct Mail Creativity is the key for marketers that are trying to use social media communications alongside B2B email marketing strategies, an expert has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84701 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84701 Tue, 31 Jan 2012 08:58:49 GMT Email Marketing Recent research undertaken by IPA suggested that direct marketing strategies such as direct mail spending are on the rise despite the current economic climate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84700 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84700 Mon, 30 Jan 2012 08:35:30 GMT Direct Mail New data laws announced by the EU earlier this week confirm that marketers will have to gain explicit consent from clients if they are to use their personal data to aid B2B email marketing strategies in the future... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84699 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84699 Fri, 27 Jan 2012 08:33:24 GMT Direct Mail Lacklustre sales at Nokia have forced the company to rethink its marketing strategy and the firm is planning a major B2B campaign in an attempt to attract a new range of enterprise customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84698 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84698 Thu, 26 Jan 2012 10:14:03 GMT Direct Marketing Email marketing expenditure is rising as more firms realise the benefits of the platform - particularly when it is integrated into firms' wider marketing strategies such as direct mail and pay per click... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84697 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84697 Wed, 25 Jan 2012 09:48:29 GMT Email Marketing Transparency will be vital if marketers are to survive and manage the potential EU data laws that could be announced from March, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84696 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84696 Tue, 24 Jan 2012 10:43:58 GMT Direct Mail Marketers must be looking to tone down their opt-in email marketing in 2012 in terms of reducing size, thus making the costs a little cheaper, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84694 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84694 Tue, 24 Jan 2012 08:39:52 GMT Email Marketing With the global financial crisis affecting everywhere marketers must not be afraid to be creative and different in their B2B email marketing strategies, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84695 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84695 Tue, 24 Jan 2012 08:37:32 GMT Email Marketing Marketers need to ensure direct mail is relevant to their clients in order to try and combat the potential new data laws that could be introduced by the EU in the coming months, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84693 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84693 Mon, 23 Jan 2012 13:38:14 GMT Direct Mail During this tough economic time companies need to choose which marketing campaigns are the most cost effective and the majority of marketers see this being in the form of social media, figures have shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84691 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84691 Mon, 23 Jan 2012 09:39:17 GMT Email Marketing B2B email marketing will continue to grow throughout 2012 as it is a cheaper alternative to many other strategies including direct mail, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84692 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84692 Mon, 23 Jan 2012 09:38:11 GMT Email Marketing US spending on strategies such as B2B email marketing are continuing to increase despite the bleak economic outlook, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84690 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84690 Fri, 20 Jan 2012 09:47:07 GMT Direct Marketing More marketers are planning to increase their online branding initiatives in the next 12 months instead of adding to direct response tactics, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84689 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84689 Fri, 20 Jan 2012 09:36:34 GMT Email Marketing Ensuring that B2B email marketing content finds its way into inboxes on business lists rather than in spam folders can make the difference between success and failure for a company, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84688 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84688 Thu, 19 Jan 2012 08:55:36 GMT Email Marketing The global financial crisis appears to be finally affecting the marketers in the UK as spending remained flat in the final quarter of 2011... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84687 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84687 Thu, 19 Jan 2012 08:41:50 GMT Direct Marketing Proposed EU regulations that were due to be released at the end of this year's first quarter, which had been described as the "end of direct mail" could be altered, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84685 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84685 Wed, 18 Jan 2012 08:48:50 GMT Direct Mail B2B email marketing is a bigger driver of traffic both online and offline than any other marketing channel, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84686 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84686 Wed, 18 Jan 2012 08:47:35 GMT Email Marketing With all the dazzling marketing campaigns that cropped up in the past year it is easy to forget the underpinning metrics... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84681 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84681 Tue, 17 Jan 2012 16:10:44 GMT Email Marketing Marketing professionals are always striving to innovate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84682 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84682 Tue, 17 Jan 2012 16:09:02 GMT Direct Mail With the marketing  mix becoming  much  more varied - as online technologies mature - and previously separate marketing channels become far more integrated, it easy is to get caught up in the latest trends and lose sight of the things that make business to business marketing successful... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84683 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84683 Tue, 17 Jan 2012 16:07:31 GMT Email Marketing There are a number of ways to boost the success of business to business marketing campaigns and as communications technology improves marketers need to do everything they can to stand out from the crowd... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84684 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84684 Tue, 17 Jan 2012 16:05:02 GMT Database Marketing Given the current turbulent economic climate, companies might want to consider using more B2B email marketing campaigns as they have the ability to reach a wider range of people at less of a cost than direct mail, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84680 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84680 Tue, 17 Jan 2012 13:51:21 GMT Email Marketing Automation is typically sent through mediums such as B2B email marketing but companies will soon be able to use a triggered direct mail service to add further choice to marketers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84679 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84679 Tue, 17 Jan 2012 08:48:44 GMT Email Marketing The biggest problem in a company's B2B email marketing is often that mistakes such as bad grammar and pasting the wrong automation codes into the content, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84678 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84678 Tue, 17 Jan 2012 08:33:35 GMT Email Marketing Direct marketers are potentially under threat from proposed new data laws set to be unveiled by the European Commission at the end of the first quarter, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84677 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84677 Mon, 16 Jan 2012 15:52:11 GMT Direct Marketing Thanks to digital printing capabilities and new marketing technologies such as fully integrated multi-channel approaches, direct mail is an increasingly vital part of lead-generation campaigns, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84676 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84676 Mon, 16 Jan 2012 11:35:18 GMT Direct Mail A new report has shown that many small businesses are struggling to see the benefit of integrating social media strategies with their B2B email marketing and direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84675 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84675 Mon, 16 Jan 2012 08:24:23 GMT Email Marketing Most brands are beginning to ready themselves for the new EU cookie directives to come into place but issues still remain, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84674 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84674 Fri, 13 Jan 2012 09:46:26 GMT Direct Marketing Companies should be looking to focus on one major goal through their B2B email marketing programmes throughout 2012, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84673 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84673 Fri, 13 Jan 2012 08:37:49 GMT Email Marketing A number of marketers are bracing themselves for further budget cuts and structural changes as the global financial troubles continue to take hold, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84672 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84672 Thu, 12 Jan 2012 08:40:25 GMT Direct Marketing Such is the increasing power of social media campaigns and the impact of B2B email marketing strategies that companies should be doing more to integrate the pair, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84671 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84671 Thu, 12 Jan 2012 08:27:01 GMT Email Marketing In the times of austerity that are predicted around the world for the foreseeable future, marketers need to ensure that they continue to provide as much value as possible for their clients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84670 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84670 Wed, 11 Jan 2012 09:41:54 GMT Direct Marketing Mistakes are inevitable every now and then in B2B email marketing content but marketers are making too many errors that are putting customers off unless rectified quickly, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84669 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84669 Wed, 11 Jan 2012 08:52:24 GMT Email Marketing Companies must make sure their B2B email marketing campaigns are efficient and provide return on investment (ROI) or it could have a detrimental effect on the firm's outlook, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84668 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84668 Tue, 10 Jan 2012 16:46:32 GMT Email Marketing Garnering a return on investment will be tougher this year than perhaps ever before given the current financial situation, so marketers must make sure their B2B email marketing content is as creative as possible, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84667 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84667 Tue, 10 Jan 2012 09:24:21 GMT Direct Marketing social media use among small and medium-sized business (SMBs) is set to explode in the next 12 months, a new study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84666 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84666 Tue, 10 Jan 2012 08:35:30 GMT Email Marketing Companies using large-scale direct mail projects in the US are now able to pay for their content after it has been dispatched to all B2B customers on their business lists, In a bid to adopt a more modern approach to business, the US Postal Service has granted permission for companies to pay for their direct mail content after everyone on their B2B data lists have received it... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84665 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84665 Mon, 09 Jan 2012 12:54:34 GMT Direct Mail Companies can avoid inefficiency in their opt-in email marketing content by keeping to a set of standards that work as a guarantee, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84664 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84664 Mon, 09 Jan 2012 08:55:04 GMT Email Marketing The majority of online marketers lack the proficient audience data necessary to make their B2B email marketing strategies as efficient as possible, research has shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84663 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84663 Mon, 09 Jan 2012 08:31:10 GMT Email Marketing As the tough economic climate continues to hit the pockets of most people, marketing departments around the country are expected to be no different and must find a way to work through the recession this year, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84662 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84662 Fri, 06 Jan 2012 08:58:22 GMT Email Marketing Companies looking to leverage the strength of social media this year should try and integrate their campaigns alongside B2B email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84661 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84661 Fri, 06 Jan 2012 08:35:08 GMT Email Marketing The spike in the use of B2B email marketing during the holiday season in 2011 looks set to continue into 2012, a new report has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84659 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84659 Thu, 05 Jan 2012 09:16:35 GMT Email Marketing Research has shown that, as a result of growing economic uncertainty around the world, more than half of marketing departments are due to be restructured during the next 12 months... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84660 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84660 Thu, 05 Jan 2012 09:11:19 GMT Database Marketing The financial pressures for the foreseeable future and budgets being stretched further than they ever have means that creativity in B2B email marketing and other forms will mean the difference between success and failure for marketers, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84658 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84658 Wed, 04 Jan 2012 14:52:15 GMT Email Marketing New research has suggested companies that engage in social media campaigns will receive a long-term boost to their brand advocacy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84657 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84657 Wed, 04 Jan 2012 09:16:49 GMT Email Marketing This year, above all, marketers have been told they need to present their clients with value for money as the tough economic climate continues to bite... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84656 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84656 Wed, 04 Jan 2012 08:52:20 GMT Email Marketing A lack of defined metrics and smaller scale objectives are keeping marketers from effectively measuring their return on investment (ROI), new research has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84655 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84655 Tue, 03 Jan 2012 16:22:13 GMT Email Marketing Companies have been warned they must try to ensure they are properly measuring the success of their B2B email marketing strategies and other campaigns in 2012 in order to get the best out of them... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84654 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84654 Tue, 03 Jan 2012 09:35:50 GMT Direct Mail Companies are being urged to make minor internal changes so as to integrate their social media strategies with B2B email marketing campaigns, new research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84653 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84653 Tue, 03 Jan 2012 09:21:38 GMT Email Marketing A growing number of retailers will attempt to create a thorough email address list in 2012, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84652 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84652 Fri, 30 Dec 2011 14:39:00 GMT Email Marketing The rise of social media has caused many email service providers to think again about the most heavily used mode of communication on the web and Mimecast believes that email is about to evolve... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84651 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84651 Thu, 29 Dec 2011 10:36:32 GMT Email Marketing Earlier this year there was talk of email as a form of communication being dead... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84650 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84650 Wed, 28 Dec 2011 10:01:23 GMT Email Marketing B2B email marketing can be tricky to get right... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84649 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84649 Wed, 28 Dec 2011 10:00:03 GMT Email Marketing Opt-in email marketing is more popular than ever before, with the average person accepting three marketing messages from businesses every single day... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84647 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84647 Fri, 23 Dec 2011 10:05:22 GMT Email Marketing Short, punchy email messages have always been a staple of companies embarking on targeted mailing list marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84648 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84648 Fri, 23 Dec 2011 10:03:54 GMT Email Marketing Consistency is one of the key ingredients of successful marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84645 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84645 Thu, 22 Dec 2011 09:59:20 GMT Email Marketing Email marketing is still one of the most important channels for B2B strategies, but many organisations are failing to take full advantage of what business email has to offer... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84646 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84646 Thu, 22 Dec 2011 09:58:05 GMT Email Marketing Companies are increasingly aware of the environmental impact their marketing strategies have and are adapting their B2B data to reflect this... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84643 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84643 Wed, 21 Dec 2011 10:15:56 GMT Direct Mail Email design will become increasingly important for marketing professionals as the trend for mobile advertising continues to grow... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84644 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84644 Wed, 21 Dec 2011 10:13:54 GMT Email Marketing Marketers are still struggling to measure the success of social media strategies despite becoming a fixture for most marketing teams, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84641 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84641 Tue, 20 Dec 2011 08:57:39 GMT Email Marketing The Chartered Institute of Marketing's (CIM) call for the merging together of marketing and sales departments misses the point of marketing and is a step in the wrong direction, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84642 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84642 Tue, 20 Dec 2011 08:55:35 GMT Email Marketing An increasing number of companies are set to be looking to integrate their B2B email marketing and social media strategies in 2012, recent research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84640 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84640 Mon, 19 Dec 2011 08:53:43 GMT Email Marketing Marketers are among the most hard-working, ambitious and confident workers of the professional services, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84639 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84639 Mon, 19 Dec 2011 08:36:36 GMT Email Marketing The Chartered Institute of Marketing's (CIM) call for sales and marketing departments to merge is not the answer, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84637 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84637 Fri, 16 Dec 2011 09:54:57 GMT Database Marketing Companies should be thinking about sending out birthday messages to their clients as it represents a high return on investment with a low level of effort, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84638 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84638 Fri, 16 Dec 2011 09:53:27 GMT Email Marketing Despite the current economic turmoil in the Eurozone the digital marketing spend is continuing to increase at a rapid pace in Western Europe, figures suggest... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84636 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84636 Thu, 15 Dec 2011 10:07:05 GMT Email Marketing B2B email marketing strategies need to ensure they grab the attention of the recipient in order to be successful, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84635 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84635 Thu, 15 Dec 2011 09:30:19 GMT Email Marketing A number of marketers have moved to reject calls from the Chartered Institute of Marketing (CIM) that suggested marketing and sales departments would have to be merged... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84634 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84634 Wed, 14 Dec 2011 14:55:42 GMT Direct Mail New research conducted by Sociable Labs has suggested that companies may want to consider using a social sign-on, which allows users to carry a Facebook or Twitter login on websites, alongside their B2B email marketing content... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84633 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84633 Wed, 14 Dec 2011 08:49:28 GMT Email Marketing Guidance has been offered to a number of businesses by the Information Commissioner's Office in order to help them comply with the new EU cookie laws that will come into force next year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84632 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84632 Wed, 14 Dec 2011 08:46:44 GMT Email Marketing Advertising spend in the UK will grow at a slower rate than originally thought as forecasts are cut due to growing concerns over the impact of the Eurozone crisis... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84631 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84631 Tue, 13 Dec 2011 16:07:13 GMT Email Marketing A new study - entitled Variance in the Social Brand Experience - conducted by the Chief Marketing Officer (CMO) Council and social technology firm Lithium has shown that CMOs are out of touch with understanding how clients want to use social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84629 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84629 Tue, 13 Dec 2011 09:20:51 GMT Direct Mail Despite the calls from the Chartered Institute of Marketing that companies need to merge their marketing and sales departments together it has been suggested this can't happen because their roles are too different... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84630 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84630 Tue, 13 Dec 2011 09:18:53 GMT Email Marketing Not enough small and medium-sized businesses in the UK are taking full advantage of the uses of the internet, research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84628 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84628 Mon, 12 Dec 2011 15:18:37 GMT Email Marketing Firms have been warned to show they are working towards complying with the EU cookie directive before it is fully implemented in May next year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84627 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84627 Mon, 12 Dec 2011 09:02:41 GMT Email Marketing Direct mail strategies are continuing to remain a favourite for marketers ahead of B2B email marketing campaigns because of the constantly changing nature of the medium, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84626 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84626 Mon, 12 Dec 2011 08:36:59 GMT Direct Mail B2B email marketing strategies should always be focused upon potential clients' activities, including which sites they have visited and what content they would expect to receive... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84624 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84624 Fri, 09 Dec 2011 10:04:29 GMT Email Marketing B2B data lists are increasingly being targeted by location with several brands introducing programmes to specifically leverage geo-local information to offer clients relevant information through their B2B email marketing and direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84625 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84625 Fri, 09 Dec 2011 10:01:46 GMT Email Marketing Companies may need to merge their B2B email marketing and direct mail campaigns with their sales teams' strategies in order to safeguard its future, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84623 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84623 Thu, 08 Dec 2011 15:28:00 GMT Email Marketing Organisations that have pushed to improve their B2B email marketing strategies in the last few months will have seen an increase in the number of open rates in the last quarter, figures have shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84621 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84621 Thu, 08 Dec 2011 09:17:15 GMT Email Marketing Companies looking to improve the effectiveness of their B2B email marketing strategies should make sure that they try and get rid of inactive subscribers as soon as they stop providing a return on investment, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84622 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84622 Thu, 08 Dec 2011 09:15:12 GMT Email Marketing Companies looking to improve the efficiency of their lead generation strategies are planning to make the biggest budget spending increases on their B2B email marketing campaigns, new figures have revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84605 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84605 Wed, 07 Dec 2011 15:07:54 GMT Email Marketing Those companies looking to improve their standing through B2B email marketing to drive more traffic to their online portal should try and position themselves so as to stand out to potential clients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84606 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84606 Wed, 07 Dec 2011 09:17:27 GMT Email Marketing Companies looking to increase the effectiveness of their B2B email marketing strategies need to do more to ensure that their business lists and subscribers' lists are up to date, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84607 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84607 Wed, 07 Dec 2011 08:49:40 GMT Database Marketing Companies looking to improve their B2B email marketing and direct mail strategies in order to generate greater amounts of sales leads will be increasing their budgets in 2012, figures have shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84608 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84608 Tue, 06 Dec 2011 15:20:36 GMT Direct Mail Firms interested in trying to improve their database marketing and direct mail campaigns in order to generate sales in the company could be advised to try and ensure the role of marketers is fully understood by everyone in each company, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84609 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84609 Tue, 06 Dec 2011 09:18:20 GMT Database Marketing Companies looking to generate greater sales in the coming years should be trying to increase the volume of their B2B email marketing strategies, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84610 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84610 Tue, 06 Dec 2011 08:35:48 GMT Email Marketing Companies looking to improve customer engagement might be advised to try and increase their use of B2B email marketing and direct mail strategies as it helps to improve customer relations, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84611 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84611 Mon, 05 Dec 2011 16:10:26 GMT Direct Mail Companies looking to improve the effectiveness of their social media campaigns should use the medium to supplement other strategies such as database marketing and direct mail, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84612 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84612 Mon, 05 Dec 2011 11:02:17 GMT Email Marketing Companies looking to continually improve their B2B email marketing in order to keep up with the changing digital world are struggling to gauge their return on their investment, recent figures suggest... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84613 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84613 Mon, 05 Dec 2011 09:57:52 GMT Email Marketing Companies looking to improve the effectiveness of their campaigns could be advised to use more direct mail content than B2B email marketing strategies, as customers prefer to receive messages through the post, research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84614 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84614 Fri, 02 Dec 2011 11:48:41 GMT Direct Mail Companies looking to improve the effectiveness of their B2B email marketing strategies should ensure their email design provides content that catches the eye, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84615 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84615 Fri, 02 Dec 2011 09:02:02 GMT Email Marketing Companies trying to improve their B2B email marketing strategies could be advised to integrate more video content into them after new research revealed that video ad consumption is continuing to rise... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84616 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84616 Thu, 01 Dec 2011 11:38:32 GMT Email Marketing Companies looking to improve their B2B email marketing and direct mail strategies by using social media alongside them are still struggling to make the best use of Facebook, new research has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84617 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84617 Thu, 01 Dec 2011 09:28:04 GMT Email Marketing Companies looking to drive more traffic to their online portals through B2B email marketing and direct mail strategies should add the use of social media to existing campaigns to ensure they don't fall behind other brands using the medium, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84618 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84618 Wed, 30 Nov 2011 11:31:50 GMT Direct Mail Over the festive period companies should be looking to increase their B2B email marketing and direct mail campaigns so they remain fresh in potential clients' minds, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84619 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84619 Wed, 30 Nov 2011 09:34:46 GMT Email Marketing Over the festive period companies should be looking to increase their B2B email marketing and direct mail campaigns so they remain fresh in potential clients' minds, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84620 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84620 Fri, 25 Nov 2011 09:13:36 GMT Email Marketing Small and medium businesses keen to have a greater standing in digital marketing in order to generate sales and improve business lists are using Facebook more than any other social media tool, a study suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84603 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84603 Wed, 23 Nov 2011 08:50:06 GMT Direct Marketing Companies looking to drive more traffic to their online portals should be trying to make sure their B2B email marketing content is as innovative as possible as it makes it more interesting for subscribers which could lead to more sales, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84604 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84604 Wed, 23 Nov 2011 08:48:33 GMT Email Marketing Companies looking to expand their B2B data lists to try and generate sales should be looking to take advantage of direct mail campaigns ahead of B2B email marketing strategies as they are more impactful, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84602 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84602 Tue, 22 Nov 2011 10:57:16 GMT Direct Mail Companies that are keen to increase the effectiveness of their B2B email marketing campaigns in order to increase the size of their business lists should be looking to send content over as a constant stream, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84601 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84601 Tue, 22 Nov 2011 09:33:43 GMT Email Marketing Companies looking to continually improve their B2B email marketing in order to keep up with the changing digital world are struggling to gauge their return on their investment, recent figures suggest... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84600 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84600 Mon, 21 Nov 2011 14:26:45 GMT Database Marketing Companies looking to improve their B2B email marketing strategies should ensure that their content sent to firms on their business lists is 100 per cent accurate and every detail provided is correct, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84599 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84599 Mon, 21 Nov 2011 11:08:00 GMT Email Marketing Companies looking to see the benefits of their B2B email marketing strategies are still sending content through to subscribers that have been inactive for more than 40 months, a study has shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84598 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84598 Mon, 21 Nov 2011 09:25:25 GMT Email Marketing Companies should be looking at different types of email design for their B2B content next year and they must plan a number of different tactics in order to appeal to many different potential clients, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84596 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84596 Fri, 18 Nov 2011 09:39:30 GMT Email Marketing Companies looking to improve their B2B email marketing and direct mail strategies in order to drive traffic to their online portals should be ensuring their content is focussed to clients' needs in order to generate sales, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84597 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84597 Fri, 18 Nov 2011 09:37:59 GMT Email Marketing Companies looking to drive more traffic to their online portal and generate more sales could be advised to use internal strategies such B2B email marketing and direct mail on their employees, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84595 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84595 Thu, 17 Nov 2011 15:42:23 GMT Direct Marketing Companies that are hoping to improve their database marketing and direct mail approaches in the near future in an effort to boost their B2B data lists should be looking to focus their content on potential clients' needs, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84594 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84594 Thu, 17 Nov 2011 11:40:01 GMT Database Marketing Companies looking to try and drive more traffic to their online portals could be advised to improve the productivity and frequency of their B2B email marketing campaigns in order to keep clients updated and feeling wanted, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84593 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84593 Thu, 17 Nov 2011 09:51:07 GMT Email Marketing Companies could be looking to make content orientated strategies such as B2B email marketing the focus of their attentions heading into 2012, one academic has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84592 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84592 Wed, 16 Nov 2011 15:32:54 GMT Email Marketing Companies looking to improve their B2B email marketing campaigns in an attempt to drive more traffic to their online portals could be advised to make their content as exciting as possible, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84591 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84591 Wed, 16 Nov 2011 11:28:44 GMT Email Marketing Companies looking to implement social media strategies into their campaigns should use it together with B2B email marketing in order to get the best out of both mediums, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84590 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84590 Wed, 16 Nov 2011 09:57:14 GMT Email Marketing Small and medium-sized businesses are beginning to see the main benefits of using social media as an effective campaign alongside B2B email marketing and direct mail strategies, survey results have shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84589 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84589 Tue, 15 Nov 2011 15:56:13 GMT Email Marketing Companies in the UK could be looking to rein in their spending on strategies such as database marketing and direct mail for the rest of this year as the global economic struggles begin to hit home, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84588 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84588 Tue, 15 Nov 2011 11:37:00 GMT Database Marketing Companies could be looking to increase their spending on social media strategies in the near future after recent research suggested the amount invested in the medium will increase dramatically by 2015... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84587 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84587 Tue, 15 Nov 2011 09:52:16 GMT Email Marketing Companies looking to try new things in their B2B email marketing strategies should attempt to make their content exciting as well as informative over the Christmas period, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84586 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84586 Mon, 14 Nov 2011 15:44:00 GMT Email Marketing B2B organisations that have shown a willingness to use growing social media strategies on sites such as Twitter could also be ensuring they continue to use B2B email marketing campaigns as they try to find the best way to take advantage of the burgeoning digital medium... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84585 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84585 Mon, 14 Nov 2011 11:36:14 GMT Email Marketing B2B companies are still struggling to acknowledge the value of social media strategies, despite the fact the majority view the medium as extremely important as part of their overall marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84584 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84584 Mon, 14 Nov 2011 09:47:39 GMT Database Marketing Firms may be better served launching B2B email marketing campaigns rather than advertising their businesses on social networking sites, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84583 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84583 Fri, 11 Nov 2011 14:38:15 GMT Direct Marketing Direct mail marketers in the UK have experienced their most successful six-month period to date, new figures have shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84582 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84582 Fri, 11 Nov 2011 11:52:31 GMT Direct Marketing Companies who are looking to make new additions to their email marketing lists should find innovative ways to make people register to their website... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84581 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84581 Fri, 11 Nov 2011 09:58:57 GMT Email Marketing Companies looking to increase the efficiency of their B2B email marketing strategies should be trying to ensure email design and content are very creative in order to grab readers' attention straight away, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84580 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84580 Thu, 10 Nov 2011 11:55:42 GMT Email Marketing Companies looking to improve the effectiveness of their direct mail strategies should be looking to shape and personalise their content as it can help increase response rates, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84579 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84579 Thu, 10 Nov 2011 09:34:41 GMT Direct Mail Companies could be looking to decrease their B2B email marketing strategies in the near future and pump more money into direct mail campaigns if proposed EU web cookie restrictions are put in place, marketing professionals have claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84578 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84578 Wed, 09 Nov 2011 16:23:49 GMT Email Marketing Following the rise of B2B email marketing many businesses are being inundated with the electronic content and are beginning to ignore some of it, which could leave the door open for direct mail campaigns, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84576 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84576 Wed, 09 Nov 2011 09:42:03 GMT Direct Mail Companies trying to drive more traffic to their online portals through B2B email marketing and direct mail strategies should be looking to ensure their website content is clear and free of clutter, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84577 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84577 Wed, 09 Nov 2011 09:40:30 GMT Direct Marketing Companies trying to improve their B2B email marketing and direct mail campaigns have dramatically failed in the last 12 months despite the rise of social media and digital spend, a new report has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84575 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84575 Tue, 08 Nov 2011 11:03:57 GMT Email Marketing Companies could be looking to increase spending next year on campaigns such as B2B email marketing in a bid to boost business lists, according to a recent report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84574 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84574 Tue, 08 Nov 2011 09:46:48 GMT Email Marketing Organisations that are looking to increase the output and success of their B2B email marketing strategies should be attempting to engage multiple senses with videos, audio and writing all used, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84573 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84573 Mon, 07 Nov 2011 11:32:56 GMT Email Marketing Companies looking to expand their B2B email marketing strategies should be defined by the needs of potential clients and the channels in which customers would spend their time, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84572 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84572 Mon, 07 Nov 2011 09:37:06 GMT Email Marketing Companies looking to increase their standing in the social media market to improve their B2B email marketing and in turn their B2B data lists have been advised that it is not the answer to every lead generation problem... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84571 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84571 Fri, 04 Nov 2011 15:21:02 GMT Email Marketing New research has found that many UK-based small and medium sized businesses spent nearly one third of their total budget on online campaigns such as B2B email marketing to try and drive more traffic to their online portals... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84570 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84570 Fri, 04 Nov 2011 11:12:57 GMT Email Marketing Companies that have increased their spending on social media campaigns in recent months are not bothering to measure its success or failure, a new study has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84569 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84569 Fri, 04 Nov 2011 10:02:54 GMT Email Marketing Companies are unable to take advantage of new digital technology to improve their B2B email marketing and B2B data lists because some marketers don't understand how they work, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84568 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84568 Thu, 03 Nov 2011 11:40:16 GMT Email Marketing B2B companies that are looking to improve their B2B email marketing and their business lists are twice as likely to be prioritising lead generation over actual sales compared to B2C marketers, new research has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84567 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84567 Thu, 03 Nov 2011 09:36:22 GMT Email Marketing Companies hoping to drive more traffic through their online portals could be well advised to focus more upon their content such as B2B email marketing in order to generate new sales leads and in turn their B2B data lists, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84566 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84566 Wed, 02 Nov 2011 11:14:57 GMT Email Marketing Companies have been forced to tighten their direct mail strategies after agreeing new measures with the government which are aimed at reducing waste... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84565 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84565 Wed, 02 Nov 2011 09:48:52 GMT Direct Mail Companies looking to expand their business lists and generate sales leads through digital marketing strategies are increasingly focusing upon social media as the driving force behind them, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84561 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84561 Tue, 01 Nov 2011 10:12:55 GMT Database Marketing Companies could be looking to switch their strategies to online in B2B email marketing campaigns in the near future as their focus moves away from direct mail by 2015, a study has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84562 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84562 Tue, 01 Nov 2011 09:56:13 GMT Email Marketing Companies looking to improve their database marketing and business lists in an attempt to drive traffic to their online portals should be trying to limit the amount they use social media, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84563 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84563 Mon, 31 Oct 2011 10:54:58 GMT Direct Mail Companies looking to increase the efficiency of their B2B email marketing and direct mail strategies should ensure they know exactly what their potential clients are looking for, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84564 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84564 Mon, 31 Oct 2011 09:33:55 GMT Email Marketing Companies are looking to embrace digital marketing such as social media as the use of the internet continues to rise, although marketers are yet to spend as much on their online budgets... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84559 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84559 Fri, 28 Oct 2011 11:22:07 GMT Email Marketing Companies looking to improve their B2B email marketing strategy in order to generate new sales and increase business lists should not be afraid to be flexible in their content, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84558 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84558 Fri, 28 Oct 2011 09:56:34 GMT Email Marketing Social media has quickly turned from a buzzword into a marketing essential, but with unproven results and an appetite for an ever-increasing share of firms' marketing budgets, it may not pay to cut back on proven direct marketing methods altogether... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84560 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84560 Thu, 27 Oct 2011 13:40:56 GMT Database Marketing Companies who are increasing the output of their social media content in order generate more leads and increase business should not be ignoring the importance of B2B email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84557 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84557 Thu, 27 Oct 2011 11:40:20 GMT Email Marketing Companies interested in improving their B2B email marketing should be looking to ensure that their content through each medium is fully focused to the needs of each potential client, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84556 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84556 Thu, 27 Oct 2011 09:37:14 GMT Email Marketing Companies looking to improve their B2B email marketing strategies in an attempt to drive traffic to their online portals could be trying to increase their output, research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84555 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84555 Wed, 26 Oct 2011 15:14:00 GMT Email Marketing Companies should ensure their B2B email marketing content is engaging to each customer in order to improve B2B data lists, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84554 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84554 Wed, 26 Oct 2011 11:06:35 GMT Email Marketing Organisations looking to improve their B2B email marketing strategies in order to generate more sales leads and improve business lists could be advised to rethink their email design, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84553 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84553 Wed, 26 Oct 2011 09:38:14 GMT Email Marketing Companies looking to improve their B2B email marketing strategies and in turn their business lists by driving traffic to the online portals must ensure that their website content is easy to understand, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84552 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84552 Tue, 25 Oct 2011 15:38:34 GMT Email Marketing Companies who are interested in increasing the size of their business lists through a strong B2B email marketing campaign could perhaps benefit from adding imaging to their content, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84551 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84551 Tue, 25 Oct 2011 11:39:34 GMT Email Marketing An increasing number of companies are trying to expand their B2B email marketing as it is a cheaper and easier way to get straight through to potential clients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84550 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84550 Tue, 25 Oct 2011 09:45:48 GMT Email Marketing Companies looking to increase the efficiency of their B2B email marketing strategies and drive greater traffic to their online portals should be looking to place a greater emphasis on all potential customers, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84549 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84549 Mon, 24 Oct 2011 15:42:34 GMT Email Marketing Companies looking to improve their B2B email marketing and direct mail strategies must keep their content constantly updated so as to drive extra traffic to their online portals... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84548 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84548 Mon, 24 Oct 2011 11:25:03 GMT Email Marketing Companies looking to drive more traffic through their online portals using B2B email marketing and direct mail strategies may be forced to pay more for the services if Ofcom gets its own way... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84547 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84547 Mon, 24 Oct 2011 09:38:59 GMT Direct Mail Companies looking to increase their B2B email marketing strategies and social media content have been warned not to forget their customers in the wake of a drive to increase the use of the latest digital marketing technology... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84546 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84546 Fri, 21 Oct 2011 11:45:38 GMT Email Marketing Companies looking to increase their spend on B2B email marketing strategies and expand their business lists might have to account for larger amounts of money spent on direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84545 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84545 Fri, 21 Oct 2011 09:47:04 GMT Direct Mail Companies looking to improve their business lists and generate new, high-quality leads could be advised to use more B2B email marketing than social media, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84544 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84544 Thu, 20 Oct 2011 15:55:27 GMT Email Marketing Smaller companies in the UK could be looking to improve their B2B email marketing strategies and in turn their business lists in the near future, after the government pledged to help companies gain a footing in the industry... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84543 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84543 Thu, 20 Oct 2011 09:11:21 GMT Email Marketing Companies looking to improve their B2B email marketing strategies should be continuing to churn out as much content as possible as it prevents brands from becoming stale, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84542 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84542 Thu, 20 Oct 2011 09:09:27 GMT Email Marketing The Direct Marketing Association (DMA) has highlighted the importance of business data best practice after taking action against a business list specialist that failed to adhere to its Direct Marketing Code of Practice... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84541 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84541 Thu, 20 Oct 2011 08:53:38 GMT Database Marketing Companies stepping up their B2B email marketing strategies in order to drive more traffic to their online portals and generate more sales leads should be wary of the timing of their content, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84540 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84540 Wed, 19 Oct 2011 10:58:25 GMT Email Marketing Companies looking to improve their B2B email marketing strategies should be looking to continually update their business lists to ensure all content goes to the correct recipients, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84539 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84539 Wed, 19 Oct 2011 09:38:38 GMT Email Marketing Companies are looking to increase the amount of money spent on social media in the coming years as marketers aim to take advantage of the medium to boost their B2B email marketing strategies and business lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84538 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84538 Tue, 18 Oct 2011 15:46:29 GMT Database Marketing Companies should be looking to use content marketing strategies through mediums such as social media and B2B email marketing in order to generate more high-quality sales leads and thus improve business lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84537 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84537 Tue, 18 Oct 2011 10:44:09 GMT Email Marketing Companies looking to increase the productivity of their content marketing strategies such as B2B email marketing in order to drive traffic through to their online portals should be looking to specialise the specific content, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84536 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84536 Tue, 18 Oct 2011 09:36:27 GMT Database Marketing Companies looking to use direct mail as an effective part of their marketing strategy - as well as a way of increasing the size of their business lists - should be looking to make it as creative as possible, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84535 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84535 Mon, 17 Oct 2011 16:02:41 GMT Direct Mail Companies looking to improve their B2B email marketing strategies in order to drive more traffic to online portals should be looking to incorporate creative testing into campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84534 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84534 Mon, 17 Oct 2011 11:20:22 GMT Email Marketing Companies will continue increasing direct mail and B2B email marketing budgets into 2012, according to the results of a new survey... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84533 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84533 Mon, 17 Oct 2011 09:40:23 GMT Direct Mail Companies should be looking to increase their investment in B2B email marketing in order to improve their business lists which have the potential to generate more sales leads... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84532 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84532 Fri, 14 Oct 2011 11:38:23 GMT Direct Mail Companies should be seeking to invest further in their B2B email marketing and direct mail strategies to generate more sales leads through their online portal... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84531 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84531 Fri, 14 Oct 2011 09:25:21 GMT Email Marketing Companies are increasingly looking to use direct mail to improve their direct marketing strategies and in turn bolster their business lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84530 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84530 Thu, 13 Oct 2011 11:17:38 GMT Direct Mail Companies looking to expand their B2B email marketing strategies to drive more traffic through their online portals should be looking to ensure their websites have a clear message that speaks directly to visitors, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84529 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84529 Thu, 13 Oct 2011 09:36:32 GMT Email Marketing Companies looking to improve their business lists could be looking to increase the amount of money spent on new media platforms such as social networks... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84528 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84528 Wed, 12 Oct 2011 11:22:25 GMT Database Marketing Companies should be looking to gain a better understanding of social media if they are to use the medium to support their B2B email marketing and direct mail strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84527 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84527 Wed, 12 Oct 2011 09:48:41 GMT Email Marketing Firms could be encouraged to have an increasing presence in social media to improve their B2B email marketing strategies after research showed that presence is more important than having ads on those sites... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84526 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84526 Tue, 11 Oct 2011 10:57:31 GMT Email Marketing Companies could be looking to improve their database marketing strategies and direct mail content in order to drive more traffic to their online portals as research suggests company websites are a good source of B2B leads... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84525 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84525 Tue, 11 Oct 2011 09:40:14 GMT Database Marketing Companies who are looking to improve their B2B email marketing and business lists' content should be focusing it towards the needs of their audience, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84524 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84524 Mon, 10 Oct 2011 11:39:01 GMT Email Marketing Companies looking to increase the efficiency of their B2B email marketing strategies have been advised to use a blend of media platforms for their content in order to increase exposure and effectiveness... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84523 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84523 Mon, 10 Oct 2011 09:22:15 GMT Email Marketing Companies keen to improve their content marketing strategies should be looking to integrate their B2B email marketing and social media campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84522 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84522 Fri, 07 Oct 2011 11:36:21 GMT Email Marketing Companies looking to improve their business lists must try and make sure their website is interesting enough for potential clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84521 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84521 Fri, 07 Oct 2011 09:34:00 GMT Database Marketing Firms that are looking to improve their database marketing strategies shouldn't be afraid to vary their content, incorporating company-focused community sites or photo sharing solutions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84520 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84520 Thu, 06 Oct 2011 11:37:08 GMT Email Marketing Companies seeking to improve their B2B marketing strategies in order to drive traffic through their online portals should be trying to make their content as engaging as possible, according to recent research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84519 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84519 Thu, 06 Oct 2011 09:22:50 GMT Email Marketing More and more companies have been looking to increase their B2B email marketing strategies in the first half of the year as research shows a 13... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84518 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84518 Wed, 05 Oct 2011 15:51:56 GMT Email Marketing Companies could be looking to boost their direct marketing strategies after a new report revealed that the value of sales driven by this form of marketing will grow by 7... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84517 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84517 Wed, 05 Oct 2011 11:55:48 GMT Direct Marketing Companies who are hoping to improve their B2B email marketing strategies must ensure their email content is relevant to each recipient... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84516 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84516 Wed, 05 Oct 2011 09:43:09 GMT Email Marketing Companies who are interested in expanding their B2B email marketing and database marketing strategies would be advised to create large quantities of content as it could help build trust with potential clients, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84515 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84515 Tue, 04 Oct 2011 11:39:18 GMT Database Marketing Companies looking to improve their content marketing strategies should be trying to spend more time on their social media strategies - alongside their B2B email marketing content - as potential clients are actively interested in the platform, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84514 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84514 Tue, 04 Oct 2011 09:47:21 GMT Email Marketing Companies would be advised to be careful about the content that goes into B2B email marketing strategies after Cahoot sent emails to customers last week asking to confirm their email addresses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84513 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84513 Mon, 03 Oct 2011 11:20:38 GMT Email Marketing More and more companies have been looking to increase their B2B email marketing strategies in the past 12 months as research shows a 57 per cent increase in spending on B2B promotional strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84512 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84512 Mon, 03 Oct 2011 09:41:31 GMT Email Marketing Companies looking to improve their database marketing strategies should try to provide prospective clients with different choices in their content... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84511 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84511 Fri, 30 Sep 2011 13:06:09 GMT Database Marketing The emergence of social media in recent years has made it prevalent for companies to ensure that their content marketing strategies are targeted at many different platforms such as B2B email marketing and direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84509 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84509 Fri, 30 Sep 2011 09:52:51 GMT Email Marketing Companies looking to improve their B2B email marketing strategies must ensure that all marketing is designed to motivate potential clients into action rather than simply receive praise from other industry experts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84510 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84510 Fri, 30 Sep 2011 09:41:40 GMT Email Marketing Companies looking to take advantage of the marketing benefits of the various online platforms have continued to invest in promotions, which has led to a 20 per cent increase in marketing jobs in the UK... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84508 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84508 Thu, 29 Sep 2011 11:32:29 GMT Email Marketing Companies may be looking to improve the quality of their website content after research from Demandbase revealed that corporate websites generate a healthy amount of sales leads... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84507 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84507 Thu, 29 Sep 2011 10:12:15 GMT Email Marketing Companies who are looking to drive more traffic to their online portals through direct marketing could soon be taking advantage of free advertising from social media giant Facebook... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84506 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84506 Wed, 28 Sep 2011 11:44:46 GMT Direct Marketing Companies who are looking to improve their B2B email marketing are being encouraged to try and build up trusting relationships with potential customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84505 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84505 Wed, 28 Sep 2011 09:47:08 GMT Email Marketing Social media has helped add an 'extra dimension' to content marketing as it has opened up more possibilities for sales to reach a wider audience than some B2B email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84504 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84504 Tue, 27 Sep 2011 12:04:16 GMT Database Marketing Companies using B2B email marketing to improve their B2B data lists should be looking to use followers on social media sites to 'target new customers', it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84503 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84503 Tue, 27 Sep 2011 09:45:33 GMT Email Marketing Companies looking to boost their database marketing strategies in an attempt to drive more traffic to their online portals should seek to ensure that all content is customer-focused... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84502 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84502 Mon, 26 Sep 2011 11:43:50 GMT Database Marketing One of the key things that separates companies from success and failure when it comes to B2B email marketing is the ability to make their content 'engaging' to different recipients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84501 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84501 Mon, 26 Sep 2011 09:54:17 GMT Email Marketing Organisations that are planning their B2B email marketing strategies must ensure that they have clearly 'defined goals' in which to craft their online content around... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84500 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84500 Fri, 23 Sep 2011 11:37:20 GMT Email Marketing Companies working on their database marketing strategies in order to drive more traffic to their online portals have been warned that the quality of their content can 'make or break' an organisation... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84499 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84499 Fri, 23 Sep 2011 09:56:15 GMT Database Marketing Companies looking to improve their database marketing should ensure that all colours and images are 'coordinated' to make it easier to read and improve aesthetic appeal... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84498 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84498 Thu, 22 Sep 2011 10:27:48 GMT Database Marketing Organisations looking to use database marketing strategies to help drive traffic to their online portals must 'insert themselves into the buying process' to know exactly what potential clients are looking for... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84497 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84497 Thu, 22 Sep 2011 09:52:58 GMT Database Marketing Firms looking to spend money on their B2B marketing strategies could significantly improve their return-on-investment by garnering the opinions of existing employees, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84496 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84496 Wed, 21 Sep 2011 11:17:14 GMT Email Marketing Companies looking to boost their database marketing strategies in an attempt to win fresh business should always make sure that their strategies are 'clear and concise' so that recipients are fully aware of what is being offered... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84495 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84495 Wed, 21 Sep 2011 09:37:39 GMT Database Marketing Organisations working on email marketing campaigns to help drive traffic to their websites and increase sales must ensure that their messages are brief, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84494 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84494 Tue, 20 Sep 2011 11:50:26 GMT Email Marketing Companies working on their email marketing content to help drive traffic and gain new business should try to make sure that it is always newsworthy and informative, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84493 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84493 Tue, 20 Sep 2011 09:43:28 GMT Email Marketing Companies working on direct marketing and database marketing strategies in an attempt to help drive traffic to their online portals must make sure that their website content has a 'specific, tailored voice'... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84492 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84492 Mon, 19 Sep 2011 11:49:06 GMT Database Marketing Companies coming up with direct marketing campaigns should ensure that they are not afraid to innovate and use direct mail services and other strategies in as interesting a fashion as possible to compete in increasingly competitive markets... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84491 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84491 Mon, 19 Sep 2011 09:40:21 GMT Direct Marketing Companies spending money on direct marketing strategies to drive traffic to their online portal should ensure they get the basics right on their website to avoid losing potential customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84489 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84489 Fri, 16 Sep 2011 09:55:17 GMT Direct Marketing People in the UK prefer to deal with customer service issues by email rather than on the phone, according to a recent study, findings that may suggest B2B email marketing strategies are still likely to be effective... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84490 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84490 Fri, 16 Sep 2011 09:54:37 GMT Email Marketing Seven out of ten advertisers polled in a recent survey by Marketing Week have revealed that over the last year they increased the number of digital communications sent to contacts on business lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84487 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84487 Thu, 15 Sep 2011 09:38:28 GMT Email Marketing Companies using B2B data lists should ensure they have a quantifiable plan in place outlining how they are going to conduct their campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84488 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84488 Thu, 15 Sep 2011 09:37:36 GMT Direct Marketing Firms that do not utilise B2B email marketing lists could be missing out by not tapping a channel used by most of their competitors, new figures suggest... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84486 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84486 Wed, 14 Sep 2011 11:45:12 GMT Email Marketing Companies considering whether to opt for a B2B email marketing strategy or to focus their attention on their social media campaigns have been advised to use both channels... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84485 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84485 Wed, 14 Sep 2011 09:46:04 GMT Email Marketing Firms hoping to increase the number of clients on their books may be considering launching a new advertising campaign using contacts acquired from a data list provider, but before this step is taken companies may want to take some time to consider who their target market is... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84484 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84484 Wed, 14 Sep 2011 07:59:50 GMT Direct Marketing The subject line of an email sent out to potential clients on new business lists should not be neglected, experts have warned... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84482 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84482 Tue, 13 Sep 2011 09:56:27 GMT Email Marketing When developing a B2B email marketing strategy, firms should avoid the temptation to feature an immediate call-to-action in their headline... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84483 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84483 Tue, 13 Sep 2011 09:55:48 GMT Email Marketing Marketers deciding on their strategy for a regional campaign to bring in more business from their local area may want to consider using direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84481 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84481 Mon, 12 Sep 2011 11:30:00 GMT Direct Mail Companies have been advised not to neglect B2B email marketing strategies in favour of newer channels such as social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84480 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84480 Mon, 12 Sep 2011 09:43:09 GMT Email Marketing Firms using the services of a telemarketing list broker should carefully consider their strategy before their sales team gets to work cold-calling prospective clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84479 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84479 Fri, 09 Sep 2011 11:25:15 GMT Telemarketing Firms are using direct mail more in months that traditionally result in high response rates among recipients, a new report has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84478 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84478 Fri, 09 Sep 2011 09:52:58 GMT Direct Mail While social media is becoming an increasingly popular way for companies to reach out to prospective clients, B2B email marketing has not lost its appeal as a cost-effective strategy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84477 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84477 Fri, 09 Sep 2011 08:27:04 GMT Email Marketing Firms with B2B data lists hoping to improve their marketing strategies may want to take note of the methods utilised by IBM, as the firm recently came top of a list of B2B brands... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84476 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84476 Thu, 08 Sep 2011 11:45:50 GMT Direct Marketing Firms using direct marketing strategies such as email and direct mail to attract potential clients to their website may want to ensure their online portal features high quality content to ensure a good impression is made... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84475 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84475 Thu, 08 Sep 2011 09:41:38 GMT Direct Marketing Companies have been advised not to neglect B2B email marketing strategies in favour of newer channels such as social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84474 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84474 Wed, 07 Sep 2011 15:59:41 GMT Direct Marketing Guardian News and Media has unveiled a new direct marketing strategy that will focus on capturing data to provide it with a better view of its customers and clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84473 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84473 Wed, 07 Sep 2011 11:08:52 GMT Direct Marketing Using automation tools may make it easier for firms to create more effective B2B email marketing campaigns, an expert has asserted... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84472 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84472 Wed, 07 Sep 2011 09:30:05 GMT Direct Marketing Firms considering launching a B2B email marketing campaign may want to consider sending their messages out in the early hours of the morning, in light of the findings of a recent study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84470 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84470 Tue, 06 Sep 2011 14:24:12 GMT Email Marketing Organisations considering how to contact firms on their B2B data lists may be intrigued to learn that a recent survey revealed that many prefer to be contacted via email or direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84471 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84471 Tue, 06 Sep 2011 09:06:25 GMT Direct Mail The rapidity of email delivery is one of the most attractive features of this form of marketing, an advantage that may tempt some firms to reconsider how they are using their business lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84468 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84468 Mon, 05 Sep 2011 13:11:15 GMT Email Marketing Firms considering how best to utilise their B2B data lists should consider a blend of both online and offline strategies, an expert has stated... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84469 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84469 Mon, 05 Sep 2011 11:16:28 GMT Database Marketing When managing digital communications sent out to firms on business lists, it is vital that the wishes of the recipient are adhered to at all times, an expert has warned... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84467 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84467 Mon, 05 Sep 2011 09:33:00 GMT Email Marketing As firms work to stay afloat in the tough economic climate, those that step up efforts to increase their number of leads - for example by going to a telemarketing list broker - may find they are presented with a great opportunity to attract new clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84466 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84466 Fri, 02 Sep 2011 11:39:47 GMT Telemarketing The Royal Mail has launched a campaign to raise awareness of the benefits firms could enjoy by opting for a direct mail campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84465 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84465 Fri, 02 Sep 2011 11:31:31 GMT Direct Mail When establishing the email design for messages to be sent to those on a targeted mailing list, it is vital to ensure it displays correctly on mobile devices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84464 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84464 Fri, 02 Sep 2011 08:41:38 GMT Email Marketing Direct mail may be a useful strategy for firms hoping to attract the attention of older clients, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84463 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84463 Thu, 01 Sep 2011 14:00:00 GMT Direct Mail Marketers using business lists to reach out to prospective clients have been advised to ensure they regularly audit the data and check that it is up-to-date... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84462 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84462 Thu, 01 Sep 2011 11:31:54 GMT Direct Marketing Printed marketing messages, such as direct mail communications, have an important role to play when trying to make an impression on prospective customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84461 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84461 Thu, 01 Sep 2011 09:52:00 GMT Direct Mail Companies working on a marketing strategy may want to consider sending out direct mail to contacts on business lists after one expert warned firms against focussing exclusively on social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84460 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84460 Wed, 31 Aug 2011 11:58:42 GMT Direct Mail Marketers planning to send out digital messages to contacts on B2B email lists have been advised to integrate other channels into their communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84459 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84459 Wed, 31 Aug 2011 09:29:01 GMT Email Marketing Professional services firms formulating a B2B marketing plan involving direct marketing and business lists may want to ensure they have covered all the critical areas of a strategy before putting it into motion... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84458 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84458 Tue, 30 Aug 2011 11:58:22 GMT Direct Marketing Companies launching an email marketing campaign aimed at contacts on a B2B data list have been advised to ensure that their communications have a high concentration of text... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84457 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84457 Tue, 30 Aug 2011 11:51:51 GMT Email Marketing Advertisers hoping to attract the interest of prospective clients on B2B data lists by sending out emails may want to include social elements in their digital communications, in light of one expert's comments... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84456 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84456 Tue, 30 Aug 2011 09:22:00 GMT Email Marketing When producing the copy for an email marketing campaign, it is vital that care is taken composing the subject line in the message to people on B2B email lists, an expert has asserted... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84455 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84455 Fri, 26 Aug 2011 11:32:00 GMT Email Marketing When using B2B data lists to bring in more business, companies should consider getting more information on the contacts and then dividing them according to their interests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84454 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84454 Fri, 26 Aug 2011 09:00:00 GMT Database Marketing Companies planning to launch a marketing campaign using B2B email lists have been advised to look for well-researched leads and to find out as much as possible about the recipients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84452 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84452 Thu, 25 Aug 2011 11:57:50 GMT Email Marketing Before starting a campaign to win the attention of prospective clients on a B2B data list, firms sending out digital missives should ensure the content they offer contacts is of a high quality... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84453 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84453 Thu, 25 Aug 2011 11:54:45 GMT Email Marketing Firms sending out direct mail to contacts on B2B data lists have been advised to test their QR codes before putting them on communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84451 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84451 Thu, 25 Aug 2011 11:10:09 GMT Direct Mail Companies have been warned not to send messages to clients or prospective customers on business mailing lists too often... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84450 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84450 Thu, 25 Aug 2011 09:55:00 GMT Email Marketing Companies are still investing steadily in direct marketing strategies to raise the profiles of their organisations, a new report has shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84449 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84449 Wed, 24 Aug 2011 15:17:25 GMT Direct Mail Marketing experts that have abandoned printed media in favour of digital options may want to reconsider using direct mail in light of the assertions of one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84448 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84448 Wed, 24 Aug 2011 13:16:36 GMT Direct Mail Companies may have set up marketing strategies using technology such as email marketing and direct mail, but a recent survey revealed that a significant number have not yet identified the components in their marketing funnel... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84446 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84446 Wed, 24 Aug 2011 11:16:49 GMT Direct Marketing Firms sending out digital communications to contacts on a targeted mailing list may want to consider waiting until a Thursday before pressing the send button... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84447 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84447 Wed, 24 Aug 2011 11:14:26 GMT Email Marketing Companies putting together a direct marketing strategy may be tempted to incorporate direct mail into their campaign and send out messages twice a month in light of new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84445 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84445 Wed, 24 Aug 2011 10:41:26 GMT Direct Mail Companies considering using direct mail strategies to target other businesses should ensure that their ad copy gets to the point quickly and features a call to action, an expert has stated... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84444 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84444 Tue, 23 Aug 2011 09:00:00 GMT Direct Mail Over the past few years, companies across the UK and indeed globally have had no choice but to embrace a culture of stringent cost-cutting and put more thought into their budgeting than ever before... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84443 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84443 Mon, 22 Aug 2011 13:00:00 GMT Email Marketing Organisations planning to use B2B email lists may benefit from investing money in content creation to ensure they have high quality missives to send out to prospective clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84442 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84442 Mon, 22 Aug 2011 09:34:50 GMT Email Marketing The worldwide mobile marketplace is expanding all the time, so there has never been a better time for marketers to look at how campaigns can benefit from the rise of smartphones and tablet devices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84441 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84441 Fri, 19 Aug 2011 14:30:00 GMT Direct Mail Companies using business email lists to attract and retain customers may well be able to benefit from a new software package that allows firms to efficiently collect feedback from their B2B email marketing recipients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84440 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84440 Fri, 19 Aug 2011 10:00:00 GMT Email Marketing Companies looking at ways to reduce their marketing costs may be encouraged to invest in a targeted mailing list, after an animal charity in New Zealand was able to significantly lower its direct mail expenditure... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84439 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84439 Thu, 18 Aug 2011 10:04:23 GMT Direct Mail Marketers who send regular company newsletters as part of their B2B email marketing strategy have been given some guidance to ensure the email design and content is of the best possible quality... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84438 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84438 Wed, 17 Aug 2011 10:00:00 GMT Email Marketing Companies using B2B direct mail to drive their lead generation may be able to benefit from a new service being offered by Royal Mail in partnership with a top marketing research agency... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84437 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84437 Tue, 16 Aug 2011 12:00:00 GMT Direct Mail Companies using direct mail as part of their integrated B2B marketing strategy may be encouraged to include quick response (QR) codes in their mailouts, after new figures highlighted their potential... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84436 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84436 Tue, 16 Aug 2011 09:56:08 GMT Direct Mail An expert has urged firms that use a direct marketing telephone list to drive lead generation to look at ways of investing in VoIP technology... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84435 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84435 Mon, 15 Aug 2011 16:00:00 GMT Telemarketing Marketers buying mailing lists to fuel direct mail campaigns may be encouraged to use digital techniques alongside their offline promotions, after one expert said the web provides the "most effective" form of marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84434 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84434 Mon, 15 Aug 2011 12:00:00 GMT Direct Mail Companies using B2B email marketing services should embrace social media in their online strategy, but the best use of different websites such as Facebook will vary from firm to firm, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84433 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84433 Mon, 15 Aug 2011 10:07:40 GMT Email Marketing Marketers have been urged to find ways of including digital elements in their direct mail communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84431 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84431 Fri, 12 Aug 2011 11:04:33 GMT Direct Mail Firms using B2B email marketing to boost lead generation have only a matter of seconds to reel in each prospective customer... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84432 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84432 Fri, 12 Aug 2011 11:03:40 GMT Email Marketing B2B email marketing can be a great way to keep prospective customers' minds on one's business and its products, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84430 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84430 Thu, 11 Aug 2011 12:30:00 GMT Database Marketing B2B email marketing remains even more important than social marketing, a new survey has reported... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84429 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84429 Thu, 11 Aug 2011 10:08:41 GMT Email Marketing B2B email marketing campaigns can have a substantial effect on the search-engine optimisation (SEO) performance of a company website, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84427 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84427 Wed, 10 Aug 2011 14:36:27 GMT Email Marketing Direct marketing through Twitter makes good business sense when the company is targeting a demographic that is likely to use the social media service, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84428 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84428 Wed, 10 Aug 2011 14:34:33 GMT Direct Marketing Companies using direct mail marketing should think twice before including quick response (QR) codes in their mail shots, an expert has advised... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84426 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84426 Wed, 10 Aug 2011 10:13:47 GMT Direct Mail A leading retailer has boosted its email marketing revenues by 1,500 per cent in the last 12 months, highlighting the results that strong email list marketing can achieve... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84425 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84425 Tue, 09 Aug 2011 14:57:57 GMT Email Marketing Those looking to create content for their B2B email marketing campaigns are better placed to produce the content themselves than rely on a third party agency, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84424 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84424 Tue, 09 Aug 2011 10:08:14 GMT Email Marketing Companies looking to boost the benefits they get from database marketing should take steps to create a culture of innovation in their firm, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84423 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84423 Mon, 08 Aug 2011 14:22:25 GMT Email Marketing B2B email marketing can be used to minimise the negative effect of having a coupon code field on an order form, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84422 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84422 Mon, 08 Aug 2011 14:21:31 GMT Email Marketing Those companies wanting to maximise their business mailing lists must ensure their messages are sufficiently humanised, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84421 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84421 Mon, 08 Aug 2011 10:07:00 GMT Email Marketing Companies hoping to add some liveliness to their existing B2B email marketing campaigns should make sure they do not fall into the trap of automatic social media updates... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84420 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84420 Fri, 05 Aug 2011 15:04:58 GMT Email Marketing Companies engaging in B2B email marketing will always have some clients deciding they do not want the service any more, but there are ways to retain custom... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84419 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84419 Fri, 05 Aug 2011 10:01:52 GMT Email Marketing Businesses adding a social media presence to their direct mail and B2B email marketing plans will need to ensure they do not fall into the traps associated with it... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84418 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84418 Thu, 04 Aug 2011 16:00:47 GMT Email Marketing Companies building new targeted mailing lists have been offered some advice on how to keep them organised... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84417 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84417 Thu, 04 Aug 2011 12:08:21 GMT Database Marketing An expert has warned that businesses looking to maintain a good reputation should offer clients the choice to opt-out of any B2B email marketing or direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84416 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84416 Thu, 04 Aug 2011 10:06:40 GMT Direct Marketing Businesses using direct mail and B2B email marketing strategies have been told of the advantages of adding social media to their repertoire... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84415 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84415 Wed, 03 Aug 2011 16:15:12 GMT Direct Mail When it comes to attracting new customers, a company's marketing strategy will typically play to the firm's unique selling proposition (USP)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84414 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84414 Wed, 03 Aug 2011 12:00:00 GMT Direct Mail Professionals opting to carry out their advertising strategies online are still opting for B2B email marketing over the newer social networking platforms... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84413 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84413 Wed, 03 Aug 2011 11:47:51 GMT Email Marketing While social media sites may be the marketer's current favourite playground, businesses must ensure they keep on top of B2B email marketing strategies, it has been said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84412 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84412 Wed, 03 Aug 2011 10:04:56 GMT Email Marketing An expert has suggested that B2B email marketing strategies should ensure that there is content that will be of interest to the audience in any mail-outs... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84411 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84411 Tue, 02 Aug 2011 16:10:29 GMT Email Marketing An expert has offered some tips for businesses using social media websites to boost their B2B email marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84410 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84410 Tue, 02 Aug 2011 12:00:35 GMT Email Marketing A new report has shown that the best way to get customers to click onto a website is to include the address with direct mail marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84409 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84409 Tue, 02 Aug 2011 10:10:15 GMT Direct Mail Some companies are neglecting to accompany their direct mail campaigns with social media marketing because directors do not understand it, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84408 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84408 Mon, 01 Aug 2011 15:59:41 GMT Direct Mail Companies engaging in B2B email marketing will need to make their messages stand out against the growing number of spam emails entering the majority of inboxes... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84407 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84407 Mon, 01 Aug 2011 15:58:13 GMT Email Marketing An expert has offered advice to help companies designing B2B email marketing campaigns create programmes with as much impact as possible... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84406 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84406 Fri, 29 Jul 2011 10:08:46 GMT Email Marketing Companies looking to use social media marketing campaigns to boost lead generation have been told that more traditional channels, such as direct mail, are far less time consuming... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84405 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84405 Thu, 28 Jul 2011 09:51:23 GMT Direct Mail When designing a direct mail campaign, marketers may be encouraged to invest in a targeted mailing list from a trusted data list provider, after one expert warned they may be wasting their time without... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84404 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84404 Wed, 27 Jul 2011 09:31:29 GMT Direct Mail Research suggests that only a minority of UK companies regularly test their B2B email marketing communications, which could mean messages are blindly being sent to business email lists with little scope for improving response rates... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84402 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84402 Tue, 26 Jul 2011 10:31:07 GMT Email Marketing New figures have shown that direct mail remains a highly-valued marketing channel, with over half of firms embracing the proven technique, while many still rely on their direct marketing telephone list to win new business... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84403 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84403 Tue, 26 Jul 2011 10:30:17 GMT Direct Mail The direct marketing industry has undergone a massive transformation over recent decades, so much so, in fact, that 'junk mail' can no longer be justified as a term to describe the targeted direct mail efforts of the vast majority of brands... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84401 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84401 Mon, 25 Jul 2011 12:00:00 GMT Direct Mail Continued growth in the use of smartphones and tablets is creating new opportunities for marketers running advertisements alongside their B2B email marketing efforts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84398 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84398 Mon, 25 Jul 2011 10:04:13 GMT Email Marketing When it comes to making an impact with the likes of B2B email marketing, business email lists are nothing without a sound website strategy in place... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84399 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84399 Mon, 25 Jul 2011 10:03:23 GMT Email Marketing Small firms using business email lists in their B2B email marketing should align their social media strategy with the search marketing activity of their business, according to an expert from Microsoft... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84400 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84400 Mon, 25 Jul 2011 10:02:29 GMT Email Marketing A major healthcare trust is seeking the help of a professional direct mail services firm to help it raise much-needed funds through direct marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84397 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84397 Fri, 22 Jul 2011 09:08:42 GMT Direct Mail Marketers have been urged to explore new communication techniques alongside their direct mail activity, as the world of direct marketing becomes increasingly digital... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84396 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84396 Fri, 22 Jul 2011 09:07:32 GMT Direct Mail The growing popularity of mobile phones and tablets has had a wide-ranging impact on digital marketing, an expert has claimed, which could have implications for B2B email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84395 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84395 Thu, 21 Jul 2011 11:52:47 GMT Email Marketing Companies looking to make the most of their email lists should ensure their messages are configured to be read on mobile phones, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84394 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84394 Thu, 21 Jul 2011 10:05:19 GMT Email Marketing B2B email marketing has remained the most popular way of communicating with one's customer base, a new report has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84393 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84393 Wed, 20 Jul 2011 14:22:53 GMT Email Marketing Digital marketers must not drift too far from their products when designing the content of B2B email marketing campaigns, an expert has warned... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84392 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84392 Wed, 20 Jul 2011 10:13:23 GMT Email Marketing Smart online marketing executives are always looking for new ways to obtain quality B2B data to boost their existing business email lists, and one expert believes that offering incentives could be one effective solution... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84390 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84390 Tue, 19 Jul 2011 09:38:21 GMT Email Marketing Many small retailers are failing to include Twitter and other types of social media as part of their email design and online marketing strategy, according to the Centre for Retail Research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84391 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84391 Tue, 19 Jul 2011 09:37:00 GMT Email Marketing Companies using B2B data to send out direct mail and email marketing messages are likely to have boosted their investment in recent months... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84389 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84389 Mon, 18 Jul 2011 08:43:02 GMT Email Marketing An expert has claimed that over a quarter of internet browsing is now done on mobile devices, making handhelds one of the most important email design considerations for online direct marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84388 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84388 Mon, 18 Jul 2011 08:42:04 GMT Email Marketing Companies developing an online strategy have been advised that usability is "the most important thing" when designing a website to which potential customers can be driven via B2B email marketing communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84386 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84386 Fri, 15 Jul 2011 09:25:30 GMT Direct Marketing Online marketers have been told that by integrating social media with their existing B2B email marketing campaigns they may get a better sense of how worthwhile and effective their current strategy is... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84387 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84387 Fri, 15 Jul 2011 09:24:07 GMT Email Marketing Companies using direct mail campaigns to help boost lead generation and expand their customer base have been offered some straightforward guidance on how to get the most from the tried-and-tested method... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84384 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84384 Thu, 14 Jul 2011 10:42:34 GMT Direct Mail A new Internet Advertising Bureau (IAB) whitepaper has been released, in which companies running B2B email marketing campaigns are urged to embrace the mobile channel in their communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84385 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84385 Thu, 14 Jul 2011 10:41:45 GMT Email Marketing Companies using B2B email marketing campaigns to boost lead generation have been advised of how important it is that business email lists are kept up to date, a task with which a data list provider may be able to help... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84382 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84382 Wed, 13 Jul 2011 09:31:34 GMT Email Marketing Younger direct mail practitioners could soon be given a career boost, with the announcement of a new service that will offer funding to the industry's up-and-coming marketers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84383 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84383 Wed, 13 Jul 2011 09:28:47 GMT Direct Mail In recent years, companies running B2B email marketing campaigns have faced a wide range of challenges arising from technological developments and an increasingly 'noisy' online environment... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84381 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84381 Tue, 12 Jul 2011 12:00:00 GMT Email Marketing Marketers have been told that Santander's recent decision to bring its contact centres back to the UK demonstrates a "renewed focus" by brands on the use of a direct marketing telephone list to boost business... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84379 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84379 Tue, 12 Jul 2011 08:33:41 GMT Telemarketing The vast majority of buyers are hesitant to place orders via social networking sites, which could highlight the importance of B2B email lists as part of an online campaign that prospects know they can trust... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84380 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84380 Tue, 12 Jul 2011 08:32:51 GMT Email Marketing Businesses that are undertaking mobile email marketing can now gain access to a tool so that no under-18s acquire the advertisement... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84378 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84378 Mon, 11 Jul 2011 16:36:38 GMT Email Marketing When using a list of new businesses to distribute their direct mail messages marketers should remember the ways in which a B2B campaign differs from one targeting a consumer audience... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84377 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84377 Mon, 11 Jul 2011 09:46:08 GMT Direct Mail Marketers have been told that when designing a B2B email marketing or direct mail campaign there are generally three approaches to consider... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84376 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84376 Mon, 11 Jul 2011 09:45:18 GMT Email Marketing Marketers using a data list provider to boost their online campaigns with a list of new businesses have been told they must "constantly" evolve with the ever-changing social media landscape... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84374 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84374 Fri, 08 Jul 2011 10:12:42 GMT Email Marketing Financial services firms may be encouraged to invest in direct mail as part of their integrated strategy, after one company found that it generated better results than paid search marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84375 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84375 Fri, 08 Jul 2011 10:11:42 GMT Direct Mail When a new prospect enquires or subscribes to receive marketing content, companies should have a multi-channel welcome strategy in place, a digital marketing expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84373 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84373 Thu, 07 Jul 2011 10:01:02 GMT Direct Marketing The use of B2B email marketing in conjunction with display ads can improve customer recall compared with advertising alone, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84372 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84372 Thu, 07 Jul 2011 09:59:22 GMT Email Marketing New research suggests that one in three people have felt stifled by the amount of digital communication in their daily life, which may encourage marketers to keep using direct mail, as well as electronic channels... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84370 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84370 Wed, 06 Jul 2011 09:18:02 GMT Direct Mail Companies involved with B2B email marketing have been told that their digital campaigns are powered by "one of the most potent" promotional tactics around – but only where business email lists are used to full effect... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84371 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84371 Wed, 06 Jul 2011 09:16:57 GMT Email Marketing New research suggests that B2B email marketing may now be a stronger weapon in the mobile marketer's arsenal when it comes to reaching customers on the go and securing an order online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84368 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84368 Tue, 05 Jul 2011 10:06:17 GMT Email Marketing Those who criticise use of B2B direct mail in Britain no longer have grounds to argue that it is poorly targeted and environmentally unfriendly, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84369 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84369 Tue, 05 Jul 2011 10:05:03 GMT Direct Mail The cost of using a smartphone or tablet device while travelling in the European Union (EU) is set to come down significantly, under new proposals which could impact businesses using B2B email lists in their direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84367 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84367 Mon, 04 Jul 2011 09:27:49 GMT Email Marketing Postal service Royal Mail has said that it is making significant progress in the fight to eliminate scams that can negatively affect customers' perception of B2B direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84366 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84366 Mon, 04 Jul 2011 09:27:05 GMT Direct Mail There are many strategies that businesses can use when altering their email marketing list to make the method more appealing to customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84365 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84365 Fri, 01 Jul 2011 10:52:35 GMT Email Marketing Direct mail marketing is currently on an upward curve, with acquisition rates and cross-channel integration both improving, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84364 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84364 Thu, 30 Jun 2011 10:40:12 GMT Direct Mail Businesses using an email marketing list have been told that they might be failing to properly utilise their data if they continue to adopt a one size fits all approach... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84363 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84363 Wed, 29 Jun 2011 11:08:34 GMT Email Marketing Taking advantage of good email design and using this form of marketing in multi-channel campaigns is helping firms target consumers, with e-retail at the forefront of the retail industry, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84362 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84362 Tue, 28 Jun 2011 10:05:46 GMT Email Marketing Businesses should be looking to use multi-channel campaigns as these provide the best return on investment, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84361 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84361 Mon, 27 Jun 2011 09:55:16 GMT Email Marketing Email may well be the oldest channel in most companies' digital marketing arsenal, but there is a mountain of evidence to suggest that it still boasts plenty of growth potential, so long as a few golden rules are acknowledged... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84360 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84360 Mon, 27 Jun 2011 09:00:00 GMT Email Marketing Brands must first instil trust in consumers before they are willing to share their information for use in communications sent to an email marketing list... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84359 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84359 Fri, 24 Jun 2011 14:44:33 GMT Email Marketing Postal carrier Royal Mail has declared the launch of its new direct mail services a success, with more than 80 advertisers having already signed up since its introduction in May... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84357 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84357 Thu, 23 Jun 2011 10:04:43 GMT Direct Mail New research suggests that B2B email marketing may now be a stronger weapon in the mobile marketer's arsenal when it comes to reaching customers on the go and securing an order online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84358 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84358 Thu, 23 Jun 2011 10:02:51 GMT Email Marketing Now that social media marketing forms a necessary and central part of the online marketing mix, companies can easily get lost in the world of Facebook, Twitter and the rest of it... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84356 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84356 Wed, 22 Jun 2011 12:00:00 GMT Email Marketing An entrepreneur from North Yorkshire has launched an environmental campaign to help the UK's direct mail industry improve its use of the targeted mailing list and produce less waste... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84355 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84355 Wed, 22 Jun 2011 09:36:52 GMT Direct Mail In the same way that video exists alongside still imagery, contemporary direct marketing channels are able to complement and enhance what more conventional techniques have the capacity to achieve... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84354 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84354 Tue, 21 Jun 2011 12:00:00 GMT Telemarketing Marketers have been urged to view their business email lists as a long-term development project, with purchasing B2B data – or buying mailing lists for offline campaigns – just the starting point... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84352 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84352 Tue, 21 Jun 2011 10:17:12 GMT Email Marketing Digital media can help marketers deliver measurable campaigns without the need for conversion metrics, according to experts, which may be encouraging to those using direct mail and business email lists in promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84353 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84353 Tue, 21 Jun 2011 10:14:57 GMT Direct Marketing In this ever more digital age, communication has technically never been simpler... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84351 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84351 Mon, 20 Jun 2011 12:00:00 GMT Email Marketing When marketers use a targeted mailing list and direct mail campaigns to spread the word about new products and services, best-practice design calls for mailers that makes an impact... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84349 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84349 Mon, 20 Jun 2011 09:27:53 GMT Direct Mail Marketers are strongly advised to use business email lists and other online techniques to complement their direct mail campaigns, but brands are urged not to ditch their more conventional methods... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84350 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84350 Mon, 20 Jun 2011 09:26:30 GMT Direct Mail Businesses with a web presence have been told that all consumer interactions, whether online through the use of an email marketing list or face-to-face on the high street, have an impact on brand loyalty... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84348 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84348 Fri, 17 Jun 2011 16:28:12 GMT Email Marketing With the rocketing number of smartphones being sold across the globe, it is no surprise that mobile marketing is a pool into which more and more brands are dipping their toes... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84347 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84347 Fri, 17 Jun 2011 12:00:00 GMT Direct Mail It should come as no surprise to anyone that the smartphone market has exploded in recent years... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84346 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84346 Thu, 16 Jun 2011 12:00:00 GMT Email Marketing Before marketers buy the B2B data they need to send their email marketing messages, there is a basic email design checklist that could be make or break for the campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84344 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84344 Thu, 16 Jun 2011 09:55:02 GMT Email Marketing Marketers should focus their use of B2B data on business email lists supported by social marketing activity, rather than attempting to gain new customers through networking sites alone... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84345 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84345 Thu, 16 Jun 2011 09:54:11 GMT Email Marketing Postal operator Royal Mail has unveiled plans to increase its media and direct mail services, as it attempts to reverse recent losses of £120 million... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84343 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84343 Wed, 15 Jun 2011 09:40:04 GMT Direct Mail In the increasingly digital direct marketing landscape, more and more businesses are waking up to the potential of B2B email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84342 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84342 Tue, 14 Jun 2011 14:05:46 GMT Email Marketing Companies must increasingly look for ways to boost engagement with their database marketing efforts, as customers' inboxes become cluttered with more and more opt-in email marketing messages... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84340 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84340 Tue, 14 Jun 2011 09:29:02 GMT Database Marketing, Email Marketing The benefits of using a direct marketing telephone list to generate new business are accessible by all kinds of organisations, including accountancy firms, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84341 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84341 Tue, 14 Jun 2011 09:27:44 GMT Telemarketing Companies using B2B data and opt-in email marketing to reach new customers and drive sales have been urged not to overlook the importance of timing when converting leads into revenue... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84338 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84338 Mon, 13 Jun 2011 10:36:10 GMT Direct Marketing Companies using B2B data and business email lists in their online direct marketing efforts may be inspired by the award success of their industry peers in a prestigious prize giving this month... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84339 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84339 Mon, 13 Jun 2011 10:35:13 GMT Email Marketing Marketers have been urged to 'think mobile' when using business email lists to reach new potential customers, ensuring that their email design is suitable for both static and portable inboxes... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84336 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84336 Fri, 10 Jun 2011 10:30:53 GMT Email Marketing Marketers in the south west of England are being offered the chance to find out how business email lists might help firms use B2B email marketing campaigns to boost sales and improve customer loyalty... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84337 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84337 Fri, 10 Jun 2011 10:30:01 GMT Email Marketing Sales and marketing professionals may be interested to hear that the Direct Marketing Association (DMA) is repositioning itself as a modern, digital-friendly trade body promoting B2B email marketing as well as traditional channels... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84335 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84335 Thu, 09 Jun 2011 09:47:09 GMT Direct Marketing An expert has said that direct mail has a number of advantages over other advertising media, which help make businesses using a targeted mailing list get the most out of their marketing budget... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84334 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84334 Thu, 09 Jun 2011 09:45:36 GMT Direct Mail Marketers have been offered some guidance on how to get started in terms of segmenting their business email lists to enable delivery of eye-catching, targeted and relevant content from day one... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84332 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84332 Wed, 08 Jun 2011 10:37:09 GMT Email Marketing The Mobile Marketing Group (MMG) has launched a new web-based platform that makes it easy for marketers to support their direct mail and online activity, while keeping things compliant with best practice guidelines... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84333 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84333 Wed, 08 Jun 2011 10:35:01 GMT Database Marketing New research has shown that companies' email subscribers currently outnumber their Facebook 'likes' by an average ratio of 70:1, highlighting the importance of business email lists in online direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84331 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84331 Wed, 08 Jun 2011 10:32:36 GMT Email Marketing Online video now ranks alongside B2B data and business email lists in terms of weaponry every marketer should have in their digital armoury... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84330 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84330 Tue, 07 Jun 2011 14:09:35 GMT Email Marketing Research has shown that digital coupons and online voucher codes are leading a revolution in discount, just as B2B email marketing has with traditional forms of direct mail promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84329 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84329 Tue, 07 Jun 2011 13:08:43 GMT Companies using business email lists have been urged to think about the kinds of messages they send to new prospects, as certain types of content may be far more effective than others... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84328 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84328 Tue, 07 Jun 2011 12:07:59 GMT Research has shown that social networking site Facebook is now the most popular internet tool for content sharing, though B2B data and business email lists still have their uses it seems... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84323 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84323 Tue, 07 Jun 2011 11:06:43 GMT Email Marketing Marketers should ensure that they use email marketing alongside other channels in order to see the best results... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84324 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84324 Tue, 07 Jun 2011 09:57:09 GMT Email Marketing An expert in website and email design has offered small business owners some guidance on how to make a splash with their initial online marketing efforts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84325 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84325 Mon, 06 Jun 2011 12:15:07 GMT Email Marketing An expert has noted how UK marketers have become increasingly dependent on B2B email marketing to generate leads and sales, with many discovering the benefits of integration with social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84326 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84326 Mon, 06 Jun 2011 10:13:48 GMT Email Marketing New research suggests that, despite the growth of social media, B2B email marketing remains effective in driving both leads and sales... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84327 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84327 Mon, 06 Jun 2011 10:12:44 GMT Email Marketing An American direct marketing company has captured its fourth number-one ranking this year, with yet another accolade recognising its use of techniques such as direct mail and B2B email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84320 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84320 Fri, 03 Jun 2011 09:48:26 GMT Direct Marketing Marketers may be encouraged by the news that the use of direct mail marketing services to reach new customers is once again on the increase, as concerns for the global economy ease... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84321 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84321 Fri, 03 Jun 2011 09:46:16 GMT Direct Mail Companies have been advised to think about the future of their B2B data usage and how to optimise their online direct marketing efforts with carefully targeted business email lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84322 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84322 Fri, 03 Jun 2011 09:45:06 GMT Email Marketing A new report has indicated that direct mail remains the source of most charitable donations, though it is important for non-profit organisations to embrace multi-channel strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84317 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84317 Thu, 02 Jun 2011 11:09:50 GMT Direct Mail New research has shown that while mobile e-commerce is growing, customer satisfaction with the service is falling, which may encourage marketers to steer clear and stick with B2B email marketing instead... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84318 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84318 Thu, 02 Jun 2011 11:06:55 GMT Email Marketing Research has shown that only a small minority of people are not yet on Facebook, highlighting the importance of social marketing alongside the use of B2B data and business email lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84319 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84319 Thu, 02 Jun 2011 11:04:19 GMT Email Marketing Connected mobile devices will supplement laptop and desktop computers rather than supersede them, according to Crucial... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84315 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84315 Wed, 01 Jun 2011 09:30:17 GMT Email Marketing Postal carrier Royal Mail has announced plans to support its mailing house partners with the launch of an innovative new training programme to support the promotion of direct mail in modern marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84316 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84316 Wed, 01 Jun 2011 09:29:08 GMT Direct Mail Research suggests that at least half of all web users see social media as nothing more than a form of entertainment, which may highlight the superior marketing power of business email lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84313 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84313 Tue, 31 May 2011 09:13:59 GMT Email Marketing New research has demonstrated the extent to which mobile workers may be a particularly receptive audience when B2B email marketing messages are sent to smartphones... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84314 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84314 Tue, 31 May 2011 09:12:32 GMT Email Marketing Marketers using a list of new businesses to broaden the scope of their B2B email marketing have been told that even unopened messages have some value when it comes to measuring the success of a campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84312 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84312 Fri, 27 May 2011 12:41:22 GMT Email Marketing Marketers using B2B data to formulate business lists as a basis for email campaigns have been assured that the channel is "at its prime", having been around for almost 20 years... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84310 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84310 Fri, 27 May 2011 10:40:15 GMT Email Marketing There is a "big difference" between real-time B2B email marketing and a right-time campaign, according to a new white paper issued to users of business email lists by StrongMail Systems... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84311 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84311 Fri, 27 May 2011 10:39:21 GMT Email Marketing Businesses supplementing their targeted mailing lists with data collected from internet browser cookies have been urged to prepare for compliance with new privacy laws, which came into effect this week... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84309 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84309 Fri, 27 May 2011 09:56:04 GMT Database Marketing The secret to success with direct mail is to always start with quality B2B data, perhaps in the form of a targeted mailing list... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84308 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84308 Thu, 26 May 2011 10:06:56 GMT Direct Mail, Direct Marketing The managers of restaurants have been urged to consider the use of mobile technology alongside their direct marketing telephone list to attract more business clientele from nearby offices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84307 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84307 Wed, 25 May 2011 10:05:15 GMT Database Marketing Smaller companies have been urged to look at ways to engage customers in online discussions, which may include the use of B2B data and business email lists, to encourage and retain loyalty... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84306 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84306 Tue, 24 May 2011 10:15:27 GMT Email Marketing Companies using direct mail and B2B email marketing techniques to promote their products and services to new business prospects have been urged to ensure recipients are able to respond... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84304 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84304 Mon, 23 May 2011 11:09:54 GMT Direct Mail Marketers using B2B email marketing techniques have been told that business buyers increasingly consult product reviews compiled by other customers when making online purchase decisions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84305 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84305 Mon, 23 May 2011 11:08:54 GMT Email Marketing Companies developing B2B email marketing campaigns have been assured that getting email design right for mobile devices is simpler than many firms think... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84302 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84302 Fri, 20 May 2011 09:34:30 GMT Email Marketing Research suggests that while most small business owners are aware of the mobile marketing opportunities available to them, the majority would rather stick to their tried-and-tested approach, which may include direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84303 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84303 Fri, 20 May 2011 09:32:42 GMT Direct Mail When considering their email design options, online direct marketing professionals need to be aware of the significant growth in email viewing on mobile devices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84300 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84300 Thu, 19 May 2011 09:56:04 GMT Email Marketing Even with the rise of social media marketing, more conventional techniques like direct mail are unlikely to go away, but B2B data and business mailing lists could be vital to campaign success... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84301 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84301 Thu, 19 May 2011 09:55:02 GMT Direct Mail Smaller firms do not need to become entirely digital in order to benefit from the internet, which may encourage some to consider using business email lists to support existing direct mail strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84298 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84298 Wed, 18 May 2011 08:50:47 GMT Direct Mail, Email Marketing Sarah Palin, the former governor of Alaska, is reportedly using direct mail services to raise money and support for her political action committee... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84297 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84297 Tue, 17 May 2011 08:55:28 GMT Direct Mail Marketers may be inclined to use new business email lists after one industry commentator praised B2B email marketing campaigns for their "solid history of delivering results"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84296 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84296 Tue, 17 May 2011 08:54:25 GMT Email Marketing Direct marketing professionals have been urged to find ways of tracking their results when sending direct mail with the use of a targeted mailing list, to help identify what works best... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84294 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84294 Mon, 16 May 2011 09:24:30 GMT Direct Mail When it comes to sending relevant and personalised direct marketing communications, businesses should leverage their B2B data and buy mailing lists to create an "engaging and interactive" conversation... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84295 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84295 Mon, 16 May 2011 09:23:39 GMT Direct Mail While most businesses recognise the importance of a well-engineered website, many have been slow to adapt their email design to the ever-changing online landscape, it has been revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84292 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84292 Fri, 13 May 2011 08:37:18 GMT Email Marketing New figures have shown that online channels generate just 2... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84293 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84293 Fri, 13 May 2011 08:36:25 GMT Email Marketing When designing a direct marketing campaign, most companies understand the need for a mix of digital and paper communications – but a direct marketing telephone list could be the final piece of the jigsaw... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84290 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84290 Thu, 12 May 2011 10:04:20 GMT Telemarketing An expert has said that opt-in email marketing is a "very effective" way for B2B data users to build professional relationships with customers, as well as encouraging repeat business... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84291 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84291 Thu, 12 May 2011 10:02:07 GMT Direct Marketing Research suggests that online spending in the US jumped by 12 per cent in the first three months of 2011, which should be encouraging to companies using new business lists to support their direct marketing activity... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84288 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84288 Wed, 11 May 2011 11:17:13 GMT Email Marketing Companies with an online presence, such as those using B2B data to support their email marketing efforts, are being urged to review how they track site visitors, ahead of imminent changes to UK privacy law... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84289 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84289 Wed, 11 May 2011 11:14:14 GMT Direct Marketing The debate over social marketing and its value to brands is still ongoing, an expert has claimed, with many firms maintaining trusted strategies, which may include the use of B2B data lists and direct mail services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84286 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84286 Tue, 10 May 2011 10:03:44 GMT Direct Marketing Postal carrier Royal Mail has announced plans to introduce "digitally-watermarked" direct mail services, which may interest companies using B2B data and business mailing lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84287 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84287 Tue, 10 May 2011 10:02:55 GMT Direct Mail Following the recession, it is more important than ever for marketers and B2B data users to be able to quantify what drives revenue, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84284 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84284 Mon, 09 May 2011 10:24:52 GMT Direct Mail Marketers have been urged to consider direct mail services as an alternative to social campaigns, or perhaps to support existing B2B marketing strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84285 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84285 Mon, 09 May 2011 10:23:59 GMT Direct Mail When it comes to email design, there "a ton of fresh B2B marketing ideas out there", it has been claimed, so brands should develop innovative – not merely imitative – opt-in email marketing communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84282 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84282 Fri, 06 May 2011 11:22:23 GMT Email Marketing Firms looking to boost demand for their B2B offerings have been told that the services of a data-list provider should form the basis for any well-targeted opt-in email marketing programme... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84283 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84283 Fri, 06 May 2011 11:21:09 GMT Email Marketing New research has been published revealing just how long web users are spending online, as well as what content they most like to view, which could be useful for B2B email marketing executives in their email design decisions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84280 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84280 Thu, 05 May 2011 12:06:01 GMT Email Marketing While marketers have been buying mailing lists and benefiting from direct mail services for decades, one company has recently uncovered a secret weapon in modernising a direct marketing strategy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84281 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84281 Thu, 05 May 2011 12:03:53 GMT Direct Mail To attract business buyers to a new product or service, B2B email marketing campaigns need to engage recipients in a conversation and build a "trusted relationship" with them... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84277 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84277 Wed, 04 May 2011 11:37:11 GMT Email Marketing An industry expert has argued that B2B email marketing campaigns targeted with business email lists are no longer the reserve of large companies – even the smallest of firms can get in on the act... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84278 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84278 Wed, 04 May 2011 11:36:10 GMT Email Marketing While many marketers claim that the fact we live in a digital age renders conventional tools like direct marketing and B2B data lists obsolete, the US Postal Service is proud to declare direct mail campaigns an ongoing success story... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84279 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84279 Wed, 04 May 2011 11:35:01 GMT Direct Marketing An industry expert has offered some frank advice on how to quickly and easily boost a company's direct marketing audience, which may be useful to those using a list of new businesses to target their promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84274 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84274 Tue, 03 May 2011 10:20:26 GMT Direct Marketing New research has supported the view that direct mail and telemarketing techniques remain a vital element of B2B direct marketing strategy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84275 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84275 Tue, 03 May 2011 10:19:23 GMT Direct Mail New research suggests that retailers using database marketing services are investing significant amounts in their mobile or social media strategy, despite the returns being far from lucrative... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84276 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84276 Tue, 03 May 2011 10:17:32 GMT Direct Mail Companies using B2B email lists to promote their products and services are frequently reminded of the need to keep opt-in email marketing communications relevant – but there is much more to consider... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84273 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84273 Thu, 28 Apr 2011 14:53:03 GMT Email Marketing While most B2B email marketing executives are aware that email design is constantly changing, many underestimate the importance of optimising messages to suit the latest technological developments... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84271 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84271 Thu, 28 Apr 2011 10:50:43 GMT Email Marketing Coupons are reportedly "on the rise" in the US, as a growing number of firms turn to printed direct mail discounts with their B2B data lists, as they remain effective despite difficult trading conditions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84272 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84272 Thu, 28 Apr 2011 10:49:50 GMT Direct Mail While social media platforms continue their rise in popularity with marketing executives, it has been suggested that – should the "bubble" burst – direct mail could return to prominence... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84270 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84270 Wed, 27 Apr 2011 12:00:00 GMT Direct Mail While the advent of smartphone and tablet technology continues to change the modern media landscape, businesses using opt-in email marketing still occupy a prime communication channel, research has shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84269 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84269 Tue, 26 Apr 2011 15:00:00 GMT Email Marketing While firms increasingly choose B2B email marketing as opposed to paper-based direct mail services, many brands are failing to take full advantage of their eco-friendly decision... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84268 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84268 Tue, 26 Apr 2011 11:58:03 GMT Email Marketing Small and medium-sized enterprises (SMEs) in the UK are adopting internet-based software, storage and database marketing services more slowly than their European counterparts, research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84267 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84267 Tue, 26 Apr 2011 10:35:47 GMT Email Marketing Revenues from direct media channels, which includes direct mail, are likely to rise by 0... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84266 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84266 Thu, 21 Apr 2011 11:52:30 GMT Direct Mail Marketers using business lists should not lose sight of their end goal, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84265 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84265 Thu, 21 Apr 2011 09:03:55 GMT Direct Marketing Sending out communications to those on business lists could be an effective way to encourage repeat business, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84264 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84264 Wed, 20 Apr 2011 15:24:55 GMT Email Marketing When constructing a database marketing scheme, it is important for firms to divide their subscribers into categories according to what content they might want, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84263 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84263 Wed, 20 Apr 2011 10:59:06 GMT Database Marketing Companies running a direct mail campaign should take steps to target customers that may be more inclined to make a purchase... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84262 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84262 Wed, 20 Apr 2011 09:22:50 GMT Direct Mail Companies making use of direct mail services should try to send prospective clients objects that are valuable and memorable... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84261 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84261 Tue, 19 Apr 2011 15:04:28 GMT Direct Mail Individuals responsible for business email lists should take steps to ensure that all information remains secure... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84260 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84260 Tue, 19 Apr 2011 11:13:30 GMT Email Marketing Firms using business mailing lists should try to gather quality information about their target audience, according to an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84259 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84259 Tue, 19 Apr 2011 09:12:32 GMT Direct Marketing Firms utilising business mailing lists to send out digital communications should think about the visual elements in their email design... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84257 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84257 Mon, 18 Apr 2011 14:53:57 GMT Email Marketing Companies that market their products and services using direct mail may benefit from more successful campaigns if they carefully work out who they are marketing to and what they would like to receive... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84256 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84256 Mon, 18 Apr 2011 12:03:26 GMT Direct Mail The amount firms plan to spend on advertising such as email marketing using business lists fell overall in the first quarter of 2011, according to recent data... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84258 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84258 Mon, 18 Apr 2011 11:41:42 GMT Email Marketing Companies need to ensure that the goals they set for their direct marketing campaigns are relevant to their overall business aims... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84254 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84254 Mon, 18 Apr 2011 09:31:05 GMT Direct Marketing Content sent out to those on email marketing lists can be used to start conversations and increase interest in services, products or the organisation as a whole, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84253 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84253 Fri, 15 Apr 2011 15:51:32 GMT Email Marketing Firms looking to improve their advertising campaigns may want to consider trying opt-in email marketing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84252 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84252 Fri, 15 Apr 2011 11:24:05 GMT Email Marketing Companies with new business lists who are sending out missives to prospective customers need to create a variety of differing content to appeal to buyers in various stages of the sales process, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84251 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84251 Fri, 15 Apr 2011 09:30:55 GMT Email Marketing Being able to measure the success of direct mail or email marketing strategies is becoming increasingly important for those in the advertising sector, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84250 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84250 Thu, 14 Apr 2011 15:01:05 GMT Direct Mail Individuals responsible for using a targeted mailing list to run a direct mail campaign may want to ensure they use an appropriate style when writing the text... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84248 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84248 Thu, 14 Apr 2011 09:22:44 GMT Direct Mail Companies making use of direct mail services should consider including a personalised URL (PURL) on each of the missives sent out, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84249 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84249 Thu, 14 Apr 2011 09:22:10 GMT Direct Mail Firms with a collection of contacts bought from a data list provider should consider sending out missives that are not dominated by sales information, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84246 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84246 Wed, 13 Apr 2011 11:17:21 GMT Email Marketing Firms should try to use traditional outbound marketing channels with conversational ones, such as websites, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84247 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84247 Wed, 13 Apr 2011 11:16:24 GMT Direct Marketing Companies using their business mailing lists to target prospective customers should use a multichannel direct marketing strategy, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84245 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84245 Wed, 13 Apr 2011 09:32:53 GMT Direct Marketing Valuable content is one of the most important incentives for those subscribing to email marketing lists, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84244 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84244 Tue, 12 Apr 2011 15:34:14 GMT Email Marketing Organisations using an email marketing list need to take care when deciding how often to send out communications, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84242 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84242 Tue, 12 Apr 2011 11:33:20 GMT Database Marketing Firms utilising business-to-business (B2B) email lists to send out missives might find their campaigns are faster and more environmentally-friendly than those using other channels, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84243 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84243 Tue, 12 Apr 2011 09:32:33 GMT Email Marketing Companies hoping to build up their business mailing lists may want to heed the advice of one expert who recommended keeping sign-up processes short... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84241 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84241 Mon, 11 Apr 2011 15:14:44 GMT Email Marketing Firms making use of direct mail strategies to increase their profile should ensure material is laid out in a "user-friendly way", an expert has stated... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84240 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84240 Mon, 11 Apr 2011 11:18:30 GMT Direct Mail One of the latest trends in the advertising sector is to utilise business mailing lists to create campaigns using digital media alongside traditional channels, an expert has stated... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84239 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84239 Mon, 11 Apr 2011 09:17:44 GMT Telemarketing Traditional advertising channels, such as direct mail, are still effective despite the growth of digital options, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84238 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84238 Fri, 08 Apr 2011 15:47:56 GMT Direct Mail Companies should regularly evaluate their advertising strategies to see if they are using their business lists effectively... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84237 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84237 Fri, 08 Apr 2011 11:24:17 GMT Direct Marketing Firms considering using their new business lists to send out direct mail should try to keep communications slim, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84236 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84236 Fri, 08 Apr 2011 09:15:28 GMT Direct Mail Firms might find that now is the perfect time to launch a direct mail campaign, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84235 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84235 Thu, 07 Apr 2011 15:14:11 GMT Direct Mail Companies working out ways to best use their business lists should try to find out as much as possible about prospective clients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84234 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84234 Thu, 07 Apr 2011 12:05:11 GMT Email Marketing Firms buying mailing lists to target new potential customers have been advised to steer clear of certain phrases... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84233 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84233 Thu, 07 Apr 2011 09:40:02 GMT Email Marketing Companies hoping to increase sales of insurance to other organisations might consider using their business lists to create a direct marketing strategy in light of the comments of one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84232 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84232 Wed, 06 Apr 2011 14:26:08 GMT Direct Marketing Companies creating a targeted mailing list should ensure that any new sign-ups are properly welcomed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84231 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84231 Wed, 06 Apr 2011 11:31:28 GMT Database Marketing More than half (53 per cent) of people who receive missives in email marketing campaigns think that material sent to them is irrelevant, a recent survey has shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84230 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84230 Wed, 06 Apr 2011 09:15:59 GMT Email Marketing Businesses utilising direct marketing strategies should try to create a two-way dialogue with their customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84229 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84229 Tue, 05 Apr 2011 15:42:13 GMT Direct Marketing A firm has stated that telemarketing is still the best way for it to make sales... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84228 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84228 Tue, 05 Apr 2011 09:59:45 GMT Telemarketing Email marketing is becoming an increasingly popular channel for targeting prospective customers and the budget for the sector is expected to reach $15... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84227 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84227 Tue, 05 Apr 2011 09:06:33 GMT Email Marketing The approach taken to direct marketing is changing as firms focus on more targeted strategies, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84226 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84226 Mon, 04 Apr 2011 15:12:28 GMT Direct Marketing Firms hoping to increase their customer base could find that direct mail is an effective advertising strategy, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84225 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84225 Mon, 04 Apr 2011 13:35:26 GMT Direct Mail Companies developing an email marketing strategy should ensure that missives sent out to potential customers contain relevant content, according to an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84224 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84224 Mon, 04 Apr 2011 09:34:32 GMT Email Marketing Firms might consider creating an opt-in email mailing list after this was described as a "highly potent" marketing tool... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84223 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84223 Fri, 01 Apr 2011 15:53:51 GMT Direct Marketing Firms may want to work on their email marketing strategy as it can still be a very effective way to target potential customers as long as campaigns are "appropriately adapted"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84222 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84222 Fri, 01 Apr 2011 15:33:43 GMT Email Marketing When formulating a direct marketing strategy it is important to ensure that the material sent out to potential clients is useful, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84221 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84221 Fri, 01 Apr 2011 14:44:37 GMT Direct Marketing Organisations should utilise social media channels to build up their email lists, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84220 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84220 Fri, 01 Apr 2011 11:32:37 GMT Email Marketing Growing businesses should ensure they keep their website up-to-date and if necessary focus on having a smaller, current online portal rather than a large one they rarely make changes to... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84219 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84219 Fri, 01 Apr 2011 09:00:58 GMT Direct Marketing Firms establishing an email marketing strategy should try to include service and editorial messages as part of their campaign, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84218 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84218 Thu, 31 Mar 2011 07:58:57 GMT Direct Marketing Companies have been advised to ensure they ask permission to communicate with potential clients before using them as part of an email marketing strategy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84217 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84217 Wed, 30 Mar 2011 11:35:42 GMT Email Marketing Email marketing may be the best option for companies hoping to make the most out of their business data in light of recent comments by an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84216 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84216 Wed, 30 Mar 2011 09:39:28 GMT Email Marketing Companies with a large business database might find it offers them a number of marketing opportunities, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84215 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84215 Tue, 29 Mar 2011 09:19:02 GMT Database Marketing Direct marketing might be a channel worth considering for firms looking to improve their advertising methods in light of one expert's assertion that it is a "growing medium"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84214 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84214 Tue, 29 Mar 2011 09:07:00 GMT Direct Marketing Firms might consider creating an opt-in email mailing list after this was described as a "highly potent" marketing tool... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84213 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84213 Mon, 28 Mar 2011 11:22:31 GMT Email Marketing Those in the email marketing sector should consider running surveys of people on a business database to get a better idea of what content or offers would be received well... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84212 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84212 Mon, 28 Mar 2011 09:12:09 GMT Email Marketing Companies might find that using their business lists and writing effective, regular newsletters helps them boost sales, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84211 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84211 Fri, 25 Mar 2011 16:09:47 GMT Email Marketing Direct marketing practices can help businesses retain their focus on return on investment (ROI), an industry professional has said, noting that the effort involved in this type of advertising can aid concentration in this regard... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84210 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84210 Fri, 25 Mar 2011 09:30:51 GMT Direct Marketing Companies hoping to improve their online direct marketing should stop to think about who their target audience is, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84209 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84209 Fri, 25 Mar 2011 09:15:20 GMT Direct Marketing Companies considering how best to use their business database might want to opt for a direct mail strategy in light of one expert's assertion that junk mail is "obsolete"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84208 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84208 Thu, 24 Mar 2011 11:43:31 GMT Database Marketing Email marketing campaigns need to provide recipients with relevant content and any links or interactive features should be easy to use, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84207 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84207 Thu, 24 Mar 2011 09:42:19 GMT Email Marketing The frequency of digital communications is the most common reason for people unsubscribing from email mailing lists, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84206 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84206 Wed, 23 Mar 2011 10:36:40 GMT Email Marketing Email design is an important consideration for companies considering targeting the inboxes of potential clients, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84205 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84205 Wed, 23 Mar 2011 09:59:56 GMT Email Marketing Direct mail strategies can be improved by the use of "precise data analytics", an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84203 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84203 Tue, 22 Mar 2011 10:16:43 GMT Direct Mail A new resource for firms working on telemarketing and direct mail strategies has been set up by thomsonlocal... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84204 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84204 Tue, 22 Mar 2011 10:12:26 GMT Telemarketing With recent research indicating that mobile advertising is set to grow this year, firms might want to ensure their email marketing strategies are optimised for this medium... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84202 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84202 Mon, 21 Mar 2011 11:01:48 GMT Email Marketing Firms that want to improve their sales figures by making changes to their direct marketing strategies and through other advertising channels should employ effective methods of analysis, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84201 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84201 Mon, 21 Mar 2011 08:52:53 GMT Direct Marketing Direct mail is a marketing strategy that firms should consider taking advantage of, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84200 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84200 Fri, 18 Mar 2011 15:33:45 GMT Direct Mail Half of all telemarketing experts and other sales professionals stop calling prospective clients after the first unsuccessful attempt to move the process forward... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84199 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84199 Fri, 18 Mar 2011 10:31:38 GMT Telemarketing Email marketing experts should take steps to help clients on email lists to stay in control of their subscriptions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84198 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84198 Fri, 18 Mar 2011 09:14:53 GMT Email Marketing Firms considering using direct mail to reach prospective customers might be encouraged to utilise this sales lead generation tool in light of new plans unveiled by the Royal Mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84197 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84197 Thu, 17 Mar 2011 14:11:12 GMT Direct Mail Email marketing is one of the main channels business-to-business (B2B) advertisers will be focusing on over the coming 12 months, according to a recent report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84196 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84196 Thu, 17 Mar 2011 10:57:14 GMT Email Marketing The use of images in email design is an important consideration when working on an advertising campaign targeting the inboxes of potential clients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84195 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84195 Thu, 17 Mar 2011 09:58:35 GMT Email Marketing Email marketing strategies are a cost-effective way to increase the amount of money a business brings in, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84194 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84194 Wed, 16 Mar 2011 12:47:18 GMT Email Marketing Direct mail is an advertising strategy that is enjoying a resurgence among those in the direct marketing sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84193 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84193 Wed, 16 Mar 2011 10:26:06 GMT Direct Mail Companies utilising direct marketing strategies to attract new business should not overplay teaser campaigns, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84192 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84192 Wed, 16 Mar 2011 09:44:51 GMT Direct Mail Email design professionals need consider how a missive will be viewed on a smartphone because the technology is becoming increasingly popular... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84191 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84191 Tue, 15 Mar 2011 15:53:50 GMT Email Marketing Firms using direct mail strategies need to realise that the frequency with which communications are sent out is of the utmost importance... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84190 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84190 Tue, 15 Mar 2011 12:34:15 GMT Direct Marketing Direct marketing techniques can be used to help improve digital campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84189 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84189 Tue, 15 Mar 2011 09:42:36 GMT Direct Marketing Companies making use of QR codes as part of their direct mail strategies should include information about what happens when they are scanned, an expert has advised... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84188 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84188 Mon, 14 Mar 2011 15:29:44 GMT Direct Mail Direct mail is likely to be one of the areas small and medium-sized businesses (SMBs) focus their attention on during 2011, a new report suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84187 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84187 Mon, 14 Mar 2011 10:55:15 GMT Direct Mail Email marketing was one of the leading sectors for new investment in digital media during the final quarter of last year, according to a recent study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84186 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84186 Mon, 14 Mar 2011 10:07:20 GMT Email Marketing Businesses can take a number of steps to maximise the potential of email marketing and use it to increase sales... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84185 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84185 Fri, 11 Mar 2011 15:21:44 GMT Email Marketing Email marketing might become more advanced in 2011 as email metrics improve, an expert in the industry has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84184 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84184 Fri, 11 Mar 2011 10:42:54 GMT Email Marketing Email design should follow a standardised template, firms sending out bulk advertising communications to potential customers and subscribers have been advised... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84183 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84183 Fri, 11 Mar 2011 09:53:09 GMT Email Marketing Email marketing is ideal for companies that are looking to convey a message to a large number of potential customers or clients, figures have indicated... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84182 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84182 Thu, 10 Mar 2011 13:23:04 GMT Email Marketing An expert has said companies looking to establish new advertising campaigns need to collate data on their target audience, those looking at direct marketing techniques might be interested to learn... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84181 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84181 Thu, 10 Mar 2011 10:49:14 GMT Database Marketing Marketers using direct mail strategies have been advised to ensure that communications with potential clients are "clear, concise, relevant and cost-effective"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84180 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84180 Thu, 10 Mar 2011 09:45:23 GMT Direct Mail The lack of an effective strategy for communicating business data is limiting the effectiveness of marketing at many enterprises, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84179 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84179 Wed, 09 Mar 2011 12:46:53 GMT Database Marketing Firms utilising direct marketing strategies need to try and ensure that their client base is not made up of one-time buyers, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84177 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84177 Wed, 09 Mar 2011 09:59:06 GMT Direct Marketing Companies looking to get good value for money from their advertising budgets might consider focusing on their email marketing strategies, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84178 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84178 Wed, 09 Mar 2011 09:55:22 GMT Email Marketing Online marketing is expected to become increasingly adapted to fit individual targets, according to an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84176 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84176 Tue, 08 Mar 2011 14:48:39 GMT Email Marketing The potential for high conversion rates offered by direct mail marketing is one reason why the method is still important in the digital age, one marketing expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84175 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84175 Tue, 08 Mar 2011 11:49:04 GMT Direct Mail Email marketing continues to be a powerful advertising tool for companies in the UK, a recent study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84174 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84174 Tue, 08 Mar 2011 09:45:56 GMT Email Marketing Direct mail marketing strategies should be used in conjunction with digital campaigns, according to an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84173 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84173 Mon, 07 Mar 2011 15:15:58 GMT Direct Mail Companies looking to develop strong direct marketing strategies need to ensure that their campaign is relevant to their target customer, according to an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84172 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84172 Mon, 07 Mar 2011 11:33:27 GMT Direct Marketing Email marketing professionals have been advised to ensure that they properly maintain and clean their list of contacts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84171 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84171 Mon, 07 Mar 2011 09:36:39 GMT Email Marketing Businesses should consider expanding their online marketing to international markets as it is cost effective... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84170 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84170 Fri, 04 Mar 2011 16:43:30 GMT Direct Marketing Marketing firms are continually overlooking email marketing best practice, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84169 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84169 Fri, 04 Mar 2011 11:55:34 GMT Email Marketing Small businesses are more inclined to adopt social media than their larger counterparts, a new study has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84168 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84168 Fri, 04 Mar 2011 09:54:56 GMT Direct Marketing Facebook will overtake Yahoo! this year to become the number one platform for delivering display ads, a common form of online marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84167 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84167 Thu, 03 Mar 2011 16:16:42 GMT Direct Marketing Direct mail can offer a better return on investment (ROI) than "trendy" social media platforms, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84166 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84166 Thu, 03 Mar 2011 12:06:58 GMT Direct Mail Postal regulator PostComm has announced that it has launched a consultation into whether bulk mailings should be removed from its universal service... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84165 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84165 Thu, 03 Mar 2011 10:52:26 GMT Direct Mail Businesses who have a good understanding of their customers will find that their direct marketing campaigns are more successful... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84164 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84164 Wed, 02 Mar 2011 15:56:55 GMT Direct Marketing The benefits of social media on B2C marketing can also apply to B2B strategies, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84163 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84163 Wed, 02 Mar 2011 11:52:30 GMT Direct Marketing Marketing professionals have been encouraged to think differently about the way they approach gathering information about their customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84162 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84162 Wed, 02 Mar 2011 09:55:43 GMT Direct Marketing An expert has insisted that businesses using email marketing should make the option to unsubscribe clear and simple... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84161 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84161 Tue, 01 Mar 2011 16:02:24 GMT Email Marketing A number of UK businesses are "dragging their heels" over online marketing strategies, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84160 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84160 Tue, 01 Mar 2011 11:41:01 GMT Email Marketing Email marketing professionals have been warned that consumer trust in the medium can be badly affected by a rise in phishing and spoofing attacks... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84159 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84159 Tue, 01 Mar 2011 10:06:09 GMT Email Marketing A new report has suggested that email marketing budgets are set to increase in the coming year as companies look to generate more revenue streams... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84158 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84158 Mon, 28 Feb 2011 15:54:21 GMT Email Marketing Marketing professionals working in the UK could be among those interested in one expert's recent comments regarding search and social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84157 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84157 Mon, 28 Feb 2011 11:42:30 GMT Direct Marketing Direct mail continues to offer small businesses an innovative and effective method of communicating with their customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84156 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84156 Mon, 28 Feb 2011 10:10:34 GMT Direct Mail Phishing and spoofing attacks are no longer limited to the financial industry, according to one online marketing expert, who said they are now found across a wide range of sectors... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84155 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84155 Fri, 25 Feb 2011 16:23:17 GMT Direct Marketing Some 1... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84154 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84154 Fri, 25 Feb 2011 11:58:37 GMT Email Marketing Businesses remain confused about which area of their organisation is responsible for social media activities, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84153 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84153 Fri, 25 Feb 2011 09:55:58 GMT Direct Marketing An expert has offered some useful advice to businesses keen to operate their online marketing on a local level... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84152 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84152 Thu, 24 Feb 2011 16:09:03 GMT Direct Mail Email marketing is one of the most cost-effective methods of unlocking the revenue potential in their customer databases... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84151 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84151 Thu, 24 Feb 2011 11:57:36 GMT Email Marketing Messages targeted at loyal customers are much more effective at driving ROI than bulk mailings, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84150 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84150 Thu, 24 Feb 2011 09:58:22 GMT Email Marketing The internet search engine Google has offered some advice to businesses looking to create mobile websites as part of their online marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84149 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84149 Wed, 23 Feb 2011 16:29:26 GMT Direct Marketing Marketing professionals hoping to utilise direct mail have been warned about the pitfalls of badly addressed correspondence... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84148 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84148 Wed, 23 Feb 2011 12:04:08 GMT Direct Mail A proposed increase in the cost of business mail will have a significantly larger impact on volumes than the Royal Mail has estimated... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84147 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84147 Wed, 23 Feb 2011 09:58:37 GMT Direct Mail Small business owners have been reminded that of the value of using postcard printing or any other direct mail strategy in a marketing campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84146 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84146 Tue, 22 Feb 2011 16:17:43 GMT Direct Marketing Brands and marketers have been reminded of the importance of engaging with their customers on a personal level... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84145 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84145 Tue, 22 Feb 2011 12:00:34 GMT Direct Marketing Organisations hoping to build brand awareness and drive sales are better off utilising search engine optimisation, pay-per-click advertising and email marketing than social media, new research has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84144 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84144 Tue, 22 Feb 2011 10:00:35 GMT Direct Marketing A new report has identified magazines as an effective direct marketing channel... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84143 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84143 Mon, 21 Feb 2011 15:45:01 GMT Direct Marketing Including effective and targeted direct mail in a marketing campaign can ensure that businesses are able to achieve a good return on investment (RoI), it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84142 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84142 Mon, 21 Feb 2011 11:24:58 GMT Direct Mail A growing number of marketers are turning to social media in order to expand their customer base, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84141 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84141 Mon, 21 Feb 2011 10:13:15 GMT Email Marketing The initial foray into the sphere of online marketing can be challenging for even the most experienced project manager, it has been noted... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84140 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84140 Fri, 18 Feb 2011 16:10:43 GMT Direct Marketing Undertaking direct mail campaigns is one of the most effective methods that a business can use to reach its target market and expand its customer base... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84139 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84139 Fri, 18 Feb 2011 11:57:15 GMT Direct Mail Businesses thinking of utilising e-mail marketing initiatives to contact their customers have been told that less is generally more when it comes to questions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84138 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84138 Fri, 18 Feb 2011 10:23:07 GMT Email Marketing Frequently updated content can help boost online marketing and search engine optimisation strategies, one expert has observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84137 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84137 Thu, 17 Feb 2011 15:55:33 GMT Direct Marketing Despite the increasing popularity of e-mail marketing and other online channels, the traditional print industry has forecast that it will experience a positive year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84136 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84136 Thu, 17 Feb 2011 11:55:43 GMT Direct Mail An increasing number of marketers and businesses are turning to search engine marketing and Facebook to promote themselves, as tighter budgets take hold... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84135 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84135 Thu, 17 Feb 2011 09:55:01 GMT Email Marketing By following some simple direct marketing tips, business owners can empower themselves to source potential clients for their firm, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84134 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84134 Wed, 16 Feb 2011 15:45:10 GMT Direct Marketing Email marketing professionals should look to effectively integrate social media into their customer-facing communications, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84133 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84133 Wed, 16 Feb 2011 11:51:32 GMT Email Marketing Utilising direct mail services can help direct marketing professionals to establish and build a strong relationship with new and existing customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84132 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84132 Wed, 16 Feb 2011 10:16:25 GMT Direct Mail Businesses have been advised not to treat telemarketing as a stand alone piece of marketing activity... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84131 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84131 Tue, 15 Feb 2011 16:08:37 GMT Telemarketing Companies engaging in email marketing correspondence have been told that the start of the new year is a great time to clean up their email address lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84130 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84130 Tue, 15 Feb 2011 11:59:11 GMT Email Marketing More personalised and targeted communications are vital if email marketing professionals want their correspondence to stand out, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84129 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84129 Tue, 15 Feb 2011 10:06:32 GMT Email Marketing Email marketers have been advised to ensure that the content of their messages is relevant... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84128 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84128 Mon, 14 Feb 2011 15:59:11 GMT Email Marketing Direct mail is likely to become more popular as a marketing medium in 2011, with many industry professionals hoping to capitalise on its highly customisable nature... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84127 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84127 Mon, 14 Feb 2011 11:54:53 GMT Direct Mail Many marketing professionals are underestimating the power of newsletters to solidify brand loyalty in email marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84126 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84126 Mon, 14 Feb 2011 10:10:22 GMT Email Marketing Email marketing offers huge scope for businesses to grow their customer base online, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84123 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84123 Fri, 11 Feb 2011 14:14:10 GMT Email Marketing Email marketing is still an effective medium, but marketers must also adapt to new digital trends like social media and mobile promotions, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84124 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84124 Fri, 11 Feb 2011 14:12:30 GMT Email Marketing Direct marketing professionals have become increasingly concerned with managing companies' brand reputations online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84125 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84125 Fri, 11 Feb 2011 14:10:47 GMT Direct Marketing Growing businesses should aim to "repackage" their marketing output on social networks, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84120 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84120 Thu, 10 Feb 2011 14:49:58 GMT Direct Marketing Direct marketing executives have been urged to hone in on their target markets' web use when devising online campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84121 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84121 Thu, 10 Feb 2011 14:48:32 GMT Direct Marketing Email marketing executives must ensure their messages stand out in the increasingly competitive online world, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84122 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84122 Thu, 10 Feb 2011 14:47:08 GMT Email Marketing Email marketing remains an effective sales lead generation tool in the B2B world, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84118 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84118 Wed, 09 Feb 2011 16:46:46 GMT Email Marketing Direct marketing executives have been urged to switch their attention to online campaigns where they can ensure greater accountability for their investments... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84119 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84119 Wed, 09 Feb 2011 16:45:31 GMT Direct Marketing Direct marketing professionals have been urged to develop campaigns on the highly popular micro-blogging service Twitter... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84117 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84117 Wed, 09 Feb 2011 10:18:54 GMT Direct Marketing Direct marketing executives have been urged to optimise marketing databases in order to create more targeted campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84114 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84114 Tue, 08 Feb 2011 14:20:49 GMT Database Marketing Direct marketing professionals can improve their reach and ensure greater accountability for marketing spend by developing online campaigns, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84115 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84115 Tue, 08 Feb 2011 14:17:42 GMT Direct Marketing Direct marketing and other "traditional" forms of advertising are increasingly expanding into the digital world, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84116 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84116 Tue, 08 Feb 2011 14:14:51 GMT Direct Marketing Direct marketing executives have been urged to take a risk and innovate by injecting a degree of humour into their direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84113 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84113 Mon, 07 Feb 2011 14:41:49 GMT Direct Mail Growing businesses should aim to build up trust with target customers, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84111 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84111 Mon, 07 Feb 2011 14:40:14 GMT Direct Marketing Email marketing professionals can improve their campaign success rates by utilising online video, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84112 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84112 Mon, 07 Feb 2011 14:38:40 GMT Email Marketing Direct marketing executives should develop a clear idea of their target customers when drawing up marketing databases, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84109 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84109 Fri, 04 Feb 2011 14:26:04 GMT Database Marketing Direct marketing executives working on digital campaigns are witnessing a sharp upturn in the opportunities offered by online video, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84110 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84110 Fri, 04 Feb 2011 14:23:59 GMT Direct Marketing Email marketing professionals must increasingly consider how to adapt their campaigns for the mobile market, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84108 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84108 Fri, 04 Feb 2011 14:21:51 GMT Email Marketing Email marketing professionals should test out new campaign strategies to ensure they are getting the most out of the platform, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84106 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84106 Thu, 03 Feb 2011 14:15:10 GMT Email Marketing Direct marketing will increasingly be geared towards "relevance, response and restraint" over the coming decade, a new report has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84107 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84107 Thu, 03 Feb 2011 14:12:34 GMT Database Marketing Direct marketing professionals may increasingly have to adapt their online campaigns to account for advances in search engine optimisation (SEO)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84105 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84105 Thu, 03 Feb 2011 14:09:29 GMT Direct Marketing Direct marketing professionals are increasingly looking to utilise mobile platforms in their campaigns, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84102 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84102 Wed, 02 Feb 2011 13:39:54 GMT Direct Marketing Growing businesses have been urged to demonstrate personality in their online marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84103 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84103 Wed, 02 Feb 2011 13:37:52 GMT Direct Marketing Direct mail brings flexibility and versatility to overall marketing strategies, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84104 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84104 Wed, 02 Feb 2011 13:36:16 GMT Direct Mail Email marketing executives can improve response rates and brand awareness among recipients by achieving consistency in their message designs, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84100 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84100 Tue, 01 Feb 2011 14:26:17 GMT Email Marketing Email marketing professionals are having to find more intelligent ways of targeting customers in the modern, digital age, an expert has observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84101 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84101 Tue, 01 Feb 2011 14:24:36 GMT Email Marketing Direct marketing's success is based on the role of marketing databases in generating insights into customer behaviour and producing targeted, accountable campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84099 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84099 Tue, 01 Feb 2011 14:21:46 GMT Database Marketing Direct marketing executives can significantly improve their campaign success rates by having accurate and up-to-date business mailing lists, a commentator has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84098 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84098 Mon, 31 Jan 2011 17:03:02 GMT Database Marketing Direct marketing professionals have been urged to set themselves clear goals before devising direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84096 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84096 Mon, 31 Jan 2011 17:01:41 GMT Direct Mail Growing businesses are more open to the idea of using online video in marketing campaigns this year, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84097 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84097 Mon, 31 Jan 2011 16:59:44 GMT Direct Marketing Email marketing professionals are failing to offer customers a chance to engage with a business via social media when they seek to unsubscribe from an email list, new research shows... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84095 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84095 Mon, 31 Jan 2011 13:56:19 GMT Email Marketing Email marketing's ability to target customers in an insightful, relevant way will be crucial in 2011, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84091 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84091 Fri, 28 Jan 2011 13:18:02 GMT Email Marketing Email marketing executives must consider when and how often they send promotional messages to customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84092 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84092 Fri, 28 Jan 2011 13:16:31 GMT Email Marketing Growing businesses wishing to remain competitive no longer have a choice when it comes to using social media, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84093 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84093 Fri, 28 Jan 2011 13:15:06 GMT Direct Marketing Direct marketing professionals are being presented with an increasingly media-rich environment when they come to develop online strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84094 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84094 Fri, 28 Jan 2011 13:12:52 GMT Direct Marketing Direct marketing executives could find themselves hampered in their online initiatives by what has been described as an underlying skills shortage in the UK technology sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84088 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84088 Thu, 27 Jan 2011 16:58:30 GMT Direct Marketing Email marketing professionals have been urged to segment their audience and offers as a means of improving engagement with customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84089 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84089 Thu, 27 Jan 2011 16:57:09 GMT Email Marketing Direct marketing executives have been advised to focus their budgets on "cost-effective first party leads" such as business websites... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84090 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84090 Thu, 27 Jan 2011 16:55:48 GMT Direct Marketing Growing businesses have been urged to consider the benefits of developing their operations online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84087 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84087 Thu, 27 Jan 2011 14:25:51 GMT Direct Marketing Email marketing executives must engage customers in "content creation", it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84083 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84083 Wed, 26 Jan 2011 17:23:01 GMT Email Marketing Direct marketing executives have been urged to get involved with all forms of customer communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84084 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84084 Wed, 26 Jan 2011 17:21:08 GMT Direct Marketing Growing businesses have "little or no margin for error" when it comes to getting the most from their marketing campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84085 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84085 Wed, 26 Jan 2011 17:19:42 GMT Direct Marketing Direct marketing executives have been advised to ensure that their business websites feel "fresh" and up-to-date... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84086 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84086 Wed, 26 Jan 2011 17:18:19 GMT Direct Marketing Direct marketing professionals are increasingly using leaflets in their direct mail campaigns as a means of broadening their message outreach, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84080 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84080 Tue, 25 Jan 2011 17:10:52 GMT Direct Mail Email marketing has been praised as an effective means of sustainably promoting a business... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84081 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84081 Tue, 25 Jan 2011 17:09:18 GMT Email Marketing Direct marketing executives and those working on online campaigns have been advised to keep an eye on developments in search engine optimisation (SEO) this year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84082 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84082 Tue, 25 Jan 2011 17:06:03 GMT Direct Marketing Email marketing professionals can improve response rates and engagement with their campaigns by making use of quick response (QR) codes, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84078 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84078 Mon, 24 Jan 2011 12:43:16 GMT Email Marketing Growing businesses have been urged to consider the benefits of marketing via mobile phones... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84079 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84079 Mon, 24 Jan 2011 12:41:05 GMT Direct Marketing Growing businesses have been urged to develop their online presence through social networks like Facebook... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84076 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84076 Fri, 21 Jan 2011 14:10:34 GMT Direct Marketing The UK's Advertising Standards Authority (ASA) has confirmed that its remit is being extended to cover marketing on websites from March 1st 2011... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84077 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84077 Fri, 21 Jan 2011 14:07:47 GMT Direct Marketing Email marketing professionals have been advised to segment their subscriber lists in order to improve targeting... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84075 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84075 Fri, 21 Jan 2011 10:40:51 GMT Email Marketing Marketing databases must connect customers' offline and online interactions with a business in order to have a positive impact on the sales cycle, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84073 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84073 Thu, 20 Jan 2011 13:50:27 GMT Database Marketing Direct mail remains a popular and acceptable form of marketing among most people, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84074 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84074 Thu, 20 Jan 2011 13:48:27 GMT Direct Mail Email marketing professionals are becoming increasingly aware of the need to create tailored, personalised campaigns for customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84072 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84072 Thu, 20 Jan 2011 09:31:09 GMT Email Marketing Telemarketing is becoming more acceptable among the general public thanks to an improvement in services and best practices, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84070 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84070 Wed, 19 Jan 2011 14:13:07 GMT Telemarketing Growing businesses have been offered advice on how to get the most out of social media marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84071 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84071 Wed, 19 Jan 2011 14:11:02 GMT Direct Marketing Email marketing provides a major boost to sales lead generation efforts, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84069 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84069 Wed, 19 Jan 2011 09:58:44 GMT Email Marketing Email marketing executives have been urged to encourage content sharing among subscribers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84067 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84067 Tue, 18 Jan 2011 17:08:21 GMT Email Marketing Direct marketing investment is set to rise this year, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84068 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84068 Tue, 18 Jan 2011 17:03:49 GMT Direct Marketing Traditional direct marketing platforms such as direct mail will grow in prominence this year as businesses seek cost-effective marketing solutions in uncertain economic times... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84066 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84066 Tue, 18 Jan 2011 09:57:25 GMT Direct Mail Growing businesses are planning to increase their marketing investments this year, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84065 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84065 Mon, 17 Jan 2011 14:15:40 GMT Direct Marketing Direct marketing executives must ensure that their online initiatives have an instant impact on customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84064 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84064 Mon, 17 Jan 2011 14:13:54 GMT Direct Marketing Email marketing professionals must strive to make their campaigns as relevant as possible for their target audiences, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84063 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84063 Mon, 17 Jan 2011 09:56:14 GMT Email Marketing Email marketing professionals should avoid becoming overly preoccupied with New Year's resolutions and should instead think about how they can achieve "lasting change", it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84062 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84062 Fri, 14 Jan 2011 17:17:57 GMT Email Marketing Direct marketing professionals may have to account for the growing role of social media as a sales forum, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84060 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84060 Thu, 13 Jan 2011 09:43:51 GMT Direct Marketing Email marketing is a particularly effective sales lead generation platform for small businesses, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84061 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84061 Thu, 13 Jan 2011 09:40:42 GMT Email Marketing Direct marketing professionals will be compelled to improve their online strategies this year, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84058 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84058 Wed, 12 Jan 2011 14:37:44 GMT Direct Marketing Growing businesses have been urged to carefully consider the geographical reach of their direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84059 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84059 Wed, 12 Jan 2011 14:35:36 GMT Database Marketing Email marketing professionals have been advised to refine their campaigns with a view to improving targeting and open rates... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84057 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84057 Wed, 12 Jan 2011 09:35:33 GMT Email Marketing Direct marketing professionals will have to account for the growing prominence of social media marketing in 2011, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84054 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84054 Tue, 11 Jan 2011 14:38:50 GMT Database Marketing Growing businesses should set themselves realistic, achievable goals when devising marketing plans for 2011, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84055 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84055 Tue, 11 Jan 2011 14:37:34 GMT Direct Marketing Direct marketing executives must improve their use of data in 2011, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84056 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84056 Tue, 11 Jan 2011 14:34:48 GMT Direct Mail Direct marketing professionals should utilise a broad range of online tools, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84051 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84051 Mon, 10 Jan 2011 14:23:33 GMT Direct Marketing Direct marketing professionals will have to account for the growing use of smartphones in accessing websites this year, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84052 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84052 Mon, 10 Jan 2011 14:21:43 GMT Direct Marketing Email marketing professionals have been advised to follow certain best practice guidelines in order to improve campaign success rates... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84053 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84053 Mon, 10 Jan 2011 14:20:20 GMT Email Marketing Growing businesses must set up websites in order to remain competitive and in-touch with their customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84048 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84048 Fri, 07 Jan 2011 14:00:35 GMT Direct Marketing Direct marketing professionals must display a detailed awareness of the needs of their target audience when setting up a business website, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84049 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84049 Fri, 07 Jan 2011 13:58:39 GMT Direct Marketing Email marketing executives have been urged to grow their subscriber lists through social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84050 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84050 Fri, 07 Jan 2011 13:57:13 GMT Email Marketing Telemarketing executives may soon be able to improve their levels of customer care thanks to the advent of "unified communications technologies", it has been revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84045 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84045 Thu, 06 Jan 2011 14:22:23 GMT Telemarketing Email marketing executives can improve the effectiveness and accuracy of their messages through testing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84046 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84046 Thu, 06 Jan 2011 14:20:11 GMT Email Marketing Direct marketing professionals have been warned against taking New Year predictions too seriously... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84047 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84047 Thu, 06 Jan 2011 14:17:19 GMT Direct Marketing Email marketing executives have been urged to ensure their messages are compatible with the rise of the mobile internet... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84043 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84043 Wed, 05 Jan 2011 14:01:05 GMT Email Marketing Direct marketing professionals have been advised to show consistency and persistence in their direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84044 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84044 Wed, 05 Jan 2011 13:58:21 GMT Direct Mail Direct marketing professionals have been advised to prepare their online strategies for "the impending collision of search and social media"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84042 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84042 Wed, 05 Jan 2011 12:02:57 GMT Direct Marketing Direct marketing professionals have been advised to make use of postcards in their direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84040 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84040 Tue, 04 Jan 2011 15:05:34 GMT Direct Mail Direct marketing professionals must be adaptable and open to change, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84041 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84041 Tue, 04 Jan 2011 15:02:44 GMT Direct Marketing Email marketing executives have been advised to look at how they can improve deliverability... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84039 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84039 Tue, 04 Jan 2011 09:41:02 GMT Email Marketing Direct marketers can gain "distinct advantages" by using mobiles as part of their campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84037 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84037 Fri, 31 Dec 2010 18:00:16 GMT Direct Marketing Those using email marketing should rethink how they collect the addresses and details of potential recipients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84038 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84038 Fri, 31 Dec 2010 17:57:18 GMT Email Marketing Email marketing professionals should seek to foster "conversations" with customers on social networking sites, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84035 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84035 Thu, 30 Dec 2010 14:42:37 GMT Email Marketing Direct marketing executives have been urged to ensure they keep their marketing databases up-to-date... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84036 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84036 Thu, 30 Dec 2010 14:40:13 GMT Database Marketing Direct mail marketers have a number of options available to them when it comes to compiling customer lists, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84033 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84033 Thu, 30 Dec 2010 14:37:24 GMT Direct Mail Email marketing executives will look to improve targeting in their campaigns next year, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84034 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84034 Thu, 30 Dec 2010 14:34:42 GMT Email Marketing Direct marketers could benefit from the rise of mobile internet devices such as smartphones, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84032 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84032 Wed, 29 Dec 2010 17:49:05 GMT Email Marketing Direct marketing professionals may be experiencing a shortage of data storage space to keep customer data, a new report suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84031 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84031 Wed, 29 Dec 2010 17:44:48 GMT Database Marketing Direct marketing professionals will find that the growth of multimedia platforms will present new data management challenges in 2011, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84030 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84030 Fri, 24 Dec 2010 14:36:28 GMT Database Marketing Growing businesses should give more thought to the value of different data "layers" when compiling marketing databases and other data resources, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84028 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84028 Fri, 24 Dec 2010 14:33:46 GMT Database Marketing Direct marketing professionals have been urged to ensure that all business employees or members of an organisation are able to use a customer relationship management (CRM) system... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84029 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84029 Fri, 24 Dec 2010 14:31:09 GMT Direct Marketing Growing businesses can improve the efficiency of their marketing operations by retaining and optimising data, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84026 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84026 Thu, 23 Dec 2010 16:18:13 GMT Direct Marketing Marketing databases and their application within businesses have become increasingly more sophisticated thanks to the advent of cloud computing, an expert has observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84027 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84027 Thu, 23 Dec 2010 16:16:03 GMT Database Marketing Email marketing professionals are among those to have benefited from continued industry investment this year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84025 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84025 Thu, 23 Dec 2010 16:13:20 GMT Email Marketing Direct mail marketers have been urged to take a bold approach to their campaigns in 2011... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84022 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84022 Wed, 22 Dec 2010 18:25:15 GMT Direct Mail Direct marketing professionals are benefiting from the evolution of data quality technology, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84023 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84023 Wed, 22 Dec 2010 18:21:15 GMT Database Marketing Direct marketing executives have been advised to consider the growing opportunities presented by gaming on social networks... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84024 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84024 Wed, 22 Dec 2010 18:19:56 GMT Direct Marketing Businesses using email marketing have been urged to consider offering their customers the option of pausing their subscriptions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84021 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84021 Tue, 21 Dec 2010 18:28:50 GMT Email Marketing Direct marketing professionals have been urged to develop their social media campaigns, despite the fact that such platforms are currently at a tentative stage of development... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84018 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84018 Mon, 20 Dec 2010 13:58:55 GMT Direct Marketing Email marketing executives have been advised to tweak their strategies in order to cater for Facebook's new messaging system... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84019 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84019 Mon, 20 Dec 2010 13:57:05 GMT Email Marketing Growing businesses will increasingly look to acquire new customers as the economic recovery picks up, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84020 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84020 Mon, 20 Dec 2010 13:55:09 GMT Direct Marketing Direct marketing professionals have been urged to protect sensitive data sources like business databases and other marketing leads... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84017 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84017 Fri, 17 Dec 2010 16:38:23 GMT Database Marketing Email marketing professionals should aim to measure the success of their campaigns more closely in 2011, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84016 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84016 Fri, 17 Dec 2010 16:37:14 GMT Email Marketing Direct marketing professionals can be more responsive to business issues and problems by taking advantage of improving technology next year, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84015 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84015 Fri, 17 Dec 2010 14:43:50 GMT Direct Marketing Email marketing executives have been urged to retain their discipline during the holiday season sales push... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84012 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84012 Thu, 16 Dec 2010 13:30:51 GMT Email Marketing Growing businesses are failing to properly measure their digital marketing efforts, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84013 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84013 Thu, 16 Dec 2010 13:29:18 GMT Direct Marketing Direct mail can be used to direct potential customers to a business website, it has been observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84014 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84014 Thu, 16 Dec 2010 13:27:01 GMT Direct Mail Direct marketing professionals based in the UK would receive a boost to their social media campaigns if the country was chosen as the site of new European headquarters for Twitter, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84011 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84011 Thu, 16 Dec 2010 13:25:29 GMT Direct Marketing Direct marketing professionals have been urged to get the "visual element" of their promotions right... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84007 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84007 Wed, 15 Dec 2010 13:38:33 GMT Direct Mail Growing businesses will have to develop new data management strategies to account for the diversification of technology within organisations, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84008 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84008 Wed, 15 Dec 2010 13:36:46 GMT Database Marketing Email marketing executives are being challenged to optimise results despite decreases in budgets and higher expectations, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84009 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84009 Wed, 15 Dec 2010 13:35:14 GMT Email Marketing Email marketing professionals can use their subscriber lists to boost their presence on social media sites, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84010 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84010 Wed, 15 Dec 2010 13:32:45 GMT Email Marketing Direct marketing executives should co-operate with all marketing interests across a business in order to make the most of customer data, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84003 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84003 Tue, 14 Dec 2010 14:10:03 GMT Database Marketing Email marketing professionals can improve campaign response rates by incorporating videos in messages, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84004 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84004 Tue, 14 Dec 2010 14:08:46 GMT Email Marketing Direct marketing professionals have been urged to pursue "ethically sound" practices when promoting a business online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84005 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84005 Tue, 14 Dec 2010 14:07:01 GMT Direct Marketing Direct marketing professionals can increasingly utilise online channels like social media for hosting business networking initiatives, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84006 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84006 Tue, 14 Dec 2010 14:05:40 GMT Direct Marketing Direct marketing executives should not ignore the impact that direct mail promotions can have on customers, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84000 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84000 Mon, 13 Dec 2010 14:37:24 GMT Direct Mail Direct marketing has never before had such a wide-reaching role to play in business, an industry expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84001 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84001 Mon, 13 Dec 2010 14:36:06 GMT Direct Marketing Growing businesses are increasingly devoting more attention to online marketing strategies, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84002 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84002 Mon, 13 Dec 2010 14:34:19 GMT Direct Marketing Direct marketing professionals may be encouraged to better manage their business databases following new research on IT outages... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83997 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83997 Fri, 10 Dec 2010 17:07:55 GMT Database Marketing Direct marketing executives should use customer relationship management (CRM) initiatives to support broader business aims, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83998 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83998 Fri, 10 Dec 2010 17:06:22 GMT Direct Marketing Email marketing executives have been advised to secure the permission of customers before sending promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83999 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83999 Fri, 10 Dec 2010 17:03:34 GMT Email Marketing Direct marketing executives have been urged to retain customer trust when operating online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83994 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83994 Thu, 09 Dec 2010 14:34:56 GMT Direct Marketing Investment in marketing databases could be set to grow over the coming years following new research on the growing adoption of master data management (MDM) software... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83995 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83995 Thu, 09 Dec 2010 14:30:30 GMT Database Marketing Direct marketing professionals will be forced to confront the growing challenge of "unstructured data" in 2011, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83996 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83996 Thu, 09 Dec 2010 14:28:05 GMT Database Marketing Email marketing professionals will be encouraged to adapt their message designs to new forms of technology in 2011, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83992 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83992 Wed, 08 Dec 2010 14:32:25 GMT Email Marketing Direct marketing executives must adapt their campaigns to account for the "ever-tighter integration" of mobile technology in everyday life... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83993 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83993 Wed, 08 Dec 2010 14:30:41 GMT Direct Marketing Direct marketing professionals can boost the online sales of a given business through website clarity and ease of contact, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83991 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83991 Wed, 08 Dec 2010 09:56:37 GMT Direct Marketing Online direct marketing could see significant growth over the next few years, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83988 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83988 Tue, 07 Dec 2010 17:41:11 GMT Direct Marketing Direct marketing can play a big role in the increasingly important field of customer relationship management (CRM) it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83989 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83989 Tue, 07 Dec 2010 17:37:12 GMT Direct Marketing The growth of new technology such as social media and mobile internet has meant that direct marketing has never had as big a role as it does now... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83990 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83990 Tue, 07 Dec 2010 17:34:44 GMT Direct Marketing Companies are likely to continue to use email marketing because of the low campaign costs the medium has to offer, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83987 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83987 Mon, 06 Dec 2010 17:25:38 GMT Email Marketing Growing businesses could do well to develop websites aimed at those accessing the internet via mobile devices such as smartphones, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83985 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83985 Fri, 03 Dec 2010 16:48:59 GMT Direct Mail Growing businesses may be better off creating websites with original content than turning to social media when looking to engage with customers, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83986 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83986 Fri, 03 Dec 2010 16:45:17 GMT Direct Marketing Direct marketing professionals can improve business promotion strategies within a locality by utilising Google Places, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83982 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83982 Thu, 02 Dec 2010 11:34:00 GMT Direct Marketing Direct marketing platforms such as direct mail should not be seen as rivals to emerging forms of social media marketing, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83983 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83983 Thu, 02 Dec 2010 11:32:11 GMT Direct Mail Growing businesses have been advised to show more innovation when developing online marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83984 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83984 Thu, 02 Dec 2010 11:30:51 GMT Direct Marketing Telemarketing executives must show patience when engaging in sales lead generation campaigns, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83980 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83980 Wed, 01 Dec 2010 12:10:49 GMT Telemarketing Email marketing professionals often risk making excessive use of "apology" messages, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83981 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83981 Wed, 01 Dec 2010 12:08:43 GMT Email Marketing Direct marketing professionals will increasingly seek to use classifieds and coupons in their online campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83979 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83979 Wed, 01 Dec 2010 10:04:56 GMT Direct Marketing Direct marketing executives must continuously update their online campaigns in order to boost engagement levels with customers, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83976 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83976 Tue, 30 Nov 2010 15:40:28 GMT Direct Marketing Email marketing professionals should utilise web analytics to create more targeted and relevant campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83977 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83977 Tue, 30 Nov 2010 15:38:35 GMT Email Marketing Direct marketing professionals have been warned of the capacity of social networks to limit online innovation... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83978 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83978 Tue, 30 Nov 2010 15:36:48 GMT Direct Marketing Direct marketing professionals must be pragmatic when developing business websites, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83974 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83974 Mon, 29 Nov 2010 16:53:53 GMT Direct Marketing Direct marketing executives have been offered an insight into the strategy behind results-oriented campaigning... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83975 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83975 Mon, 29 Nov 2010 16:51:53 GMT Direct Marketing Growing businesses should engage in blog marketing in order to improve website performance and increase customer engagement, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83973 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83973 Mon, 29 Nov 2010 09:59:21 GMT Direct Marketing Direct marketing professionals have been advised to consider their place in the ever expanding web "universe"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83971 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83971 Fri, 26 Nov 2010 10:54:55 GMT Direct Marketing Email marketing remains an important component of "the marketing mix" despite the huge popularity of social media, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83972 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83972 Fri, 26 Nov 2010 10:53:32 GMT Email Marketing The Institute of Direct Marketing (IDM), a UK-based body for the professional development of direct and digital marketers, has spoken of the importance of utilising web intelligence when developing an online presence... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83968 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83968 Thu, 25 Nov 2010 15:57:34 GMT Direct Marketing Direct marketing professionals have had to demonstrate innovative approaches to their campaigns during the difficult economic conditions of recent years, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83969 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83969 Thu, 25 Nov 2010 15:55:58 GMT Direct Mail Email marketing professionals should continuously test out new strategies for success, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83970 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83970 Thu, 25 Nov 2010 15:54:37 GMT Email Marketing Email marketing professionals in the business-to-business sphere can still take advantage of social networking opportunities, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83966 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83966 Wed, 24 Nov 2010 15:07:55 GMT Email Marketing Growing businesses have been advised to achieve a degree of harmony between the brand image they convey to customers and that which they transmit to staff... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83967 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83967 Wed, 24 Nov 2010 15:06:30 GMT Direct Marketing Direct marketing executives must consider the impact of the recently launched Google Instant system on website performance... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83965 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83965 Wed, 24 Nov 2010 15:04:33 GMT Direct Marketing Direct marketing executives are likely to see more success and better response rates if their direct mail campaigns boast environmentally-friendly credentials, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83963 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83963 Tue, 23 Nov 2010 16:48:16 GMT Direct Mail Growing businesses have been urged to regard Twitter as "a vital tool for interacting with customers" and a means of disseminating a brand message... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83964 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83964 Tue, 23 Nov 2010 16:45:32 GMT Direct Marketing Direct marketing professionals must walk a fine line to avoid "the Big Brother effect" that can come from using customer data, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83962 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83962 Tue, 23 Nov 2010 10:27:37 GMT Database Marketing Direct marketing professionals can utilise database segmentation to ensure better targeting in their campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83960 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83960 Mon, 22 Nov 2010 14:18:29 GMT Database Marketing Telemarketing success and profitability depends on the overall efficiency of operations, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83961 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83961 Mon, 22 Nov 2010 14:16:54 GMT Telemarketing Direct marketing executives now have access to an ideal environment for innovative advertising thanks to social networking, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83959 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83959 Mon, 22 Nov 2010 09:29:40 GMT Direct Marketing Email marketing professionals need to clearly define their aims in order to better understand the value of their campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83956 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83956 Fri, 19 Nov 2010 14:21:32 GMT Email Marketing Growing businesses have been advised to promote their unique selling proposition (USP) when marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83957 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83957 Fri, 19 Nov 2010 14:19:53 GMT Direct Marketing Direct marketing professionals have been advised to try something different in their direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83958 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83958 Fri, 19 Nov 2010 14:18:08 GMT Direct Mail Email marketing executives may increasingly seek to utilise the integrative power of Facebook's new messaging system... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83954 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83954 Thu, 18 Nov 2010 17:05:04 GMT Email Marketing Direct marketing professionals may have to adapt their campaigns to account for the growing role of mobiles in internet searching... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83955 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83955 Thu, 18 Nov 2010 17:03:44 GMT Direct Marketing Growing businesses can enhance their marketing operations by engaging in "co-branded activity", an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83953 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83953 Thu, 18 Nov 2010 17:02:01 GMT Direct Marketing Email marketing professionals have been debating whether it is acceptable to send messages to customers who have not actively given their permission... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83950 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83950 Wed, 17 Nov 2010 16:59:49 GMT Email Marketing Direct marketing executives will have to account for the increasingly important role of mobile phones in social media campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83951 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83951 Wed, 17 Nov 2010 16:58:36 GMT Direct Marketing Direct marketing executives have been urged to regard Facebook as a vital forum for promoting websites... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83952 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83952 Wed, 17 Nov 2010 16:56:38 GMT Direct Marketing Growing businesses should take an eco-friendly stance in IT practices such as online marketing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83947 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83947 Tue, 16 Nov 2010 13:59:06 GMT Direct Marketing Direct marketing professionals have been advised to inject "elements of localism" into their campaigns in order to boost customer loyalty... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83948 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83948 Tue, 16 Nov 2010 13:57:47 GMT Direct Mail Email marketing executives may have to adjust their campaigns to account for Facebook’s new "next generation" messaging service, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83949 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83949 Tue, 16 Nov 2010 13:56:27 GMT Email Marketing Direct marketing professionals in Europe are being faced with growing demands for quicker and more comprehensive website experiences, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83944 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83944 Mon, 15 Nov 2010 14:19:10 GMT Direct Marketing Direct marketing has had a good year as companies have turned to its "age old attributes of targeting, respond rates and accountability" to bolster their economic recovery, a commentator has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83945 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83945 Mon, 15 Nov 2010 14:17:13 GMT Direct Mail Email marketing professionals must accept that facilitating a close integration with social media channels is now common practice, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83946 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83946 Mon, 15 Nov 2010 14:15:36 GMT Email Marketing Direct marketing executives may come under mounting pressure to develop sustainable business practices, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83942 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83942 Fri, 12 Nov 2010 14:26:28 GMT Direct Marketing Direct marketing workers could benefit from the corporate use of tablet computers like the Apple iPad, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83943 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83943 Fri, 12 Nov 2010 14:24:49 GMT Direct Marketing Email marketing professionals can call on various tactics when attempting to re-engage "dormant subscribers", an expert has argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83941 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83941 Fri, 12 Nov 2010 09:50:46 GMT Email Marketing Direct marketing professionals can improve their campaign response rates and return on investment by utilising good data analytics, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83939 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83939 Thu, 11 Nov 2010 13:55:52 GMT Database Marketing Email marketing campaigns may suffer where companies lack understanding of various "best practice" issues, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83940 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83940 Thu, 11 Nov 2010 13:53:56 GMT Email Marketing Direct marketing professionals could benefit from an exponential growth in the number of people interacting via social networking sites, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83938 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83938 Thu, 11 Nov 2010 09:47:26 GMT Direct Marketing Firms using direct mail marketing campaigns must ensure they clean their databases regularly so as not to waste money in the long run, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83936 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83936 Wed, 10 Nov 2010 17:27:54 GMT Direct Mail Email marketing will continue to be effective despite the rise of social media, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83937 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83937 Wed, 10 Nov 2010 17:25:49 GMT Email Marketing Recently released figures from Royal Mail have suggested more companies are using direct mail as part of their marketing strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83935 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83935 Wed, 10 Nov 2010 17:10:29 GMT Direct Mail Growing businesses could be facing "significant challenges" when looking to incorporate social media into their marketing activity, a new report has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83934 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83934 Tue, 09 Nov 2010 17:40:56 GMT Direct Marketing A new survey has revealed that email marketing campaigns that include money off offers are the most popular among consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83932 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83932 Mon, 08 Nov 2010 17:19:59 GMT Email Marketing Firms that promote worthy causes through their email marketing campaigns could find it helps to win over potential customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83933 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83933 Mon, 08 Nov 2010 17:17:14 GMT Email Marketing The UK market for email marketing platforms and services has grown by an estimated 15 per cent year-on-year to a value of £336 million for 2010, research by Econsultancy has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83930 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83930 Fri, 05 Nov 2010 11:23:17 GMT Email Marketing Direct marketing professionals may see a rise in the number of advertising opportunities on the iPad in the coming years, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83931 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83931 Fri, 05 Nov 2010 11:22:00 GMT Direct Marketing Direct marketing professionals can improve their sales lead generation strategies by making the most of certain networking opportunities, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83929 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83929 Thu, 04 Nov 2010 17:00:23 GMT Direct Marketing Direct mail investment by the most active UK mailers has gone up this year, new research shows... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83928 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83928 Thu, 04 Nov 2010 09:26:14 GMT Direct Mail One in five companies is losing sales by failing to respond to customer enquiries, research from the Direct Marketing Association (DMA) has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83925 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83925 Wed, 03 Nov 2010 14:06:52 GMT Direct Marketing Direct marketing professionals must keep search engine performance in mind when revamping business websites, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83926 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83926 Wed, 03 Nov 2010 14:05:17 GMT Direct Marketing Email marketing professionals must work harder to interest and engage younger recipients, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83927 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83927 Wed, 03 Nov 2010 14:03:33 GMT Email Marketing UK marketing agencies are not worried by the implications of the recent Comprehensive Spending Review, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83923 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83923 Tue, 02 Nov 2010 14:42:23 GMT Database Marketing Direct marketing executives can grow their email marketing lists by making optimum use of social media, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83924 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83924 Tue, 02 Nov 2010 14:40:04 GMT Email Marketing Growing businesses are planning to increase their direct marketing budgets next year, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83922 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83922 Tue, 02 Nov 2010 09:27:47 GMT Direct Marketing Direct mail could be among the marketing formats to be experiencing promising growth at present, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83919 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83919 Mon, 01 Nov 2010 14:43:06 GMT Direct Mail Direct marketing professionals must ensure they facilitate a fair trade with customers who are willing to divulge their personal details for the purposes of marketing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83920 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83920 Mon, 01 Nov 2010 14:41:07 GMT Database Marketing An excessive amount of administrative tasks could be hindering staff from focussing on business development areas such as direct marketing, a new study suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83921 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83921 Mon, 01 Nov 2010 14:38:40 GMT Database Marketing Direct marketing executives and businesses can use blogs to give their own unique spin on a given industry, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83917 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83917 Fri, 29 Oct 2010 17:12:27 GMT Database Marketing Sales lead generation opportunities will continue to grow quickly across online platforms in the coming years, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83918 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83918 Fri, 29 Oct 2010 17:11:06 GMT Direct Marketing Direct marketing professionals are concerned about the impact that inaccurate business data can have on sales, new research shows... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83916 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83916 Fri, 29 Oct 2010 10:24:43 GMT Database Marketing Growing businesses must develop fully integrated online marketing strategies to complement and support their websites, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83913 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83913 Thu, 28 Oct 2010 16:45:20 GMT Direct Marketing Direct marketing investment is beginning to rise again as part of wider business growth strategies, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83914 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83914 Thu, 28 Oct 2010 16:44:08 GMT Direct Mail Direct marketing professionals must take steps to protect sensitive details contained within business databases, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83915 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83915 Thu, 28 Oct 2010 16:42:43 GMT Database Marketing Email marketing professionals should avoid sticking rigidly to so-called "best practices", an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83910 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83910 Wed, 27 Oct 2010 18:25:00 GMT Email Marketing Growing businesses should think carefully about their own brand identity, as well as their target audience, when developing marketing strategies, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83911 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83911 Wed, 27 Oct 2010 18:23:46 GMT Database Marketing Direct marketing professionals are failing to reply promptly to complaints made about brands on social networks, new research shows... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83912 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83912 Wed, 27 Oct 2010 18:22:27 GMT Direct Marketing Direct marketing professionals are able to draw on a growing number of tools for improving the performance of business websites, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83909 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83909 Tue, 26 Oct 2010 16:43:50 GMT Direct Marketing Email marketing is an effective means of generating new sales leads and engaging existing customers, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83907 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83907 Tue, 26 Oct 2010 16:42:54 GMT Email Marketing Direct marketing professionals have had to focus on deriving maximum value from their campaigns since the onset of the recession two years ago, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83908 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83908 Tue, 26 Oct 2010 16:41:24 GMT Direct Mail Direct marketing professionals appear to be increasingly turning to smartphones as a means of boosting sales lead generation strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83904 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83904 Mon, 25 Oct 2010 14:46:14 GMT Database Marketing Direct marketing professionals must approach their marketing databases with honesty and a commitment to improve performance, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83905 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83905 Mon, 25 Oct 2010 14:44:37 GMT Database Marketing Email marketing must be built around the wants and needs of a given audience, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83906 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83906 Mon, 25 Oct 2010 14:42:53 GMT Email Marketing Direct marketing professionals are often at the mercy of search giant Google when it comes to the relative successes and failures of their online campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83902 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83902 Fri, 22 Oct 2010 15:45:50 GMT Direct Marketing Growing businesses must account for the current rapid divergence in the smartphone market when devising mobile marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83903 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83903 Fri, 22 Oct 2010 15:44:23 GMT Direct Marketing Direct marketing can play an important role in driving the UK's economic recovery following the massive public spending cuts announced by the government this week, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83901 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83901 Fri, 22 Oct 2010 09:43:18 GMT Direct Marketing Direct marketing professionals are still getting to grips with the challenges posed by social media, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83900 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83900 Thu, 21 Oct 2010 17:07:58 GMT Direct Marketing Direct marketing professionals should utilise e-commerce opportunities to enter foreign markets, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83899 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83899 Thu, 21 Oct 2010 14:57:33 GMT Direct Marketing Direct marketing professionals should "lobby" businesses for more resources and a greater role in PR projects, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83897 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83897 Wed, 20 Oct 2010 17:12:57 GMT Direct Marketing Growing businesses remain sceptical about the value of marketing and contacting customers through social networks, new research shows... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83898 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83898 Wed, 20 Oct 2010 17:11:19 GMT Direct Marketing Direct marketing professionals must take measures to protect their businesses against data theft as new research suggests instances of the fraud are rising... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83896 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83896 Wed, 20 Oct 2010 10:49:21 GMT Direct Marketing Email marketing professionals can help to retain and convert customers by using "lifecycle engagement" data, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83894 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83894 Tue, 19 Oct 2010 17:47:31 GMT Email Marketing Email marketing professionals must work harder to interest and engage younger recipients, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83895 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83895 Tue, 19 Oct 2010 17:44:56 GMT Direct Marketing Telemarketing professionals should make it easy for customers to opt-out of receiving calls, an industry specialist has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83893 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83893 Tue, 19 Oct 2010 09:52:15 GMT Telemarketing Growing businesses must adapt their market research strategies when operating on social media channels, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83892 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83892 Mon, 18 Oct 2010 16:58:09 GMT Direct Marketing Direct marketing professionals must account for the increasing sophistication of smartphone devices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83891 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83891 Mon, 18 Oct 2010 09:58:50 GMT Direct Marketing Direct marketing professionals should collate website measurement data when devising marketing databases, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83889 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83889 Fri, 15 Oct 2010 16:45:09 GMT Direct Marketing Growing businesses must test out a range of strategies when developing their online presence, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83890 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83890 Fri, 15 Oct 2010 16:43:38 GMT Direct Marketing Direct marketing professionals have been advised to put detailed plans in place to manage every stage of a campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83888 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83888 Fri, 15 Oct 2010 10:05:21 GMT Direct Marketing Growing businesses must consider how they can use online discussions by customers to shape and refine company decisions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83886 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83886 Thu, 14 Oct 2010 16:49:20 GMT Direct Marketing Direct marketing professionals should not define their role in terms of specific media channels, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83887 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83887 Thu, 14 Oct 2010 16:47:54 GMT Direct Marketing Email marketing remains an effective relationship-building tool because it grants customers control over how they receive messages, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83885 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83885 Thu, 14 Oct 2010 09:26:50 GMT Email Marketing Growing businesses have been advised to look at a range of factors when weighing up the effectiveness of their social media marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83883 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83883 Wed, 13 Oct 2010 16:45:11 GMT Direct Marketing Telemarketing professionals should focus on improving service "to elite and non-elite customers alike", it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83884 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83884 Wed, 13 Oct 2010 16:42:58 GMT Telemarketing Direct mail marketers must strive to change perceptions about the environmental impact of the channel, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83882 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83882 Wed, 13 Oct 2010 09:37:38 GMT Direct Mail Direct marketing professionals can still draw on a wide range of ICT skills when devising online campaigns, despite a fall in the number of available applicants for new jobs... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83881 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83881 Tue, 12 Oct 2010 16:39:07 GMT Direct Marketing Growing businesses have been advised to create bespoke social media environments in order to better understand their target markets... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83880 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83880 Tue, 12 Oct 2010 10:04:06 GMT Direct Marketing Direct marketing professionals should not use click-through rates as their sole gauge when measuring the efficacy of online video advertising, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83879 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83879 Mon, 11 Oct 2010 14:11:21 GMT Direct Marketing Email marketing is increasingly about grabbing people's attention in an "overcrowded" online space, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83877 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83877 Mon, 11 Oct 2010 14:09:24 GMT Email Marketing Direct marketing professionals can save money in the long run by investing properly in marketing databases, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83878 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83878 Mon, 11 Oct 2010 14:07:12 GMT Database Marketing Growing businesses risk becoming overly obsessed with social media, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83874 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83874 Fri, 08 Oct 2010 17:19:26 GMT Direct Marketing Direct marketing professionals should account for customer attitudes when devising business mailing lists and marketing databases, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83875 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83875 Fri, 08 Oct 2010 17:17:08 GMT Database Marketing Email marketing professionals should carefully consider the frequency with which they send out messages, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83876 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83876 Fri, 08 Oct 2010 17:15:03 GMT Email Marketing Direct marketing professionals find it difficult to effectively manage their marketing databases when engaging in multichannel campaigns, new research shows... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83873 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83873 Thu, 07 Oct 2010 17:01:54 GMT Database Marketing Direct marketing professionals can markedly improve the performance of their websites by using online video, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83872 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83872 Thu, 07 Oct 2010 16:58:49 GMT Direct Marketing Direct marketing professionals must consider how their websites and online promotions are being ranked by search engines like Google... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83871 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83871 Thu, 07 Oct 2010 09:36:57 GMT Direct Marketing Email marketing professionals should give prospective customers the opportunity to opt-in to their campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83869 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83869 Wed, 06 Oct 2010 16:57:48 GMT Email Marketing Direct marketing professionals and business owners should consider revamping their websites to ensure they are maximising their online presence, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83870 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83870 Wed, 06 Oct 2010 16:56:16 GMT Direct Marketing Growing businesses should be aware that their reputations are increasingly determined by online "chatter", it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83868 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83868 Wed, 06 Oct 2010 09:50:57 GMT Direct Marketing Growing businesses must nurture client relationships at every "touch point", it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83866 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83866 Tue, 05 Oct 2010 16:40:07 GMT Database Marketing Websites are effective marketing tools that enable small businesses to grow their customer base and boost their selling power, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83867 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83867 Tue, 05 Oct 2010 16:38:30 GMT Direct Marketing Email marketing professionals risk seriously damaging their prospects of future campaign success by provoking complaints from subscribers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83865 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83865 Tue, 05 Oct 2010 09:54:26 GMT Email Marketing Email marketing is a worthwhile means of engaging older web users, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83863 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83863 Mon, 04 Oct 2010 14:03:36 GMT Email Marketing Direct marketing executives have upped their efforts to promote environmental sustainability within the industry, it has been observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83864 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83864 Mon, 04 Oct 2010 14:00:36 GMT Direct Mail Direct marketing professionals must create a certain synergy between their offline and online promotional activities... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83862 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83862 Mon, 04 Oct 2010 10:17:25 GMT Direct Marketing Direct marketing professionals must improve their knowledge of evolving online channels like social networks... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83860 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83860 Fri, 01 Oct 2010 14:17:47 GMT Direct Marketing Email marketing executives should ensure their messages connect with subscribers on a personal level, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83861 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83861 Fri, 01 Oct 2010 14:16:12 GMT Email Marketing Growing businesses must consider which social network will best suit their marketing strategy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83859 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83859 Fri, 01 Oct 2010 09:33:58 GMT Direct Marketing Direct marketing professionals have been advised to automate their customer relationship management (CRM) and marketing automation solutions in order to optimise sales opportunities... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83857 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83857 Thu, 30 Sep 2010 14:41:33 GMT Database Marketing Telemarketing can be used to derive more business from existing customers, a strategic planner has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83858 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83858 Thu, 30 Sep 2010 14:39:21 GMT Telemarketing Email marketing professionals should aim to try new things in their campaigns in order to boost performance and their return on investment, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83856 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83856 Thu, 30 Sep 2010 09:59:18 GMT Email Marketing Direct marketing professionals in the private sector will be affected by the impending public sector spending cuts, one commentator has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83854 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83854 Wed, 29 Sep 2010 18:31:21 GMT Direct Mail Email marketing campaigns must be supported by strong website landing pages that entice and encourage customers, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83855 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83855 Wed, 29 Sep 2010 18:29:25 GMT Email Marketing Direct marketing professionals must focus on how to drive user engagement on social media channels... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83853 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83853 Wed, 29 Sep 2010 09:38:39 GMT Direct Marketing Growing businesses should consider incorporating social media into their marketing activities, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83851 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83851 Tue, 28 Sep 2010 17:25:10 GMT Direct Marketing The increasing popularity of smartphones, tablet computers and other forms of mobile computing means that email marketers must make changes if they intend to target these groups... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83852 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83852 Tue, 28 Sep 2010 17:22:24 GMT Email Marketing Direct marketing professionals must ensure that their marketing databases utilise the most relevant, worthwhile information, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83848 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83848 Mon, 27 Sep 2010 16:43:55 GMT Database Marketing Direct mail promotions require a standardised means of cleansing and validating address data, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83849 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83849 Mon, 27 Sep 2010 16:42:32 GMT Direct Mail Direct marketing professionals may have to adapt their campaigns to account for improving levels of mobile internet performance on Wi-Fi smartphones... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83850 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83850 Mon, 27 Sep 2010 16:40:13 GMT Direct Marketing Email marketing professionals should test all facets of their campaigns to avoid errors, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83845 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83845 Fri, 24 Sep 2010 15:16:55 GMT Email Marketing Direct marketing executives must take steps to ensure the security of their marketing databases is not compromised... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83846 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83846 Fri, 24 Sep 2010 15:15:21 GMT Database Marketing Direct marketing professionals must accept that social media is now an important part of online marketing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83847 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83847 Fri, 24 Sep 2010 09:29:11 GMT Direct Marketing Growing businesses should consider the role of social gaming as a new source of potential customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83843 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83843 Thu, 23 Sep 2010 17:22:29 GMT Direct Marketing Telemarketing professionals are continuing to see good results from cold calling, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83844 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83844 Thu, 23 Sep 2010 17:17:03 GMT Telemarketing Direct marketing professionals may be able to improve their sales lead generation strategies by embracing the latest video conferencing technology... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83842 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83842 Thu, 23 Sep 2010 10:04:43 GMT Direct Marketing Direct marketing professionals can use multichannel campaigning to support more traditional direct mail promotions, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83841 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83841 Wed, 22 Sep 2010 10:40:29 GMT Direct Mail Email marketing professionals must ensure they track recipients' website actions after they have clicked through in a message, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83840 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83840 Tue, 21 Sep 2010 14:14:42 GMT Email Marketing Growing businesses should not be afraid of dealing with negative comments and feedback on social media sites, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83839 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83839 Tue, 21 Sep 2010 14:12:53 GMT Direct Marketing Direct marketing professionals should employ online monitoring tools in order to gain a better understanding of their brands' reputations across the web, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83838 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83838 Tue, 21 Sep 2010 10:27:42 GMT Direct Marketing Telemarketing professionals must ensure they remain positive and enthusiastic for each sales call, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83836 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83836 Mon, 20 Sep 2010 17:09:13 GMT Telemarketing Direct marketing executives must ensure that their direct mail promotions are both emotive and factual, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83837 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83837 Mon, 20 Sep 2010 17:07:04 GMT Direct Mail Direct marketing professionals are increasingly using online videos in their promotions, it has been observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83835 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83835 Mon, 20 Sep 2010 10:51:32 GMT Direct Marketing Email marketing lists are fundamental components of effective email campaigns, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83833 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83833 Fri, 17 Sep 2010 11:26:09 GMT Email Marketing Growing businesses can call on a range of techniques for improving their Twitter marketing campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83834 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83834 Fri, 17 Sep 2010 11:24:36 GMT Direct Marketing Marketing databases can be used to boost levels of customer service by also driving non-marketing related communications, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83832 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83832 Fri, 17 Sep 2010 10:13:04 GMT Database Marketing Direct marketing professionals may have to adapt their digital strategies to account for the growing prominence of the iPhone in corporate settings... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83830 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83830 Fri, 17 Sep 2010 08:22:09 GMT Direct Marketing Email marketing professionals must ensure their messages are compatible with the latest mobile devices, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83831 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83831 Fri, 17 Sep 2010 08:20:01 GMT Email Marketing Direct marketing executives need to take more steps to manage and protect company databases as new research highlights the wide scope for potential security breaches... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83829 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83829 Thu, 16 Sep 2010 16:54:07 GMT Database Marketing Telemarketing professionals should ensure they leave all possible options open to customers for purchasing products and services, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83827 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83827 Wed, 15 Sep 2010 15:20:25 GMT Telemarketing Growing businesses can now call on a number of affordable options for developing their digital marketing strategies, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83828 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83828 Wed, 15 Sep 2010 15:18:34 GMT Direct Marketing Email marketing professionals can improve their campaign results by incorporating several calls to action in the same promotion, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83826 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83826 Wed, 15 Sep 2010 11:05:13 GMT Email Marketing Business databases can be used to markedly improve and develop relationships with customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83825 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83825 Tue, 14 Sep 2010 11:12:04 GMT Database Marketing Direct marketing professionals who shift some of their budget to an online sphere for the first time may be surprised by the size of the rewards they reap, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83823 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83823 Mon, 13 Sep 2010 14:32:41 GMT Direct Marketing Email marketing executives should ensure that message templates and designs reflect a given brand, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83824 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83824 Mon, 13 Sep 2010 14:31:00 GMT Email Marketing Direct marketing professionals should aim to generate new sales leads by targeting additional decision makers in a given industry, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83822 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83822 Mon, 13 Sep 2010 09:58:59 GMT Database Marketing Direct marketing executives are planning to significantly increase their annual spend on online-derived data sources over the next two years, a new study has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83821 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83821 Fri, 10 Sep 2010 16:45:52 GMT Direct Marketing Marketing databases should be used to rank prospective customers in terms of importance and likelihood of purchase, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83820 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83820 Fri, 10 Sep 2010 14:17:45 GMT Database Marketing Direct marketing professionals can improve their returns on investment (ROI) by personalising their campaigns and messages, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83819 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83819 Fri, 10 Sep 2010 10:39:46 GMT Direct Marketing Telemarketing executives can improve the success of their campaigns by offering genuine value to potential customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83817 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83817 Thu, 09 Sep 2010 14:44:01 GMT Telemarketing Direct marketing should be at the forefront of advances in the wider marketing sector, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83818 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83818 Thu, 09 Sep 2010 14:41:43 GMT Direct Marketing Email marketing professionals should be aware that so-called "best practices" do not work for every company, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83816 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83816 Thu, 09 Sep 2010 10:21:38 GMT Email Marketing Email marketing professionals must strive to get the permission of recipients when drawing up business databases, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83814 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83814 Wed, 08 Sep 2010 14:41:26 GMT Email Marketing Direct marketing professionals can improve their customer relationship management (CRM) efforts by using smartphones, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83815 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83815 Wed, 08 Sep 2010 14:39:58 GMT Direct Marketing Growing businesses have been advised to experiment with innovative, "socially driven technologies" like Twitter... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83813 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83813 Wed, 08 Sep 2010 09:58:50 GMT Direct Marketing Direct marketing professionals can create effective and engaging direct mail campaigns without using "flashy" techniques, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83811 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83811 Tue, 07 Sep 2010 14:47:24 GMT Direct Mail Direct marketing professionals can discover a huge range of new business opportunities on mobile platforms, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83812 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83812 Tue, 07 Sep 2010 14:45:02 GMT Direct Marketing Email marketing executives can improve the impact of their campaigns by taking on board client feedback, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83810 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83810 Tue, 07 Sep 2010 09:41:44 GMT Email Marketing Growing businesses should continue to invest in their websites' ecommerce facilities, the Centre for Retail Research has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83808 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83808 Mon, 06 Sep 2010 14:51:12 GMT Direct Marketing Email marketing professionals must ensure their messages stand out in crowded inboxes, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83809 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83809 Mon, 06 Sep 2010 14:49:39 GMT Email Marketing Telemarketing professionals must ensure they target the best sales leads if the reputation of the channel is to improve... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83807 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83807 Mon, 06 Sep 2010 11:42:23 GMT Telemarketing Email marketing can be a valuable tool in promoting business events, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83805 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83805 Fri, 03 Sep 2010 15:32:55 GMT Email Marketing The Direct Marketing Association (DMA) in the US has launched a new education council aimed at galvanising "thought leadership" and promoting more ethical marketing practices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83806 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83806 Fri, 03 Sep 2010 15:31:09 GMT Direct Marketing Growing businesses must gain a clear picture of their clients if they are to market successfully, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83804 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83804 Fri, 03 Sep 2010 09:58:43 GMT Direct Marketing The extension of the Advertising Standards Authority's (ASA) digital remit will not affect the marketing techniques of online businesses, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83803 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83803 Thu, 02 Sep 2010 16:54:29 GMT Direct Marketing Direct marketing professionals may have to account for the emergence of real-time search functions online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83802 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83802 Thu, 02 Sep 2010 16:53:10 GMT Direct Marketing Email marketing professionals must adapt their campaigns to meet a new challenge from Google's email service Gmail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83801 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83801 Thu, 02 Sep 2010 11:07:40 GMT Email Marketing Growing businesses should take into account the growing prominence of smartphones when devising marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83800 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83800 Wed, 01 Sep 2010 17:09:35 GMT Direct Marketing Direct marketing professionals must increasingly account for the central role that the internet plays in people's lives... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83799 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83799 Wed, 01 Sep 2010 10:20:46 GMT Direct Marketing Direct marketing professionals should get back to basics when it comes to managing their marketing databases, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83795 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83795 Tue, 31 Aug 2010 13:45:32 GMT Database Marketing Direct mail continues to be a compelling marketing medium, one expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83796 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83796 Tue, 31 Aug 2010 13:44:06 GMT Direct Mail Email marketing professionals must develop trust with their message recipients, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83797 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83797 Tue, 31 Aug 2010 13:43:00 GMT Email Marketing Marketing sectors in the UK have witnessed a great creative surge in recent decades, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83798 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83798 Tue, 31 Aug 2010 13:41:18 GMT Direct Marketing Growing businesses looking to expand their online marketing efforts should consider video advertising... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83791 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83791 Fri, 27 Aug 2010 14:12:06 GMT Direct Marketing Direct marketing professionals can improve a company's industry standing through blogging, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83792 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83792 Fri, 27 Aug 2010 14:10:26 GMT Direct Marketing Direct marketing executives are increasingly turning to social media to improve their online engagement strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83793 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83793 Fri, 27 Aug 2010 14:08:19 GMT Direct Marketing Email marketing professionals can improve campaign response rates by altering their message designs, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83794 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83794 Fri, 27 Aug 2010 14:03:37 GMT Email Marketing Business-to-business email marketing is well suited to the kind of networking offered by Twitter, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83788 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83788 Thu, 26 Aug 2010 14:59:10 GMT Email Marketing Direct mail marketers should devote more attention to broader industry practices, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83789 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83789 Thu, 26 Aug 2010 14:56:28 GMT Direct Mail Direct marketing professionals may gain new opportunities to promote their brands through the "explosion" of location-based social media services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83790 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83790 Thu, 26 Aug 2010 14:52:34 GMT Direct Marketing Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83787 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83787 Thu, 26 Aug 2010 14:49:35 GMT Direct Marketing Find out more about direct marketing Charities can help themselves to weather funding cuts by investing in direct marketing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83785 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83785 Wed, 25 Aug 2010 18:00:17 GMT Direct Marketing Find out more about B2B email marketingThose using B2B email marketing newsletter should use them to drive engagement across multiple channels... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83786 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83786 Wed, 25 Aug 2010 17:58:51 GMT Email Marketing Find out more about B2B email marketingEmail marketing and other online communications work best when businesses understand the mindset of their customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83784 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83784 Wed, 25 Aug 2010 10:04:28 GMT Email Marketing Find out more about B2B Direct MailThe amount of money firms dedicate to direct mail marketing activities is expected to grow significantly in the coming years, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83782 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83782 Tue, 24 Aug 2010 17:59:19 GMT Direct Mail Find out more about B2B email marketingCompanies that use email marketing and other forms of online promotion should look more closely into the attitudes of their subscribers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83783 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83783 Tue, 24 Aug 2010 17:57:55 GMT Email Marketing Find out more about B2B email marketingFirms using email marketing could benefit from offering those on their mailing lists the choice of pausing their service subscription, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83781 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83781 Tue, 24 Aug 2010 10:01:20 GMT Email Marketing Find out more about B2B email marketingNew technology and sophisticated techniques are helping to incorporate modern media into email marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83779 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83779 Mon, 23 Aug 2010 18:08:03 GMT Email Marketing Find out more about B2B Direct MailDirect mail can still be a very effective form of marketing despite the advent of digital, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83780 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83780 Mon, 23 Aug 2010 18:06:23 GMT Direct Mail Find out more about B2B email marketingFar from being a rival, social media could actually help improve the reach of email marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83778 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83778 Mon, 23 Aug 2010 10:01:35 GMT Email Marketing Telemarketing professionals can maximise their campaigns by using a hosted predictive dialler, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83776 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83776 Fri, 20 Aug 2010 17:22:37 GMT Telemarketing Email marketing professionals now have a range of options for tailoring the style and format of their emails, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83777 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83777 Fri, 20 Aug 2010 17:18:19 GMT Email Marketing Direct marketing teams may soon have to account for the growing sophistication of online technology... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83775 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83775 Fri, 20 Aug 2010 11:30:57 GMT Direct Marketing Direct mail remains a viable marketing channel that provides a solid return on investment, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83773 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83773 Thu, 19 Aug 2010 14:36:44 GMT Direct Mail Direct marketing professionals should ensure they tailor business mailing lists to the needs of client companies, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83774 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83774 Thu, 19 Aug 2010 14:18:51 GMT Database Marketing Direct marketing executives must develop their Twitter engagement strategies in light of the platform's expected longevity... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83772 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83772 Thu, 19 Aug 2010 10:05:38 GMT Direct Marketing Growing businesses looking to expand their online marketing efforts should consider video advertising... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83770 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83770 Wed, 18 Aug 2010 14:22:32 GMT Email Marketing Growing businesses can expand their customer bases by developing networking skills, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83771 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83771 Wed, 18 Aug 2010 14:20:43 GMT Database Marketing Direct marketing professionals will be able to enjoy the many benefits of social media as they gain greater understanding of the channel, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83769 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83769 Wed, 18 Aug 2010 10:21:09 GMT Direct Marketing Telemarketing professionals can boost the success of their campaigns by ensuring their data is effectively sourced and cleansed, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83767 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83767 Tue, 17 Aug 2010 14:40:34 GMT Telemarketing Email marketing is a good way of boosting a company's online reputation, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83768 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83768 Tue, 17 Aug 2010 14:39:08 GMT Email Marketing Email marketing executives should diversify their campaigns in order to make their messages work for them, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83766 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83766 Tue, 17 Aug 2010 11:06:01 GMT Email Marketing Direct marketing executives have been urged to show confidence through continued investment in the sector despite mounting economic uncertainty at large... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83764 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83764 Mon, 16 Aug 2010 14:33:31 GMT Direct Marketing Direct marketing professionals are largely feeling confident about the sector's growth prospects for the second half of this year, new figures show... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83765 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83765 Mon, 16 Aug 2010 14:31:49 GMT Direct Marketing Direct marketing professionals are becoming more adept at creating integrated, cross-media campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83763 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83763 Mon, 16 Aug 2010 10:11:38 GMT Direct Marketing Growing businesses should think about their broader aims and purpose when setting up direct marketing campaigns, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83761 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83761 Fri, 13 Aug 2010 17:00:05 GMT Direct Marketing Direct marketing professionals should continue to test campaigns on Facebook, despite a fall in user engagement... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83762 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83762 Fri, 13 Aug 2010 16:58:30 GMT Direct Marketing Email marketing professionals should ensure that their message pre-headers are attractive and engaging, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83760 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83760 Fri, 13 Aug 2010 10:56:38 GMT Email Marketing Email marketing professionals can improve their return on investment by setting up automated, triggered messaging, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83758 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83758 Thu, 12 Aug 2010 16:54:49 GMT Email Marketing Direct marketing professionals should use business databases to improve levels of client engagement, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83759 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83759 Thu, 12 Aug 2010 16:52:23 GMT Database Marketing The UK's direct marketing industry generates £205 billion in sales annually, new figures show... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83757 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83757 Thu, 12 Aug 2010 10:53:21 GMT Direct Marketing Direct marketing professionals are able to make their campaigns more personalised and effective thanks to advances in marketing databases, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83755 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83755 Wed, 11 Aug 2010 14:55:53 GMT Email Marketing Growing businesses have been urged to show commitment when attempting to build their brands online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83756 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83756 Wed, 11 Aug 2010 14:53:46 GMT Direct Marketing Email marketing continues to play a key role in the growth of social media, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83754 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83754 Wed, 11 Aug 2010 10:58:19 GMT Email Marketing Growing businesses have an advantage over larger corporations when it comes to creating a strong social media presence, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83753 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83753 Tue, 10 Aug 2010 16:51:59 GMT Direct Marketing Email marketing professionals must ensure their campaigns are compatible with new tablet computer technology, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83752 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83752 Tue, 10 Aug 2010 16:50:17 GMT Email Marketing Direct mail is still a useful marketing platform that should be integrated as part of a multi-channel strategy, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83750 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83750 Tue, 10 Aug 2010 10:41:20 GMT Direct Mail Growing businesses have been advised to use 'open source technology' to track how potential customers end up on their websites... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83751 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83751 Mon, 09 Aug 2010 10:12:21 GMT Direct Marketing Direct marketing executives must show more commitment to their Twitter campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83748 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83748 Fri, 06 Aug 2010 16:53:16 GMT Direct Marketing Directing marketing professionals who use company databases to execute their campaigns may have to account for the difficulty of selling certain products online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83749 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83749 Fri, 06 Aug 2010 16:51:00 GMT Direct Marketing Direct marketing professionals must take into account the growing adoption of smartphones and their related technologies, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83747 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83747 Fri, 06 Aug 2010 12:15:11 GMT Direct Marketing Email marketing professionals should target the online behaviour patterns of their customers when devising campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83746 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83746 Thu, 05 Aug 2010 10:10:21 GMT Email Marketing Direct marketing professionals are wary of using Twitter because it is a customer relationship management platform rather than an overt marketing channel, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83744 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83744 Wed, 04 Aug 2010 17:03:51 GMT Direct Marketing Many businesses aim to have tight control on where their data is stored, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83745 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83745 Wed, 04 Aug 2010 17:00:52 GMT Direct Marketing Email marketing campaigns require good timing if they are to achieve successful results, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83743 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83743 Wed, 04 Aug 2010 10:02:24 GMT Email Marketing Direct marketing professionals must take the necessary steps to ensure their marketing databases are adequately protected, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83742 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83742 Tue, 03 Aug 2010 10:13:10 GMT Database Marketing Direct mail marketers must mitigate the waste created by their campaigns if they are to avoid antagonising legislators and the public at large, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83740 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83740 Mon, 02 Aug 2010 17:03:30 GMT Direct Mail Email marketing response rates can be affected by the weather, a new report has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83741 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83741 Mon, 02 Aug 2010 17:00:14 GMT Email Marketing Email marketing is an excellent way of getting a business message across when budgets are tight, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83739 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83739 Mon, 02 Aug 2010 09:57:04 GMT Email Marketing Direct marketing professionals must respect the privacy of online users if they are to gain their trust, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83736 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83736 Fri, 30 Jul 2010 17:22:11 GMT Direct Marketing Direct marketing professionals will increasingly have to balance the demands of deriving revenue from social utilities like Facebook with the need to respect user privacy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83737 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83737 Fri, 30 Jul 2010 17:20:34 GMT Direct Marketing Direct marketing professionals must respect the supremacy of Facebook when it comes to social media marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83738 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83738 Fri, 30 Jul 2010 17:19:16 GMT Direct Marketing Email marketing professionals are most likely to integrate their efforts with Facebook when seeking to combine the platform with social media, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83735 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83735 Fri, 30 Jul 2010 08:16:55 GMT Email Marketing Direct marketing professionals may have to adapt their strategies to account for the rapid development of the smartphone market... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83734 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83734 Thu, 29 Jul 2010 18:20:49 GMT Direct Marketing Direct mail marketers should consider overriding business goals when devising promotions, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83732 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83732 Wed, 28 Jul 2010 16:54:05 GMT Direct Mail Growing businesses are struggling to market and promote their websites effectively, new research from ThomsonLocal... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83733 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83733 Wed, 28 Jul 2010 16:52:22 GMT Direct Marketing Email marketing professionals must seize the opportunities to engage their prospects and clients with good subject lines, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83731 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83731 Wed, 28 Jul 2010 11:16:25 GMT Email Marketing Direct marketing professionals need to put more effort into segmenting and personalising their marketing databases if they wish to improve email open and click-through rates, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83729 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83729 Tue, 27 Jul 2010 15:28:57 GMT Database Marketing Business mailing lists are an essential means of creating targeted, successful campaigns, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83730 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83730 Tue, 27 Jul 2010 15:26:16 GMT Database Marketing Direct marketing professionals must rigorously measure and track the success of their social media campaigns if they are to boost levels of client engagement, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83728 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83728 Tue, 27 Jul 2010 10:11:53 GMT Direct Marketing Email marketing professionals should seek to expand business communities on social networks, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83726 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83726 Mon, 26 Jul 2010 15:26:24 GMT Email Marketing Growing businesses should not overlook the benefits of public relations (PR) when seeking to attract new customers, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83727 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83727 Mon, 26 Jul 2010 15:23:08 GMT Direct Marketing Direct mail is still used by a majority of marketers despite the growth of digital platforms, a new study has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83725 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83725 Mon, 26 Jul 2010 10:14:23 GMT Direct Mail Direct marketing will likely be affected by the growing importance of mobile devices over the next few years, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83723 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83723 Fri, 23 Jul 2010 15:09:18 GMT Direct Marketing Growing businesses should make use of professional agencies and consultants when devising online marketing strategies, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83724 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83724 Fri, 23 Jul 2010 15:07:47 GMT Direct Marketing Direct marketing executives should aim to personalise their loyalty programmes in order to boost client engagement, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83722 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83722 Fri, 23 Jul 2010 10:06:52 GMT Direct Marketing Direct marketing executives will be able to better manage their marketing and company databases if they make data quality a core part of their business ethos, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83720 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83720 Fri, 23 Jul 2010 08:15:02 GMT Database Marketing Direct marketing professionals will struggle to find a uniform means of measuring their return on investment because there are so many different types of marketing, it has been observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83721 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83721 Fri, 23 Jul 2010 08:13:01 GMT Direct Marketing Email marketing enables companies to build up a complete list of prospects - a benefit lost in social media, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83719 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83719 Thu, 22 Jul 2010 17:42:40 GMT Email Marketing Email marketing remains a valuable business tool that should be used alongside social media, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83718 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83718 Thu, 22 Jul 2010 10:10:31 GMT Email Marketing Email marketing professionals should seek to integrate social networks into their campaigns where possible, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83715 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83715 Wed, 21 Jul 2010 18:48:49 GMT Email Marketing Direct marketing professionals must ensure their data use is compatible with wider business goals, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83716 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83716 Wed, 21 Jul 2010 18:48:48 GMT Database Marketing Email marketing still presents deliverability challenges in the business-to-business (B2B) sector, just as it does in the business-to-consumer (B2C) industry, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83717 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83717 Wed, 21 Jul 2010 18:48:48 GMT Email Marketing Telemarketing is a vital means of collecting client data and generating sales leads, it has been observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83714 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83714 Wed, 21 Jul 2010 18:48:47 GMT Telemarketing Direct marketing professionals should seek to use social media in their promotions in order to form closer bonds with clients, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83711 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83711 Tue, 20 Jul 2010 18:48:47 GMT Direct Marketing Direct marketing has received a huge boost from the growth of digital platforms, with any brand or business now able to build awareness online, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83712 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83712 Tue, 20 Jul 2010 18:48:46 GMT Direct Marketing Email marketing can be used to encourage repeat visits to a company website, it has been observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83713 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83713 Tue, 20 Jul 2010 18:48:46 GMT Email Marketing Direct mail has a larger share of direct marketing budgets than any other media, a new study has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83710 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83710 Tue, 20 Jul 2010 18:48:45 GMT Direct Mail New research carried out by the Australian Centre for Retail Studies (ACRS) found that consumers are becoming increasingly keen on the idea of receiving news of new offers through email... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83709 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83709 Mon, 19 Jul 2010 18:48:45 GMT Email Marketing Direct marketing professionals must seize the 'moments of truth' that can define and shape a customer's relationship with a brand, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83708 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83708 Thu, 15 Jul 2010 18:48:44 GMT Direct Marketing Growing businesses can improve their credibility in the marketplace by using accurate email marketing lists, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83707 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83707 Thu, 15 Jul 2010 18:48:44 GMT Database Marketing Email marketing executives should seek to generate more sales by encouraging referrals among clients, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83706 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83706 Wed, 14 Jul 2010 18:48:43 GMT Email Marketing Email marketing is a valuable business tool because it encourages quick responses from clients, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83703 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83703 Tue, 13 Jul 2010 18:48:42 GMT Email Marketing Growing businesses are now able to compete with their larger rivals when it comes to marketing thanks to the growth of online platforms, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83704 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83704 Tue, 13 Jul 2010 18:48:41 GMT Direct Marketing Direct mail marketers must ensure they get the copy right when creating promotions, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83705 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83705 Tue, 13 Jul 2010 18:48:41 GMT Direct Mail Direct mail marketers must seek to promote the channel's 'unique selling points' if they are to compete with new digital platforms, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83702 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83702 Tue, 13 Jul 2010 18:48:40 GMT Direct Mail Direct marketing executives may have to adapt the ways in which they collect and use client data under proposed privacy and data protection reforms... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83701 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83701 Mon, 12 Jul 2010 18:48:40 GMT Database Marketing Direct marketing professionals should ensure they are providing fast and efficient content to clients when creating online campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83700 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83700 Mon, 12 Jul 2010 18:48:40 GMT Direct Marketing Direct mail still has 'a vital role' to play in supporting digital marketing campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83699 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83699 Fri, 09 Jul 2010 18:48:39 GMT Direct Mail Growing businesses should develop a detailed understanding of how their target clients receive messages, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83698 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83698 Fri, 09 Jul 2010 18:48:39 GMT Direct Marketing Email marketing executives who send unsolicited or irrelevant content risk being reported as spammers, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83696 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83696 Fri, 09 Jul 2010 18:48:38 GMT Email Marketing Direct marketing professionals must put clients 'at the heart of their communications' by creating permission-based campaigns, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83697 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83697 Fri, 09 Jul 2010 18:48:38 GMT Direct Marketing Direct marketing campaigns should encourage clients to participate in the 'online experience', it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83695 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83695 Thu, 08 Jul 2010 18:48:37 GMT Direct Marketing Direct marketing professionals should conduct thorough research including data gathering when setting up social media campaigns, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83694 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83694 Thu, 08 Jul 2010 18:48:37 GMT Database Marketing Email marketing executives should seek to capitalise on the positivity among clients that emerges during the summer, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83693 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83693 Wed, 07 Jul 2010 18:48:36 GMT Email Marketing Direct marketing professionals should consider costs and practicalities when employing technology in their campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83692 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83692 Wed, 07 Jul 2010 18:48:36 GMT Direct Marketing Email marketing and various other online platforms are changing the way companies seek to engage with clients, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83690 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83690 Wed, 07 Jul 2010 18:48:35 GMT Email Marketing Email marketing executives should make a concerted effort to link their online promotions with other forms of marketing, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83689 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83689 Wed, 07 Jul 2010 18:48:34 GMT Email Marketing Direct marketing professionals should regard social media as an important business communication channel in its own right, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83691 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83691 Wed, 07 Jul 2010 18:48:34 GMT Direct Marketing Direct marketing executives should constantly justify their right to send clients promotional material, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83688 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83688 Tue, 06 Jul 2010 18:48:33 GMT Direct Marketing Direct mail marketers must ensure their promotions are carefully and accurately targeted, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83687 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83687 Mon, 05 Jul 2010 18:48:33 GMT Direct Mail Email marketing lists can be used to build up strong client bases for companies, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83686 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83686 Mon, 05 Jul 2010 18:48:33 GMT Email Marketing Direct marketing executives must constantly develop their skills in order to keep up with new media practices, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83685 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83685 Mon, 05 Jul 2010 18:48:32 GMT Direct Marketing Business database management is an 'integral cog' of direct marketing and demands frequent monitoring, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83684 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83684 Fri, 02 Jul 2010 18:48:32 GMT Database Marketing Email marketing lists can be used to highlight new opportunities and ensure campaigns are better targeted, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83682 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83682 Fri, 02 Jul 2010 18:48:31 GMT Database Marketing Direct marketing students are embracing the need to combine traditional platforms with emerging digital techniques, it has been observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83683 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83683 Fri, 02 Jul 2010 18:48:31 GMT Direct Marketing Direct marketing executives can cut down on email delivery failures by effectively managing their company lists, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83681 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83681 Thu, 01 Jul 2010 18:48:30 GMT Database Marketing Email marketing can serve as a stimulus to offline sales, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83680 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83680 Thu, 01 Jul 2010 18:48:30 GMT Email Marketing Direct marketing data must be checked and updated regularly to ensure campaigns are effectively targeted, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83679 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83679 Thu, 01 Jul 2010 18:48:29 GMT Database Marketing Direct marketing professionals should not ignore the benefits of direct mail in favour of an online-only marketing campaign, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83677 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83677 Wed, 30 Jun 2010 18:48:29 GMT Direct Mail Email marketing professionals should ensure their content is both new and relevant to subscribers when sending out messages, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83676 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83676 Wed, 30 Jun 2010 18:48:28 GMT Email Marketing Company databases help marketers reduce the cost of achieving new sales and ultimately improve a firm's return on investment (ROI), an expert has observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83678 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83678 Wed, 30 Jun 2010 18:48:28 GMT Database Marketing Direct marketing strategies should vary and adapt according to different business sectors, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83675 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83675 Wed, 30 Jun 2010 18:48:27 GMT Direct Marketing Telemarketing professionals should focus on quality over quantity when it comes to their call output, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83674 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83674 Tue, 29 Jun 2010 14:30:50 GMT Telemarketing Growing businesses must adapt their client data models in order to keep up with changing trends, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83672 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83672 Tue, 29 Jun 2010 14:27:22 GMT Database Marketing Email marketing remains a highly popular means of online communication, a specialist has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83673 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83673 Tue, 29 Jun 2010 14:25:28 GMT Email Marketing Direct mail marketing demands careful targeting first and creativity second, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83671 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83671 Tue, 29 Jun 2010 10:08:48 GMT Direct Mail Growing businesses can complement their marketing and self-promotion efforts by engaging in blogging, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83669 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83669 Mon, 28 Jun 2010 14:57:40 GMT Direct Marketing Direct marketing professionals will struggle to collect client details if they do not improve transparency levels in their collection and use of data, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83670 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83670 Mon, 28 Jun 2010 14:55:26 GMT Database Marketing Direct marketing executives must test out new campaign strategies in order to improve results, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83668 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83668 Mon, 28 Jun 2010 14:51:53 GMT Direct Marketing Email marketing professionals can profit from the growing trust placed in social media platforms, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83667 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83667 Mon, 28 Jun 2010 10:14:05 GMT Email Marketing Direct marketing professionals are now able to utilise the established advantages of direct mail in an online environment, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83665 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83665 Fri, 25 Jun 2010 14:52:32 GMT Direct Mail Email marketing professionals must seek to inspire clients through timely and relevant messages, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83666 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83666 Fri, 25 Jun 2010 14:49:06 GMT Email Marketing Email marketing campaigns can run indefinitely provided there is a continuing demand for the content, it has been observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83664 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83664 Fri, 25 Jun 2010 10:51:02 GMT Email Marketing Direct marketing professionals can boost the response rates of their campaigns by rigorously testing their business mailing lists, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83663 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83663 Thu, 24 Jun 2010 17:19:50 GMT Database Marketing A substantial proportion of marketing professionals recorded higher profits in the first quarter of 2010 compared to the same period last year, a new study shows... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83662 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83662 Thu, 24 Jun 2010 09:52:39 GMT Direct Marketing Email marketing professionals must update their campaigns by using "media-rich content", it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83661 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83661 Wed, 23 Jun 2010 13:00:00 GMT Email Marketing Email marketing executives must carefully time the delivery of their promotions, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83660 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83660 Tue, 22 Jun 2010 17:44:55 GMT Email Marketing Email marketing response rates are significantly increased by integrating the channel with social media, new research shows... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83659 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83659 Tue, 22 Jun 2010 10:21:33 GMT Email Marketing Direct marketing professionals must find ways of integrating their online campaigns directly "into the chatter of the internet", an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83657 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83657 Mon, 21 Jun 2010 17:29:45 GMT Direct Marketing Growing businesses must make a concerted effort to drive potential customers to their websites, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83658 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83658 Mon, 21 Jun 2010 17:28:21 GMT Direct Marketing Direct mail professionals should seek to make their promotions both eye-catching and inventive, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83656 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83656 Mon, 21 Jun 2010 10:11:12 GMT Direct Mail Email marketing remains a relevant and effective sales lead generation tool despite the growth of social platforms, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83655 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83655 Fri, 18 Jun 2010 16:54:55 GMT Email Marketing Direct marketing professionals should ensure their business databases offer a degree of flexibility, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83654 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83654 Fri, 18 Jun 2010 15:15:02 GMT Database Marketing An accurate and up-to-date business database is an essential component of a successful email marketing campaign, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83653 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83653 Fri, 18 Jun 2010 08:39:04 GMT Database Marketing Email designs must be consistently applied during a marketing campaign, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83652 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83652 Thu, 17 Jun 2010 10:45:39 GMT Email Marketing Email marketing professionals should present enticing offers in their subject lines, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83650 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83650 Wed, 16 Jun 2010 17:12:54 GMT Email Marketing Growing businesses can save money and improve their marketing outreach through blogging, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83651 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83651 Wed, 16 Jun 2010 17:11:18 GMT Direct Marketing Telemarketing has been found to achieve the highest response rate among clients and prospects... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83649 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83649 Wed, 16 Jun 2010 10:13:10 GMT Telemarketing Email marketing is a different concept and practice to just sending everyday emails, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83648 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83648 Wed, 16 Jun 2010 08:26:59 GMT Email Marketing Direct mail creates more valuable sales leads than internet marketing, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83646 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83646 Tue, 15 Jun 2010 15:10:52 GMT Direct Mail Direct marketing professionals can buy business mailing lists that are tailored to an ideal client base, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83647 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83647 Tue, 15 Jun 2010 15:08:24 GMT Database Marketing Direct mail can allow marketers to engage with clients on a more personal level, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83642 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83642 Mon, 14 Jun 2010 14:27:33 GMT Direct Mail Email marketing is a relatively simple and cost-effective way for growing businesses to promote themselves, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83643 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83643 Mon, 14 Jun 2010 14:25:47 GMT Email Marketing Many growing businesses are planning to spend more on marketing and sales initiatives in the coming year, new research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83644 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83644 Mon, 14 Jun 2010 14:24:18 GMT Direct Marketing Email marketing shares many of the characteristics of social media marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83645 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83645 Mon, 14 Jun 2010 14:21:55 GMT Email Marketing Growing businesses must keep their website and online marketing content up-to-date if they wish to compete with larger corporations, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83641 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83641 Fri, 11 Jun 2010 17:16:16 GMT Direct Marketing Direct marketing professionals should look to reignite client loyalties by breathing fresh life into their reward schemes, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83640 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83640 Fri, 11 Jun 2010 10:06:23 GMT Direct Marketing Business databases must be easy to access and use by members of an organisation, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83637 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83637 Thu, 10 Jun 2010 14:12:40 GMT Database Marketing Direct marketing on digital platforms is being transformed by the mass adoption of Twitter among businesses, it has been observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83638 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83638 Thu, 10 Jun 2010 14:10:35 GMT Email Marketing Growing businesses should use text message marketing to make clients feel important, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83639 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83639 Thu, 10 Jun 2010 14:08:46 GMT Direct Marketing Email marketing professionals must listen to their subscribers and show they are interested in having a relationship with them, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83635 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83635 Wed, 09 Jun 2010 14:14:44 GMT Email Marketing Direct marketing professionals must ensure they follow both the spirit and letter of the law when conducting their campaigns, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83636 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83636 Wed, 09 Jun 2010 14:12:30 GMT Database Marketing Direct marketing professionals should not neglect older and more traditional forms of sales lead generation, a commentator has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83634 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83634 Wed, 09 Jun 2010 10:12:12 GMT Direct Marketing Growing businesses can pursue direct marketing campaigns without having to spend large amounts, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83631 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83631 Tue, 08 Jun 2010 14:26:18 GMT Direct Marketing Telemarketing professionals should not loose sight of the customer experience when seeking to drive sales, a commentator has argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83632 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83632 Tue, 08 Jun 2010 14:23:35 GMT Direct Marketing Many growing businesses are opting to include social media in their marketing mix because its success is easy to measure, an expert has observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83633 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83633 Tue, 08 Jun 2010 14:20:52 GMT Direct Marketing Email marketing professionals risk putting off clients if they overdo the personalised aspects of their campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83629 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83629 Mon, 07 Jun 2010 14:14:55 GMT Email Marketing Direct mail executives should ensure their promotions are clear and concise, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83630 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83630 Mon, 07 Jun 2010 14:12:54 GMT Direct Mail Growing businesses should use email marketing to listen to their prospective customers and respond to client preferences, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83628 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83628 Mon, 07 Jun 2010 09:57:07 GMT Email Marketing Email marketing can be used to improve a company's search engine performance, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83626 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83626 Fri, 04 Jun 2010 14:40:59 GMT Email Marketing Email marketing can be use to quickly and conveniently make announcements to clients, it has been observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83627 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83627 Fri, 04 Jun 2010 14:31:24 GMT Email Marketing Direct marketing professionals should check the validity of addresses contained within their business mailing lists, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83625 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83625 Fri, 04 Jun 2010 10:09:00 GMT Database Marketing Email marketing professionals should take greater responsibility for more general forms of messaging on mobile and social platforms, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83624 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83624 Thu, 03 Jun 2010 14:05:24 GMT Email Marketing Growing businesses must select their online marketing options wisely, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83623 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83623 Thu, 03 Jun 2010 14:00:53 GMT Direct Marketing Telemarketing is an effective form of sales lead generation because it allows businesses to easily adjust and adapt their marketing strategies, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83622 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83622 Thu, 03 Jun 2010 10:15:10 GMT Direct Marketing Telemarketing executives should incorporate business databases into everything they do, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83620 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83620 Wed, 02 Jun 2010 14:24:26 GMT Direct Marketing Email marketing can be used to drive website traffic and attract more online users to a business, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83621 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83621 Wed, 02 Jun 2010 14:22:29 GMT Email Marketing Direct marketing professionals can widen the outreach of their campaigns by targeting particular business "influencers", it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83619 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83619 Wed, 02 Jun 2010 10:09:58 GMT Direct Marketing Email marketing is one of the most efficient client acquisition tools available to businesses today, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83617 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83617 Tue, 01 Jun 2010 14:09:28 GMT Email Marketing Email marketing professionals ought to be producing highly relevant campaigns given the amount of information now available to them, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83618 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83618 Tue, 01 Jun 2010 14:08:17 GMT Database Marketing UK retailers are attempting to battle inbox clutter and keep their brands at the top of people's minds in both their B2C and B2B email marketing efforts, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83616 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83616 Fri, 28 May 2010 17:19:09 GMT Email Marketing Email marketing professionals are increasingly embracing SMS as a complement to their existing marketing strategies, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83614 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83614 Fri, 28 May 2010 17:17:49 GMT Email Marketing While it is important for email marketers to personalise their communications, using recipients' first names in the subject line can be a red flag for spam, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83615 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83615 Fri, 28 May 2010 17:16:55 GMT Email Marketing Direct marketing executives improve their campaigns by using a variety of advertising platforms, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83609 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83609 Thu, 27 May 2010 17:44:17 GMT Direct Mail Online marketing professionals will be in demand on a much wider scale as search engine marketing (SEM) takes off globally, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83610 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83610 Thu, 27 May 2010 17:43:28 GMT Direct Marketing Email marketing is twice as effective as social media when it comes to conversion rates, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83611 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83611 Thu, 27 May 2010 17:42:33 GMT Email Marketing Email marketing professionals should focus on integrating a range of messaging channels to help achieve their goals, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83612 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83612 Thu, 27 May 2010 17:41:37 GMT Email Marketing Business databases are the driving force behind all forms of direct marketing, an expert has observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83613 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83613 Thu, 27 May 2010 17:40:39 GMT Database Marketing Email marketing executives should look to retain new clients by sending targeted messages during the immediate post-sale "honeymoon period", it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83605 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83605 Wed, 26 May 2010 15:24:22 GMT Email Marketing Direct marketing professionals can grow their business mailing lists by combining different online platforms like email and social media, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83606 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83606 Wed, 26 May 2010 15:23:24 GMT Database Marketing Email marketing allows growing businesses to communicate with their clients on a mass scale and at minimal expense, it has been observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83607 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83607 Wed, 26 May 2010 15:21:49 GMT Email Marketing Direct marketing professionals should look to seize on new opportunities by taking certain risks in their strategies, an expert has argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83608 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83608 Wed, 26 May 2010 15:20:54 GMT Direct Marketing Growing businesses can take a number of "simple and cheap steps" to boost their online presence, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83602 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83602 Tue, 25 May 2010 15:48:13 GMT Direct Marketing Direct marketing professionals can use the upcoming football World Cup to launch new campaigns that capture the imagination, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83603 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83603 Tue, 25 May 2010 15:47:14 GMT Direct Marketing Email marketing executives can improve their campaigns by constantly testing new strategies and message formats, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83604 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83604 Tue, 25 May 2010 15:45:36 GMT Email Marketing Direct mail volumes in the banking and investment industries grew markedly during the first quarter of this year, suggesting such sectors are looking to boost their marketing outreach as the economy recovers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83601 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83601 Tue, 25 May 2010 12:42:17 GMT Direct Mail Direct marketing professionals can use social media to generate new sales leads and build up their business databases, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83600 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83600 Mon, 24 May 2010 16:57:37 GMT Database Marketing Email marketing professionals can improve the success of their campaigns by using more sophisticated measurement data, an expert has argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83599 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83599 Mon, 24 May 2010 10:17:09 GMT Email Marketing Email marketing has been voted the most popular promotional tool in a survey of business advisers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83597 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83597 Fri, 21 May 2010 15:21:33 GMT Email Marketing Direct mail is still a popular option among businesses looking to receive quality promotions and marketing material, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83598 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83598 Fri, 21 May 2010 15:20:03 GMT Direct Mail Companies can earn the trust of their clients by using behavioural and volunteered data to tailor promotions to their demands, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83596 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83596 Fri, 21 May 2010 15:18:08 GMT Database Marketing Email marketing is a "steadfast workhorse" which can perform the bulk of a company's online marketing while delivering strong returns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83593 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83593 Thu, 20 May 2010 17:13:37 GMT Email Marketing Direct marketing executives can expand their business mailing lists by offering clients incentives, a web development firm has argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83594 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83594 Thu, 20 May 2010 17:12:25 GMT Database Marketing Email marketing professionals should focus on supporting existing clients and responding to their concerns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83595 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83595 Thu, 20 May 2010 17:11:34 GMT Email Marketing Growing businesses can make an impression in the marketplace by conducting effective telemarketing campaigns, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83590 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83590 Wed, 19 May 2010 14:24:12 GMT Telemarketing Growing businesses should make use of online resources when devising their direct marketing campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83591 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83591 Wed, 19 May 2010 14:23:10 GMT Direct Marketing Email marketing professionals can improve their campaigns by devoting more attention to "best practice" issues, an expert has argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83592 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83592 Wed, 19 May 2010 14:21:48 GMT Email Marketing Companies can improve the quality of their business databases by collecting real-time client sales data, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83589 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83589 Wed, 19 May 2010 11:21:56 GMT Database Marketing Printed marketing material like direct mail can be combined with emerging forms of digital media to create effective campaigns, Liz Love, managing director of marketing firm Z-CARD, has argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83588 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83588 Tue, 18 May 2010 16:56:13 GMT Direct Mail Email marketing executives must adapt their systems to account for local and international variations, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83586 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83586 Tue, 18 May 2010 11:50:12 GMT Email Marketing Email marketing affords companies a considerable insight into their clients' online behaviour, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83587 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83587 Tue, 18 May 2010 11:45:16 GMT Email Marketing Growing businesses can make considerable savings in their direct marketing campaigns by utilising online platforms, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83585 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83585 Mon, 17 May 2010 15:13:04 GMT Direct Marketing Direct mail is an efficient form of marketing because it allows businesses to easily measure their return on investment, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83584 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83584 Mon, 17 May 2010 11:15:58 GMT Direct Mail Growing businesses do not put enough value on direct marketing when they are first starting out, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83581 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83581 Fri, 14 May 2010 17:14:25 GMT Direct Marketing Email marketing professionals should focus on more personalised, one-to-one communications rather than mass broadcasting, an expert has argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83582 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83582 Fri, 14 May 2010 17:13:39 GMT Email Marketing Companies are doing more to identify problems with the quality of their data, though resolving such problems can be difficult, an expert has noted... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83583 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83583 Fri, 14 May 2010 17:12:23 GMT Database Marketing Email marketing executives are likely to see a poor return on their campaigns when lazy techniques are employed, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83580 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83580 Thu, 13 May 2010 17:10:53 GMT Email Marketing Email marketing executives should focus on creating relevant, quality content that clients will want to share with others, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83578 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83578 Thu, 13 May 2010 15:16:53 GMT Email Marketing Direct marketing professionals must ensure they collect a wide range of data points when devising a business mailing list, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83579 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83579 Thu, 13 May 2010 15:15:49 GMT Database Marketing Direct marketing professionals must ensure they use business mailing lists in an integrated, intelligent fashion, a commentator has argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83577 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83577 Wed, 12 May 2010 17:12:37 GMT Database Marketing Direct marketing executives should focus on creating "sustained brand communications" rather than concentrating purely on immediate results, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83574 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83574 Tue, 11 May 2010 13:48:31 GMT Direct Marketing Companies can improve the performance of their email marketing campaigns by using "cleansed and verified" business databases, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83575 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83575 Tue, 11 May 2010 13:47:08 GMT Database Marketing Email marketing professionals can support their sales lead generation efforts by setting up effective website landing pages, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83576 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83576 Tue, 11 May 2010 13:46:16 GMT Email Marketing Growing businesses should break up large marketing projects into smaller processes in order to improve efficiency, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83571 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83571 Mon, 10 May 2010 15:06:38 GMT Direct Marketing Email marketing executives can improve the performance of their promotions by using automation and trigger-based messages, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83572 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83572 Mon, 10 May 2010 15:05:38 GMT Email Marketing Businesses should make telemarketing a standard part of their service to clients, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83573 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83573 Mon, 10 May 2010 15:03:51 GMT Telemarketing Email marketing professionals must learn new skills and develop new ways of thinking about their campaigns if they are to thrive in the "modern marketplace of digital ideas", an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83570 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83570 Mon, 10 May 2010 13:20:32 GMT Email Marketing Email length is an important factor for businesses to consider when sending out marketing material, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83569 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83569 Fri, 07 May 2010 17:13:34 GMT Email Marketing Growing businesses can improve their online marketing campaigns by tracking the behaviour of website visitors, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83567 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83567 Thu, 06 May 2010 17:14:07 GMT Direct Marketing Email marketing executives should try to strike a balance between consistency and innovation when redesigning their messages, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83568 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83568 Thu, 06 May 2010 17:13:15 GMT Email Marketing Email marketing executives can improve their campaigns by ensuring they have a quality business databases consisting of active and engaged contacts, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83566 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83566 Thu, 06 May 2010 10:28:21 GMT Email Marketing Email marketing professionals must ensure their messages are clear and compatible with all email reader systems, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83565 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83565 Wed, 05 May 2010 17:17:01 GMT Email Marketing Growing businesses often struggle to set up effective online marketing campaigns because they lack "technical know-how", it has been observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83564 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83564 Wed, 05 May 2010 17:15:44 GMT Direct Marketing Email marketing can be used to derive further business from new and existing clients, it has been observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83563 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83563 Wed, 05 May 2010 10:09:42 GMT Email Marketing The widespread use of direct mail during this year's general election is proof of its ability to engage ordinary people, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83562 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83562 Tue, 04 May 2010 14:31:12 GMT Direct Mail Direct marketing executives should embrace all forms of media and not ignore traditional communications channels, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83561 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83561 Tue, 04 May 2010 13:22:37 GMT Direct Marketing Email marketing professionals should focus on building relationships with existing clients when sending out newsletters, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83560 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83560 Tue, 04 May 2010 10:17:03 GMT Email Marketing Businesses can improve their online sales performance by using email marketing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83556 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83556 Fri, 30 Apr 2010 14:00:09 GMT Email Marketing The Direct Marketing Association (DMA) Email Marketing Council (EMC) has urged companies to focus on deliverability in a new white paper launched this week... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83557 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83557 Fri, 30 Apr 2010 13:59:14 GMT Email Marketing Growing businesses can use social media platforms to explore "new access points" into their target markets, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83558 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83558 Fri, 30 Apr 2010 13:58:05 GMT Direct Marketing Direct marketing professionals should not look for a single answer when trying to achieve success with digital campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83559 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83559 Fri, 30 Apr 2010 13:57:10 GMT Direct Marketing Email marketing professionals can secure the loyalty of clients by offering special discounts in their messages, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83551 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83551 Thu, 29 Apr 2010 15:27:39 GMT Email Marketing Email marketing executives should not use the channel in isolation but should rather seek to combine it with other digital platforms, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83552 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83552 Thu, 29 Apr 2010 15:26:29 GMT Email Marketing Growing businesses should not neglect their own website in favour of social media campaigns on networks like Facebook, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83553 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83553 Thu, 29 Apr 2010 15:25:30 GMT Direct Marketing Email marketing can benefit from the emergence of social media as a marketing channel and vice versa, a specialist has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83554 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83554 Thu, 29 Apr 2010 15:24:25 GMT Email Marketing Direct marketing executives can get the best possible results from their direct mail campaigns by constantly testing new techniques, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83555 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83555 Thu, 29 Apr 2010 15:23:37 GMT Direct Mail Direct marketing executives can improve the deliverability of their direct mail campaigns by investing in accurate business mailing lists, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83549 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83549 Wed, 28 Apr 2010 17:30:53 GMT Direct Mail Businesses that use direct mail in their marketing are perceived as more trustworthy than those who only operate online, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83550 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83550 Wed, 28 Apr 2010 17:30:04 GMT Direct Mail Marketers can improve the performance of their direct mail campaigns by using clear typefaces and unfussy designs, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83547 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83547 Tue, 27 Apr 2010 17:12:31 GMT Direct Mail Growing businesses should experiment with email marketing if they wish to boost their sales lead generation efforts, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83548 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83548 Tue, 27 Apr 2010 17:11:32 GMT Email Marketing Direct mail has been given a major boost by the current spate of political campaigning, with all of the UK's parties using the channel to entice voters ahead of next week's general election... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83544 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83544 Mon, 26 Apr 2010 17:11:46 GMT Direct Mail An informative, efficient business website is one of the most important online marketing tools, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83545 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83545 Mon, 26 Apr 2010 17:10:44 GMT Email Marketing Direct marketing can only be successful when there is a clear and coherent plan in place, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83546 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83546 Mon, 26 Apr 2010 17:09:52 GMT Direct Marketing Poor business mailing lists can undermine marketing campaigns and damage a company's brand, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83542 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83542 Fri, 23 Apr 2010 16:54:58 GMT Database Marketing Email marketing executives should devise a "disaster plan" to guide them when things go wrong, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83543 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83543 Fri, 23 Apr 2010 16:53:37 GMT Email Marketing Growing businesses should make a concerted effort to get to know their customers by venturing into online social marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83541 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83541 Fri, 23 Apr 2010 16:52:09 GMT Direct Marketing Email marketing executives should empower clients by giving them more control over how they receive messages, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83540 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83540 Thu, 22 Apr 2010 17:05:59 GMT Email Marketing Growing businesses are failing to make the most of basic online tools in their marketing, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83538 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83538 Thu, 22 Apr 2010 17:05:04 GMT Direct Marketing Email marketing has its own design rules which affect the presentation and deliverability of messages, a commentator has observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83539 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83539 Thu, 22 Apr 2010 17:03:34 GMT Email Marketing Email marketing professionals can secure the loyalty of new clients by using follow-up messages once products and services have been purchased on a company's website, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83535 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83535 Wed, 21 Apr 2010 17:05:52 GMT Email Marketing The direct marketing industry could change its name to "action-oriented marketing" to better reflect the scope of the genre, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83536 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83536 Wed, 21 Apr 2010 17:04:47 GMT Direct Marketing Growing businesses can better achieve their direct marketing aims by having a plan in place, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83537 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83537 Wed, 21 Apr 2010 17:03:40 GMT Direct Marketing The UK's major political parties are conducting their general election campaigns through traditional direct marketing channels, an expert has observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83532 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83532 Tue, 20 Apr 2010 17:11:42 GMT Direct Mail Direct marketing professionals must adapt their campaign management strategies to reflect changing client preferences, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83533 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83533 Tue, 20 Apr 2010 17:10:34 GMT Direct Marketing Email marketing professionals should ensure they use a wide range of client data when setting up their campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83534 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83534 Tue, 20 Apr 2010 17:09:26 GMT Email Marketing Twitter is becoming another standard marketing channel for growing business owners and has a certain amount of prestige over other social networking sites thanks to its many celebrity backers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83530 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83530 Mon, 19 Apr 2010 17:28:28 GMT Email Marketing With the advent of email marketing some analysts were quick to consign direct mail to the trashcan - literally... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83531 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83531 Mon, 19 Apr 2010 17:27:26 GMT Direct Mail Direct marketing professionals should build up quality business databases that can support their internet promotional campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83527 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83527 Mon, 19 Apr 2010 17:07:30 GMT Database Marketing Direct mail remains a unique and highly important form of marketing despite the growing popularity of online channels, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83528 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83528 Mon, 19 Apr 2010 17:06:34 GMT Direct Mail Growing businesses across the UK have increased their marketing investment for the first time in two and a half years, new figures show... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83529 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83529 Mon, 19 Apr 2010 17:05:43 GMT Direct Marketing Businesses taking their search engine optimisation and email marketing campaigns overseas need to consider a number of issues if they are to be successful, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83526 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83526 Fri, 16 Apr 2010 11:26:46 GMT Email Marketing Skilled marketing professionals with an in-depth knowledge of the latest marketing techniques - such as SEO, social media and email marketing - can help boost a business' growth... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83525 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83525 Fri, 16 Apr 2010 10:19:31 GMT Email Marketing Email marketing and other digital advertising campaigns should be combined with more traditional approaches - such as direct mail, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83524 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83524 Thu, 15 Apr 2010 14:45:27 GMT Email Marketing Marketing professionals have been urged to carry out thorough self-assessment of their email marketing campaigns so that they can be improved upon... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83523 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83523 Thu, 15 Apr 2010 10:05:28 GMT Email Marketing Social networks are not replacing email marketing and instead the two channels should be used together, a commentator has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83521 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83521 Wed, 14 Apr 2010 16:57:21 GMT Direct Marketing Sales lead generation has been identified as one of the top priorities of email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83522 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83522 Wed, 14 Apr 2010 16:56:25 GMT Email Marketing Email marketing will increasingly be driven by new forms of mobile technology like smart phones, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83520 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83520 Wed, 14 Apr 2010 16:55:10 GMT Email Marketing Email marketing professionals should avoid sending the same "stale" content to recipients week after week, an expert has argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83517 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83517 Tue, 13 Apr 2010 17:09:30 GMT Email Marketing Direct mail is being used in the run-up to the general election as a means of targeting voters in marginal constituencies, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83518 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83518 Tue, 13 Apr 2010 17:08:24 GMT Direct Mail Direct marketing professionals must be able to create content across a potentially limitless number of platforms, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83519 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83519 Tue, 13 Apr 2010 17:07:20 GMT Direct Marketing Companies can save costs and improve their marketing deliverability by investing in good business databases, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83515 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83515 Mon, 12 Apr 2010 17:05:45 GMT Database Marketing Businesses can use Twitter alongside more traditional forms of direct marketing – but they should have a stringent corporate usage policy in place, a commentator has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83516 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83516 Mon, 12 Apr 2010 17:04:22 GMT Direct Mail Direct marketing professionals should update their campaigns by utilising new digital technology, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83512 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83512 Fri, 09 Apr 2010 15:11:56 GMT Email Marketing Marketers can improve their direct mail campaigns by presenting clients with time specific offers, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83513 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83513 Fri, 09 Apr 2010 15:10:51 GMT Direct Mail Growing businesses can thrive during difficult economic times by being innovative in their ideas and marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83514 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83514 Fri, 09 Apr 2010 15:09:32 GMT Direct Marketing The strategic placing of web links in email marketing messages can boost levels of client engagement and lead to more click-throughs, it has been found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83509 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83509 Thu, 08 Apr 2010 16:57:07 GMT Email Marketing Direct marketing professionals should seek to incorporate every aspect of their company's brand in their direct mail presentations, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83510 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83510 Thu, 08 Apr 2010 16:56:10 GMT Direct Mail Growing businesses should seek out professional, expert advice when developing their online marketing strategies, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83511 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83511 Thu, 08 Apr 2010 16:55:08 GMT Direct Marketing The Hit Me! Internet Marketing Exhibition & Conference which takes place in London later this year will attract a wide range of growing businesses and additional decision makers, it has been reported... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83506 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83506 Wed, 07 Apr 2010 14:37:36 GMT Direct Marketing Growing businesses can dramatically increase their turnovers by developing the size and quality of their business databases, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83507 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83507 Wed, 07 Apr 2010 14:34:31 GMT Database Marketing Marketers must analyse and draw conclusions from online data if they are to make the most of a business website, a commentator has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83508 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83508 Wed, 07 Apr 2010 14:31:14 GMT Direct Marketing Direct marketing executives are improving the image of direct mail by meeting a number of environmentally friendly standards, it has been found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83504 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83504 Tue, 06 Apr 2010 14:08:03 GMT Direct Mail Growing businesses can maximise their return on investment by adopting a wide range of marketing techniques, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83505 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83505 Tue, 06 Apr 2010 14:06:50 GMT Direct Marketing Email marketing executives must ensure they translate messages effectively when sending emails to foreign business interests, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83503 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83503 Tue, 06 Apr 2010 14:05:29 GMT Email Marketing Businesses are boosting their corporate brand by using green initiatives in direct marketing campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83502 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83502 Thu, 01 Apr 2010 14:43:37 GMT Direct Mail The success of an email marketing campaign depends on the broader perception of a company, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83500 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83500 Thu, 01 Apr 2010 14:42:23 GMT Email Marketing Growing businesses can improve their marketing efforts by having a well designed and thought out website, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83501 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83501 Thu, 01 Apr 2010 14:41:19 GMT Direct Marketing Email marketing professionals should give subscribers more control over how they receive messages, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83499 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83499 Wed, 31 Mar 2010 14:43:46 GMT Email Marketing Email marketing executives should use follow-up messages to retain new clients, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83497 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83497 Wed, 31 Mar 2010 14:42:14 GMT Email Marketing The Marketing Hall of Legends has received a flood of applications for its new training academy which it says reflects the exceptional marketing talent working in Britain at the moment... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83498 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83498 Wed, 31 Mar 2010 14:40:58 GMT Direct Marketing Email marketing executives should carefully consider their presentation and delivery techniques, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83496 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83496 Tue, 30 Mar 2010 14:30:56 GMT Email Marketing Marketers have a range of options available to them when it comes to boosting the appearance of direct mail, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83495 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83495 Tue, 30 Mar 2010 14:26:21 GMT Direct Mail Email marketing executives can improve their campaigns by using various forms of online measurement data, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83492 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83492 Mon, 29 Mar 2010 14:40:50 GMT Email Marketing Marketers can take advantage of comprehensive business mailing lists to ensure their direct mail campaigns are targeted and effective, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83493 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83493 Mon, 29 Mar 2010 14:39:44 GMT Database Marketing Direct marketing channels allow companies to clearly measure their return on investment (ROI) from marketing campaigns, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83494 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83494 Mon, 29 Mar 2010 14:37:51 GMT Direct Marketing Successful email marketing is about tailoring messages to end users and engaging them effectively, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83491 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83491 Fri, 26 Mar 2010 11:40:21 GMT Email Marketing Email marketing professionals should make sure that their messages are still readable if the images contained within it are blocked by a reader's email service provider... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83490 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83490 Fri, 26 Mar 2010 10:59:32 GMT Email Marketing Email marketing executives should seek to retain their existing client base by gaining the trust of email subscribers, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83489 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83489 Thu, 25 Mar 2010 14:33:49 GMT Email Marketing Growing businesses should not ignore the many advantages of direct mail marketing, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83488 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83488 Thu, 25 Mar 2010 13:21:29 GMT Direct Mail Businesses risk scaring away potential clients if they demand email addresses from people seeking to access their websites... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83486 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83486 Wed, 24 Mar 2010 14:21:14 GMT Email Marketing Marketers should not expect a social media strategy to yield instant results and should instead integrate it with other channels, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83487 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83487 Wed, 24 Mar 2010 14:20:12 GMT Email Marketing Direct mail marketers should constantly test new strategies to improve their returns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83485 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83485 Wed, 24 Mar 2010 13:14:51 GMT Direct Mail Email marketing executives should focus on creating engaging subject lines that will attract potential clients, a commentator has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83484 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83484 Tue, 23 Mar 2010 14:27:57 GMT Email Marketing Modern companies should be using direct mail as a targeted, personalised form of marketing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83483 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83483 Tue, 23 Mar 2010 13:24:45 GMT Direct Mail Email marketing is an affordable, accessible business tool that can be used by small companies to compete with the larger corporations, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83480 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83480 Mon, 22 Mar 2010 14:23:15 GMT Email Marketing The Direct Marketing Association (DMA) must adapt to the rapidly changing technology environment and embrace new media, a commentator has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83481 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83481 Mon, 22 Mar 2010 14:22:04 GMT Direct Marketing Direct mail has become more targeted thanks to advancements in printing and customisation, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83482 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83482 Mon, 22 Mar 2010 13:16:33 GMT Direct Mail The majority of companies are ignoring the latest developments in email marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83479 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83479 Fri, 19 Mar 2010 16:10:33 GMT Email Marketing While companies which expand their business email lists can benefit from reaching a wider audience - the practice is not the be all and end all of email marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83478 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83478 Fri, 19 Mar 2010 12:12:21 GMT Email Marketing Online publishers are set to increase spending on digital marketing and publishing in the coming year - including email marketing and mobile advertising... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83477 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83477 Thu, 18 Mar 2010 15:52:37 GMT Email Marketing Email marketingbusiness lists must be kept up to date and firms should accept that they will be in a constant state of flux... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83476 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83476 Thu, 18 Mar 2010 11:45:57 GMT Email Marketing Direct marketing executives can enhance their online campaigns by integrating a range of platforms, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83473 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83473 Wed, 17 Mar 2010 14:34:38 GMT Direct Marketing Growing businesses can improve their marketing returns by combining direct mail with email campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83474 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83474 Wed, 17 Mar 2010 14:33:23 GMT Direct Mail Email marketing executives should offer incentives to engage new clients, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83475 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83475 Wed, 17 Mar 2010 14:31:22 GMT Email Marketing Email marketing messages have a wider impact beyond the obvious function of driving business, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83471 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83471 Tue, 16 Mar 2010 14:18:20 GMT Email Marketing Growing businesses should revise their marketing strategies to ensure they remain competitive, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83472 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83472 Tue, 16 Mar 2010 14:16:38 GMT Direct Marketing Email marketing messages should be personalised and relevant if businesses wish to boost engagement with clients, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83470 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83470 Tue, 16 Mar 2010 12:59:47 GMT Email Marketing Companies have been encouraged to contact users that are not opening email marketing messages before striking them off their business mailing list... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83469 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83469 Tue, 16 Mar 2010 08:33:33 GMT Email Marketing Marketers should ensure their direct mail campaigns are targeted at the most interested clients and "bypass the reluctant", it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83467 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83467 Mon, 15 Mar 2010 14:15:01 GMT Direct Mail Email marketing executives must ensure their campaigns are supported by good website landing pages, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83468 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83468 Mon, 15 Mar 2010 14:13:49 GMT Email Marketing A company's underlying business goals must inform its marketing decisions, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83466 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83466 Fri, 12 Mar 2010 11:51:35 GMT Email Marketing Multi-channel digital marketing is becoming more commonplace as businesses target larger audiences, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83465 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83465 Fri, 12 Mar 2010 09:57:07 GMT Email Marketing Direct mail marketing can have a number of benefits for both small and large businesses - especially if it is used in conjunction with online activity such as email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83464 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83464 Thu, 11 Mar 2010 16:08:45 GMT Direct Mail Estate agents are increasingly broadening their marketing strategies and many deem email marketing to be vitally important to their business... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83463 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83463 Thu, 11 Mar 2010 11:58:55 GMT Email Marketing Companies have been encouraged to contact users that are not opening email marketing messages before striking them off their business mailing list... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83462 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83462 Thu, 11 Mar 2010 09:49:02 GMT Email Marketing Internet-based marketing spend is set to overtake print advertising for the first time this year, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83461 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83461 Wed, 10 Mar 2010 15:58:58 GMT Email Marketing Growing businesses must ensure that their email marketing campaigns enhance their existing customer relationships if they are to boost return on investment with the medium... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83460 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83460 Wed, 10 Mar 2010 12:00:19 GMT Email Marketing Small businesses have a natural advantage over their larger counterparts when it comes to email marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83459 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83459 Wed, 10 Mar 2010 09:54:59 GMT Email Marketing Email marketing executives must ensure their messages are concise and clear, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83456 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83456 Tue, 09 Mar 2010 14:28:23 GMT Email Marketing Direct marketing executives must be aware that people prefer to receive marketing in different ways, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83457 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83457 Tue, 09 Mar 2010 14:27:27 GMT Direct Mail Growing businesses must be imaginative and innovative in their marketing efforts if they wish to compete with the larger corporations, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83458 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83458 Tue, 09 Mar 2010 14:26:27 GMT Direct Marketing Growing businesses should not be reluctant to implement email marketing campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83453 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83453 Mon, 08 Mar 2010 14:22:52 GMT Email Marketing Business mailing lists can be used to ensure marketing efforts are targeted at the right people, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83454 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83454 Mon, 08 Mar 2010 14:21:42 GMT Database Marketing Direct mail is still an effective means of engaging with clients and generating sales leads, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83455 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83455 Mon, 08 Mar 2010 14:20:28 GMT Direct Mail The majority of direct marketing executives will increase their budgets this year, a new survey has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83450 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83450 Fri, 05 Mar 2010 14:10:39 GMT Direct Mail Marketers can improve their return on investment by getting the timing of their messages right, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83451 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83451 Fri, 05 Mar 2010 14:09:24 GMT Email Marketing Email marketing executives should carefully monitor the online behaviour of their prospects, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83452 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83452 Fri, 05 Mar 2010 14:08:27 GMT Email Marketing Email marketing executives can improve their sales lead generation efforts by integrating the platform with other marketing techniques, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83448 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83448 Thu, 04 Mar 2010 14:23:15 GMT Email Marketing Growing businesses can compete with larger corporations by developing highly personalised email marketing campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83449 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83449 Thu, 04 Mar 2010 14:22:09 GMT Email Marketing A company's use of direct mail can affect how its brand is perceived by clients, new research shows... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83447 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83447 Thu, 04 Mar 2010 13:16:48 GMT Direct Mail Direct mail remains a valuable form of marketing despite some criticisms about the channel, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83445 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83445 Wed, 03 Mar 2010 14:12:36 GMT Direct Mail Marketers who wish to engage in effective online marketing must have a good business mailing list in place, a commentator has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83446 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83446 Wed, 03 Mar 2010 14:11:36 GMT Email Marketing Direct marketing executives must have a clear view on their business identity if they are to successfully improve their campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83444 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83444 Wed, 03 Mar 2010 10:47:31 GMT Direct Marketing Marketers should be able to promote brands across a range of media platforms, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83441 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83441 Tue, 02 Mar 2010 13:48:30 GMT Direct Marketing Email marketing executives should send messages to new subscribers to immediately thank them for signing up to a campaign, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83442 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83442 Tue, 02 Mar 2010 13:47:37 GMT Email Marketing Direct marketing executives should seek to apply the latest technology in their marketing campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83443 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83443 Tue, 02 Mar 2010 13:46:45 GMT Direct Marketing Marketers will make greater use of video email in the coming year, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83440 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83440 Mon, 01 Mar 2010 10:18:07 GMT Email Marketing Email marketing executives should use the channel to strengthen relationships with existing clients and "prospects in the pipeline", an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83437 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83437 Fri, 26 Feb 2010 14:38:51 GMT Email Marketing Software can be used to support a marketing plan, but it cannot replace it, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83438 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83438 Fri, 26 Feb 2010 14:38:07 GMT Email Marketing Direct mail remains an effective form of direct marketing despite the growing popularity of online channels like social media, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83439 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83439 Fri, 26 Feb 2010 14:36:57 GMT Direct Mail Growing businesses can better reach potential clients by investing in mobile marketing, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83434 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83434 Thu, 25 Feb 2010 14:27:08 GMT Direct Marketing Successful email marketing designs should ensure that both form and function work well together, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83435 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83435 Thu, 25 Feb 2010 14:26:16 GMT Email Marketing A wide range of studies prove the argument that email is still more popular than social media, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83436 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83436 Thu, 25 Feb 2010 14:25:12 GMT Email Marketing The growing popularity of social media and mobile devices means that email marketers must improve their campaigns in order to get their messages noticed, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83431 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83431 Wed, 24 Feb 2010 14:26:35 GMT Email Marketing Growing businesses should expand their marketing efforts by engaging in face-to-face networking, a commentator has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83432 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83432 Wed, 24 Feb 2010 14:25:44 GMT Direct Marketing Email marketing is particularly effective because it goes directly to a place where prospective clients are already looking - their email inbox... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83433 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83433 Wed, 24 Feb 2010 14:24:43 GMT Email Marketing Growing businesses can be more authentic in their marketing than the larger corporations, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83429 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83429 Tue, 23 Feb 2010 14:16:10 GMT Direct Mail Email usage is expected to grow an additional 35... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83430 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83430 Tue, 23 Feb 2010 14:15:11 GMT Email Marketing Growing businesses can make their marketing messages more relevant by using behavioural targeting strategies, a commentator has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83428 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83428 Tue, 23 Feb 2010 13:40:57 GMT Direct Marketing Telemarketing allows companies to quickly get their products and services noticed by potential clients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83425 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83425 Mon, 22 Feb 2010 13:59:17 GMT Direct Marketing Email marketing executives should adapt their campaign strategies to reflect the improving economic climate, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83426 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83426 Mon, 22 Feb 2010 13:57:54 GMT Email Marketing Direct marketing strategies such as email marketing and direct mail are similar in their methodology and approach, a commentator has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83427 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83427 Mon, 22 Feb 2010 13:56:48 GMT Direct Mail Email will continue to be a core element of business marketing strategies this year, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83424 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83424 Fri, 19 Feb 2010 17:01:03 GMT Email Marketing A new marketing academy has been set up to offer the UK's brightest new marketers free mentoring and development advice... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83423 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83423 Fri, 19 Feb 2010 13:11:06 GMT Direct Marketing Email marketing executives should collect client data to help them better target their messages, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83422 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83422 Fri, 19 Feb 2010 13:10:01 GMT Email Marketing Direct marketing executives who seek to engage clients on social networks must ensure they are representative of their company's brand, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83421 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83421 Thu, 18 Feb 2010 17:25:12 GMT Direct Marketing Email marketing executives should use newsletters to support permission-based campaigns, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83420 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83420 Thu, 18 Feb 2010 14:18:38 GMT Email Marketing Traditional marketing platforms such as direct mail can incorporate the same level of personalisation as online channels, a commentator has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83419 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83419 Thu, 18 Feb 2010 11:49:44 GMT Direct Mail Email marketing executives must clearly define their goals before embarking on campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83418 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83418 Wed, 17 Feb 2010 17:03:40 GMT Email Marketing The forthcoming Technology for Marketing & Advertising 2010 show will cover all aspects of direct marketing, it has been revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83416 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83416 Wed, 17 Feb 2010 13:29:51 GMT Direct Mail Businesses should analyse the impact of a broad range of marketing channels to determine which are the most effective, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83417 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83417 Wed, 17 Feb 2010 13:29:05 GMT Direct Marketing Businesses should ensure that their email marketing efforts are cohesive and centrally controlled, a consultant has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83414 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83414 Tue, 16 Feb 2010 15:06:25 GMT Email Marketing Marketers can better engage with clients by using personalised web addresses, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83415 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83415 Tue, 16 Feb 2010 15:04:07 GMT Direct Marketing Telemarketing continues to be an effective direct marketing tool despite some negative perceptions among the general public... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83413 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83413 Tue, 16 Feb 2010 12:05:10 GMT Telemarketing UK retailers are failing to make the best use of social media channels like Twitter, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83412 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83412 Mon, 15 Feb 2010 17:18:58 GMT Direct Marketing Digital platforms are favoured by marketing executives because they allow results to be easily tracked, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83411 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83411 Mon, 15 Feb 2010 13:02:34 GMT Direct Marketing Email marketing is particularly suited to the needs of growing businesses because it is cheap to set up, a columnist has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83410 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83410 Mon, 15 Feb 2010 10:59:25 GMT Email Marketing Businesses that employ mobile marketing techniques drastically improve the likelihood that clients will engage with an online campaign, new figures show... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83408 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83408 Fri, 12 Feb 2010 17:10:19 GMT Direct Marketing Email marketing executives can make their messages more engaging by incorporating online videos, a panel of experts has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83409 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83409 Fri, 12 Feb 2010 17:09:31 GMT Email Marketing Direct marketing executives who make the shift to online marketing must ensure their brand projection remains consistent during the transition, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83407 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83407 Fri, 12 Feb 2010 13:00:45 GMT Direct Marketing A proportion of marketing spending should be geared towards improving a company website and generating sales from it, a search engine optimisation (SEO) firm has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83406 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83406 Thu, 11 Feb 2010 16:27:58 GMT Direct Marketing Growing businesses can get tips for their direct marketing campaigns by researching the tactics employed by their competitors, a business advisor has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83405 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83405 Thu, 11 Feb 2010 14:10:35 GMT Direct Marketing Marketers can use digital platforms and client surveys to measure the return on their investment, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83404 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83404 Thu, 11 Feb 2010 11:29:02 GMT Email Marketing Direct marketing executives should 'hedge their bets' by testing out a range of strategies, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83403 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83403 Wed, 10 Feb 2010 17:13:26 GMT Direct Marketing Business data lists are a vital tool that help growing businesses target hard-to-reach clients, a marketing firm has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83401 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83401 Wed, 10 Feb 2010 14:06:57 GMT Database Marketing Email marketing executives can avoid client complaints by allowing recipients to quickly unsubscribe from a campaign, an email account manager has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83402 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83402 Wed, 10 Feb 2010 14:05:52 GMT Email Marketing Direct marketing executives should have a set of clear aims when embarking upon a social media campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83400 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83400 Tue, 09 Feb 2010 17:07:30 GMT Direct Marketing Email marketers should segment and prioritise their clients in order to boost engagement, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83399 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83399 Tue, 09 Feb 2010 14:27:35 GMT Email Marketing Email marketers should carefully manage the personalised aspects of their messages to avoid putting off recipients, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83398 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83398 Tue, 09 Feb 2010 11:11:40 GMT Email Marketing Direct mail will continue to be a popular business tool despite the inroads being made by digital platforms, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83397 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83397 Mon, 08 Feb 2010 17:09:52 GMT Direct Mail Marketing executives should take measures to mitigate the environmental impact of direct mail, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83395 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83395 Mon, 08 Feb 2010 13:36:48 GMT Direct Mail Email offers marketers a unique opportunity to engage with clients because of its interactive nature, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83396 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83396 Mon, 08 Feb 2010 13:35:38 GMT Email Marketing Growing businesses should ensure their social media interactions are personalised and relevant, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83394 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83394 Fri, 05 Feb 2010 17:08:13 GMT Email Marketing Business-to-business (B2B) online marketing will experience strong growth over the next three years, a new report has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83393 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83393 Fri, 05 Feb 2010 14:47:23 GMT Email Marketing Marketers can improve the performance of their email campaigns by creating integrated business data lists, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83392 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83392 Fri, 05 Feb 2010 12:09:21 GMT Email Marketing Email marketing executives should develop a good brand reputation for their business and not simply focus on the return on investment, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83391 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83391 Thu, 04 Feb 2010 16:53:24 GMT Email Marketing Growing businesses should hire a professional, expert firm to manage their marketing campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83390 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83390 Thu, 04 Feb 2010 14:01:51 GMT Direct Marketing Growing businesses should use email marketing to build strong and lasting client relationships, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83389 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83389 Thu, 04 Feb 2010 11:51:41 GMT Email Marketing Growing businesses should ensure they invest only in the essentials during their early stages of development, a consultancy firm has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83388 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83388 Wed, 03 Feb 2010 17:16:59 GMT Direct Marketing Marketers can expand their business data lists by making follow-up approaches to website visitors, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83387 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83387 Wed, 03 Feb 2010 15:17:23 GMT Database Marketing Email marketing executives should carefully time their campaigns in order to improve client engagement, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83386 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83386 Wed, 03 Feb 2010 11:44:48 GMT Email Marketing Marketers hoping to generate sales leads through social media must first adapt their data gathering strategies, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83383 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83383 Tue, 02 Feb 2010 14:13:49 GMT Database Marketing Marketers are not doing enough to boost client engagement through their loyalty programmes, a study has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83384 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83384 Tue, 02 Feb 2010 14:11:43 GMT Direct Marketing Email marketers should focus on retaining their existing client base through improved interaction, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83385 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83385 Tue, 02 Feb 2010 12:43:20 GMT Email Marketing Website development is a constantly evolving process that does not end when the site is finally launched, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83382 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83382 Mon, 01 Feb 2010 17:24:30 GMT Direct Marketing Growing businesses should not forget the basic principles of good marketing by focusing too strongly on social media opportunities, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83381 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83381 Mon, 01 Feb 2010 14:14:42 GMT Direct Marketing The sales and marketing departments of a business are driven by different demands, yet the overall success of the company is reliant upon their cooperation, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83380 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83380 Mon, 01 Feb 2010 11:02:31 GMT Direct Marketing Flashy, extravagant messages are not essential to the success of an email marketing campaign, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83378 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83378 Fri, 29 Jan 2010 14:05:45 GMT Email Marketing Social media marketing is better suited to the needs of business-to-business (B2B) companies than it is to those of business-to-consumer (B2C) firms, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83379 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83379 Fri, 29 Jan 2010 14:03:54 GMT Direct Marketing The costs incurred by UK organisations after a data breach have continued to rise, a new study has shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83377 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83377 Fri, 29 Jan 2010 11:53:59 GMT Direct Marketing Direct marketing executives must reassure politicians and the business community that they are adhering to high standards of data security... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83376 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83376 Thu, 28 Jan 2010 17:05:52 GMT Direct Marketing Marketers can expand their business by focusing on client retention, a panel of experts has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83375 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83375 Thu, 28 Jan 2010 13:05:37 GMT Email Marketing Email marketing executives should not rely on the inherent strength of the channel and should instead take risks by testing new strategies, a group of experts has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83374 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83374 Thu, 28 Jan 2010 11:33:18 GMT Email Marketing Marketers can gauge a wide range of opinions about their business by using social media, a commentator has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83372 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83372 Wed, 27 Jan 2010 14:00:28 GMT Direct Marketing Direct marketing promotions achieve much higher response rates when combined with a television campaign, a new report has shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83373 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83373 Wed, 27 Jan 2010 13:59:07 GMT Direct Marketing Online marketers should engage with clients on an emotional level, a team of experts has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83371 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83371 Wed, 27 Jan 2010 11:28:36 GMT Email Marketing Direct marketing appears to be one of the first marketing sectors to experience the benefits of economic recovery, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83369 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83369 Tue, 26 Jan 2010 17:07:56 GMT Direct Marketing A growing number of marketers are setting aside a portion of their budgets for social media activity, a new study has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83370 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83370 Tue, 26 Jan 2010 17:06:53 GMT Email Marketing Email marketers should follow a "hierarchy of optimisation" in which each technique adds to the overall quality of their marketing campaign, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83368 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83368 Tue, 26 Jan 2010 11:18:05 GMT Email Marketing Growing businesses are failing to effectively promote themselves online, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83366 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83366 Mon, 25 Jan 2010 16:16:03 GMT Direct Marketing Most MPs significantly underestimate the value of the direct mail sector to the UK economy, a new study has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83367 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83367 Mon, 25 Jan 2010 16:14:43 GMT Direct Mail Marketers are not engaging with their most valuable clients as well as they should be, a new survey has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83365 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83365 Mon, 25 Jan 2010 12:35:39 GMT Direct Marketing Marketers should take into account their clients' needs and not simply focus on their company's products and services, a marketing group has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83364 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83364 Fri, 22 Jan 2010 16:59:51 GMT Email Marketing Marketers should avoid investing exclusively in social media marketing despite its rising popularity, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83363 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83363 Fri, 22 Jan 2010 12:57:49 GMT Email Marketing Email marketing is only effective if it is supported by a good website landing page, an advisory firm has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83362 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83362 Fri, 22 Jan 2010 11:30:27 GMT Email Marketing Email marketing is now both an accessible and affordable solution for growing businesses, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83361 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83361 Thu, 21 Jan 2010 17:11:48 GMT Email Marketing Direct marketing channels will gain a greater market share of advertising spending this year, a new report has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83360 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83360 Thu, 21 Jan 2010 13:38:53 GMT Direct Mail Marketers can expand their business data lists by collecting website visitor information, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83359 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83359 Thu, 21 Jan 2010 10:20:17 GMT Database Marketing Email marketers should avoid complacency by constantly testing new techniques, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83358 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83358 Wed, 20 Jan 2010 16:56:18 GMT Email Marketing Direct marketing executives are facing a more favourable job market this year, a new report has foundFind out more about B2B Direct MailUS research by direct marketing recruitment firm Bernhart Associates, which may reflect trends in the UK, found that nearly half of respondents expect to add to their direct marketing staff during this year's first quarter, up from 30 per cent during last year's fourth quarter... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83357 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83357 Wed, 20 Jan 2010 13:35:03 GMT Direct Marketing Companies seeking to optimise social media as a marketing channel should follow the techniques already established in email marketing, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83356 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83356 Wed, 20 Jan 2010 10:51:23 GMT Email Marketing Business data lists should incorporate delivery information in order to improve marketing accuracy, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83355 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83355 Tue, 19 Jan 2010 14:37:40 GMT Database Marketing Email marketers risk damaging the established, offline reputation of a company through badly managed campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83354 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83354 Tue, 19 Jan 2010 10:23:36 GMT Email Marketing Email marketers should invest time in developing new performance strategies, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83353 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83353 Mon, 18 Jan 2010 14:46:07 GMT Email Marketing Marketers should measure the results of their direct mail campaigns to ensure they do not become stale, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83352 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83352 Mon, 18 Jan 2010 13:32:00 GMT Direct Mail Direct marketing budgets for 2010 have been set higher than 2009 to match growing confidence in the sector, a new report has shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83351 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83351 Mon, 18 Jan 2010 11:06:22 GMT Direct Marketing Digital platforms allow every aspect of a direct marketing strategy to be tracked and measured, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83350 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83350 Fri, 15 Jan 2010 14:10:51 GMT Direct Marketing Email marketers should develop their sales lead generation strategies to avoid driving potential clients away, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83349 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83349 Fri, 15 Jan 2010 13:22:08 GMT Email Marketing Online marketing has become a popular alternative to traditional, face-to-face transactions because of its flexibility, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83348 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83348 Fri, 15 Jan 2010 10:35:39 GMT Email Marketing Growing businesses are focusing on sending personalised direct mail to a hand-picked list of current and prospective clients, a commentator has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83347 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83347 Thu, 14 Jan 2010 12:49:39 GMT Direct Mail Accountancy firms that increase their marketing output will greatly improve their chances of surviving the recession, a commentator has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83346 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83346 Thu, 14 Jan 2010 10:51:01 GMT Direct Marketing Email marketers should use client preferences to customise messages, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83345 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83345 Wed, 13 Jan 2010 16:08:14 GMT Email Marketing Direct mail is still "the workhorse" driving many marketing programmes, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83344 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83344 Wed, 13 Jan 2010 12:45:17 GMT Direct Mail Email should be integrated with a wide range of marketing channels in order to optimise its impact, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83343 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83343 Wed, 13 Jan 2010 10:42:08 GMT Email Marketing Sending clear, professional messages is more important than clever marketing devices, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83342 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83342 Tue, 12 Jan 2010 13:37:07 GMT Direct Marketing Email marketers are liable to prioritise speed and convenience over relevant, targeted content because of the low cost of the medium, a new report has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83341 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83341 Tue, 12 Jan 2010 10:24:44 GMT Email Marketing Email marketing still boasts the highest return on investment (ROI) when compared to other direct marketing channels, a company has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83339 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83339 Mon, 11 Jan 2010 14:35:07 GMT Email Marketing Social media marketing should promote discussions among network users, rather than simply pushing promotions, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83340 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83340 Mon, 11 Jan 2010 14:33:53 GMT Direct Marketing Business data lists should create a rounded picture of potential clients while not making too many demands on them, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83338 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83338 Mon, 11 Jan 2010 10:22:13 GMT Database Marketing Direct marketers should strive to identify additional decision makers at a client company, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83335 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83335 Fri, 08 Jan 2010 13:24:57 GMT Direct Marketing Effective social media marketing can lead to data capture and the growth of business contacts, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83334 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83334 Fri, 08 Jan 2010 10:33:36 GMT Email Marketing Marketers risk upsetting clients and missing out on opportunities if they send emails from a no-reply address... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83337 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83337 Thu, 07 Jan 2010 14:27:56 GMT Email Marketing Marketers must develop better ways of targeting social media users in 2010, an expert has warned... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83332 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83332 Thu, 07 Jan 2010 12:51:51 GMT Database Marketing Email marketing messages are increasingly being read on new mobile devices, requiring marketers to change their approach to the channel... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83331 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83331 Thu, 07 Jan 2010 10:32:14 GMT Email Marketing Email marketers should seek to predict possible levels of client engagement, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83330 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83330 Wed, 06 Jan 2010 12:36:15 GMT Email Marketing Marketing strategies should be carefully targeted at the attitudes of prospective clients, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83329 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83329 Wed, 06 Jan 2010 10:23:12 GMT Direct Marketing Sales lead generation through marketing requires a good system for staying in touch with prospective clients, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83328 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83328 Tue, 05 Jan 2010 17:11:33 GMT Database Marketing The slow economic recovery will mean that marketing budgets will remain under intense scrutiny in the coming year, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83327 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83327 Tue, 05 Jan 2010 12:59:51 GMT Direct Mail Clients are expecting better things from email marketing in 2010, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83326 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83326 Tue, 05 Jan 2010 09:59:15 GMT Email Marketing Direct marketing strategies can improve client engagement by optimising a variety of promotional channels, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83325 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83325 Mon, 04 Jan 2010 13:49:21 GMT Direct Marketing Direct mail will be combined with other forms of media in 2010, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83324 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83324 Mon, 04 Jan 2010 10:16:49 GMT Direct Mail Growing businesses should plan their direct marketing spending carefully next year to maximise the return on investment, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83323 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83323 Thu, 31 Dec 2009 13:02:00 GMT Direct Marketing Direct marketing executives will increasingly look beyond email-open and click-through rates next year to determine the level of client engagement with an email marketing campaign, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83322 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83322 Thu, 31 Dec 2009 10:39:13 GMT Email Marketing Email marketing campaigns should be integrated with other online platforms in order to widen their impact, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83321 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83321 Wed, 30 Dec 2009 13:05:46 GMT Email Marketing Direct mail volumes will grow in 2010 as a result of improving measurement data, a local marketing automation firm has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83320 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83320 Wed, 30 Dec 2009 10:11:53 GMT Direct Mail Email marketing campaigns should seek to gain client feedback, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83319 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83319 Tue, 29 Dec 2009 17:35:51 GMT Email Marketing Direct marketing executives should make more use of direct mail next year in order to produce targeted, engaging campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83318 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83318 Tue, 29 Dec 2009 12:59:27 GMT Direct Mail Email marketers should carefully consider what day and what time they send a promotional message, an expert news provider has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83317 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83317 Tue, 29 Dec 2009 10:06:15 GMT Email Marketing Email remains the best means of building relationships with clients because it facilitates professional, targeted campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83316 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83316 Thu, 24 Dec 2009 12:02:34 GMT Email Marketing Direct marketing executives will widen their use of social media next year, a report has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83315 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83315 Thu, 24 Dec 2009 10:25:34 GMT Direct Marketing Email marketing has been a particularly suitable channel during the economic downturn because it has allowed marketers to be flexible in their promotions, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83314 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83314 Wed, 23 Dec 2009 12:42:33 GMT Email Marketing There are dozens of different components to a direct marketing message which could have an impact on a client or prospect, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83313 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83313 Wed, 23 Dec 2009 10:02:55 GMT Direct Marketing Growing businesses should seek client feedback in order to develop company reputations, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83312 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83312 Tue, 22 Dec 2009 15:43:26 GMT Direct Marketing Business data lists rely on careful analysis to ensure the right marketing messages are sent to the right prospects, a report has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83311 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83311 Tue, 22 Dec 2009 12:06:07 GMT Database Marketing Email marketing campaigns will focus on careful targeting and relevance next year, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83310 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83310 Tue, 22 Dec 2009 10:01:33 GMT Email Marketing Many growing businesses will increase their email marketing budgets next year, a survey has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83309 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83309 Mon, 21 Dec 2009 12:10:59 GMT Email Marketing Improving business data lists will ensure direct mail campaigns thrive next year, an expert body has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83308 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83308 Mon, 21 Dec 2009 10:28:47 GMT Direct Mail Marketers should ensure they use measurement data to improve the success of an email marketing campaign, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83307 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83307 Fri, 18 Dec 2009 15:37:18 GMT Email Marketing Growing businesses can use direct mail to direct clients to online marketing strategies, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83306 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83306 Fri, 18 Dec 2009 12:13:13 GMT Direct Mail Demand for detailed business data lists will increase in 2010 as a growing number of companies adopt digital marketing techniques, an expert body has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83305 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83305 Fri, 18 Dec 2009 11:01:32 GMT Database Marketing Direct mail can be integrated with digital marketing to allow greater client interaction with content, a direct marketing expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83304 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83304 Thu, 17 Dec 2009 15:07:52 GMT Direct Mail Business data lists should be thoroughly researched to ensure they feature a wide range of client information, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83303 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83303 Thu, 17 Dec 2009 12:06:53 GMT Database Marketing Email design can improve a company's brand impact through email marketing, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83302 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83302 Thu, 17 Dec 2009 10:17:51 GMT Email Marketing Growing businesses are likely to increase their use of email marketing next year, a survey has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83301 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83301 Wed, 16 Dec 2009 15:22:19 GMT Email Marketing Business data lists for direct marketing promotions should focus on clients that have expressed interest in a product or service, Startribune... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83300 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83300 Wed, 16 Dec 2009 12:35:34 GMT Database Marketing Growing businesses must ensure they avoid making assumptions about clients when sending email marketing messages, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83299 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83299 Wed, 16 Dec 2009 10:49:54 GMT Email Marketing Direct marketing executives have expressed confidence that spending on the sector will increase next year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83298 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83298 Tue, 15 Dec 2009 12:28:27 GMT Direct Marketing Email marketing messages should be quick and to the point, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83297 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83297 Tue, 15 Dec 2009 09:59:05 GMT Email Marketing Companies should use email marketing to respond to changes in the business environment, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83296 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83296 Mon, 14 Dec 2009 13:54:48 GMT Email Marketing Companies are increasingly using direct marketing channels because they are cost-effective, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83295 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83295 Mon, 14 Dec 2009 10:07:54 GMT Direct Marketing A good business data list is based on developing relationships with existing clients, a report has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83294 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83294 Fri, 11 Dec 2009 12:20:33 GMT Database Marketing Email marketers should carefully analyse how clients use their email accounts, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83293 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83293 Fri, 11 Dec 2009 11:32:17 GMT Email Marketing Direct mail has benefited greatly from advancements in mass printing, a report has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83292 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83292 Thu, 10 Dec 2009 17:03:48 GMT Direct Mail Sales conversions are much better indicators of client engagement with email marketing campaigns than open and click rates, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83291 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83291 Thu, 10 Dec 2009 12:10:01 GMT Email Marketing Direct mail services now present a range of options for businesses seeking to promote overseas, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83290 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83290 Thu, 10 Dec 2009 10:05:57 GMT Direct Mail Email marketing should be approached in a similar way to direct mail to ensure clients are quickly and clearly directed towards a promotion, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83289 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83289 Wed, 09 Dec 2009 17:03:05 GMT Email Marketing Email marketing attracts more clients than marketing through social media websites, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83288 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83288 Wed, 09 Dec 2009 13:50:31 GMT Email Marketing Email marketers should ensure that links in promotional messages allow clients to instantly find a product or service on a website, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83287 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83287 Wed, 09 Dec 2009 10:05:36 GMT Email Marketing Email marketing must continue to evolve as technology develops, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83286 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83286 Tue, 08 Dec 2009 13:13:16 GMT Email Marketing Quality B2B databases allow marketers "to easily turn data into effective marketing campaigns", an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83285 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83285 Tue, 08 Dec 2009 10:22:39 GMT Database Marketing Direct mail should emulate luxury brands by offering relevant, personalised messages that are targeted at a client's needs, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83283 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83283 Mon, 07 Dec 2009 15:46:56 GMT Direct Mail Direct marketers should carefully compile business data lists to avoid overloading them with contacts, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83284 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83284 Mon, 07 Dec 2009 13:21:51 GMT Database Marketing Email marketers should develop long-term campaigns to ensure brand loyalty is promoted among clients, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83282 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83282 Mon, 07 Dec 2009 09:50:34 GMT Email Marketing Email marketers should ensure they are optimising the success of their campaign through careful analysis, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83281 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83281 Fri, 04 Dec 2009 16:43:39 GMT Email Marketing A direct marketing expert has noted how creative, personalised strategies in direct mail are now being used in email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83280 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83280 Fri, 04 Dec 2009 12:06:42 GMT Direct Mail An expert has advised direct marketers to take advantage of the 'dead zone' between Christmas and New Year by targeting customers who plan to shop in the sales... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83279 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83279 Fri, 04 Dec 2009 09:59:28 GMT Direct Marketing Email design is an important way of developing email marketing promotions, an online fashion retail consultant has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83278 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83278 Thu, 03 Dec 2009 17:11:28 GMT Email Marketing Growing businesses should make use of social media for some level of marketing, according to a range of experts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83277 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83277 Thu, 03 Dec 2009 13:53:42 GMT Email Marketing Growing businesses offer more positive direct marketing prospects than larger corporations, a survey has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83276 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83276 Thu, 03 Dec 2009 10:48:34 GMT Direct Marketing A new survey has found that 46 per cent of marketers believe their customer databases or customer relationship management (CRM) systems do not allow for an accurate analysis of customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83275 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83275 Wed, 02 Dec 2009 17:05:56 GMT Database Marketing Businesses are exploring the advantages of emarketing by using the micro-blogging website Twitter... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83274 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83274 Wed, 02 Dec 2009 13:03:11 GMT Email Marketing Growing businesses should seek to entice clients to their websites through web-only offers and effective email marketing, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83273 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83273 Wed, 02 Dec 2009 09:54:02 GMT Email Marketing A good B2B database is "the best means of gaining publicity for online business", according to an email marketing expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83271 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83271 Tue, 01 Dec 2009 17:13:06 GMT Email Marketing Businesses seeking to attract additional decision makers as new clients should be prepared to contact them up to 40 times before they sign up, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83272 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83272 Tue, 01 Dec 2009 13:49:57 GMT Direct Marketing Companies can increase their marketing returns by combining direct mail with an email campaign, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83270 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83270 Tue, 01 Dec 2009 10:03:35 GMT Email Marketing Robert Keitch, chief of membership and brand at the Direct Marketing Association (DMA), has said that the DMA cannot act as a regulator of the direct marketing industry because it is "a partisan organisation"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83269 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83269 Mon, 30 Nov 2009 15:20:46 GMT Direct Marketing New research from the US has found that online video viewing reached record levels in October... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83268 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83268 Mon, 30 Nov 2009 10:08:06 GMT Email Marketing Growing businesses need quality data lists to get email marketing campaigns "off the ground", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83267 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83267 Fri, 27 Nov 2009 11:32:30 GMT Email Marketing Growing businesses have been urged to take personalisation seriously when considering email marketing designs... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83266 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83266 Fri, 27 Nov 2009 09:56:21 GMT Email Marketing Growing businesses should ensure that their email marketing does not rely on single links to get subscribers on to their landing pages, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83265 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83265 Thu, 26 Nov 2009 15:23:17 GMT Email Marketing Email marketing is to be the focal point of promotional campaigns for many businesses next year, research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83264 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83264 Thu, 26 Nov 2009 11:44:30 GMT Email Marketing Growing businesses should ensure their websites are as strong as their email marketing campaigns, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83263 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83263 Thu, 26 Nov 2009 09:42:19 GMT Direct Marketing, Email Marketing A leading direct marketing industry organisation has announced the finalists for its upcoming awards ceremony... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83262 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83262 Wed, 25 Nov 2009 15:17:03 GMT Direct Marketing Growing businesses should consider thinking outside the box when planning email marketing campaigns for the festive period... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83261 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83261 Wed, 25 Nov 2009 11:57:46 GMT Email Marketing Growing businesses should still consider using direct mail for their promotional needs, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83260 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83260 Wed, 25 Nov 2009 09:43:23 GMT Direct Mail Growing businesses should not focus on selling products and services when using email marketing, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83259 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83259 Tue, 24 Nov 2009 15:33:16 GMT Email Marketing A new white paper has suggested that growing businesses should use customer reviews as part of their email marketing efforts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83258 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83258 Tue, 24 Nov 2009 11:35:38 GMT Email Marketing Growing businesses have been advised to ensure they are getting permission to send email marketing to clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83257 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83257 Tue, 24 Nov 2009 09:32:54 GMT Email Marketing Growing businesses appear to be upping their use of platforms such as email marketing, new research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83256 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83256 Mon, 23 Nov 2009 16:07:51 GMT Email Marketing New research has suggested that growing businesses should do their best to make direct marketing as relevant as possible... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83255 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83255 Mon, 23 Nov 2009 11:54:31 GMT Direct Marketing, Email Marketing Growing businesses have been advised to put their data at the forefront of their direct mail efforts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83254 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83254 Mon, 23 Nov 2009 09:49:02 GMT Direct Mail The director of education at a leading direct marketing organisation is celebrating after being appointed an honorary professor... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83253 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83253 Fri, 20 Nov 2009 14:53:59 GMT Direct Marketing Growing businesses still regard email marketing as their main channel for customer service purposes, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83252 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83252 Fri, 20 Nov 2009 11:42:37 GMT Email Marketing Growing businesses have been advised to make email marketing a key part of their multi-channel promotional efforts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83251 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83251 Fri, 20 Nov 2009 09:28:12 GMT Email Marketing New figures have revealed that companies are planning to increase their expenditure on email marketing in the coming months... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83250 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83250 Thu, 19 Nov 2009 15:53:16 GMT Email Marketing Growing businesses that are looking to raise the profile of their brand should look to use a range of direct marketing channels, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83249 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83249 Thu, 19 Nov 2009 11:39:30 GMT Direct Marketing The Direct Marketing Association (DMA) has announced the winner of its annual Young Spark 2009 initiative... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83248 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83248 Thu, 19 Nov 2009 09:33:14 GMT Direct Marketing Growing businesses are continuing to turn to direct mail marketing for their promotional needs, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83247 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83247 Wed, 18 Nov 2009 15:50:51 GMT Direct Mail, Direct Marketing New research has suggested that companies are looking to increase their expenditure on web-based direct marketing platforms... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83246 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83246 Wed, 18 Nov 2009 12:03:22 GMT Direct Mail, Direct Marketing, Email Marketing Growing businesses could benefit from using post-click analytics to assess the success of their email marketing campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83245 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83245 Wed, 18 Nov 2009 09:28:40 GMT Email Marketing Growing businesses need to ensure the design of their email marketing is professional, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83244 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83244 Tue, 17 Nov 2009 15:33:32 GMT Email Marketing Around two out of five growing businesses use email marketing to acquire new customers, new research has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83243 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83243 Tue, 17 Nov 2009 11:48:33 GMT Email Marketing Growing business owners are working hard to ensure their operations make it through the recession, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83242 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83242 Tue, 17 Nov 2009 09:46:32 GMT Direct Marketing A number of companies have increased their use of online direct marketing channels such as email, new research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83241 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83241 Mon, 16 Nov 2009 15:57:36 GMT Email Marketing Growing businesses should not ignore the potential benefits of using direct mail marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83240 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83240 Mon, 16 Nov 2009 09:36:25 GMT Direct Mail, Direct Marketing, Email Marketing All kinds of companies should make it a high priority to use email marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83239 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83239 Fri, 13 Nov 2009 15:17:44 GMT Email Marketing Growing businesses could benefit greatly from combining their email marketing efforts with search engine optimisation (SEO), according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83238 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83238 Fri, 13 Nov 2009 11:24:36 GMT Email Marketing A number of businesses are failing to take advantage of the benefits of triggered email marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83237 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83237 Fri, 13 Nov 2009 09:34:55 GMT Email Marketing Growing businesses in the UK could improve their email marketing strategies by considering how customer reviews could fit in, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83236 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83236 Thu, 12 Nov 2009 15:32:53 GMT Email Marketing The Direct Marketing Association (DMA) has highlighted issues that firms need to bear in mind when beginning mobile promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83235 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83235 Thu, 12 Nov 2009 11:33:31 GMT Direct Marketing Growing businesses have been advised that email marketing is one of the most accountable promotional tools available to them... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83234 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83234 Thu, 12 Nov 2009 09:36:19 GMT Email Marketing Growing businesses that want to improve their relationship with customers should consider using transactional email marketing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83233 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83233 Wed, 11 Nov 2009 15:34:10 GMT Email Marketing An expert has claimed that growing businesses may underestimate the importance of putting unsubscribe links into their email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83232 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83232 Wed, 11 Nov 2009 11:44:12 GMT Email Marketing The Christmas period could prove to be a good time for growing businesses to acquire new subscribers for their email marketing campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83231 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83231 Wed, 11 Nov 2009 09:29:21 GMT Email Marketing Growing businesses that use direct mail marketing could benefit from making use of the postcard format, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83230 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83230 Tue, 10 Nov 2009 15:30:20 GMT Direct Mail, Direct Marketing Companies that are planning to use email marketing over Christmas should consider using it at other times of the year, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83229 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83229 Tue, 10 Nov 2009 11:19:34 GMT Email Marketing Growing businesses in the UK could benefit from "real value" by using email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83228 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83228 Tue, 10 Nov 2009 09:36:33 GMT Email Marketing The Institute of Direct Marketing (IDM) has announced that one of its students has won its top award two years running... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83227 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83227 Mon, 09 Nov 2009 15:23:19 GMT Direct Marketing Growing businesses should use Christmas as a chance to stir emotions with their email marketing campaigns, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83225 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83225 Mon, 09 Nov 2009 11:30:25 GMT Email Marketing Growing businesses in the UK have been urged to consider just a few rules in their efforts to create successful email marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83226 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83226 Mon, 09 Nov 2009 09:46:36 GMT Email Marketing Growing businesses have been advised that email marketing remains one of the best ways for them to reach prospective clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83224 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83224 Fri, 06 Nov 2009 15:13:36 GMT Email Marketing Growing businesses that use direct mail marketing to reach consumers and clients will be boosted by news that postal strikes in the UK have been called off... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83223 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83223 Fri, 06 Nov 2009 11:32:30 GMT Direct Mail, Direct Marketing A leading direct marketing body has announced it is launching a new training course... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83222 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83222 Fri, 06 Nov 2009 09:52:56 GMT Direct Marketing A leading direct marketing body has announced it is taking part in an upcoming event being held by the Chartered Institute of Personnel and Development (CIPD)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83221 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83221 Thu, 05 Nov 2009 15:28:33 GMT Direct Marketing Growing businesses in the UK have been advised by an expert that email marketing is one of the best promotional channels available to them... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83220 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83220 Thu, 05 Nov 2009 11:38:19 GMT Email Marketing Many businesses are looking to combine their use of email marketing with several emerging channels, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83219 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83219 Thu, 05 Nov 2009 09:44:07 GMT Email Marketing Growing businesses should look to make their direct marketing sustainable, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83218 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83218 Wed, 04 Nov 2009 15:11:58 GMT Direct Marketing Growing businesses should take care to ensure they do not go overboard when creating email marketing using HTML, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83217 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83217 Wed, 04 Nov 2009 11:42:40 GMT Email Marketing Growing businesses have been advised that the primary role of direct marketing is to "drive inbound traffic"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83216 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83216 Wed, 04 Nov 2009 09:26:36 GMT Direct Marketing The Chartered Institute of Marketing has announced the launch of a new high-level qualification... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83215 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83215 Tue, 03 Nov 2009 15:40:17 GMT Direct Marketing Growing businesses that use email marketing appear to more confident about their future, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83214 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83214 Tue, 03 Nov 2009 11:30:15 GMT Email Marketing An expert has claimed that many companies that are recovering from the impact of the recession will now be looking to up their direct marketing spend... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83213 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83213 Tue, 03 Nov 2009 09:43:49 GMT Direct Marketing Growing businesses could benefit from playing around with their email marketing, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83212 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83212 Mon, 02 Nov 2009 15:23:16 GMT Email Marketing Growing businesses have "some groundwork" to do when planning their email marketing campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83211 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83211 Mon, 02 Nov 2009 11:17:44 GMT Email Marketing New research has suggested the best times for growing businesses to send email marketing messages to clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83210 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83210 Mon, 02 Nov 2009 09:33:19 GMT Email Marketing The chair of judges for the 2009 Direct Marketing Association (DMA) Awards has praised the quality of entries into the initiative... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83209 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83209 Fri, 30 Oct 2009 09:33:14 GMT Direct Marketing New research has suggested that growing businesses need to do more to promote the importance of recycling direct marketing to their audience... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83208 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83208 Thu, 29 Oct 2009 11:21:58 GMT Direct Mail, Direct Marketing Growing businesses should view the efforts of internet service providers (ISPs) to cut down on spam as a positive step that will encourage them to improve their email marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83207 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83207 Thu, 29 Oct 2009 09:33:41 GMT Email Marketing Growing businesses in the UK need to ensure their email marketing content is up to scratch if their campaigns are to be successful... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83206 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83206 Wed, 28 Oct 2009 11:26:03 GMT Email Marketing A new study has revealed that many consumers regard email marketing as a key channel of communication... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83205 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83205 Wed, 28 Oct 2009 09:42:29 GMT Email Marketing Email marketing can be used effectively in conjunction with surveys, an expert has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83204 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83204 Tue, 27 Oct 2009 11:34:01 GMT Email Marketing Growing businesses may be able to attract more custom by using email marketing messages, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83203 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83203 Tue, 27 Oct 2009 09:50:25 GMT Email Marketing An expert has claimed that email marketing is a key part of many firms' overall promotional strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83202 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83202 Mon, 26 Oct 2009 11:51:27 GMT Email Marketing Companies could benefit greatly from using email marketing to reach their clients, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83201 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83201 Mon, 26 Oct 2009 09:56:22 GMT Email Marketing Growing businesses have a range of tactics they can take advantage of when using email marketing, an expert has outlined... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83198 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83198 Fri, 23 Oct 2009 15:45:59 GMT Email Marketing One of the UK's leading promotional industry magazines is preparing to host a one-day conference on email marketing on December 8th... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83199 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83199 Fri, 23 Oct 2009 11:32:52 GMT Email Marketing The Chartered Institute of Marketing has announced the completion of its annual audit for 2008-09... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83200 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83200 Fri, 23 Oct 2009 09:41:08 GMT Direct Marketing Growing businesses have been told that email is the "number one reason" many people use the internet... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83197 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83197 Thu, 22 Oct 2009 15:20:07 GMT Email Marketing The Internet Advertising Bureau (IAB) has announced the launch of its new range of training programmes... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83196 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83196 Thu, 22 Oct 2009 11:30:26 GMT Direct Marketing Growing businesses in the UK need to have a quality strategy in place when planning to use email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83195 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83195 Thu, 22 Oct 2009 09:49:03 GMT Email Marketing A leading direct marketing industry organisation is to hold a workshop on data protection compliance training... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83194 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83194 Wed, 21 Oct 2009 15:34:09 GMT Direct Marketing Growing businesses need to put themselves in the shoes of their customers when creating email marketing campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83193 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83193 Wed, 21 Oct 2009 11:33:49 GMT Email Marketing A new report has suggested that email marketing remains an effective way for growing businesses to promote their services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83192 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83192 Wed, 21 Oct 2009 09:55:34 GMT Email Marketing A new qualification related to online direct marketing has been given the backing of two major industry bodies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83191 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83191 Tue, 20 Oct 2009 15:25:23 GMT Direct Marketing Growing businesses should use direct marketing to become "magnets not megaphones", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83190 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83190 Tue, 20 Oct 2009 11:49:47 GMT Direct Marketing The Chartered Institute of Marketing (CIM) has announced it is launching a new virtual learning option to support those undertaking its qualifications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83189 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83189 Tue, 20 Oct 2009 09:35:10 GMT Direct Marketing Growing businesses that use email marketing have both a "powerful" and "effective" platform at their disposal, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83188 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83188 Mon, 19 Oct 2009 15:59:42 GMT Email Marketing Growing businesses should not be put off using email marketing by thinking it is a complicated process, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83187 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83187 Mon, 19 Oct 2009 11:47:46 GMT Email Marketing Growing businesses in the UK have been urged to reconsider their direct mail tactics in the wake of the national postal strike... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83186 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83186 Mon, 19 Oct 2009 09:40:45 GMT Direct Mail, Direct Marketing Growing businesses in the UK should ensure their email marketing messages include "compelling" subject lines, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83185 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83185 Fri, 16 Oct 2009 15:51:27 GMT Email Marketing The future of email marketing continues to look bright despite suggestions to the contrary, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83184 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83184 Fri, 16 Oct 2009 11:34:02 GMT Email Marketing The Institute of Direct Marketing (IDM) has launched a new service designed to help firms improve the success of their promotional campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83183 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83183 Fri, 16 Oct 2009 09:37:31 GMT Direct Marketing Growing businesses could benefit from seeking some outside help for their direct marketing campaigns, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83182 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83182 Thu, 15 Oct 2009 15:18:42 GMT Direct Marketing A new study has revealed that growing businesses could benefit from interacting with consumers through email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83181 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83181 Thu, 15 Oct 2009 11:44:36 GMT Email Marketing Growing businesses have been advised that email marketing can offer them "plentiful rewards"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83180 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83180 Thu, 15 Oct 2009 09:43:49 GMT Email Marketing A leading direct marketing organisation has announced plans to hold a major industry event in London... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83179 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83179 Wed, 14 Oct 2009 15:26:58 GMT Direct Marketing Growing businesses could improve their email marketing campaigns by using social media to gain an insight into their customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83177 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83177 Wed, 14 Oct 2009 11:34:43 GMT Email Marketing New research has suggested that email marketing remains a key part of many firms' promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83178 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83178 Wed, 14 Oct 2009 09:43:29 GMT Email Marketing Growing businesses have been advised by an expert that email marketing is "very simple to do"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83176 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83176 Tue, 13 Oct 2009 15:38:18 GMT Email Marketing Growing businesses should use their business data to inform decisions made in relation to their email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83175 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83175 Tue, 13 Oct 2009 11:32:13 GMT Email Marketing One of the UK's leading direct marketing industry bodies has begun its search for a new executive director... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83174 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83174 Tue, 13 Oct 2009 09:56:23 GMT Direct Marketing Growing businesses should use email marketing to drive consumers to their websites, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83173 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83173 Mon, 12 Oct 2009 15:18:06 GMT Email Marketing The amount of money spent on web-based advertising platforms such as email marketing rose during the third quarter of this year, research has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83172 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83172 Mon, 12 Oct 2009 11:45:44 GMT Direct Marketing, Email Marketing Growing businesses have been urged to ensure they add call to actions to all of their email marketing messages... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83171 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83171 Mon, 12 Oct 2009 09:51:42 GMT Email Marketing An event which will look at the rising trend of influencer promotions is to be held by the Institute of Direct Marketing (IDM) later this month... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83170 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83170 Fri, 09 Oct 2009 15:12:18 GMT Direct Marketing, Email Marketing A leading direct marketing industry body has condemned plans for a national postal strike to be held in the UK... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83169 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83169 Fri, 09 Oct 2009 11:59:25 GMT Direct Mail, Direct Marketing Growing businesses have warned by an expert that data lists are a key part of using email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83168 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83168 Fri, 09 Oct 2009 09:52:41 GMT Email Marketing The Internet Advertising Bureau (IAB) has confirmed the line-up for its upcoming Engage 2009 conference, which it has described as "the marketing event of the year"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83167 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83167 Thu, 08 Oct 2009 15:57:50 GMT Direct Marketing More than half of all businesses in the UK use email marketing as part of multi-channel promotional campaigns, new research has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83166 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83166 Thu, 08 Oct 2009 11:48:19 GMT Email Marketing New research has suggested that the popularity of email marketing is continuing to grow... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83165 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83165 Thu, 08 Oct 2009 09:52:38 GMT Email Marketing An expert has claimed it has "never been more critical" for growing businesses to use smart marketing practices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83164 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83164 Wed, 07 Oct 2009 16:02:24 GMT Direct Marketing, Email Marketing The use of video in email marketing messages can be "powerful", according to a promotional expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83163 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83163 Wed, 07 Oct 2009 11:46:40 GMT Email Marketing Growing businesses could improve the success of their email marketing by thinking about how consumers see their messages, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83162 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83162 Wed, 07 Oct 2009 09:28:28 GMT Email Marketing New research has suggested that email marketing continues to be a priority for a number of firms... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83161 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83161 Tue, 06 Oct 2009 16:07:12 GMT Email Marketing Growing businesses should use direct marketing to make subscribers "an offer they can't refuse", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83160 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83160 Tue, 06 Oct 2009 12:03:45 GMT Direct Marketing Growing businesses in the UK may have to make a few amendments to their email marketing strategies in the coming months, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83159 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83159 Tue, 06 Oct 2009 09:54:16 GMT Email Marketing Growing businesses in the UK need to ensure their email marketing campaigns for the upcoming festive period are "all mapped out", an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83158 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83158 Mon, 05 Oct 2009 15:54:38 GMT Email Marketing A new study has been launched to consider ways that businesses are using direct marketing to improve their customer engagement... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83157 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83157 Mon, 05 Oct 2009 12:02:22 GMT Direct Marketing, Email Marketing Growing businesses in the UK can improve their chances of succeeding by using web-based direct marketing platforms, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83156 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83156 Mon, 05 Oct 2009 09:46:50 GMT Direct Marketing, Email Marketing Growing businesses should plan email marketing campaigns in conjunction with promotions based on other channels, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83153 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83153 Fri, 02 Oct 2009 15:41:36 GMT Email Marketing Growing businesses in the UK could enjoy "fantastic opportunities" by adding online video to promotions including email marketing, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83154 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83154 Fri, 02 Oct 2009 11:47:16 GMT Direct Marketing, Email Marketing Growing businesses have to consider a range of factors when introducing new technology to support email marketing campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83155 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83155 Fri, 02 Oct 2009 09:53:22 GMT Email Marketing Growing businesses could benefit from adding personalised marketing to direct mail documents such as financial invoices or statements, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83152 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83152 Thu, 01 Oct 2009 15:56:09 GMT Direct Mail, Direct Marketing New research has claimed that email is the most popular online communication platform in Europe... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83151 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83151 Thu, 01 Oct 2009 11:54:18 GMT Email Marketing Internet-based direct marketing is now more popular than TV advertising, research has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83150 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83150 Thu, 01 Oct 2009 09:53:02 GMT Email Marketing Growing businesses need to do more than just target their direct marketing to a demographic if it is to be truly relevant to a recipient, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83148 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83148 Wed, 30 Sep 2009 11:48:53 GMT Direct Marketing Growing businesses need to use email marketing to win the trust of subscribers and potential clients, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83149 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83149 Wed, 30 Sep 2009 09:56:37 GMT Email Marketing Growing businesses have been turning to email marketing in recent months as it is cost-effective, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83147 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83147 Tue, 29 Sep 2009 12:04:08 GMT Email Marketing Companies should use their direct marketing to promote a strong brand message, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83146 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83146 Tue, 29 Sep 2009 09:33:41 GMT Direct Marketing Email marketing should be used to engage subscribers in a dialogue, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83145 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83145 Mon, 28 Sep 2009 11:36:24 GMT Email Marketing An expert has claimed that email marketing helped to kick-start interest in online-based promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83144 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83144 Mon, 28 Sep 2009 09:39:24 GMT Email Marketing A new study has revealed that email marketing is continuing to grow as a popular promotional tool... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83143 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83143 Fri, 25 Sep 2009 11:32:42 GMT Email Marketing Growing businesses need to use channels such as email marketing and direct mail to build relationships with customers, a new report has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83142 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83142 Fri, 25 Sep 2009 09:23:57 GMT Direct Mail, Email Marketing Growing businesses in the UK should consider "simple personalisation" techniques when creating email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83141 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83141 Thu, 24 Sep 2009 15:55:38 GMT Email Marketing An expert has claimed that growing businesses must take care not to overload their email marketing with graphics... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83140 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83140 Thu, 24 Sep 2009 11:35:08 GMT Email Marketing Growing businesses are likely to invest more in digital channels like email marketing as people increase the time they spend online, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83139 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83139 Thu, 24 Sep 2009 09:33:20 GMT Email Marketing A leading advice website has claimed that email marketing should be used by growing businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83138 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83138 Wed, 23 Sep 2009 15:36:21 GMT Email Marketing Growing businesses have been urged by an expert to ensure there is a purpose behind their email marketing efforts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83137 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83137 Wed, 23 Sep 2009 11:49:30 GMT Email Marketing Growing businesses now have a range of tactics available to them in their efforts to make email marketing more relevant to recipients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83136 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83136 Wed, 23 Sep 2009 09:46:36 GMT Email Marketing Growing businesses should always make unsubscribe links on email marketing easy to find, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83134 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83134 Tue, 22 Sep 2009 16:04:47 GMT Email Marketing Companies that use email marketing should be careful not to send too many messages to subscribers, an expert has warned... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83135 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83135 Tue, 22 Sep 2009 11:57:36 GMT Email Marketing It has "never been more important" for growing businesses to ensure their direct marketing messages are targeted, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83133 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83133 Tue, 22 Sep 2009 09:37:46 GMT Direct Marketing Growing businesses need to show both "commitment and investment" when planning effective direct marketing campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83132 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83132 Mon, 21 Sep 2009 15:44:08 GMT Direct Marketing Despite growing interest in digital marketing platforms, many people still prefer to receive direct mail marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83131 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83131 Mon, 21 Sep 2009 11:43:08 GMT Direct Mail, Direct Marketing Growing businesses that would like to know more about integrating web analytics into their email marketing could benefit from an upcoming online seminar, it has been revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83130 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83130 Mon, 21 Sep 2009 09:57:47 GMT Email Marketing Growing businesses are increasingly looking to use digital channels such as email marketing to reach consumers, new figures have suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83129 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83129 Fri, 18 Sep 2009 15:11:16 GMT Email Marketing Growing businesses could benefit from offering free shipping offers in their email marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83128 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83128 Fri, 18 Sep 2009 11:31:21 GMT Email Marketing Growing businesses that use email marketing are increasingly embracing emerging social tools such as Twitter, a new report has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83127 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83127 Fri, 18 Sep 2009 10:02:12 GMT Email Marketing Growing businesses often do not understand the value of undertaking research into direct marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83126 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83126 Thu, 17 Sep 2009 15:45:51 GMT Direct Marketing Growing businesses should carefully plan their email marketing strategies, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83125 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83125 Thu, 17 Sep 2009 12:04:32 GMT Email Marketing New research has revealed that two in five businesses plan to increase their budgets for email marketing in the near future... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83124 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83124 Thu, 17 Sep 2009 09:53:44 GMT Email Marketing An expert has claimed that combining email marketing and social networking could prove "very powerful" in the future... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83123 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83123 Wed, 16 Sep 2009 15:26:50 GMT Email Marketing Experts have claimed that growing businesses could benefit from adding reviews of their products and services to email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83122 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83122 Wed, 16 Sep 2009 11:54:15 GMT Email Marketing A leading direct marketing organisation has announced plans to hold a special event at the end of this month with an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83121 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83121 Wed, 16 Sep 2009 09:58:31 GMT Direct Marketing Growing businesses have been urged to use a range of measurements to ensure they use direct marketing effectively... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83120 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83120 Tue, 15 Sep 2009 15:21:48 GMT Direct Marketing Growing businesses are boosting their spend on digital direct marketing due to the rise in broadband take-up in the UK, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83119 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83119 Tue, 15 Sep 2009 11:41:15 GMT Direct Marketing An awards scheme has been launched to highlight the effectiveness of using digital marketing channels in promotional campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83118 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83118 Tue, 15 Sep 2009 09:52:02 GMT Direct Marketing, Email Marketing A new qualification in email marketing has been launched by a leading industry body... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83117 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83117 Mon, 14 Sep 2009 15:25:21 GMT Direct Marketing, Email Marketing The Direct Marketing Association (DMA) has called on the government to bring an end to the industrial action organised by Royal Mail workers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83116 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83116 Mon, 14 Sep 2009 11:49:01 GMT Direct Mail, Direct Marketing A conference is to be held to highlight how growing businesses could improve their online direct marketing, it has been announced... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83115 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83115 Mon, 14 Sep 2009 09:56:21 GMT Direct Marketing Growing businesses should regard targeting email marketing as a "really important" part of their promotional efforts, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83114 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83114 Fri, 11 Sep 2009 15:44:23 GMT Email Marketing Growing businesses are more likely to focus their direct marketing efforts on customer acquisition than retention over the coming months, research has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83113 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83113 Fri, 11 Sep 2009 11:56:08 GMT Direct Marketing, Email Marketing Growing businesses should regularly test the effectiveness and quality of their email marketing campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83112 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83112 Fri, 11 Sep 2009 10:01:41 GMT Email Marketing A number of growing businesses are struggling to take advantage of the government assistance available to them in the current climate, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83111 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83111 Thu, 10 Sep 2009 15:54:20 GMT Direct Marketing Growing businesses should create email marketing messages which are catered specifically for millennials, those aged between 18 and 25... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83110 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83110 Thu, 10 Sep 2009 12:56:24 GMT Email Marketing New research has claimed that email marketing is the most effective digital channel available to growing businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83109 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83109 Thu, 10 Sep 2009 12:01:30 GMT Email Marketing A new training course covering the development of digital marketing strategies has been launched by a leading industry body... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83108 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83108 Thu, 10 Sep 2009 09:48:19 GMT Direct Marketing, Email Marketing Direct marketing has a major part to play in the success of growing businesses, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83107 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83107 Wed, 09 Sep 2009 15:31:21 GMT Direct Marketing A leading direct marketing body is celebrating after it was revealed that interest in its annual awards scheme has risen... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83106 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83106 Wed, 09 Sep 2009 11:52:22 GMT Direct Marketing New research has highlighted how important it is for growing businesses to ensure their email marketing is relevant to readers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83105 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83105 Wed, 09 Sep 2009 09:53:37 GMT Email Marketing Growing businesses should utilise timing as part of their direct marketing campaigns, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83104 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83104 Tue, 08 Sep 2009 14:16:57 GMT Direct Marketing Email marketing is a power communication channel for growing businesses as it allows them to target consumers, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83103 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83103 Tue, 08 Sep 2009 11:16:36 GMT Email Marketing The popular micro-blogging website Twitter can offer growing businesses with a perfect way to increase the effectiveness of email marketing campaigns, claims one firm... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83101 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83101 Mon, 07 Sep 2009 15:24:16 GMT Email Marketing Companies across the UK are looking to get more from their direct marketing campaigns during the recession, according to one site... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83102 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83102 Mon, 07 Sep 2009 15:23:04 GMT Direct Marketing Growing businesses in the UK should see email marketing as similar to online dating, according to one industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83100 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83100 Mon, 07 Sep 2009 10:39:28 GMT Email Marketing Email marketing is hard to beat for cost-effectiveness, according to one website... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83099 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83099 Fri, 04 Sep 2009 10:19:21 GMT Email Marketing The shortlist for a major awards event suggested that direct marketing continues to be an effective form of promotion... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83098 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83098 Thu, 03 Sep 2009 15:37:26 GMT Direct Marketing Growing businesses in the UK should work to ensure that data management becomes part of their operations, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83097 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83097 Thu, 03 Sep 2009 11:52:44 GMT Database Marketing An expert has suggested that firms should ensure their email marketing messages have a long-term use... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83096 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83096 Thu, 03 Sep 2009 09:47:27 GMT Email Marketing Growing businesses have been urged by an expert to keep their email marketing messages as relevant to their target audience as possible... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83095 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83095 Wed, 02 Sep 2009 15:21:38 GMT Email Marketing Growing businesses should look to improve the relevance of their direct marketing, a new study has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83094 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83094 Wed, 02 Sep 2009 11:35:17 GMT Direct Marketing Growing businesses may be able to improve their direct marketing campaigns by measuring the effectiveness of promotions, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83093 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83093 Wed, 02 Sep 2009 09:51:17 GMT Direct Marketing Growing businesses can build relationships with customers by using email marketing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83092 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83092 Tue, 01 Sep 2009 15:17:47 GMT Email Marketing Growing businesses should use email marketing as it can be more "economical" than other channels, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83090 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83090 Tue, 01 Sep 2009 11:53:21 GMT Email Marketing A leading direct marketing industry organisation has confirmed the line-up of speakers for its upcoming annual conference... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83091 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83091 Tue, 01 Sep 2009 10:04:09 GMT Direct Marketing Growing businesses that want to enjoy fast response times from their promotions should consider email marketing, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83089 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83089 Fri, 28 Aug 2009 15:10:49 GMT Email Marketing Growing businesses in the UK could learn more about direct marketing by taking part in an online seminar, it has been revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83088 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83088 Fri, 28 Aug 2009 11:41:10 GMT Direct Mail, Direct Marketing Growing businesses that are looking to promote their products and services should consider email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83087 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83087 Fri, 28 Aug 2009 09:42:53 GMT Email Marketing A leading direct marketing body has announced the appointment of a leading film producer as the chair of judges for its awards initiative... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83086 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83086 Thu, 27 Aug 2009 15:04:06 GMT Direct Marketing Growing businesses have been warned by an expert that the world of email marketing is "constantly shifting"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83085 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83085 Thu, 27 Aug 2009 11:45:24 GMT Email Marketing Growing businesses should be more active in their approach to promoting products and services, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83084 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83084 Thu, 27 Aug 2009 09:20:00 GMT Direct Marketing Growing businesses should always ensure their promotional work is based around a mix of direct marketing channels, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83083 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83083 Wed, 26 Aug 2009 15:35:11 GMT Direct Marketing An expert has called on growing businesses to change their mindset towards direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83082 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83082 Wed, 26 Aug 2009 11:41:57 GMT Direct Mail, Direct Marketing Growing businesses should not consider cutting back on their direct marketing efforts at the moment, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83081 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83081 Wed, 26 Aug 2009 09:34:46 GMT Direct Marketing Growing businesses have been encouraged by an expert to get "smart" when preparing new direct marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83080 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83080 Tue, 25 Aug 2009 15:34:11 GMT Direct Marketing Growing businesses could take a financial hit by not using quality data in their direct marketing efforts, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83079 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83079 Tue, 25 Aug 2009 11:43:31 GMT Database Marketing, Direct Marketing New research has suggested that growing businesses across the UK believe winning an award for their direct marketing would boost their operations... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83078 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83078 Tue, 25 Aug 2009 09:49:14 GMT Direct Marketing The Chartered Institute of Marketing has announced that it is adding new categories to its annual awards scheme... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83077 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83077 Mon, 24 Aug 2009 15:27:42 GMT Direct Marketing Growing businesses should be more active in their approach to promoting products and services, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83076 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83076 Mon, 24 Aug 2009 11:48:51 GMT Email Marketing The Direct Marketing Association (DMA) has joined forces with two other organisations to encourage growing businesses to follow best practice guidelines when using direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83075 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83075 Mon, 24 Aug 2009 09:49:49 GMT Direct Mail, Direct Marketing More small businesses are opting to spend their advertising budget online, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83074 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83074 Fri, 21 Aug 2009 10:05:41 GMT Email Marketing A large number of growing businesses will miss out on direct marketing opportunities linked to the Olympic Games due to confusion, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83072 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83072 Thu, 20 Aug 2009 11:10:57 GMT Direct Marketing An expert has advised growing businesses to take the frequency of the mail shots into consideration when planning email marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83073 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83073 Thu, 20 Aug 2009 11:09:01 GMT Email Marketing Growing businesses have had only limited success to date in implementing social media into their email marketing, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83071 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83071 Thu, 20 Aug 2009 10:13:56 GMT Email Marketing Growing businesses could be missing out on extra sales due to failing to grasp email marketing opportunities... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83069 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83069 Wed, 19 Aug 2009 10:03:53 GMT Email Marketing In news which may interest email marketing companies, new research has found that Yahoo is the number one service used by consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83070 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83070 Wed, 19 Aug 2009 10:02:41 GMT Email Marketing Growing businesses could take advantage of the possibilities of online marketing after research finds it is as effective as TV advertising... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83068 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83068 Tue, 18 Aug 2009 09:54:19 GMT Direct Marketing Email marketing campaigns could be used to improve public relations (PR) for growing businesses across the UK, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83067 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83067 Tue, 18 Aug 2009 09:53:31 GMT Email Marketing Growing businesses should recognise some elements of their consumers in their email marketing campaigns, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83065 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83065 Mon, 17 Aug 2009 11:20:27 GMT Email Marketing Growing businesses have been urged by one expert to establish a database before carrying out an email marketing campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83066 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83066 Mon, 17 Aug 2009 11:19:24 GMT Email Marketing Growing businesses could consider adding video into their online direct marketing campaigns, as new research shows there has been a surge in people watching video online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83064 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83064 Mon, 17 Aug 2009 09:58:03 GMT Direct Marketing The best email marketing should ensure subscribers are able to easily carry out actions, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83063 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83063 Fri, 14 Aug 2009 15:23:59 GMT Email Marketing Growing businesses could benefit from adding embedded video to their email marketing, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83062 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83062 Fri, 14 Aug 2009 11:20:11 GMT Direct Marketing, Email Marketing A leading training company has launched new training courses for growing businesses that are getting to grips with direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83061 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83061 Fri, 14 Aug 2009 09:43:06 GMT Direct Marketing Growing businesses are increasingly trying to focus their efforts to improve data quality, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83060 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83060 Thu, 13 Aug 2009 15:20:34 GMT Database Marketing Growing businesses are missing out on potential extra revenue by not testing their email marketing campaigns, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83058 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83058 Thu, 13 Aug 2009 15:02:39 GMT Email Marketing A new study has found that growing businesses across the UK are to increase their direct marketing budgets despite the economic downturn... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83059 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83059 Thu, 13 Aug 2009 15:00:34 GMT Direct Marketing Growing businesses need to begin thinking about their email marketing campaigns for Christmas, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83057 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83057 Thu, 13 Aug 2009 11:31:04 GMT Email Marketing Growing businesses must be persistent when looking to reach potential clients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83056 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83056 Thu, 13 Aug 2009 09:54:50 GMT Direct Marketing Growing businesses could be missing out on vital revenue if they do not grasp the concept of sales lead generation, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83054 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83054 Wed, 12 Aug 2009 15:45:37 GMT Database Marketing Growing businesses need to utilise the power of using direct mail campaigns, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83055 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83055 Wed, 12 Aug 2009 15:44:31 GMT Direct Mail Growing businesses could enjoy "a real benefit" from encouraging staff to undertake direct marketing qualifications, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83053 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83053 Wed, 12 Aug 2009 15:10:22 GMT Direct Marketing The decision of many growing businesses to shift their operations online has increased the importance of security issues related to data, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83052 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83052 Wed, 12 Aug 2009 11:47:38 GMT Database Marketing Growing businesses should test their email marketing to discover how they can improve the success rate of messages, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83051 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83051 Wed, 12 Aug 2009 09:58:03 GMT Email Marketing Companies that use email marketing should ensure they follow best practice guidelines, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83050 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83050 Tue, 11 Aug 2009 15:09:02 GMT Email Marketing Growing businesses should try to strengthen their bond with customers in every email marketing message they send, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83049 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83049 Tue, 11 Aug 2009 11:29:36 GMT Email Marketing Growing firms should think about more than just accuracy when creating quality business data lists, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83048 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83048 Tue, 11 Aug 2009 09:27:30 GMT Database Marketing Growing businesses should get into the right mindset when creating email marketing campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83047 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83047 Mon, 10 Aug 2009 15:24:35 GMT Email Marketing Growing businesses must ensure they time their direct marketing campaigns to perfection if they want to attract a high amount of custom, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83045 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83045 Mon, 10 Aug 2009 11:38:45 GMT Direct Marketing New research has revealed that marketers believe customer relationship management (CRM) delivers the best return on investment (ROI)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83046 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83046 Mon, 10 Aug 2009 11:37:52 GMT Direct Marketing Growing businesses should ensure they consider the psychological impact of colours used in their email marketing messages, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83044 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83044 Mon, 10 Aug 2009 10:00:06 GMT Email Marketing Growing businesses should look to create one-to-one email marketing, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83042 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83042 Fri, 07 Aug 2009 15:59:12 GMT Email Marketing Measuring the results of any digital marketing campaign is essential for growing businesses be able to optimise them, according to one duo of experts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83043 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83043 Fri, 07 Aug 2009 15:58:00 GMT Direct Marketing Email marketing can be highly profitable if undertaken correctly, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83041 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83041 Fri, 07 Aug 2009 11:24:16 GMT Email Marketing Adding tools and links to email marketing can help make a campaign more successful, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83040 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83040 Fri, 07 Aug 2009 10:03:50 GMT Email Marketing Growing businesses can increase their sales through the use of direct mailbusiness lists, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83039 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83039 Thu, 06 Aug 2009 15:37:43 GMT Direct Mail Marketers are looking into more new media platforms in order to reach out to customers, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83038 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83038 Thu, 06 Aug 2009 11:27:11 GMT Direct Marketing Growing businesses need to increase their measuring of email marketing metric in order to improve their results, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83037 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83037 Thu, 06 Aug 2009 09:54:58 GMT Email Marketing Spending on email marketing will expand at double-digit rates for the next five years, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83036 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83036 Wed, 05 Aug 2009 15:30:17 GMT Email Marketing Email marketing can be one of the most cost-effective ways for growing businesses to increase their sales, according to one firm... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83035 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83035 Wed, 05 Aug 2009 10:14:04 GMT Email Marketing There could be an increased amount of money spent on email marketing, as new research suggests firms could boost their ad spending... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83034 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83034 Tue, 04 Aug 2009 15:44:58 GMT Email Marketing Companies are losing potential business leads during the tough economic conditions, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83033 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83033 Tue, 04 Aug 2009 11:46:09 GMT Direct Marketing One business has tapped into social media as a form of direct marketing, it has emerged... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83032 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83032 Tue, 04 Aug 2009 08:32:11 GMT Direct Marketing More and more online marketers are utilising social networking sites, it has been found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83031 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83031 Mon, 03 Aug 2009 17:07:39 GMT Email Marketing For email marketing campaigns to be successful, marketers need to be well educated in developing a strong strategy, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83030 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83030 Mon, 03 Aug 2009 10:17:14 GMT Email Marketing Modern direct marketing strategies tend to be focused on the issue of "quality of quantity", an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83029 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83029 Fri, 31 Jul 2009 11:27:32 GMT Direct Marketing New research has highlighted a new rich media concept that firms can use to improve their direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83028 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83028 Fri, 31 Jul 2009 09:43:00 GMT Direct Marketing Suggested increases in the promotional budgets will lead more firms to turn to email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83027 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83027 Thu, 30 Jul 2009 11:33:11 GMT Email Marketing Growing businesses should not send untargeted email marketing to subscribers, an expert has warned... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83026 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83026 Thu, 30 Jul 2009 09:29:10 GMT Email Marketing Growing businesses are increasingly turning to online lead generation to support their direct marketing efforts, it has been revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83024 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83024 Wed, 29 Jul 2009 09:41:50 GMT Direct Marketing An expert has claimed that firms can benefit from ensuring their email marketing messages are fully relevant to the needs of a subscriber... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83023 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83023 Tue, 28 Jul 2009 11:22:54 GMT Email Marketing A new study has revealed that almost a third of firms use direct marketing to build relationships with customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83022 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83022 Tue, 28 Jul 2009 09:41:22 GMT Direct Marketing Growing businesses could enjoy a number of benefits from seeking outside help with their email marketing campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83020 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83020 Mon, 27 Jul 2009 11:44:54 GMT Email Marketing New research has highlighted a new rich media concept that firms can use to improve their direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83021 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83021 Mon, 27 Jul 2009 09:36:04 GMT Direct Marketing Growing businesses could benefit from adding embedded video to email marketing campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83019 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83019 Fri, 24 Jul 2009 11:24:20 GMT Email Marketing Growing businesses could use inserts to drive an online response from consumers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83018 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83018 Fri, 24 Jul 2009 09:50:23 GMT Direct Marketing The creative possibilities open to those using email marketing are rising, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83017 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83017 Thu, 23 Jul 2009 11:38:45 GMT Email Marketing The importance of email marketing deliverability has been highlighted in a new study released this week... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83016 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83016 Thu, 23 Jul 2009 09:35:40 GMT Email Marketing Growing businesses could benefit massively from adding social media promotions to their general direct marketing mix, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83015 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83015 Wed, 22 Jul 2009 11:41:34 GMT Direct Marketing Direct mail has become "an essential marketing channel" for growing businesses, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83014 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83014 Wed, 22 Jul 2009 09:30:08 GMT Direct Mail, Direct Marketing Offering small gifts to clients as part of direct mail marketing could increase interest in campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83013 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83013 Tue, 21 Jul 2009 14:48:38 GMT Direct Mail, Direct Marketing Growing businesses should not underestimate the importance of offering their direct marketing subscribers "a great experience", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83012 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83012 Tue, 21 Jul 2009 11:24:19 GMT Direct Marketing The effectiveness of email marketing as a promotional tool has already been proven by many firms, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83011 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83011 Tue, 21 Jul 2009 10:03:45 GMT Email Marketing The effectiveness of direct marketing can be increased by agreeing on qualified leads before the launch of a campaign, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83010 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83010 Mon, 20 Jul 2009 15:07:57 GMT Direct Marketing Companies that are looking to use direct mail marketing in the future could benefit from viewing new content posted on Cebus's website... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83009 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83009 Mon, 20 Jul 2009 11:03:46 GMT Direct Mail The Chartered Institute of Marketing has appointed a new vice chair for its Cornwall-based division, it has been announced... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83008 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83008 Mon, 20 Jul 2009 09:47:05 GMT Direct Marketing The majority of growing businesses now send B2B email marketing newsletters, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83007 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83007 Fri, 17 Jul 2009 14:38:24 GMT Email Marketing The use of online promotional strategies allows growing businesses to maintain a "strong online presence" at a low cost, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83006 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83006 Fri, 17 Jul 2009 11:25:59 GMT Direct Marketing, Email Marketing New figures from Epsilon have suggested that the effectiveness of email marketing is continuing to rise... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83005 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83005 Fri, 17 Jul 2009 10:04:38 GMT Email Marketing Growing businesses that are planning to commence email marketing campaigns in the future could benefit from the launch of a new industry advice website... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83004 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83004 Thu, 16 Jul 2009 14:54:59 GMT Email Marketing Growing businesses should consider integrating mobile into their direct marketing campaigns to target the most consumers possible, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83003 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83003 Thu, 16 Jul 2009 11:36:03 GMT Direct Marketing A major direct marketing organisation has unveiled new support for those involved in the sales profession... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83002 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83002 Thu, 16 Jul 2009 09:32:31 GMT Direct Marketing Businesses which embark on email marketing campaigns need to ensure their messages are well written, according to one website... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83001 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83001 Wed, 15 Jul 2009 15:17:27 GMT Email Marketing A leading direct marketing body is looking to encourage debate about the future of the industry in the run-up to its upcoming annual awards ceremony... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83000 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83000 Wed, 15 Jul 2009 15:03:23 GMT Direct Marketing Growing businesses need to be aware that consumers have a major handle on the concept of direct marketing these days, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82999 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82999 Wed, 15 Jul 2009 11:46:39 GMT Direct Marketing A number of businesses are embracing new ways of using direct mail marketing to increase consumer response, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82998 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82998 Wed, 15 Jul 2009 09:19:38 GMT Direct Mail, Direct Marketing The use of direct marketing via mobile can be used by growing businesses to enhance their customer relationship management (CRM), according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82997 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82997 Tue, 14 Jul 2009 15:36:27 GMT Direct Marketing Adrian Gregory has been unveiled as the new chair of the Institute of Direct Marketing's (IDM's) data council... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82996 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82996 Tue, 14 Jul 2009 15:28:17 GMT Direct Marketing Direct mail marketing can be effective as a tool to encourage prospective clients to visit websites, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82994 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82994 Tue, 14 Jul 2009 11:29:55 GMT Direct Mail New research has revealed that consumers are becoming increasingly interested in receiving direct marketing content via mobile devices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82995 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82995 Tue, 14 Jul 2009 09:26:04 GMT Direct Marketing The worst could be over for the direct marketing industry as an improvement is on the horizon, a new report suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82993 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82993 Mon, 13 Jul 2009 15:24:37 GMT Email Marketing Growing businesses should take care when using email as a promotional tool, a new study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82992 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82992 Mon, 13 Jul 2009 15:06:03 GMT Email Marketing Nearly half of businesses in the UK have no understanding of legislation linked to the creation of direct marketing related to the London 2012 Olympics, new research has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82991 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82991 Mon, 13 Jul 2009 11:36:19 GMT Direct Marketing Growing businesses can enjoy more time to focus on their operations by outsourcing some parts of their work, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82990 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82990 Mon, 13 Jul 2009 09:24:20 GMT Direct Marketing The Chartered Institute of Marketing is set to introduce a new syllabus for its professional diploma, it has been revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82989 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82989 Fri, 10 Jul 2009 14:54:25 GMT Direct Marketing The Direct Marketing Association (DMA) has announced that Charles Ping and Rosemary Smith have been elected to its Roll of Honour... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82988 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82988 Fri, 10 Jul 2009 11:38:49 GMT Direct Marketing Growing businesses have been encouraged to embrace online advertising by the economic downturn, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82987 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82987 Fri, 10 Jul 2009 09:54:49 GMT Direct Marketing Successful direct marketing campaigns tend to be built on a "strong foundation", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82986 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82986 Thu, 09 Jul 2009 14:41:31 GMT Direct Marketing New research has revealed that B2B marketers predict that the use of email as a promotional tool could grow significantly in the future... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82985 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82985 Thu, 09 Jul 2009 11:17:00 GMT Email Marketing New figures have highlighted that growing businesses may benefit from integrating online video content into their digital promotions such as email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82984 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82984 Thu, 09 Jul 2009 09:29:56 GMT Direct Marketing, Email Marketing Email marketing is the "go-to" channel for those looking to use digital promotional tools, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82983 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82983 Wed, 08 Jul 2009 15:15:17 GMT Direct Marketing, Email Marketing Growing businesses have been urged to ensure their attitude towards clients is correct before using customer relationship management (CRM) software... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82982 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82982 Wed, 08 Jul 2009 11:30:17 GMT Direct Marketing Growing businesses should not get into the mindset that they can only promote their services online, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82981 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82981 Wed, 08 Jul 2009 09:37:20 GMT Direct Marketing, Telemarketing Email marketing is becoming "very popular" in the current economic climate, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82979 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82979 Tue, 07 Jul 2009 15:16:08 GMT Email Marketing Growing businesses should think ahead when preparing to introduce blogs into their general direct marketing strategy, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82980 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82980 Tue, 07 Jul 2009 11:50:14 GMT Direct Marketing The Chartered Institute of Marketing (CIM) has announced the deadline for entries to its upcoming national awards event... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82978 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82978 Tue, 07 Jul 2009 09:34:20 GMT Direct Marketing Growing businesses need to understand that mobile and email marketing are now critical practices, a new report suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82977 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82977 Mon, 06 Jul 2009 11:58:29 GMT Email Marketing Email marketing delivered to smaller direct marketing lists have a greater chance of being opened, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82976 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82976 Mon, 06 Jul 2009 10:03:20 GMT Email Marketing The majority of companies are not using email marketing effectively, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82975 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82975 Fri, 03 Jul 2009 10:53:53 GMT Email Marketing Businesses should use marketing to help them survive the recession, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82974 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82974 Fri, 03 Jul 2009 10:08:07 GMT Direct Marketing Growing businesses can ensure their marketing efforts reach their target audience by using appropriate advertising methods, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82973 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82973 Thu, 02 Jul 2009 11:44:37 GMT Direct Marketing Growing businesses have been urged by an expert to build trust with customers when using email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82972 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82972 Wed, 01 Jul 2009 15:49:27 GMT Email Marketing New research has suggested that a number of growing businesses do not know how beneficial their direct marketing efforts are to their operations... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82971 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82971 Wed, 01 Jul 2009 11:49:53 GMT Direct Marketing Growing businesses that are looking to promote their goods or services as eco-friendly through direct marketing must be clear on the claims they make, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82970 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82970 Wed, 01 Jul 2009 09:27:33 GMT Direct Marketing Growing businesses that are looking to expand their contacts in the world of direct marketing could benefit from a new series of events announced by an industry body... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82969 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82969 Tue, 30 Jun 2009 09:37:14 GMT Direct Marketing Growing businesses could benefit from using strategies related to direct marketing to make improvements to their overall online presence, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82968 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82968 Mon, 29 Jun 2009 11:15:50 GMT Direct Marketing Growing businesses are increasingly choosing to invest in emerging direct marketing platforms, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82967 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82967 Mon, 29 Jun 2009 09:54:11 GMT Direct Marketing Around one in four growing business owners turn to their parents for advice on issues related to their company, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82966 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82966 Fri, 26 Jun 2009 14:58:32 GMT Direct Marketing The growth of email marketing as a channel is set to encourage firms to up their game in terms of best practice, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82965 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82965 Fri, 26 Jun 2009 11:47:17 GMT Email Marketing Email marketing allows growing businesses to give quick responses to their clients, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82964 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82964 Fri, 26 Jun 2009 09:45:08 GMT Email Marketing Growing businesses could benefit from outsourcing some of their operations in the current economic climate, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82963 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82963 Thu, 25 Jun 2009 15:30:35 GMT Direct Marketing A competition created to give youngsters experience of the work of the direct marketing industry has received a record number of entries... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82962 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82962 Thu, 25 Jun 2009 11:17:11 GMT Direct Marketing Growing businesses can forge a stronger bond with clients through email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82961 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82961 Thu, 25 Jun 2009 09:49:08 GMT Email Marketing An expert has claimed that email marketing is "the best way" for growing businesses to reach potential clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82960 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82960 Wed, 24 Jun 2009 15:33:24 GMT Email Marketing Growing businesses that do not have an online presence could be harming their future growth, new figures have suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82958 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82958 Wed, 24 Jun 2009 11:19:10 GMT Direct Marketing Growing businesses should consider both the timing and relevance of their direct marketing campaigns, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82959 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82959 Wed, 24 Jun 2009 09:23:48 GMT Direct Mail, Direct Marketing Growing businesses could benefit from using direct mail to reach consumers, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82957 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82957 Tue, 23 Jun 2009 15:16:17 GMT Direct Marketing A new qualification based on digital and interactive marketing is to be launched at the start of July... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82956 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82956 Tue, 23 Jun 2009 11:37:01 GMT Direct Marketing New research has suggested how growing businesses could benefit from receiving outside help on their direct marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82955 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82955 Tue, 23 Jun 2009 09:20:54 GMT Direct Marketing Growing businesses can improve the relevance of their direct marketing by using a customer relationship management (CRM) system, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82954 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82954 Mon, 22 Jun 2009 15:27:30 GMT Direct Marketing Growing businesses can easily improve their reputation with consumers through email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82953 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82953 Mon, 22 Jun 2009 11:39:50 GMT Email Marketing Companies could be missing out on a major increase in sales if they do not start to use web-based marketing platforms, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82952 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82952 Mon, 22 Jun 2009 09:41:13 GMT Direct Marketing Growing businesses seeking tips on how to improve their email marketing could soon take advantage of a new blog... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82951 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82951 Fri, 19 Jun 2009 14:52:48 GMT Email Marketing Growing businesses must ensure their direct marketing is relevant to its audience if they want to drive customer response, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82950 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82950 Fri, 19 Jun 2009 11:33:22 GMT Direct Marketing Growing businesses must ensure they use email marketing to "make an impact" on subscribers, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82949 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82949 Fri, 19 Jun 2009 09:25:37 GMT Email Marketing New research has revealed that growing businesses are most likely to use email marketing to reach their consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82948 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82948 Thu, 18 Jun 2009 15:10:23 GMT Email Marketing New figures have suggested that the growth in the use of web-based advertising strategies such as email marketing is set to continue in the next few years... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82947 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82947 Thu, 18 Jun 2009 10:59:14 GMT Email Marketing An expert has claimed that growing businesses risk putting themselves at a disadvantage if they cut their IT budgets... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82946 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82946 Thu, 18 Jun 2009 09:44:42 GMT Direct Marketing A number of growing businesses are increasingly using smartphones as part of their day-to-day operations, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82945 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82945 Wed, 17 Jun 2009 15:56:48 GMT Direct Marketing The popularity of email marketing as a promotional tool is set to rise in the next five years, new research has predicted... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82944 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82944 Wed, 17 Jun 2009 11:22:06 GMT Email Marketing All growing businesses across the UK will have access to broadband within the next three years, the government has claimed in a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82943 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82943 Wed, 17 Jun 2009 09:14:46 GMT Email Marketing Using email marketing in conjunction with social media profiles is a useful way for firms to keep in touch with consumers, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82942 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82942 Tue, 16 Jun 2009 15:56:07 GMT Email Marketing Growing businesses should use email marketing to get to know their customers better, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82941 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82941 Tue, 16 Jun 2009 11:27:44 GMT Email Marketing Growing businesses that are looking to add another platform to their direct marketing strategies should consider mobile advertising, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82940 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82940 Tue, 16 Jun 2009 09:17:10 GMT Direct Marketing Growing businesses should not shy away from trying new things when it comes to their email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82939 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82939 Mon, 15 Jun 2009 16:06:44 GMT Email Marketing An expert has claimed that growing businesses should not cut their spending on data storage over the long-term... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82938 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82938 Mon, 15 Jun 2009 11:54:28 GMT Database Marketing The Institute of Direct Marketing (IDM) is to hold a series of presentations on the way several major companies use data strategies to enhance their promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82937 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82937 Mon, 15 Jun 2009 10:03:03 GMT Direct Marketing John Hornby, chief executive of the Lettershop Group, has been awarded the Robert Bill Award by the Direct Marketing Association (DMA)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82936 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82936 Fri, 12 Jun 2009 15:53:45 GMT Direct Marketing Growing businesses could benefit greatly from using email marketing to reach their clients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82935 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82935 Fri, 12 Jun 2009 11:41:27 GMT Email Marketing An expert has claimed that direct marketing is now "an essential part" of business operations... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82934 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82934 Fri, 12 Jun 2009 09:51:47 GMT Direct Marketing Growing businesses need to focus on three issues when planning their email marketing campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82933 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82933 Thu, 11 Jun 2009 15:36:39 GMT Email Marketing Companies that use email marketing should ensure they do not fall into "lazy" habits, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82932 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82932 Thu, 11 Jun 2009 11:34:39 GMT Email Marketing Direct marketing is becoming more scientific as a growing number of businesses use technology to support their campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82931 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82931 Thu, 11 Jun 2009 09:44:40 GMT Direct Marketing A leading marketing body has announced the appointment of the two people it hopes will spearhead its new leadership structure... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82930 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82930 Wed, 10 Jun 2009 15:39:24 GMT Direct Marketing New research has suggested that growing businesses are failing to make data a key part of their digital strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82929 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82929 Wed, 10 Jun 2009 11:34:53 GMT Database Marketing Growing businesses that improve the targeting of their direct marketing will see an increase in their return on investment, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82928 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82928 Wed, 10 Jun 2009 09:45:58 GMT Direct Marketing Growing businesses should do their best to ensure email marketing messages are fully personalised to suit their recipients, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82927 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82927 Tue, 09 Jun 2009 15:55:58 GMT Email Marketing New research has revealed how growing businesses could benefit from choosing to use email marketing to promote their products and services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82926 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82926 Tue, 09 Jun 2009 11:36:42 GMT Email Marketing A leading direct marketing organisation has revealed plans to showcase its qualifications at the upcoming Education Live event... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82925 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82925 Tue, 09 Jun 2009 09:19:39 GMT Direct Marketing An expert has claimed that email marketing is "by far" the platform consumers in the UK are most likely to contacted through... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82924 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82924 Mon, 08 Jun 2009 15:47:37 GMT Email Marketing The Institute of Direct Marketing (IDM) has celebrated the advertising efforts of a range of companies at its annual Business Performance Awards... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82923 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82923 Mon, 08 Jun 2009 11:55:50 GMT Direct Marketing The Lincolnshire wing of the Chartered Institute of Marketing (CIM) has announced the appointment of its first president... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82922 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82922 Mon, 08 Jun 2009 09:47:01 GMT Direct Marketing A leading marketing industry body has announced that one of its managing directors is leaving his post... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82921 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82921 Fri, 05 Jun 2009 14:35:14 GMT Direct Marketing New research has highlighted that growing businesses should underestimate the value of timing in direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82920 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82920 Fri, 05 Jun 2009 11:13:25 GMT Direct Marketing New research has revealed that professionals in the direct marketing sector are becoming more and more confident about the future... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82919 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82919 Fri, 05 Jun 2009 09:27:48 GMT Direct Marketing Growing businesses that choose to use email marketing to reach clients could be better off than rival firms that do not, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82918 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82918 Thu, 04 Jun 2009 15:49:45 GMT Email Marketing Growing businesses have been urged to consider the aesthetics of their direct mail messages when they plan marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82917 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82917 Thu, 04 Jun 2009 11:39:29 GMT Direct Mail Growing businesses should not regard mobile and email marketing as separate entities, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82916 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82916 Thu, 04 Jun 2009 10:02:01 GMT Email Marketing Research has shed light on the potential benefits that an online presence could have for growing businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82915 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82915 Wed, 03 Jun 2009 15:36:25 GMT Direct Marketing Growing businesses could boost their marketing conversion rates by using email promotions, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82914 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82914 Wed, 03 Jun 2009 11:34:14 GMT Email Marketing The Chartered Institute of Marketing (CIM) has confirmed the categories which will be included in its first national Marketing Excellence Awards... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82913 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82913 Wed, 03 Jun 2009 09:24:27 GMT Direct Marketing Growing businesses should ensure that they use direct marketing to encourage clients to be loyal to their services, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82912 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82912 Tue, 02 Jun 2009 15:21:56 GMT Direct Marketing Companies can creative successful email marketing campaigns in several ways, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82911 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82911 Tue, 02 Jun 2009 11:56:32 GMT Email Marketing Growing businesses should ensure that their offline and online marketing campaigns complement each other, new research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82910 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82910 Tue, 02 Jun 2009 11:33:43 GMT Email Marketing News, party and newsletter are among the most popular subject line terms used in email marketing, according to a report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82909 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82909 Tue, 02 Jun 2009 09:30:09 GMT Email Marketing A number of growing businesses are maintaining their focus on acquiring new custom despite the current economic climate, a new study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82907 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82907 Mon, 01 Jun 2009 15:46:32 GMT Direct Marketing Growing businesses must ensure they keep in regular contact with clients through the use of direct marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82908 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82908 Mon, 01 Jun 2009 15:45:55 GMT Direct Marketing New research has revealed that a number of growing businesses are beginning to integrate Twitter into their direct marketing strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82906 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82906 Mon, 01 Jun 2009 15:13:57 GMT Direct Marketing Growing businesses should not hesitate to add recycle logos to their direct marketing messages, a new study has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82905 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82905 Mon, 01 Jun 2009 11:59:44 GMT Direct Marketing Growing businesses that choose to embrace IT could benefit in the long-term, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82904 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82904 Mon, 01 Jun 2009 09:13:53 GMT Direct Marketing Growing businesses have been warned over the importance of having a strategy in place for email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82374 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82374 Fri, 29 May 2009 15:06:47 GMT Email Marketing Email marketing looks set to remain a popular promotional channel for a number of firms for years to come, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82375 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82375 Fri, 29 May 2009 14:59:43 GMT Email Marketing New research has suggested that content management systems (CMS) are becoming increasingly popular to growing businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82376 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82376 Fri, 29 May 2009 14:59:15 GMT Direct Marketing The Chartered Institute of Marketing (CIM) has revealed it is to present a case study at an upcoming conference... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82166 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82166 Fri, 29 May 2009 11:27:30 GMT Direct Marketing Growing businesses that are thinking about adding mobile promotions to their direct marketing mix could benefit from new guidelines published by the Internet Advertising Bureau (IAB)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82033 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=82033 Fri, 29 May 2009 09:11:00 GMT Direct Marketing New research has suggested that B2B lead generation can provide a welcome boost to the direct marketing campaigns of growing businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=80967 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=80967 Thu, 28 May 2009 15:04:53 GMT Direct Marketing An expert has claimed that email marketing is one platform that offers growing businesses an easy way to test promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=80968 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=80968 Thu, 28 May 2009 15:03:52 GMT Email Marketing Growing businesses that use email marketing should not think they have to constantly dream up new ideas to engage customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=80770 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=80770 Thu, 28 May 2009 11:42:58 GMT Email Marketing Growing businesses need qualified direct marketing staff to help them through the current economic climate, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=80649 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=80649 Thu, 28 May 2009 09:42:45 GMT Direct Marketing The use of split testing techniques could be key to improving email marketing campaigns, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=79614 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=79614 Wed, 27 May 2009 16:00:00 GMT Email Marketing The Chartered Institute of Marketing (CIM) has announced plans to launch a new report at a major event next month... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=79615 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=79615 Wed, 27 May 2009 16:00:00 GMT Direct Marketing New research has revealed that many businesses should consider doing more to protect valuable information including data lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=79577 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=79577 Wed, 27 May 2009 15:29:31 GMT Direct Marketing Firms should consider adapting their direct marketing into "transpromotional advertising", it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=79380 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=79380 Wed, 27 May 2009 12:03:27 GMT Direct Mail Growing businesses need direct marketing more than ever, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=79247 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=79247 Wed, 27 May 2009 09:44:47 GMT Direct Marketing The Direct Marketing Association (DMA) has unveiled a new online tool designed to help companies create an environmental policy for their operations... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=78143 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=78143 Tue, 26 May 2009 15:01:44 GMT Direct Marketing New research has highlighted the potential growth of online advertising platforms including email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=78144 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=78144 Tue, 26 May 2009 15:00:01 GMT Email Marketing Growing businesses across the UK have highlighted in a new study that the security of their data lists is a concern for them... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=77922 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=77922 Tue, 26 May 2009 11:12:57 GMT Database Marketing Growing businesses can gain an improved response from their direct marketing by trying to understand their clients, according to an advice website... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=77801 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=77801 Tue, 26 May 2009 09:14:09 GMT Direct Marketing The Direct Marketing Association (DMA) has visited Manchester to launch its latest major industry standard... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=72612 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=72612 Fri, 22 May 2009 15:12:30 GMT Direct Marketing The Chartered Institute of Marketing (CIM) has revealed plans to offer graduates advice on their future careers at an upcoming event... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=72587 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=72587 Fri, 22 May 2009 14:42:24 GMT Direct Marketing Growing businesses should class all email marketing campaigns as a chance to boost the quality of their promotions, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=72389 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=72389 Fri, 22 May 2009 11:26:25 GMT Email Marketing Growing businesses in the UK could get massive benefits from marketing and selling products and services online, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=72269 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=72269 Fri, 22 May 2009 09:28:01 GMT Email Marketing Direct marketing and PR work can offer growing businesses a great way to tell their story, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=71244 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=71244 Thu, 21 May 2009 15:49:08 GMT Direct Marketing Investment in IT could provide growing businesses with the boost that gets them through the current recession, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=71182 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=71182 Thu, 21 May 2009 14:52:19 GMT Direct Marketing B2B email marketers are most likely to drive subscriptions by offering clients incentives to sign, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=71183 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=71183 Thu, 21 May 2009 14:48:05 GMT Email Marketing A leading direct marketing organisation has joined forces with a range of other companies to highlight the benefits of lead generation... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=70998 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=70998 Thu, 21 May 2009 11:34:46 GMT Direct Marketing Companies that fail to send regular direct marketing messages to their clients could be inadvertently jeopardising their future, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=70877 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=70877 Thu, 21 May 2009 09:28:54 GMT Direct Marketing An expert has claimed that the effectiveness of email marketing as a tool to reach consumers can be both "a blessing and a curse"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=69854 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=69854 Wed, 20 May 2009 16:00:00 GMT Email Marketing Growing businesses should ensure that all email marketing they send is relevant to its audience, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=69841 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=69841 Wed, 20 May 2009 15:53:28 GMT Email Marketing Growing companies should take care when carrying around their business data on mobile devices, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=69587 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=69587 Wed, 20 May 2009 11:23:26 GMT Direct Marketing The Chartered Institute of Marketing (CIM) has appointed two industry experts to its Welsh board... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=69466 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=69466 Wed, 20 May 2009 09:21:14 GMT Direct Marketing New research has revealed that a number of companies that use email marketing collect data from consumers but fail to use it to improve their campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=68422 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=68422 Tue, 19 May 2009 15:29:38 GMT Email Marketing A number of growing business managers continue working even when they get home at night, new research has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=68423 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=68423 Tue, 19 May 2009 15:29:00 GMT Direct Marketing Growing businesses that use email marketing have a very flexible promotional channel at their disposal, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=68409 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=68409 Tue, 19 May 2009 15:28:17 GMT Email Marketing Growing businesses should class all email marketing campaigns as a chance to boost the quality of their promotions, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=68199 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=68199 Tue, 19 May 2009 11:45:01 GMT Email Marketing The Chartered Institute of Marketing (CIM) has revealed that a recent event it held at its head office in Berkshire was a success... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=68186 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=68186 Tue, 19 May 2009 11:41:24 GMT Direct Marketing Growing businesses looking to improve their direct marketing can now get hold of detailed reports on the habits of consumers from Specific Media, it has been revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=68065 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=68065 Tue, 19 May 2009 09:29:18 GMT Direct Marketing Growing businesses that use email marketing should be sensible when trying to acquire more addresses for their data lists, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=66978 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=66978 Mon, 18 May 2009 15:08:19 GMT Email Marketing Research has revealed that growing businesses could be missing out by not having an online presence... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=66979 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=66979 Mon, 18 May 2009 15:07:03 GMT Direct Marketing Direct mail is still an option for growing businesses in this current economic climate, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=66777 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=66777 Mon, 18 May 2009 11:47:43 GMT Direct Mail, Direct Marketing Growing businesses that want to boost the number of people visiting their websites should use email marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=66646 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=66646 Mon, 18 May 2009 09:27:34 GMT Email Marketing Growing businesses should consider the domain names they use as part of their email marketing and online presence, a study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62801 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62801 Fri, 15 May 2009 15:20:49 GMT Email Marketing Growing businesses need to ensure they send highly relevant B2B email marketing when dealing with the so-called "Millennial Generation", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62802 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62802 Fri, 15 May 2009 15:19:58 GMT Email Marketing New research has highlighted how growing businesses could benefit from having an online presence... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62788 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62788 Fri, 15 May 2009 15:06:03 GMT Direct Marketing Companies should not use the economic downturn as a reason to not consider improving the green credentials of their IT operations, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62598 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62598 Fri, 15 May 2009 11:58:04 GMT Direct Marketing The Direct Marketing Association (DMA) is set to hold an event next month to show growing businesses how they can improve the quality of their data... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62573 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62573 Fri, 15 May 2009 09:25:18 GMT Direct Marketing Using automated software to support direct marketing campaigns can be major advantage for growing businesses, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62572 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62572 Thu, 14 May 2009 15:53:21 GMT Direct Marketing A leading marketing expert from the other side of the Atlantic has been confirmed as a guest speaker at an upcoming direct marketing conference... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62571 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62571 Thu, 14 May 2009 15:26:11 GMT Direct Marketing Growing businesses should ensure they phrase their email marketing correctly to ensure a major response, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62569 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62569 Thu, 14 May 2009 11:25:08 GMT Email Marketing A new white paper has been published to give growing businesses advice on how to add video to email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62570 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62570 Thu, 14 May 2009 09:21:30 GMT Email Marketing A number of growing businesses are planning to increase their investment in direct marketing during the next 12 months, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62568 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62568 Wed, 13 May 2009 15:32:30 GMT Direct Marketing An expert has claimed that email marketing is proving itself to be an essential promotional tool for firms looking to survive in the current financial climate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62566 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62566 Wed, 13 May 2009 15:01:28 GMT Email Marketing A new study has highlighted that many growing businesses may be adding mobile advertising to their direct marketing mix... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62567 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62567 Wed, 13 May 2009 14:58:57 GMT Direct Marketing Nearly half of all growing businesses in the UK do not have a website, according to new research by 1&1 Internet... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62565 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62565 Wed, 13 May 2009 11:10:40 GMT Direct Marketing An expert has urged growing businesses to ensure their email marketing is as relevant as possible... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62564 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62564 Wed, 13 May 2009 09:28:58 GMT Email Marketing Organisers of a major direct marketing conference are celebrating after the event proved popular with growing businesses looking to improve their promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62563 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62563 Tue, 12 May 2009 15:38:56 GMT Direct Marketing Growing businesses have the chance to take advantage of an "unbeatable" return on investment (ROI) if they use email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62562 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62562 Tue, 12 May 2009 15:16:12 GMT Email Marketing The organisation that regulates the advertising and direct marketing industries has appointed a new chief executive... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62561 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62561 Tue, 12 May 2009 11:53:57 GMT Direct Marketing The Institute of Direct Marketing (IDM) has announced the shortlist of its upcoming awards event celebrating some of the best promotional campaigns of the past 12 months... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62560 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62560 Tue, 12 May 2009 09:41:38 GMT Direct Marketing New research has demonstrated the need for growing businesses to maintain trust with clients with web-based retail platforms or promotional avenues such as email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62558 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62558 Mon, 11 May 2009 16:07:22 GMT Email Marketing Growing businesses should not resist the urge to make their email marketing subject lines as creative as they desire, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62559 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62559 Mon, 11 May 2009 16:06:42 GMT Email Marketing A number of growing businesses are turning to integrated solutions to improve their direct marketing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62557 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62557 Mon, 11 May 2009 14:54:38 GMT Direct Marketing A leading direct marketing advice website has called on growing businesses to be sensible in their use of email as a promotional tool... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62556 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62556 Mon, 11 May 2009 11:59:29 GMT Direct Marketing, Email Marketing The Department for Environment, Food and Rural Affairs (Defra) has announced it is to hold free workshops on how firms can make their direct marketing greener... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62555 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62555 Mon, 11 May 2009 09:31:24 GMT Direct Marketing A number of growing businesses are planning to use automated platforms to control their direct marketing efforts, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62554 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62554 Fri, 08 May 2009 15:36:36 GMT Direct Marketing A leading marketing organisation is set to work on implementing the next stage of its restructuring programme... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62553 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62553 Fri, 08 May 2009 12:35:18 GMT Direct Marketing Companies could potentially benefit from offering their employees the chance to work from home, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62552 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62552 Fri, 08 May 2009 11:33:03 GMT Direct Marketing The Direct Marketing Association (DMA) is set to hold an event next month to show growing businesses how they can improve the quality of their data... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62551 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62551 Fri, 08 May 2009 09:12:22 GMT Direct Marketing Growing businesses have been urged to ensure their direct marketing efforts are about more than just visibility... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62548 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62548 Thu, 07 May 2009 15:40:42 GMT Direct Marketing Firms that use email marketing should not be afraid to change their strategies from time to time, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62549 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62549 Thu, 07 May 2009 15:39:56 GMT Email Marketing New research on the habits of consumers in the UK has highlighted the importance of an online presence to businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62550 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62550 Thu, 07 May 2009 15:39:13 GMT Direct Marketing An expert has suggested that growing businesses should not be afraid of approaching outside firms for help with their direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62547 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62547 Thu, 07 May 2009 11:54:47 GMT Direct Mail, Direct Marketing The Chartered Institute of Marketing (CIM) has confirmed that one of is promotional experts is to speak at a major upcoming conference... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62546 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62546 Thu, 07 May 2009 09:27:06 GMT Direct Marketing Growing businesses must get out of the routine of viewing their direct marketing as a cost, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62544 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62544 Wed, 06 May 2009 15:50:13 GMT Direct Marketing Growing businesses should consider integrating social mediums into their direct marketing mix, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62545 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62545 Wed, 06 May 2009 15:49:56 GMT Email Marketing Companies should not disregard direct mail in favour of online promotions, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62543 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62543 Wed, 06 May 2009 11:32:04 GMT Direct Mail The impact of the economic downturn has led companies of all sizes to reconsider how they spend their direct marketing budgets... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62542 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62542 Wed, 06 May 2009 10:47:04 GMT Direct Marketing New research has revealed that growing businesses are planning to increase their investment in online promotional strategies such as email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62541 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62541 Wed, 06 May 2009 08:55:37 GMT Email Marketing Growing businesses do not need to always offer consumers something when sending them direct mail marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62538 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62538 Tue, 05 May 2009 15:43:59 GMT Direct Mail New research has suggested that growing businesses may benefit from choosing other direct marketing platforms ahead of Twitter for their promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62539 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62539 Tue, 05 May 2009 14:11:55 GMT Direct Marketing A number of growing businesses are adding affiliate promotions to their direct marketing mix, new figures have suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62540 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62540 Tue, 05 May 2009 14:10:18 GMT Direct Marketing A leading direct marketing organisation has announced details about its upcoming annual conference... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62537 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62537 Tue, 05 May 2009 11:44:12 GMT Direct Marketing Growing businesses should not underestimate the role their websites play in attracting custom, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62536 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=62536 Tue, 05 May 2009 09:27:30 GMT Direct Marketing Mailing lists can play a fundamental role in making direct marketing more efficient, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=61975 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=61975 Fri, 01 May 2009 14:29:04 GMT Direct Mail, Direct Marketing Growing businesses should not underestimate the importance of targeting to their email marketing campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=61976 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=61976 Fri, 01 May 2009 14:28:02 GMT Email Marketing Web-based promotions can be "even more useful" to growing businesses during the current economic climate, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=61798 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=61798 Fri, 01 May 2009 11:09:33 GMT Direct Marketing Growing businesses should not underestimate the importance of their branding in the current economic downturn, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=61714 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=61714 Fri, 01 May 2009 09:54:50 GMT Direct Marketing Growing businesses that use email marketing should consider integrating the channel with social media platforms, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=60641 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=60641 Thu, 30 Apr 2009 15:35:52 GMT Email Marketing Growing businesses should not pass up the opportunities that may arise from the current economic climate, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=60475 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=60475 Thu, 30 Apr 2009 12:32:33 GMT Direct Marketing The Internet Advertising Bureau (IAB) has released updated best practice guidelines for online video promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=60428 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=60428 Thu, 30 Apr 2009 11:54:15 GMT Direct Marketing The addition of personalised URLs to direct mail messages could increase levels of consumer response, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=60305 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=60305 Thu, 30 Apr 2009 09:36:11 GMT Direct Mail, Direct Marketing Evidence has emerged that the number of firms choosing to add mobile promotions to their direct marketing mix is increasing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=59253 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=59253 Wed, 29 Apr 2009 15:41:49 GMT Direct Marketing A leading financial services company is preparing to launch its latest series of seminars offering growing businesses a range of advice... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=59254 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=59254 Wed, 29 Apr 2009 15:39:11 GMT Direct Marketing Companies must ensure they engage with new email marketing subscribers as soon as they sign up to their promotions, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=59229 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=59229 Wed, 29 Apr 2009 15:08:46 GMT Email Marketing Growing businesses risk losing the attention of consumers if they do not send relevant direct marketing content, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=59070 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=59070 Wed, 29 Apr 2009 11:58:28 GMT Direct Marketing, Email Marketing Growing businesses that would like to improve their customer engagement should consider using direct mail, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=59058 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=59058 Wed, 29 Apr 2009 09:38:05 GMT Direct Mail, Direct Marketing The Direct Marketing Association (DMA) has made an agreement with TNT Post which will see the pair work to improve the environmental credentials of direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=58086 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=58086 Tue, 28 Apr 2009 15:19:40 GMT Direct Marketing Companies that regularly send out email marketing should not shy away from asking their clients to sign up to such services, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=57891 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=57891 Tue, 28 Apr 2009 11:52:49 GMT Email Marketing Two of the UK's leading direct marketing bodies have joined forced with the Chartered Institute of Management Accountants (CIMA) for a new report, it has been announced... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=57892 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=57892 Tue, 28 Apr 2009 11:51:46 GMT Direct Marketing Growing businesses could boost levels of client interest in their products and services by offering consumers rewards for their loyalty, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=57731 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=57731 Tue, 28 Apr 2009 09:02:08 GMT Email Marketing The success of a company's email marketing success is largely dependent on their data, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=56735 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=56735 Mon, 27 Apr 2009 15:39:14 GMT Email Marketing The Direct Marketing Commission's chairman has called on companies to ensure they diligently follow industry best practice guidelines... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=56736 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=56736 Mon, 27 Apr 2009 15:38:23 GMT Direct Marketing The amount of money spent on web-based direct marketing is set to rise over the course of this year, according to new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=56714 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=56714 Mon, 27 Apr 2009 15:18:43 GMT Direct Marketing The protection of business data is becoming an increasingly important issue for all kinds of companies, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=56543 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=56543 Mon, 27 Apr 2009 11:57:51 GMT Database Marketing Companies that use email marketing need to ensure they utilise the right systems to support their efforts, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=56400 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=56400 Mon, 27 Apr 2009 09:23:07 GMT Email Marketing The Institute of Direct Marketing (IDM) has appointed a new chair for its Digital Council, it has been confirmed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52500 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52500 Fri, 24 Apr 2009 15:03:12 GMT Direct Marketing Men are more likely to read through newsletters they receive via email, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52487 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52487 Fri, 24 Apr 2009 14:43:16 GMT Email Marketing The Direct Marketing Association (DMA) has announced that Shaun Bailey has been appointed as the new chair of its Agencies Council... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52450 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52450 Fri, 24 Apr 2009 11:47:40 GMT Direct Marketing Growing businesses can cut their direct marketing spend by increasing their use of technology, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52449 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52449 Fri, 24 Apr 2009 10:04:58 GMT Direct Marketing A new white paper published by the Chartered Institute of Marketing (CIM) could be useful for businesses of all sizes, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52448 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52448 Thu, 23 Apr 2009 14:47:47 GMT Direct Marketing Growing businesses that use online promotions such as email marketing could be interested in new research that claims consumers are changing their use of the internet... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52446 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52446 Thu, 23 Apr 2009 14:14:33 GMT Email Marketing New research has suggested the benefits that an online presence could have for growing businesses in the UK... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52447 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52447 Thu, 23 Apr 2009 14:13:53 GMT Direct Marketing Men are more likely to read through newsletters they receive via email, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52445 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52445 Thu, 23 Apr 2009 11:36:42 GMT Email Marketing Growing businesses must ensure that any data they have stored online is available and backed up in another location, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52444 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52444 Thu, 23 Apr 2009 09:33:35 GMT Database Marketing Growing businesses that want to improve their environmental credentials should consider using email marketing to reach consumers, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52443 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52443 Wed, 22 Apr 2009 14:35:40 GMT Email Marketing Growing businesses that use email marketing should not disregard the importance of testing campaigns, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52442 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52442 Wed, 22 Apr 2009 11:42:29 GMT Email Marketing The Chartered Institute of Marketing has announced that its library catalogue is now open to the public for the first time... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52441 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52441 Wed, 22 Apr 2009 11:21:29 GMT Direct Marketing Growing businesses in the UK can access direct marketing advice at a new website, it has been announced... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52440 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52440 Wed, 22 Apr 2009 09:20:29 GMT Direct Marketing Growing businesses must become "smarter" with their use of direct marketing if they want to thrive during the recession, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52438 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52438 Tue, 21 Apr 2009 11:56:33 GMT Direct Marketing New research has revealed that one in five growing businesses are confident about the future of their operations... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52439 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52439 Tue, 21 Apr 2009 11:55:34 GMT Direct Marketing A leading UK-based direct marketing organisation is holding a series of free seminars at its head office in the next month, it has been announced... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52437 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52437 Tue, 21 Apr 2009 11:38:32 GMT Direct Marketing Planning could be key to the survival of many growing businesses during the economic downturn, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52436 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52436 Tue, 21 Apr 2009 09:03:23 GMT Direct Marketing Research is the key element of all direct marketing campaigns during the recession, according to one industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52435 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52435 Mon, 20 Apr 2009 16:19:39 GMT Email Marketing The government must not be "indifferent" to Britain's need for universal broadband facilties, the business secretary has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52433 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52433 Mon, 20 Apr 2009 15:59:26 GMT Email Marketing Growing businesses that use both direct mail and email marketing should not class them as similar promotional activities, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52434 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52434 Mon, 20 Apr 2009 15:56:52 GMT Direct Marketing The Direct Marketing Association (DMA) has announced the launch of a new business consultancy service... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52432 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52432 Mon, 20 Apr 2009 12:01:04 GMT Direct Marketing One of the UK's leading direct marketing organisations has launched a redeveloped website... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52431 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52431 Mon, 20 Apr 2009 11:49:15 GMT Direct Marketing Growing businesses that focus on the technological side of their services in email marketing messages could be wasting their time, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52430 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52430 Mon, 20 Apr 2009 09:12:17 GMT Email Marketing Growing businesses are cutting back on the introduction of green IT systems due to the economic climate, a new study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52429 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52429 Fri, 17 Apr 2009 15:06:01 GMT Direct Marketing Growing businesses could benefit from using behavioural advertising as part of their direct marketing strategies when it becomes more common, a study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52426 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52426 Fri, 17 Apr 2009 12:38:49 GMT Direct Marketing A leading direct marketing organisation has announced it is offering taster sessions for its training courses at an upcoming London event... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52427 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52427 Fri, 17 Apr 2009 11:52:08 GMT Direct Marketing Growing businesses using direct marketing are increasingly placing a priority on the return on investment (ROI) they get from their promotions, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52428 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52428 Fri, 17 Apr 2009 09:02:27 GMT Direct Marketing Growing businesses that use mobile promotions as part of their direct marketing strategies could be eligible for a brand new award created by the Internet Advertising Bureau (IAB)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52422 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52422 Thu, 16 Apr 2009 15:45:04 GMT Direct Marketing Growing businesses should ensure that they include email marketing in any plans they have to make major announcements, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52423 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52423 Thu, 16 Apr 2009 15:44:22 GMT Email Marketing Owners of growing businesses that would like to learn more about internet retail can now study the topic thanks to Econsultancy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52424 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52424 Thu, 16 Apr 2009 14:31:52 GMT Direct Marketing Consumers are taking a different approach to searching for products over the web, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52425 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52425 Thu, 16 Apr 2009 12:09:57 GMT Direct Marketing Data lists should be treated as a fundamental part of direct marketing campaigns, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52421 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52421 Thu, 16 Apr 2009 09:12:35 GMT Direct Marketing New research has suggested that the current economic climate has not dampened the spirits of those looking to buy products and services online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52420 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52420 Wed, 15 Apr 2009 15:22:43 GMT Direct Marketing Growing businesses could improve the quality of their direct marketing by improving the measurement of how many leads are turned into buyers, new research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52418 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52418 Wed, 15 Apr 2009 15:22:04 GMT Direct Marketing Companies that use email marketing to reach consumers should avoid sending irrelevant messages to consumers, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52419 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52419 Wed, 15 Apr 2009 15:12:33 GMT Email Marketing Growing businesses could gain inspiration for their email marketing campaigns from direct mail, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52417 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52417 Wed, 15 Apr 2009 11:52:31 GMT Email Marketing Growing businesses may see opportunities for expansion emerge in the current economic climate despite the general doom and gloom, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52416 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52416 Wed, 15 Apr 2009 09:17:24 GMT Direct Marketing One of the UK's leading direct marketing organisations has judged a prize at a major conference industry event... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52415 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52415 Tue, 14 Apr 2009 16:48:46 GMT Direct Marketing Companies that plan to use direct mail marketing to reach their clients must ensure they use the best data available to them, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52414 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52414 Tue, 14 Apr 2009 14:57:57 GMT Direct Mail Growing businesses need to have IT expertise in order to create successful email marketing, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52413 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52413 Tue, 14 Apr 2009 11:54:09 GMT Email Marketing A new study has highlighted the potential of targeting consumers through web-based direct marketing channels... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52412 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=52412 Tue, 14 Apr 2009 09:44:58 GMT Direct Marketing Female-friendly approaches can help growing businesses boost online marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=51959 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=51959 Thu, 09 Apr 2009 16:02:41 GMT Direct Marketing New data from the US suggests that online marketing is set to grow more popular in the coming year, a trend which could be replicated on this side of the Atlantic... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=51770 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=51770 Thu, 09 Apr 2009 12:23:00 GMT Direct Marketing Marketers should be focusing their efforts on responsible email, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=51656 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=51656 Thu, 09 Apr 2009 10:03:26 GMT Email Marketing The Institute of Direct Marketing (IDM) has revealed it is hosting a major event next week to consider the potential of online promotional strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=50639 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=50639 Wed, 08 Apr 2009 15:47:46 GMT Direct Marketing A leading direct marketing industry organisation has appointed a new regional director for the East of England and Greater London... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=50640 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=50640 Wed, 08 Apr 2009 15:47:02 GMT Direct Marketing A major direct marketing industry event held in London last week proved popular, its organisers have revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=50627 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=50627 Wed, 08 Apr 2009 15:24:33 GMT Direct Marketing Many companies are becoming increasingly aware of issues related to the protection of business data, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=50469 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=50469 Wed, 08 Apr 2009 11:34:09 GMT Database Marketing Firms that have a genuine grasp on their goals and aims could thrive in the current economic climate, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=50380 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=50380 Wed, 08 Apr 2009 09:49:19 GMT Direct Marketing A lot has been made in recent times of the opportunities that emerging so-called Web 2... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=50267 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=50267 Wed, 08 Apr 2009 07:47:08 GMT Email Marketing Growing businesses need to approach telemarketing in the right manner if they are going to make the format work for them, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=49357 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=49357 Tue, 07 Apr 2009 15:34:32 GMT Telemarketing People who have just started growing businesses should use a range of direct marketing channels to reach clients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=49337 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=49337 Tue, 07 Apr 2009 15:06:13 GMT Direct Marketing Growing businesses that want to make their email marketing more relevant should analyse the behaviour of those who visit their website, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=49209 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=49209 Tue, 07 Apr 2009 11:41:16 GMT Email Marketing Internet-based advertising is expected to outperform other forms of promotions over this year, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=49210 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=49210 Tue, 07 Apr 2009 09:37:26 GMT Direct Marketing New research has highlighted issues for growing businesses that are planning to use advertising on their websites to bear in mind... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=48199 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=48199 Mon, 06 Apr 2009 15:40:38 GMT Direct Marketing Companies have been warned by an expert not to make any assumptions when using email marketing to reach consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=48186 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=48186 Mon, 06 Apr 2009 15:24:58 GMT Email Marketing Businesses are becoming increasingly confident in the economic climate, it has bee suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=47963 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=47963 Mon, 06 Apr 2009 11:31:00 GMT Direct Marketing The Federation of Small Businesses (FSB) has claimed that financial advice could be key to helping growing businesses survive the current downturn... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=47856 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=47856 Mon, 06 Apr 2009 09:50:12 GMT Direct Marketing Small and medium-sized companies should gain as much free advice and support as they can, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=43977 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=43977 Fri, 03 Apr 2009 15:50:28 GMT Direct Marketing Growing businesses in the UK should not design email marketing that is reliant on the rendering of images, an expert has warned... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=43963 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=43963 Fri, 03 Apr 2009 15:32:22 GMT Email Marketing A new how-to guide designed to help growing businesses implement low carbon projects has been launched by the Carbon Trust... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=43964 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=43964 Fri, 03 Apr 2009 15:30:43 GMT Direct Marketing Figures from research company IntelEmail have highlighted how the recession is impacting on email marketing content... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=43739 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=43739 Fri, 03 Apr 2009 11:44:29 GMT Email Marketing New guidance designed to show growing businesses how they can integrate Twitter into their direct marketing strategy has been issued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=43606 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=43606 Fri, 03 Apr 2009 09:36:03 GMT Direct Marketing Companies practising telemarketing have been urged by a leading industry representative to act responsibly towards customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42617 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42617 Thu, 02 Apr 2009 16:31:20 GMT Telemarketing Women aged 18 or over feel that direct mail marketing is one of the best ways for them to receive coupons or special offers, a study has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42615 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42615 Thu, 02 Apr 2009 15:26:03 GMT Direct Mail Growing businesses need to consider the "value" of their messages in order to discover why some subscribers do not respond to them, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42616 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42616 Thu, 02 Apr 2009 15:25:04 GMT Email Marketing Growing businesses have been urged by an expert to discover the benefits that customer data can have for them... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42614 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42614 Thu, 02 Apr 2009 11:52:50 GMT Database Marketing An expert has claimed that many companies are still not convinced about promoting themselves through social networking platforms such as Facebook... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42613 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42613 Thu, 02 Apr 2009 09:17:05 GMT Direct Marketing Growing businesses need to offer consumers more than just reliable services in order to gain the trust of consumers, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42612 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42612 Wed, 01 Apr 2009 15:55:44 GMT Email Marketing Growing businesses may need to gain advice from an outside expert on the issue of lead generation, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42611 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42611 Wed, 01 Apr 2009 15:40:07 GMT Direct Marketing New figures have revealed that online advertising continued to grow during last year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42610 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42610 Wed, 01 Apr 2009 12:51:53 GMT Direct Marketing An email marketing expert has outlined a range of tips for growing businesses using the platform in the current economic climate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42609 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42609 Wed, 01 Apr 2009 11:50:54 GMT Email Marketing New guidance designed to show growing businesses how they can integrate Twitter into their direct marketing strategy has been issued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42608 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42608 Wed, 01 Apr 2009 09:18:57 GMT Direct Marketing New research has been published that could be vital for growing businesses looking to reach other firms with direct marketing in the near future... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42607 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42607 Tue, 31 Mar 2009 14:50:40 GMT Direct Marketing The range of regulations that have been brought in to improve the efficiency of the telemarketing industry have been effective, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42606 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42606 Tue, 31 Mar 2009 11:18:18 GMT Telemarketing Monitoring energy costs can be key to growing businesses looking to cut their spending in the current financial climate, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42605 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42605 Tue, 31 Mar 2009 09:17:45 GMT Direct Marketing New research has suggested that growing businesses in the UK still have an interest in offline direct marketing despite the continuing growth of digital channels... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42604 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42604 Mon, 30 Mar 2009 15:02:36 GMT Direct Marketing The issue of reducing budgets is becoming increasingly important for growing businesses, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42603 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42603 Mon, 30 Mar 2009 11:07:52 GMT Direct Marketing The recession has made it more vital than ever for growing businesses to offer clients value for money, new research as suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42602 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42602 Mon, 30 Mar 2009 09:27:52 GMT Direct Marketing A leading direct marketing body has announced the appointment of a new chair to its data council... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42601 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42601 Fri, 27 Mar 2009 15:38:53 GMT Direct Marketing The Institute of Direct Marketing (IDM) has awarded its top honour to five of its members... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42600 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42600 Fri, 27 Mar 2009 11:02:40 GMT Direct Marketing Growing businesses need to bear two issues in mind in order to avoid alienating consumers with their email marketing, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42599 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42599 Fri, 27 Mar 2009 09:23:48 GMT Email Marketing Firms should base their efforts to engage consumers through email marketing on trust and value, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42598 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42598 Thu, 26 Mar 2009 15:36:46 GMT Email Marketing New figures have suggested that growing businesses could significantly benefit from using Twitter as part of their direct marketing strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42597 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42597 Thu, 26 Mar 2009 13:28:21 GMT Direct Marketing Growing businesses in the UK need to ensure they find "the right balance" when using direct marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42596 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42596 Thu, 26 Mar 2009 10:10:16 GMT Direct Marketing A leading direct marketing organisation has announced plans to publish its latest white paper at an event next week... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42594 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42594 Wed, 25 Mar 2009 15:56:13 GMT Direct Marketing New research has suggested that growing businesses could benefit greatly from using online promotions such as email marketing to reach consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42595 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42595 Wed, 25 Mar 2009 11:56:58 GMT Email Marketing Growing businesses in the UK are not using their websites to their maximum potential, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42593 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42593 Wed, 25 Mar 2009 10:02:26 GMT Direct Marketing Small firms across the UK could be set to support their direct marketing and other operations through cloud computing in the near future, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42592 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42592 Tue, 24 Mar 2009 16:10:07 GMT Direct Marketing Growing businesses that use email marketing must ensure they have access to a quality hosting tool, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42591 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42591 Tue, 24 Mar 2009 15:20:57 GMT Email Marketing Growing businesses could increase consumer confidence in their services by regularly launching direct marketing campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42590 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42590 Tue, 24 Mar 2009 12:01:59 GMT Direct Marketing A new report has suggested that digital promotions are leading companies to blur the lines between advertising and marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42589 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42589 Tue, 24 Mar 2009 10:04:44 GMT Email Marketing The recession has caused a major strain on a number of sectors over recent months and led many businesses to rethink how they spend money... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42587 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42587 Mon, 23 Mar 2009 16:18:42 GMT Email Marketing Growing businesses should outline what they hope achieve with their email marketing before creating campaigns, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42588 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42588 Mon, 23 Mar 2009 16:16:50 GMT Email Marketing Growing businesses have been urged to not shy away from the easiest way to acquire new addresses for their email marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42586 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42586 Mon, 23 Mar 2009 15:24:13 GMT Email Marketing Growing businesses should set aside a significant amount of their email marketing budget on testing campaigns, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42585 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42585 Mon, 23 Mar 2009 11:54:34 GMT Email Marketing Growing businesses attempting to reach a range of people may need to approach direct marketing differently for each age group, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42584 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42584 Mon, 23 Mar 2009 09:32:46 GMT Direct Marketing A leading direct marketing industry body visited Leeds yesterday to hold an event considering the importance of promotions during the recession... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42583 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42583 Fri, 20 Mar 2009 15:19:40 GMT Direct Marketing Growing businesses that have great products to offer their clients could benefit during the current economic climate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42582 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42582 Fri, 20 Mar 2009 14:53:37 GMT Direct Marketing New research has revealed that companies regard email marketing as the channel that offers them the best return on investment... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42581 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42581 Fri, 20 Mar 2009 11:40:54 GMT Email Marketing New research has revealed that the internet is set to play a major part in the survival of many growing businesses during the recession... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42580 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42580 Fri, 20 Mar 2009 09:46:07 GMT Direct Marketing Considering the performance of email marketing campaigns could help firms improve future promotions, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42579 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42579 Thu, 19 Mar 2009 15:49:24 GMT Email Marketing New research has revealed that many direct marketing experts do not believe that firms will cut their promotional budgets over the course of this year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42578 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42578 Thu, 19 Mar 2009 14:40:29 GMT Direct Marketing Adding embedded videos to online promotions such as email marketing could benefit companies, new figures have suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42576 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42576 Thu, 19 Mar 2009 11:42:59 GMT Email Marketing Growing businesses that use email marketing have been urged by an expert to pay attention to the timing of their campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42577 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42577 Thu, 19 Mar 2009 09:33:22 GMT Email Marketing New research has suggested that a number of small companies are integrating Twitter into their direct marketing strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42575 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42575 Wed, 18 Mar 2009 15:45:54 GMT Direct Marketing A new report to help firms in the direct marketing industry to utilise opportunities in social media has been released... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42573 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42573 Wed, 18 Mar 2009 15:33:14 GMT Direct Marketing Business mailing lists are "indispensable" for growing businesses looking to expand their email marketing campaigns, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42574 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42574 Wed, 18 Mar 2009 15:31:54 GMT Email Marketing An expert has claimed that email marketing could prove vital to a number of growing businesses in the current financial climate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42572 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42572 Wed, 18 Mar 2009 15:15:05 GMT Email Marketing New research has suggested the potential benefits that an online presence may have for growing businesses looking to sell their products and services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42571 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42571 Wed, 18 Mar 2009 11:48:21 GMT Direct Marketing Approaching other companies for help on direct marketing could prove highly beneficial for many growing businesses, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42570 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42570 Wed, 18 Mar 2009 09:39:59 GMT Direct Marketing Growing businesses that use online direct marketing channels have been warned to pay attention to online privacy issues... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42568 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42568 Tue, 17 Mar 2009 14:53:56 GMT Database Marketing Growing businesses that use direct marketing could improve their campaigns by using case studies, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42569 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42569 Tue, 17 Mar 2009 14:51:46 GMT Direct Marketing The current financial climate has made it increasingly important for growing businesses to "do something new" with their direct marketing, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42567 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42567 Tue, 17 Mar 2009 11:25:13 GMT Direct Marketing Growing businesses looking to promote themselves through direct marketing should not discount the role that word-of-mouth can play in raising awareness of their work... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42566 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42566 Tue, 17 Mar 2009 09:46:58 GMT Direct Marketing The common consensus from experts is that it is key for growing businesses to continue to use B2B email marketing and other promotions in the current climate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42565 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42565 Mon, 16 Mar 2009 16:51:50 GMT Email Marketing Growing businesses could reap major benefits from using outside help to improve their direct marketing campaigns, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42564 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42564 Mon, 16 Mar 2009 15:08:15 GMT Direct Marketing Some companies may not be noticing design issues on their websites that could be hampering their efforts to attract custom, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42563 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42563 Mon, 16 Mar 2009 14:38:25 GMT Direct Marketing The potential use of the new ... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42562 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42562 Mon, 16 Mar 2009 11:39:33 GMT Direct Marketing Growing businesses that send too many email marketing messages could harm their reputation, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42561 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42561 Mon, 16 Mar 2009 10:06:58 GMT Email Marketing New figures have highlighted how growing businesses could benefit from using telemarketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42558 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42558 Fri, 13 Mar 2009 15:14:05 GMT Telemarketing The ability to create strong relationships through email marketing is the "core strength" of the channel, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42559 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42559 Fri, 13 Mar 2009 15:12:57 GMT Email Marketing Growing businesses should think again before removing all inactive subscribers from their email marketing data lists, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42560 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42560 Fri, 13 Mar 2009 14:55:56 GMT Email Marketing Growing businesses that use email marketing could be failing to take advantage of the sales opportunities available through the format, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42557 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42557 Fri, 13 Mar 2009 11:38:21 GMT Email Marketing Growing businesses have been urged not to use data gathered from monitoring internet users to improve their promotions and direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42556 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42556 Fri, 13 Mar 2009 09:41:21 GMT Database Marketing Ensuring that B2B data lists are clean is one of the best ways for firms improve the green credentials of their direct marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42554 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42554 Thu, 12 Mar 2009 16:23:46 GMT Direct Marketing New research has suggested that growing businesses may need to rethink their email marketing strategies in order to reach clients in the future... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42555 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42555 Thu, 12 Mar 2009 16:22:56 GMT Email Marketing Growing businesses could benefit from ensuring their direct marketing is used in conjunction with other company systems, it has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42553 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42553 Thu, 12 Mar 2009 11:28:56 GMT Direct Marketing New research has suggested that growing businesses are failing to use email marketing to its full potential... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42552 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42552 Thu, 12 Mar 2009 09:52:06 GMT Email Marketing New guidelines for companies that use Bluetooth marketing have been launched by a leading advertising organisation... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42551 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42551 Wed, 11 Mar 2009 15:31:30 GMT Direct Marketing The efforts of growing businesses to integrate social platforms into their direct marketing mix could be hampered by a lack of understanding, new research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42550 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42550 Wed, 11 Mar 2009 15:29:23 GMT Direct Marketing New research has emphasised how important it is for growing businesses in the UK to ensure they keep data on clients secure... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42549 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42549 Wed, 11 Mar 2009 15:08:23 GMT Database Marketing Growing businesses can still benefit from using email marketing to reach consumers, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42548 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42548 Wed, 11 Mar 2009 11:47:02 GMT Email Marketing The Direct Marketing Association (DMA) has launched a new private information security standard for its supplier and client members... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42547 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42547 Wed, 11 Mar 2009 09:28:35 GMT Direct Marketing The growth of technology means that growing businesses have a wealth of direct marketing channels available to them, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42545 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42545 Tue, 10 Mar 2009 16:16:27 GMT Direct Marketing Firms will only succeed when using direct mail if they study the format, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42546 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42546 Tue, 10 Mar 2009 16:13:42 GMT Direct Mail Growing businesses that do not use digital platforms to promote and sell their products could be missing out on sales, a new study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42544 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42544 Tue, 10 Mar 2009 11:54:07 GMT Direct Marketing Growing businesses should embrace video and audio as they will become common in direct marketing, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42543 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42543 Tue, 10 Mar 2009 09:52:54 GMT Direct Marketing Royal Mail has officially launched its new industry resource for growing businesses planning to use direct mail marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42080 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42080 Mon, 09 Mar 2009 15:51:13 GMT Direct Mail Growing businesses that do not have a quality returns policy in place may be harming their reputation with clients, new research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42057 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=42057 Mon, 09 Mar 2009 15:19:20 GMT Direct Marketing Consumers now hold the power in terms of direct marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=41854 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=41854 Mon, 09 Mar 2009 11:45:15 GMT Direct Marketing Growing businesses need to ensure they use the correct technology when looking to deliver integrated direct marketing campaigns to consumers, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=41855 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=41855 Mon, 09 Mar 2009 11:44:37 GMT Direct Marketing Growing businesses in the UK could benefit from integrating mobile promotions into their direct marketing strategies, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=41757 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=41757 Mon, 09 Mar 2009 09:55:19 GMT Direct Marketing Growing businesses are increasingly concerned about gaining a return on investment (ROI) from their direct marketing, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=37947 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=37947 Fri, 06 Mar 2009 15:51:05 GMT Direct Marketing Growing businesses should aim to develop a "regular and ongoing relationship" with consumers through email marketing, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=37721 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=37721 Fri, 06 Mar 2009 11:55:54 GMT Email Marketing The Chartered Institute of Marketing is endorsing an upcoming government conference on communications, it has been announced... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=37722 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=37722 Fri, 06 Mar 2009 11:54:37 GMT Direct Marketing Growing businesses that are not successful targeting direct marketing could be jeopardising their efforts to reach consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=37613 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=37613 Fri, 06 Mar 2009 09:56:33 GMT Direct Marketing Growing businesses that would like to add videos to their email marketing must use content delivery networks (CDNs), an expert has advised... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=36560 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=36560 Thu, 05 Mar 2009 15:51:23 GMT Email Marketing Growing businesses in the UK have been advised to ensure they do no try too hard when designing email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=36561 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=36561 Thu, 05 Mar 2009 15:47:54 GMT Email Marketing Businesses may not benefit from using mobile marketing to reach consumers, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=36524 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=36524 Thu, 05 Mar 2009 14:55:55 GMT Direct Marketing New research has highlighted that email marketing remains one of the channels that businesses are focusing on over this year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=36512 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=36512 Thu, 05 Mar 2009 14:54:26 GMT Email Marketing Email marketing and other online promotional avenues are both "effective and accountable", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=36249 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=36249 Thu, 05 Mar 2009 10:00:08 GMT Email Marketing Growing businesses that are looking to measure the use of their website by consumers do not need to research in depth, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=35174 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=35174 Wed, 04 Mar 2009 15:17:35 GMT Direct Marketing Econsultancy has announced that registration is now open for its 2009 Masters in Digital Marketing Communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=35161 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=35161 Wed, 04 Mar 2009 15:16:47 GMT Direct Marketing Direct marketing is more likely to engage consumers if it is properly personalised to them, new research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=35162 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=35162 Wed, 04 Mar 2009 15:15:20 GMT Direct Marketing Growing businesses can benefit from increasingly sophisticated systems when using direct marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=34936 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=34936 Wed, 04 Mar 2009 11:02:45 GMT Direct Marketing Growing businesses are continuing to shift their direct marketing budgets into the online sector, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=34866 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=34866 Wed, 04 Mar 2009 09:51:34 GMT Direct Marketing Growing businesses have been advised by an expert that research remains a key aspect of using direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=33805 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=33805 Tue, 03 Mar 2009 15:33:24 GMT Direct Marketing The Direct Marketing Association (DMA) has announced that one of its directors is to stand down... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=33806 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=33806 Tue, 03 Mar 2009 15:32:29 GMT Direct Marketing Participating in conferences and events could be one of the best ways for growing businesses to network and create links with other firms, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=33581 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=33581 Tue, 03 Mar 2009 11:42:46 GMT Direct Marketing Companies should focus on ensuring they are getting the most out of their websites over the rest of this year, an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=33582 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=33582 Tue, 03 Mar 2009 11:41:54 GMT Direct Marketing New research has claimed that the relevance of email marketing messages strongly influences whether consumers read them... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=33472 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=33472 Tue, 03 Mar 2009 09:51:34 GMT Email Marketing Growing businesses could benefit from adding embedded video content into their online direct marketing, comments from an expert suggest... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32373 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32373 Mon, 02 Mar 2009 15:01:29 GMT Direct Marketing The use of direct marketing could help growing businesses stay afloat in difficult economic times, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32374 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32374 Mon, 02 Mar 2009 15:00:36 GMT Direct Marketing A leading direct marketing organisation has announced plans to release a new industry benchmarking study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32375 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32375 Mon, 02 Mar 2009 14:59:42 GMT Direct Marketing A leading direct marketing advice body has revealed how it has successfully turned to micro-blogging platform Twitter to engage its members... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32232 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32232 Mon, 02 Mar 2009 09:46:57 GMT Direct Marketing Growing businesses in the UK need to "work more intelligently" to acquire new customers in the current financial climate, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32231 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32231 Fri, 27 Feb 2009 14:40:09 GMT Direct Marketing Growing businesses need to change more than just their email marketing content if they want to make messages more relevant, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32229 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32229 Fri, 27 Feb 2009 11:45:55 GMT Email Marketing New research has suggested that many consumers in the UK consider the direct mail they are sent to be informative... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32230 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32230 Fri, 27 Feb 2009 11:45:05 GMT Direct Mail The issue of data protection is a pressing matter for all growing businesses even if they do not have an online presence, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32228 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32228 Fri, 27 Feb 2009 09:16:35 GMT Database Marketing Growing businesses need to build relationships with their clients in order to meet their needs in email marketing, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32227 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32227 Thu, 26 Feb 2009 15:52:50 GMT Email Marketing A new organisation designed to improve information and research available to companies using direct mail is to be launched next month... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32226 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32226 Thu, 26 Feb 2009 13:05:24 GMT Direct Mail Companies of all sizes need to ensure they have data protection strategies in place, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32225 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32225 Thu, 26 Feb 2009 11:58:18 GMT Database Marketing Growing businesses in the UK have been advised by an expert to avoid using language specific to their operations on websites... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32224 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32224 Thu, 26 Feb 2009 09:22:16 GMT Internet users are increasing the amount of companies they allow to reach them through email marketing, a new study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32220 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32220 Wed, 25 Feb 2009 16:00:09 GMT Email Marketing New research has suggested that growing businesses need to ensure they have a proper handle on the security of their data... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32221 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32221 Wed, 25 Feb 2009 15:59:15 GMT Database Marketing Growing businesses must ensure they pay close attention to increasing their employees' awareness of online security... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32222 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32222 Wed, 25 Feb 2009 15:40:08 GMT Database Marketing Growing businesses have been urged by an expert to focus "on the basics" of direct marketing this year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32223 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32223 Wed, 25 Feb 2009 11:56:48 GMT A new study has suggested that growing businesses could benefit from sending promotions such as email marketing in the early evening... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32219 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32219 Wed, 25 Feb 2009 09:58:18 GMT Email Marketing Growing businesses could be set to extend their online marketing strategies by using blogs, new research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32217 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32217 Tue, 24 Feb 2009 15:27:51 GMT Direct Marketing Direct marketing advice body Econsultancy is teaming up with Guava to produce its third UK Search Engine Marketing (SEM) Survey, it has been announced... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32218 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32218 Tue, 24 Feb 2009 15:26:54 GMT Direct Marketing Growing businesses in the UK must ensure they have a plan in place when looking to become more environmentally friendly... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32215 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32215 Tue, 24 Feb 2009 11:51:29 GMT Almost 60 per cent of consumers in the UK prefer to be contacted through email marketing than other forms of communication, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32216 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32216 Tue, 24 Feb 2009 11:50:42 GMT Email Marketing Internet-based promotions such as email marketing offer growing businesses "a cost-effective way" of getting discounts and vouchers to consumers, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32214 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32214 Tue, 24 Feb 2009 10:08:53 GMT Email Marketing Consumers are more likely to respond to direct mail marketing if they can respond to it via online channels, new research has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32213 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32213 Mon, 23 Feb 2009 16:01:47 GMT Direct Mail A leading direct marketing organisation in the UK has headed abroad to promotes its range of qualifications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32211 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32211 Mon, 23 Feb 2009 15:57:05 GMT Direct Marketing Growing businesses still choose to use email marketing when promoting "because it works", it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32212 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32212 Mon, 23 Feb 2009 15:56:02 GMT Email Marketing A new range of seminars based on topics including email marketing and multichannel promotions is to be held in London from next month, it has been announced... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32210 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32210 Mon, 23 Feb 2009 11:55:02 GMT Email Marketing Growing businesses in the UK need to "work more intelligently" to acquire new customers in the current financial climate, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32209 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32209 Mon, 23 Feb 2009 09:42:26 GMT Direct Marketing More than nine out of ten businesses in the UK believe a high performance telecommunications infrastructure is needed to compete on a global level, new research has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32208 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32208 Fri, 20 Feb 2009 15:52:54 GMT Direct Marketing New research has suggested that growing businesses could improve the loyalty of their consumers by regularly sending them email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32207 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32207 Fri, 20 Feb 2009 15:51:36 GMT Email Marketing While maximising the potential of B2B data lists may have emerged as a key issue in the current economic conditions, new comments from a major independent body have also highlighted the importance of handling such details responsibly... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32206 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32206 Fri, 20 Feb 2009 12:28:26 GMT Database Marketing Growing businesses may have better IT solutions available to them in the future due to the current effects of the economic downturn, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32203 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32203 Fri, 20 Feb 2009 11:35:07 GMT Direct Marketing The Department for Environment, Food and Rural Affairs (Defra) has announced the creation of steering group to help it improve its Green Claims Code... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32204 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32204 Fri, 20 Feb 2009 11:33:42 GMT Direct Marketing Growing businesses using email marketing must ensure they make their content "compelling", two industry experts have claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32205 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32205 Fri, 20 Feb 2009 11:32:25 GMT Email Marketing Only 16 per cent of businesses in the UK currently combine their offline and online direct marketing channels, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32201 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32201 Fri, 20 Feb 2009 09:51:49 GMT Direct Marketing Growing businesses could benefit from involving their whole organisation in the planning process for email marketing campaigns, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32202 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32202 Fri, 20 Feb 2009 09:47:18 GMT Email Marketing Growing businesses that are cutting back on their online presence due to the current financial climate could be missing out, new figures have suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32199 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32199 Thu, 19 Feb 2009 11:57:26 GMT Direct Marketing Growing businesses in the UK can "save money and time" by improving their environmental performance, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32200 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32200 Thu, 19 Feb 2009 10:14:49 GMT Direct Marketing Around six in ten growing businesses in the UK are not selling their products or services over the internet, new research has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32197 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32197 Wed, 18 Feb 2009 16:16:05 GMT Direct Marketing Growing businesses that are looking for new ways to engage their clients could benefit from using blogs, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32198 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32198 Wed, 18 Feb 2009 16:14:51 GMT Direct Marketing A new study has revealed that growing businesses could benefit from use social networking as part of their direct marketing mix... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32195 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32195 Wed, 18 Feb 2009 12:25:39 GMT Direct Marketing The Internet Advertising Bureau (IAB) has announced it is set to relaunch its Progress training programme... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32196 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32196 Wed, 18 Feb 2009 12:24:51 GMT Direct Marketing Growing businesses that plan to use email marketing must understand what they want to achieve before sending messages it out, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32194 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32194 Wed, 18 Feb 2009 09:55:37 GMT Email Marketing An expert has claimed that growing businesses in the UK must pay attention to the increasing consumer awareness of IT... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32191 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32191 Tue, 17 Feb 2009 16:04:36 GMT Direct Marketing The marketing industry need to change its description of leads, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32192 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32192 Tue, 17 Feb 2009 16:02:57 GMT Database Marketing The economic downturn has increased the impact of measurability on marketers, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32193 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32193 Tue, 17 Feb 2009 16:01:47 GMT Direct Mail The Internet Advertising Bureau (IAB) has revealed it is backing a new study looking at trends in the UK's mobile marketing sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32189 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32189 Tue, 17 Feb 2009 11:47:16 GMT Direct Marketing Barclays has announced plans to hold a series of free seminars to provide advice to growing businesses across the UK... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32190 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32190 Tue, 17 Feb 2009 11:46:09 GMT Direct Marketing New research has suggested that growing businesses need to be clearer with consumers about how they plan to use their personal information... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32188 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32188 Tue, 17 Feb 2009 09:25:33 GMT Database Marketing Growing businesses have been advised by an expert that email is "an essential medium" for their communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32186 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32186 Mon, 16 Feb 2009 16:10:29 GMT Email Marketing The use of eco-friendly IT systems is becoming "increasingly popular" with a number of businesses, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32187 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32187 Mon, 16 Feb 2009 16:09:34 GMT Direct Marketing Leading direct marketing advice organisation Econsultancy has announced that its digital courses are now available for businesses that apply for funding through the Learning Skills Council's Train to Gain initiative... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32185 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32185 Mon, 16 Feb 2009 15:22:55 GMT Direct Marketing A number of major mobile phone providers have worked together to trial a new data collection system which could make marketing through handsets more attractive... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32184 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32184 Mon, 16 Feb 2009 11:53:06 GMT Direct Marketing An expert has claimed that direct marketing has emerged as a popular promotional option for growing businesses in the current financial climate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32183 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32183 Mon, 16 Feb 2009 09:50:03 GMT Direct Marketing The Dogs Trust has launched a special direct mail marketing campaign for Valentine's Day... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32182 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32182 Fri, 13 Feb 2009 11:50:55 GMT Direct Mail New research has found that permission-based email marketing can give consumers a more favourable impression of companies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32181 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32181 Fri, 13 Feb 2009 10:34:40 GMT Email Marketing The Chartered Institute of Marketing (CIM) has announced that one of its qualifications can now be undertaken in France... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32180 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32180 Thu, 12 Feb 2009 15:57:40 GMT Direct Marketing The outgoing head of interactive media for the Direct Marketing Association (DMA) has called for the creation of a code of conduct for search marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32178 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32178 Thu, 12 Feb 2009 12:00:47 GMT Direct Marketing Growing businesses may benefit from integrating pay-per-click (PPC) and search engine optimisation (SEO) advertising with their direct marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32179 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32179 Thu, 12 Feb 2009 11:59:52 GMT Direct Marketing Growing businesses may need to meet certain environmental standards if they are to prove popular with consumers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32177 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32177 Thu, 12 Feb 2009 09:59:52 GMT Direct Marketing New research has highlighted how direct marketing and other advertising are set to grow in popularity over the next ten years... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32175 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32175 Wed, 11 Feb 2009 16:00:53 GMT Direct Marketing Growing businesses have been urged by an expert to bear content filters in mind when designing their email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32176 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32176 Wed, 11 Feb 2009 15:57:41 GMT Email Marketing Growing businesses could be protected from the current downturn by using affiliate marketing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32173 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32173 Wed, 11 Feb 2009 11:51:44 GMT Direct Marketing A new study has highlighted some trends for growing businesses to bear in mind when using social networking as part of their direct marketing mix... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32174 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32174 Wed, 11 Feb 2009 11:50:37 GMT Direct Marketing Growing businesses have been urged by an expert to recognise the acquisition of customers as "an essential marketing function"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32172 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32172 Wed, 11 Feb 2009 09:52:17 GMT Direct Marketing Using personalised direct messages has become "essential" for growing businesses in the current climate, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32170 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32170 Tue, 10 Feb 2009 16:05:30 GMT Direct Marketing A number of growing business owners in the UK believe their staff lack experience of a recession, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32171 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32171 Tue, 10 Feb 2009 16:04:40 GMT Direct Marketing Companies that use email marketing to reach consumers should ensure they regularly "take a fresh look" at their campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32169 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32169 Tue, 10 Feb 2009 11:51:42 GMT Email Marketing The head of interactive media at the Direct Marketing Association (DMA) is set to step down from his position today (February 10th)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32168 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32168 Tue, 10 Feb 2009 09:51:41 GMT Direct Marketing Almost 50 per cent of small companies are planning special promotions in order to capitalise on Valentine's Day, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32167 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32167 Mon, 09 Feb 2009 16:22:06 GMT Direct Marketing Using social networking programs to reach consumers may help growing businesses meet the demands of clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32165 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32165 Mon, 09 Feb 2009 15:16:00 GMT Direct Marketing Consumers that own Apple iPhones are more likely to respond to direct marketing sent to their devices, a report has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32166 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32166 Mon, 09 Feb 2009 15:15:11 GMT Direct Marketing Growing businesses could benefit from using direct mail marketing despite the growth in web-based advertising, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32164 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32164 Mon, 09 Feb 2009 11:57:29 GMT Direct Mail New research has highlighted how digital direct marketing is expected to become increasingly popular over this year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32163 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32163 Mon, 09 Feb 2009 09:57:29 GMT Direct Marketing The Direct Marketing Association (DMA) has announced the appointment of a new manager for its north of England manager... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32161 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32161 Fri, 06 Feb 2009 15:54:24 GMT Direct Marketing Growing businesses in the UK have been encouraged by a new campaign to embrace energy efficiency... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32162 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32162 Fri, 06 Feb 2009 15:27:54 GMT A leading direct marketing organisation has announced the appointment of a chair for its affiliate council... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32160 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32160 Fri, 06 Feb 2009 11:55:05 GMT Direct Marketing Growing businesses that use email marketing to reach consumers should ensure their messages create a sense of urgency... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32159 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=32159 Fri, 06 Feb 2009 09:52:52 GMT Email Marketing An expert has highlighted how important it is for growing businesses to responsible handle consumer data... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=31715 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=31715 Thu, 05 Feb 2009 16:08:20 GMT Direct Marketing Online video is continuing to grow in popularity with consumers, new research from comScore has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=31641 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=31641 Thu, 05 Feb 2009 14:59:38 GMT Direct Marketing Growing businesses should not reduce their testing of direct mail marketing despite the economic downturn, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=31642 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=31642 Thu, 05 Feb 2009 14:58:51 GMT Direct Mail Growing businesses using direct marketing could benefit from avoiding several phrases when talking to professionals about their campaigns, a study has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=31503 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=31503 Thu, 05 Feb 2009 11:46:46 GMT Direct Marketing The Institute of Direct Marketing (IDM) has announced that Don Tapscott is set to be the guest speaker at its 2009 Annual Lunch... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=31394 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=31394 Thu, 05 Feb 2009 09:56:39 GMT Direct Marketing While the overall news agenda has been dominated by the effects of the economic downturn, reports in the marketing world have thrown business data back into the spotlight... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=31357 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=31357 Thu, 05 Feb 2009 09:21:52 GMT Database Marketing An expert has claimed growing businesses could benefit from ensuring their websites can cope with a major amount of traffic... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=30382 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=30382 Wed, 04 Feb 2009 16:26:46 GMT Direct Marketing Growing businesses that use direct marketing may soon have to meet new guidelines on the issue of using environmental claims in their promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=30184 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=30184 Wed, 04 Feb 2009 12:21:11 GMT Direct Marketing Small and medium-sized enterprises (SMEs) in the UK are embracing smartphones as a way to externally access their company systems, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=30185 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=30185 Wed, 04 Feb 2009 12:20:26 GMT Direct Marketing Growing businesses are still discovering the benefits of using online retail facilities for their products and services, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=30101 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=30101 Wed, 04 Feb 2009 09:47:43 GMT Direct Marketing Growing businesses in the UK must "think twice" before choosing to reduce their direct marketing budgets in the current economic climate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=29090 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=29090 Tue, 03 Feb 2009 16:14:43 GMT Direct Marketing Online promotional channels such as email marketing could be set to grow in popularity over this year, a study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=29016 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=29016 Tue, 03 Feb 2009 14:55:39 GMT Email Marketing Businesses should consider using automated triggers in their email marketing, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=29017 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=29017 Tue, 03 Feb 2009 14:54:54 GMT Email Marketing Growing businesses in the UK have been advised that Valentine's Day is the "perfect time" for them to reach potential customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=28858 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=28858 Tue, 03 Feb 2009 11:55:43 GMT Email Marketing Growing businesses in the UK could be transformed by the introduction of a high-speed broadband network, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=28859 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=28859 Tue, 03 Feb 2009 10:01:48 GMT Direct Marketing Acquiring customers can be between five and seven times more expensive than building relationships with existing ones, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=27975 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=27975 Mon, 02 Feb 2009 16:02:37 GMT Email Marketing The Chartered Institute of Marketing (CIM) has announced plans to launch its new agenda paper on promoting through social channels... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=27787 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=27787 Mon, 02 Feb 2009 12:22:13 GMT Direct Marketing A leading direct marketing body has revealed it has struck a strategic partnership deal with a dynamic content marketing specialist... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=27788 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=27788 Mon, 02 Feb 2009 12:21:32 GMT Direct Marketing Growing businesses that use email marketing still have "an effective tool" available to them, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=27670 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=27670 Mon, 02 Feb 2009 09:55:33 GMT Email Marketing An expert has warned growing businesses in the UK to bear several issues in mind if planning to make claims about sustainability in direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=23981 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=23981 Fri, 30 Jan 2009 15:26:44 GMT Direct Marketing Growing businesses that use telemarketing to reach consumers have been urged by an expert to avoid traditional ways of using the channel... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=23801 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=23801 Fri, 30 Jan 2009 11:26:26 GMT Telemarketing A number of major companies in the UK have agreed to adhere to regulations on the correct handling of business data... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=23680 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=23680 Fri, 30 Jan 2009 09:18:08 GMT Database Marketing Growing businesses in the UK need to use more than personalisation to reach consumers through email marketing, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22755 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22755 Thu, 29 Jan 2009 16:01:22 GMT Email Marketing New research has suggested that growing businesses using retail websites need to ensure the portals are easier for consumers to navigate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22665 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22665 Thu, 29 Jan 2009 11:52:47 GMT Direct Mail A number of growing businesses in the UK are being "very resilient and very inventive" in their efforts to survive the economic downturn, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22664 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22664 Thu, 29 Jan 2009 09:42:20 GMT Direct Marketing Growing businesses could benefit from offering their clients free delivery on their products, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22663 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22663 Wed, 28 Jan 2009 15:56:38 GMT Direct Marketing New research has revealed that many companies are set to use email marketing in their promotional campaigns in the next year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22662 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22662 Wed, 28 Jan 2009 11:47:56 GMT Email Marketing Companies that do not generate online leads through email marketing are "not acting" in their best interests, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22661 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22661 Wed, 28 Jan 2009 09:53:01 GMT Email Marketing In the current economic climate, direct marketing can offer many potential benefits for growing businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22660 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22660 Wed, 28 Jan 2009 07:53:12 GMT Direct Marketing Companies in the UK should aim to become stronger in the current financial climate, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22659 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22659 Tue, 27 Jan 2009 14:38:29 GMT Direct Marketing A new report has suggested that marketing and promotions are not affecting the wellbeing of children... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22658 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22658 Tue, 27 Jan 2009 14:09:56 GMT Direct Marketing Growing businesses that insert user-generated content into their direct marketing or on websites should enlist consumers with the job of regulating it, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22657 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22657 Tue, 27 Jan 2009 11:26:51 GMT Direct Marketing The current financial climate could have a positive impact on some parts of the direct marketing industry, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22656 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22656 Tue, 27 Jan 2009 09:37:48 GMT Direct Marketing Performance-based advertising is increasingly finding favour with marketers, a new study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22653 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22653 Mon, 26 Jan 2009 15:42:10 GMT Direct Marketing An expert has suggested that direct marketing may play an important role in many firms' efforts to survive the current financial climate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22654 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22654 Mon, 26 Jan 2009 15:41:32 GMT Direct Marketing Growing businesses could be more attracted to internet-based direct marketing as the economic downturn continues, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22655 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22655 Mon, 26 Jan 2009 15:40:35 GMT Direct Marketing Growing businesses can use their customer experience strategies to gain an insight into their clients' lives, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22652 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22652 Mon, 26 Jan 2009 11:54:08 GMT Direct Marketing New research has highlighted the potential for growing businesses that focus part of their marketing budgets on web-based services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22651 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22651 Mon, 26 Jan 2009 09:48:04 GMT Email Marketing Growing businesses could benefit from integrating their direct marketing efforts with social media promotions, new research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22650 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22650 Fri, 23 Jan 2009 15:55:23 GMT Direct Marketing Growing businesses could be set to increase their investment in email marketing and other online promotions after new research revealed the number of people across the world using the web... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22649 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22649 Fri, 23 Jan 2009 15:13:08 GMT Email Marketing The average volume of email marketing sent per client grew by 13 per cent in the third quarter of 2008, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22648 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22648 Fri, 23 Jan 2009 11:56:55 GMT Email Marketing While there are many matters for companies to bear in mind when starting out in the world of direct marketing, experts have gone to some lengths so far this year to highlight the importance of business lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22647 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22647 Fri, 23 Jan 2009 09:32:03 GMT Direct Marketing Growing businesses that use email marketing to reach consumers are benefitting from "a proven sales-driving tool", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22646 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22646 Fri, 23 Jan 2009 09:30:33 GMT Email Marketing Growing businesses have been urged by an expert to embrace the promotional power of the internet... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22645 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22645 Thu, 22 Jan 2009 15:58:22 GMT Email Marketing Businesses in the UK should make their email marketing "more than a sales pitch", according to an advice company... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22643 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22643 Thu, 22 Jan 2009 11:56:13 GMT Email Marketing A new study has highlighted the potential benefits for growing businesses that choose to personalise their direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22644 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22644 Thu, 22 Jan 2009 11:55:33 GMT Direct Marketing New research has suggested that growing businesses using retail websites need to ensure the portals are easier for consumers to navigate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22642 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22642 Thu, 22 Jan 2009 09:35:38 GMT Direct Marketing A new standard designed to ensure that those involved direct marketing make campaigns eco-friendly has been unveiled... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22640 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22640 Wed, 21 Jan 2009 16:07:07 GMT Direct Marketing Competition for a prominent place in a consumer's inbox is forcing many growing businesses to up their email marketing campaign game, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22641 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22641 Wed, 21 Jan 2009 16:06:13 GMT Email Marketing Using email marketing may take in more work than many firms have realised, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22639 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22639 Wed, 21 Jan 2009 15:22:58 GMT Email Marketing Creating quality marketing campaigns in any format is often a difficult task, but it seems issues that were top telesales tips in 2008 are set to remain as important in the next 12 months... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22638 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22638 Wed, 21 Jan 2009 12:33:06 GMT Telemarketing Growing businesses across the UK are becoming increasingly aware of data security issues, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22636 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22636 Wed, 21 Jan 2009 11:56:07 GMT Database Marketing A new study has highlighted the importance for growing businesses to properly target their email marketing efforts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22637 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22637 Wed, 21 Jan 2009 09:59:03 GMT Email Marketing An increasing number of growing businesses are planning to increase their investment in online direct marketing this year, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22635 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22635 Tue, 20 Jan 2009 15:52:07 GMT Direct Marketing Growing businesses in the UK have claimed they would cut back on marketing spend ahead of several other issues in order to survive the current economic downturn... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22634 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22634 Tue, 20 Jan 2009 15:31:59 GMT Direct Marketing A number of growing businesses in the UK are not analysing the effectiveness of their online direct marketing, new research has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22633 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22633 Tue, 20 Jan 2009 11:56:15 GMT Direct Marketing Growing businesses that use email marketing to reach other companies have been urged to make their messages "pertinent" to the recipients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22632 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22632 Tue, 20 Jan 2009 09:58:53 GMT Email Marketing Growing businesses that try to encourage consumers to be greener have been advised to offer them incentives... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22631 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22631 Mon, 19 Jan 2009 16:14:46 GMT Direct Marketing Growing businesses in the UK could benefit from selling their products and services online, a new study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22630 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22630 Mon, 19 Jan 2009 14:57:25 GMT Email Marketing A leading direct marketing organisation has announced it is taking part in a major industry event next month... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22629 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22629 Mon, 19 Jan 2009 14:56:05 GMT Direct Marketing Business-to-business (B2B) marketers are set to make customer retention tactics a priority this year, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22628 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22628 Mon, 19 Jan 2009 11:51:59 GMT Direct Marketing Growing businesses in the UK are set to use email marketing "more intelligently" over the next 12 months, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22627 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22627 Mon, 19 Jan 2009 10:11:28 GMT Email Marketing The development of a direct marketing strategy is "vital for any business", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22626 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22626 Fri, 16 Jan 2009 16:11:06 GMT Direct Marketing A leading direct marketing advice body in the UK has unveiled its latest range of training courses and qualifications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22625 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22625 Fri, 16 Jan 2009 16:00:11 GMT Direct Marketing The use of direct marketing and other types of promotion is vital for growing businesses during the current economic climate, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22623 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22623 Fri, 16 Jan 2009 15:23:49 GMT Direct Marketing Growing businesses using email marketing have been urged to ensure they regularly employ data management tactics... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22624 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22624 Fri, 16 Jan 2009 15:23:14 GMT Email Marketing Direct marketing campaigns that take in both the web and television could be beneficial for growing businesses hoping to reach women, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22622 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22622 Fri, 16 Jan 2009 11:42:54 GMT Direct Marketing A new study has highlighted that growing businesses using direct marketing may need to rely on more than just the electoral roll when targeting consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22621 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22621 Thu, 15 Jan 2009 16:12:13 GMT Database Marketing Growing businesses in the UK could benefit from adding vouchers or discounts to their direct marketing messages, new research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22620 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22620 Thu, 15 Jan 2009 15:41:34 GMT Direct Marketing Growing businesses in the UK have been warned not to take their relationships with existing customers for granted over 2009... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22619 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22619 Thu, 15 Jan 2009 11:50:53 GMT Direct Marketing An expert has predicted that the use of video in email marketing is set to grow during this year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22618 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22618 Thu, 15 Jan 2009 09:37:46 GMT Email Marketing Sending too many email marketing messages could adversely affect efforts to reach consumers, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22616 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22616 Wed, 14 Jan 2009 16:20:28 GMT Email Marketing The use of email marketing has grown as firms take advantage of its low-cost, according to research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22617 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22617 Wed, 14 Jan 2009 16:14:17 GMT Direct Marketing Growing businesses in the UK are find it relatively easy to incorporate eco-friendly strategies into their operations, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22615 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22615 Wed, 14 Jan 2009 15:25:12 GMT Growing businesses could benefit from using email marketing in the current economic climate, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22613 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22613 Wed, 14 Jan 2009 11:52:04 GMT Email Marketing A new study has suggested that using short subject lines in email marketing increases the chances of messages being opened... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22614 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22614 Wed, 14 Jan 2009 11:51:06 GMT Email Marketing Growing businesses looking to use online lead generation need to ensure they have high quality data available to them, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22612 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22612 Wed, 14 Jan 2009 09:36:00 GMT Direct Marketing Growing businesses that use email marketing to reach consumers will benefit from a "timely promotional vehicle", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22611 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22611 Tue, 13 Jan 2009 16:00:00 GMT Email Marketing Growing businesses have been advised that email marketing is one of the best promotional tools available to them... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22610 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22610 Tue, 13 Jan 2009 15:16:49 GMT Email Marketing A number of growing businesses in the UK may be introducing green IT into their operations in order to lower energy costs, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22609 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22609 Tue, 13 Jan 2009 11:58:50 GMT Direct Marketing Keeping mailing lists up-to-date can help growing businesses in efforts to make their direct marketing greener, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22608 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22608 Tue, 13 Jan 2009 10:11:03 GMT Direct Marketing Conducting surveys could help growing businesses learn more about their consumers, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22607 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22607 Mon, 12 Jan 2009 16:11:07 GMT Email Marketing The Chartered Institute of Marketing has appointed a new industry expert to its academic senate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22606 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22606 Mon, 12 Jan 2009 11:57:32 GMT Direct Marketing The current financial climate is encouraging growing businesses to consider the use of social media marketing, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22605 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22605 Mon, 12 Jan 2009 11:56:19 GMT Direct Marketing Having knowledge of your target audience is a key aspect of email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22604 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22604 Mon, 12 Jan 2009 10:02:43 GMT Email Marketing Growing businesses have been warned by an expert to think again if they are planning to increase the frequency of their email marketing messages... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22603 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22603 Fri, 09 Jan 2009 16:03:03 GMT Email Marketing A new study has highlighted the amount of expenditure that growing businesses in the UK devote to taxation... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22601 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22601 Fri, 09 Jan 2009 15:24:27 GMT The current financial climate is encouraging businesses to use email marketing, a new report suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22602 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22602 Fri, 09 Jan 2009 15:23:41 GMT Email Marketing An expert has revealed concerns about the government's new plans to force internet service providers to keep information on emails sent in the UK... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22600 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22600 Fri, 09 Jan 2009 11:52:24 GMT Email Marketing An expert has claimed that mailing lists are "the lifeblood" of a company's email marketing efforts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22599 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22599 Fri, 09 Jan 2009 09:55:18 GMT Email Marketing New research has suggested that tactical direct marketing could be key for many businesses over the next 12 months... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22598 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22598 Thu, 08 Jan 2009 16:25:04 GMT Direct Marketing Growing businesses are set to focus on retaining existing clients through direct marketing in the next year, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22596 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22596 Thu, 08 Jan 2009 11:57:12 GMT Direct Marketing The Direct Marketing Association's (DMA's) decision to expel on of its members "sends a clear message" to the industry, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22597 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22597 Thu, 08 Jan 2009 11:56:17 GMT Direct Marketing Companies in the UK planning to use email marketing to reach consumers should avoid "ineffective" mass mailing tactics, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22595 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22595 Thu, 08 Jan 2009 09:35:31 GMT Email Marketing A marketing advice firm has claimed that email marketing is becoming "wildly popular" with many businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22594 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22594 Wed, 07 Jan 2009 15:59:04 GMT Email Marketing A number of growing businesses based in the UK are improving their efforts to become greener, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22592 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22592 Wed, 07 Jan 2009 15:41:36 GMT A number of companies in the UK have boosted their email marketing campaigns in recent times, a new study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22593 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22593 Wed, 07 Jan 2009 15:40:40 GMT Email Marketing The reputation of a growing business can affect its efforts to send out successful email marketing campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22591 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22591 Wed, 07 Jan 2009 12:00:02 GMT Email Marketing An expert has revealed the potential benefits for growing businesses that choose to use email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22590 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22590 Wed, 07 Jan 2009 09:51:43 GMT Email Marketing Growing businesses are set to pay an increasing amount of attention to consumers in their direct marketing, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22589 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22589 Tue, 06 Jan 2009 15:57:35 GMT Direct Marketing Choosing to only target the next sale with direct marketing is the "most efficient way to kill" promotional efforts, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22587 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22587 Tue, 06 Jan 2009 12:39:53 GMT Direct Marketing Growing businesses that use direct mail to target other firms must ensure they are aware of their audience when sending messages, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22588 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22588 Tue, 06 Jan 2009 12:39:12 GMT Direct Mail Research can play a major role in formulating successful email marketing campaigns, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22586 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22586 Tue, 06 Jan 2009 09:53:32 GMT Email Marketing Adding personalised content to email marketing messages is a "great trick", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22585 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22585 Mon, 05 Jan 2009 16:01:13 GMT Email Marketing The direct marketing efforts of growing businesses could be affected by the prediction that mobile internet use is to overtake PC-based habits in the UK... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22584 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22584 Mon, 05 Jan 2009 14:47:57 GMT Direct Marketing It is well documented that finding the right business mailing list can help companies create timely direct marketing campaigns for consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22581 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22581 Mon, 05 Jan 2009 12:25:52 GMT Direct Marketing New research has suggested that customer satisfaction and retention are set to be high priorities for those using direct marketing this year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22582 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22582 Mon, 05 Jan 2009 11:57:12 GMT Direct Marketing Growing businesses have been warned that subject lines could be "key" to their efforts to get "great" email marketing results over this year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22583 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22583 Mon, 05 Jan 2009 11:56:08 GMT Email Marketing Growing businesses in the UK could benefit from integrating social media into their direct marketing strategies, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22580 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22580 Mon, 05 Jan 2009 09:49:37 GMT Direct Marketing Growing businesses have been warned that preparation is set to be "key" to their direct marketing efforts during 2009... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22579 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22579 Fri, 02 Jan 2009 15:54:39 GMT Direct Marketing Growing businesses are being encouraged to become more environmentally friendly by the economic downturn, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22577 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22577 Fri, 02 Jan 2009 11:44:47 GMT Direct Marketing Companies should make more of an effort to use technology to survive in the current economic climate, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22578 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22578 Fri, 02 Jan 2009 11:44:01 GMT Direct Marketing A blog outlining tips and advice for growing businesses using direct marketing has been launched... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22576 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22576 Fri, 02 Jan 2009 09:47:35 GMT Direct Marketing The current economic climate means growing businesses should avoid cutting back on their direct marketing budgets, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22574 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22574 Wed, 31 Dec 2008 11:22:13 GMT Direct Marketing An expert has suggested that businesses could benefit from ensuring their online promotional efforts, including email marketing, load quickly... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22575 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22575 Wed, 31 Dec 2008 11:21:28 GMT Email Marketing Growing businesses could benefit from making their direct marketing and online customer experience simple, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22573 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22573 Wed, 31 Dec 2008 09:42:25 GMT Direct Marketing Web-based platforms such as email marketing are becoming more credible, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22572 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22572 Tue, 30 Dec 2008 15:51:11 GMT Email Marketing Growing businesses have been urged by an expert to ensure they maintain clean email marketing lists during 2009... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22571 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22571 Tue, 30 Dec 2008 11:38:13 GMT Email Marketing Growing businesses using email marketing have control over the deliverability of their campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22570 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22570 Tue, 30 Dec 2008 10:06:27 GMT Email Marketing Direct mail could prove to be highly beneficial for "astute" growing businesses, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22569 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22569 Mon, 29 Dec 2008 15:59:07 GMT Direct Mail Growing businesses have been warned that direct marketing can be critical to their efforts to survive in difficult financial times... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22567 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22567 Mon, 29 Dec 2008 11:46:19 GMT Direct Marketing An expert has called on growing businesses to ensure their websites are "engaging" for consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22568 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22568 Mon, 29 Dec 2008 11:45:34 GMT Direct Marketing New research has suggested that many growing businesses are failing to recognise the potential benefits of seeking outside help for their direct marketing efforts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22566 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22566 Mon, 29 Dec 2008 09:58:39 GMT Direct Marketing Companies wishing to increase their sales and marketing success need to ensure customers remain on their websites for long periods, claims one online marketing firm... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22565 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22565 Wed, 24 Dec 2008 13:18:34 GMT Email Marketing A growing number of people are using their mobile phones to access social networking sites, according to new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22564 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22564 Wed, 24 Dec 2008 12:23:21 GMT Database Marketing It is possible to design systems for targeted ads without having to retain customer data for long periods of time, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22563 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22563 Wed, 24 Dec 2008 10:03:45 GMT Database Marketing The number of people out Christmas shopping on the third week of December was down year-on-year, according to new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22562 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22562 Tue, 23 Dec 2008 16:04:03 GMT Direct Mail A lead generation expert is planning to host an online webinar in order to help improve conversion rates for people in the real estate industry... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22561 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22561 Tue, 23 Dec 2008 11:38:47 GMT Telemarketing A leading wildlife charity is promoting its new fund-raising scheme with an online direct marketing campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22560 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22560 Tue, 23 Dec 2008 09:52:31 GMT Direct Marketing Direct mail can help to create a favourable brand image, claims one industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22558 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22558 Mon, 22 Dec 2008 15:36:42 GMT Direct Mail A company should build email marketing into a promotional strategy rather than limiting it to being solely used, according to one industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22559 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22559 Mon, 22 Dec 2008 15:35:54 GMT Email Marketing New research has found that businesses are not preparing to drop their marketing spend over the next 12 months... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22557 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22557 Mon, 22 Dec 2008 11:40:42 GMT Email Marketing A new report claims that marketers may struggle during 2009 as potential customers may be put off opening messages due to the sheer amount they are receiving... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22556 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22556 Mon, 22 Dec 2008 09:52:40 GMT Email Marketing Companies across the UK are becoming increasingly aware of the potential of online direct marketing, new research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22555 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22555 Fri, 19 Dec 2008 16:11:10 GMT Direct Marketing A number of marketing professionals are planning to increase their investment in email promotions, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22553 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22553 Fri, 19 Dec 2008 15:29:38 GMT Email Marketing Placing user-generated content into direct marketing or on websites could help growing businesses push through sales, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22554 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22554 Fri, 19 Dec 2008 15:28:21 GMT Direct Marketing New research has revealed that the amount of money spent online during November rose by 26 per cent for the previous month... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22552 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22552 Fri, 19 Dec 2008 12:01:27 GMT Email Marketing Reducing the amount of money spent on sending email marketing could help growing businesses improve campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22551 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22551 Fri, 19 Dec 2008 09:48:13 GMT Email Marketing Growing businesses have been urged by an expert to consider the benefits of email marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22550 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22550 Thu, 18 Dec 2008 16:01:56 GMT Email Marketing A seminar created to give growing businesses advice on how to create successful email marketing campaigns is to be held in London... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22548 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22548 Thu, 18 Dec 2008 11:53:15 GMT Email Marketing Companies have been warned to ensure they approach the use of data analytics in marketing "with caution"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22549 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22549 Thu, 18 Dec 2008 11:52:22 GMT Database Marketing Competition to reach consumers through their inboxes is set to rise next year, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22547 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22547 Thu, 18 Dec 2008 09:54:21 GMT Direct Marketing Growing businesses have been warned that email should not be used as "a standalone solution"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22545 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22545 Wed, 17 Dec 2008 15:59:08 GMT Email Marketing A new study has suggested that some growing businesses are being insulated from the effects of the credit crunch due to their IT investment... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22546 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22546 Wed, 17 Dec 2008 15:36:20 GMT Direct Marketing A number of growing business owners are set to spend more on advertising next year, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22544 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22544 Wed, 17 Dec 2008 15:35:18 GMT Direct Marketing A fifth of companies do not use email marketing but are planning to embrace the channel in the near future, according to a new survey... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22543 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22543 Wed, 17 Dec 2008 11:52:33 GMT Email Marketing Growing businesses have been advised by an expert that direct marketing is "the most efficient way" for them to promote their products and services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22542 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22542 Wed, 17 Dec 2008 09:57:24 GMT Direct Marketing An expert has claimed that email marketing is a "bright spot" in the current world of promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22541 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22541 Tue, 16 Dec 2008 15:43:34 GMT Email Marketing The number of people choosing to browse customer reviews on websites has grown recently, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22539 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22539 Tue, 16 Dec 2008 11:45:48 GMT Direct Marketing An expert has outlined why using email marketing could be ideal for many growing businesses in the current financial climate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22540 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22540 Tue, 16 Dec 2008 11:44:44 GMT Email Marketing New research has claimed that 51 per cent of businesses are set to increase their budgets for direct marketing next year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22538 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22538 Tue, 16 Dec 2008 09:51:33 GMT Direct Marketing A new study has suggested that email marketing can help to encourage consumers to make impulse decisions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22537 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22537 Mon, 15 Dec 2008 15:53:24 GMT Email Marketing Companies across Europe are embracing the opportunities available through the internet, new figures have suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22535 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22535 Mon, 15 Dec 2008 14:55:52 GMT Direct Marketing Companies using email marketing to reach consumers should ensure they keep their messages relevant over the festive period, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22536 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22536 Mon, 15 Dec 2008 14:55:13 GMT Email Marketing While telemarketing may differ from the likes of direct mail and email in several ways, it appears there are certain principles that each of the channels have in common... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22534 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22534 Mon, 15 Dec 2008 12:35:18 GMT Telemarketing An expert has claimed that email marketing is "the cheapest way" for growing businesses to reach clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22533 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22533 Mon, 15 Dec 2008 11:48:04 GMT Email Marketing Growing businesses in the UK need to ensure their email marketing efforts reflect their company brand, experts have claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22532 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22532 Mon, 15 Dec 2008 09:43:35 GMT Email Marketing Almost one in three regular internet users tend to navigate away from websites that they believed to be "cluttered" with adverts, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22531 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22531 Fri, 12 Dec 2008 15:34:58 GMT Direct Marketing Consumers in the UK are becoming increasingly interested in online vouchers, according to new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22529 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22529 Fri, 12 Dec 2008 11:47:28 GMT Direct Marketing Growing businesses with an interest in direct marketing have been encouraged to give their verdict on their future of the medium... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22530 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22530 Fri, 12 Dec 2008 11:46:39 GMT Direct Marketing Owners of growing businesses across the UK are concerned missing out on networking opportunities due to concerns about leaving the office, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22528 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22528 Fri, 12 Dec 2008 09:47:44 GMT Direct Marketing Creating a brand that consumers can easily recognise is "the only purpose" of direct marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22527 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22527 Thu, 11 Dec 2008 15:41:16 GMT Direct Marketing Growing businesses have been urged by an expert to ensure they are "flexible" when planning email marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22525 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22525 Thu, 11 Dec 2008 11:54:29 GMT Email Marketing A new study has suggested how growing businesses could improve their efforts to reach younger consumers through email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22526 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22526 Thu, 11 Dec 2008 11:53:29 GMT Email Marketing The quality of subject lines is fundamental to the effectiveness of email marketing, a new study has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22524 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22524 Thu, 11 Dec 2008 09:30:03 GMT Email Marketing A leading organisation in the direct marketing industry has revealed the winners of its awards for 2008... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22523 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22523 Wed, 10 Dec 2008 15:41:06 GMT Direct Marketing An online guide designed to help growing businesses get to grips with email marketing has been launched... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22522 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22522 Wed, 10 Dec 2008 14:36:49 GMT Email Marketing Using a combination of email and direct mail marketing can be highly beneficial for growing businesses, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22519 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22519 Wed, 10 Dec 2008 11:57:55 GMT Email Marketing Growing businesses that use email marketing have been warned deliverability is the "number one" issue they need to bear in mind... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22520 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22520 Wed, 10 Dec 2008 11:57:07 GMT Email Marketing An advertising expert has claimed that email marketing represents "a perfect fit" for growing businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22521 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22521 Wed, 10 Dec 2008 09:25:31 GMT Email Marketing A new study by benchmarking company Global Reviews has suggested a link between sales and the online experience that firms offer consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22516 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22516 Tue, 09 Dec 2008 15:03:04 GMT Direct Marketing Growing businesses using direct mail could benefit more by combining the format with other promotional tools, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22517 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22517 Tue, 09 Dec 2008 11:56:53 GMT Direct Mail Many marketers are planning to increase their budgets in the near future despite the current financial climate, new figures suggest... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22518 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22518 Tue, 09 Dec 2008 11:55:49 GMT Direct Marketing New research has suggested that consumers prefer receiving email marketing to watching TV advertising... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22515 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22515 Tue, 09 Dec 2008 10:45:06 GMT Email Marketing Growing businesses in the UK could wasting much-needed finances on duplicate mailings, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22514 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22514 Mon, 08 Dec 2008 15:58:43 GMT Direct Mail A new study has highlighted how much growing businesses could benefit from having an online presence... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22512 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22512 Mon, 08 Dec 2008 11:49:46 GMT Email Marketing Regular internet users in the UK feel the web could benefit from increased levels of regulation, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22513 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22513 Mon, 08 Dec 2008 11:49:00 GMT Database Marketing New research has urged growing businesses with a major online presence to prepare for busy times... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22511 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22511 Mon, 08 Dec 2008 08:49:54 GMT Direct Marketing Companies that use email marketing should ensure they do not "over-communicate" to consumers, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22510 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22510 Fri, 05 Dec 2008 15:54:59 GMT Email Marketing Growing businesses that use email marketing should ensure their data lists are up-to-date, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22508 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22508 Fri, 05 Dec 2008 15:03:42 GMT Email Marketing The number of target email marketing messages sent during last month rose by 23 per cent, according to new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22509 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22509 Fri, 05 Dec 2008 15:03:03 GMT Email Marketing A number of businesses expect the amount of money they spend on direct marketing to increase in the near future, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22507 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22507 Fri, 05 Dec 2008 11:48:08 GMT Direct Marketing A new study has suggested that mobile internet is growing in popularity... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22506 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22506 Fri, 05 Dec 2008 09:22:54 GMT Email Marketing Seven in ten businesses in the UK believe email is one of the best ways for them to engage with customers, according to new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22505 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22505 Thu, 04 Dec 2008 15:25:46 GMT Email Marketing An expert has highlighted how important it is for growing businesses to fully understand the customer base they are trying to reach with their direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22503 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22503 Thu, 04 Dec 2008 11:54:34 GMT Direct Marketing Companies should consider what they want to achieve through their email marketing before launching campaigns, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22504 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22504 Thu, 04 Dec 2008 11:53:41 GMT Email Marketing Growing businesses have been urged to bear customer engagement in mind when using online marketing channels... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22502 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22502 Thu, 04 Dec 2008 08:59:45 GMT Direct Marketing An expert has claimed that email has become "even more important" to UK businesses in recent times... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22499 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22499 Wed, 03 Dec 2008 15:57:26 GMT Email Marketing Many companies in the UK are planning to encourage staff to work from home in an effort to survive in the current financial climate, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22500 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22500 Wed, 03 Dec 2008 12:49:27 GMT Direct Marketing Growing businesses are spending around half of their promotional budgets on internet-based direct marketing, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22501 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22501 Wed, 03 Dec 2008 12:48:41 GMT Direct Marketing The use of direct marketing will help growing businesses survive in the current financial climate, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22498 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22498 Wed, 03 Dec 2008 11:26:42 GMT Direct Marketing Capacity has been highlighted by an expert as a key aspect of website design for SMEs... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22497 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22497 Wed, 03 Dec 2008 09:59:51 GMT Direct Marketing A new study has revealed three ways in which growing businesses can improve their operations in order to take advantage of cross-channel direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22488 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22488 Tue, 02 Dec 2008 15:34:27 GMT Direct Marketing Consumers in the north-west of England are more likely to spend money on products and services online, new research has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22489 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22489 Tue, 02 Dec 2008 11:16:04 GMT Email Marketing Growing businesses that use direct marketing have been warned by an expert that "timing is everything"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22490 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22490 Tue, 02 Dec 2008 11:15:07 GMT Direct Marketing Growing businesses in the UK could benefit from integrating online public relations (PR) platforms into their direct marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22491 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22491 Tue, 02 Dec 2008 09:26:27 GMT Direct Marketing An expert has claimed that the inclusion of broken links in email marketing is "very common"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22492 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22492 Mon, 01 Dec 2008 15:16:30 GMT Email Marketing Using forward-to-a-friend tactics in email marketing is a "powerful way" for growing businesses to promote their products and services, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22493 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22493 Mon, 01 Dec 2008 15:07:58 GMT Email Marketing People are becoming more responsive to direct marketing campaigns, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22494 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22494 Mon, 01 Dec 2008 11:59:02 GMT Direct Marketing The amount of money spent by UK consumers online is set to grow this year, a new survey has forecast... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22495 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22495 Mon, 01 Dec 2008 11:58:24 GMT Email Marketing New research has highlighted the potential reach that email marketing can provide growing businesses with... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22496 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=22496 Mon, 01 Dec 2008 09:51:55 GMT Email Marketing Growing businesses have been urged by an expert to ensure they carry out research and planning when creating a direct marketing strategy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=20568 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=20568 Fri, 28 Nov 2008 16:14:00 GMT Direct Marketing Growing businesses have been advised by an expert that content is key to engaging consumers through email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=20396 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=20396 Fri, 28 Nov 2008 12:32:16 GMT Email Marketing A number of professionals in the direct marketing industry are concerned over the future, new research claims... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=20359 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=20359 Fri, 28 Nov 2008 12:02:46 GMT Direct Marketing A number of chief marketing officers (CMOs) are "very interested" in using email promotions in the near future, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=20208 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=20208 Fri, 28 Nov 2008 09:06:32 GMT Email Marketing Over half of companies in the UK are planning to place more focus on customer engagement in the near future, research has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=19280 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=19280 Thu, 27 Nov 2008 15:28:52 GMT Email Marketing Growing businesses have been urged by an expert to ensure they "find the right frequency balance" when sending out email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=19094 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=19094 Thu, 27 Nov 2008 11:55:58 GMT Email Marketing A communications consultancy firm has unveiled a new document which may be useful to growing businesses using email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=19095 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=19095 Thu, 27 Nov 2008 11:55:14 GMT Email Marketing Growing businesses that use email marketing have been warned by expert to pay attention to a new feature on the Google Mail service... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=18942 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=18942 Thu, 27 Nov 2008 08:44:27 GMT Email Marketing Growing businesses could benefit from ensuring their websites and marketing messages are compatible with mobile devices, new research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=17991 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=17991 Wed, 26 Nov 2008 15:31:07 GMT Direct Marketing Email marketing offers growing businesses an opportunity to take advantage of strong sales cycles, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=17797 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=17797 Wed, 26 Nov 2008 12:01:04 GMT Email Marketing The latest issue of a leading direct marketing trade magazine features information on effective email campaigns, it has been announced... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=17798 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=17798 Wed, 26 Nov 2008 11:59:47 GMT Email Marketing An expert has claimed that growing businesses can get a number of benefits from using email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=17799 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=17799 Wed, 26 Nov 2008 11:56:40 GMT Email Marketing The government has unveiled plans to change the powers of the UK's Information Commissioner's Office (ICO)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=17651 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=17651 Wed, 26 Nov 2008 09:11:23 GMT Database Marketing Growing businesses have been advised by an expert that most email marketing strategies "all boil down to respect"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=16711 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=16711 Tue, 25 Nov 2008 15:19:12 GMT Email Marketing Growing businesses must ensure they place providing a good customer experience "at the centre" of direct marketing strategies, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=16697 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=16697 Tue, 25 Nov 2008 15:06:56 GMT Email Marketing An expert has claimed that relevance is one the most important issues to bear in mind when carrying out direct marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=16698 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=16698 Tue, 25 Nov 2008 15:06:05 GMT Direct Marketing Using content consumer reviews from direct marketing could be beneficial for companies, a new study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=16557 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=16557 Tue, 25 Nov 2008 12:10:43 GMT Direct Marketing An online marketing provider has announced it is launching a new blog to provide advice on the industry... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=16376 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=16376 Tue, 25 Nov 2008 08:48:01 GMT Direct Marketing New research has highlighted the opportunities that an online presence may give growing businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15557 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15557 Mon, 24 Nov 2008 15:58:13 GMT Email Marketing An expert has revealed that growing businesses could benefit paying an increased amount of attention to the subject lines featured on their email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15555 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15555 Mon, 24 Nov 2008 11:58:55 GMT Email Marketing Growing businesses have been warned by an expert to ensure their email marketing makes a "good first impression"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15556 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15556 Mon, 24 Nov 2008 11:57:21 GMT Email Marketing Combining a number of direct marketing channels in campaigns could be useful to growing businesses, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15554 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15554 Mon, 24 Nov 2008 10:04:06 GMT Direct Marketing A new fully biodegradable window envelope has become the first to be approved for use by the Royal Mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15553 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15553 Fri, 21 Nov 2008 15:55:21 GMT Direct Mail A leading web hosting provider has urged growing businesses to embrace communication channels such as email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15551 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15551 Fri, 21 Nov 2008 15:28:53 GMT Email Marketing People in the UK are spending an increasing amount of time online, according to new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15552 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15552 Fri, 21 Nov 2008 15:27:52 GMT Direct Marketing The Institute of Direct Marketing (IDM) has revealed it has expanded the number of categories in the digital section of its annual awards... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15550 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15550 Fri, 21 Nov 2008 11:53:31 GMT Direct Marketing Growing businesses can benefit from using web analytics in their email marketing practices, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15549 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15549 Fri, 21 Nov 2008 09:58:49 GMT Email Marketing An expert has suggested that direct marketing can be particularly beneficial to growing businesses in the current financial climate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15545 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15545 Thu, 20 Nov 2008 15:49:52 GMT Direct Marketing The use of images in HTML email marketing can lead to some campaigns being mistaken for spam, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15546 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15546 Thu, 20 Nov 2008 15:05:31 GMT Email Marketing New research has revealed that small and medium-sized enterprises (SMEs) could benefit from improving the look of their websites... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15547 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15547 Thu, 20 Nov 2008 15:04:00 GMT Direct Marketing Growing businesses that use email marketing have been urged to improve the unsubscribe options they offer consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15548 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15548 Thu, 20 Nov 2008 11:56:03 GMT Email Marketing A new study has highlighted several reasons why many people are choosing to embrace online platforms... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15544 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15544 Thu, 20 Nov 2008 08:57:07 GMT Direct Marketing While the credit crunch may have led companies to reconsider many issues surrounding their direct marketing, it has particularly thrown the spotlight back on the importance of business data lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15543 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15543 Wed, 19 Nov 2008 16:35:52 GMT Direct Marketing A new study has highlighted that growing businesses using direct marketing must ensure they are aware of laws concerning promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15542 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15542 Wed, 19 Nov 2008 16:00:16 GMT Direct Marketing A major trade fair designed to focus on database marketing is set to be held in London next year, it has been announced... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15540 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15540 Wed, 19 Nov 2008 11:54:18 GMT Database Marketing Using email marketing offers growing businesses a chance to create time-specific campaigns to aim at clients, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15541 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15541 Wed, 19 Nov 2008 11:53:35 GMT Email Marketing Using simple opt-out systems on direct mail campaigns can help businesses save money and prevent waste, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15539 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15539 Wed, 19 Nov 2008 09:09:51 GMT Direct Mail New research has revealed that growing businesses in the UK are planning to boost the amount they spend on marketing over the next 12 months... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15538 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15538 Tue, 18 Nov 2008 15:43:09 GMT Direct Marketing Difficult market conditions have put the importance of lead generation "into the spotlight", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15536 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15536 Tue, 18 Nov 2008 12:27:15 GMT Direct Marketing New research has suggested that growing businesses should personalise direct mail whenever they can... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15537 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15537 Tue, 18 Nov 2008 12:25:43 GMT Direct Mail Growing businesses could benefit from using blogs to reach consumers, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15535 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15535 Tue, 18 Nov 2008 11:53:22 GMT Direct Marketing A new study has highlighted the potential important of website design for SMEs... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15534 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15534 Tue, 18 Nov 2008 09:37:40 GMT Direct Marketing Growing businesses could have less control over their promotions if they choose to use direct marketing via social networks, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15533 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15533 Mon, 17 Nov 2008 15:39:16 GMT Direct Marketing New research has claimed that the amount of money spent on web-based advertising is set to grow to over £5 billion by 2012... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15532 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15532 Mon, 17 Nov 2008 15:09:27 GMT Direct Marketing An expert has claimed that email marketing is a "key part" of a growing business's efforts to engage with consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15531 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15531 Mon, 17 Nov 2008 15:08:08 GMT Email Marketing The Direct Marketing Association (DMA) has joined forces with a financial organisation to improve the profile of data in the advertising sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15530 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15530 Mon, 17 Nov 2008 11:46:05 GMT Direct Marketing New research has highlighted the opportunities that an online presence may give growing businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15529 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15529 Mon, 17 Nov 2008 10:00:00 GMT Direct Marketing The Email Experience Council (EEC) has launched a landing page checklist for businesses involved in email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15526 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15526 Fri, 14 Nov 2008 16:08:53 GMT Email Marketing Growing businesses looking to implement email marketing schemes need to monitor the length of their subject line, according to new data... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15527 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15527 Fri, 14 Nov 2008 16:07:21 GMT Email Marketing Email marketing firms need to adjust their tactics depending on the audience they wish to attract, according to data from a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15528 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15528 Fri, 14 Nov 2008 16:06:03 GMT Email Marketing New research has suggested that growing businesses may benefit from not using social networking links in their email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15525 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15525 Thu, 13 Nov 2008 15:59:51 GMT Email Marketing Many young people are now actively engaging with growing businesses and brands over the web, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15523 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15523 Thu, 13 Nov 2008 15:34:27 GMT Direct Marketing An expert has highlighted several reasons why it is important for businesses to take care when writing email content... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15524 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15524 Thu, 13 Nov 2008 15:33:26 GMT Growing businesses could reduce their wastage by using online marketing tactics, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15522 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15522 Thu, 13 Nov 2008 11:44:47 GMT Direct Marketing New research has suggested that email marketing is the best way for growing businesses to promote their offers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15521 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15521 Thu, 13 Nov 2008 09:54:01 GMT Email Marketing While offline direct marketing formats or channels regularly record fluctuating levels of popularity, it is undeniable that the internet is continuing to grow... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15520 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15520 Wed, 12 Nov 2008 16:25:42 GMT Direct Marketing Business data plays a major role in a company's efforts to maximise their sales potential through customer relationship management systems, according to an IT firm... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15519 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15519 Wed, 12 Nov 2008 15:26:32 GMT Database Marketing Direct marketing budgets should not be reduced during the current financial market, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15517 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15517 Wed, 12 Nov 2008 15:14:06 GMT Direct Marketing A number of firms that use direct marketing now track the behaviour of their online consumers, a report has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15518 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15518 Wed, 12 Nov 2008 15:13:09 GMT Direct Marketing People over 55 are becoming increasingly comfortable with the internet and other technological advances, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15516 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15516 Wed, 12 Nov 2008 11:51:02 GMT Email Marketing Internet users in the UK choose to ignore information that they feel is not relevant to them, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15515 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15515 Wed, 12 Nov 2008 09:30:18 GMT Direct Marketing Growing businesses should "start a conversation" through email marketing, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15514 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15514 Tue, 11 Nov 2008 15:43:58 GMT Email Marketing Growing businesses should take their environmental credentials into account when using direct mail to reach consumers, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15506 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15506 Tue, 11 Nov 2008 11:58:02 GMT Direct Mail A leading direct marketing organisation has held its largest ever graduation ceremony for those who have undertaken its courses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15507 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15507 Tue, 11 Nov 2008 11:57:06 GMT Direct Marketing New research has revealed that Thursday is generally the most popular day to send email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15508 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15508 Tue, 11 Nov 2008 09:46:53 GMT Email Marketing A new study has claimed that consumers are opening email marketing messages quicker than last year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15509 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15509 Mon, 10 Nov 2008 15:33:40 GMT Email Marketing Growing businesses should consider reviewing their direct marketing practices on a daily basis, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15510 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15510 Mon, 10 Nov 2008 15:22:31 GMT Direct Marketing An expert has urged growing businesses to "respect the power" of email marketing as a promotional medium... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15511 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15511 Mon, 10 Nov 2008 15:20:38 GMT Email Marketing Growing businesses that use email marketing could find themselves taken "much further than one might expect", an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15512 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15512 Mon, 10 Nov 2008 11:23:47 GMT Email Marketing An expert has suggested that growing businesses could significantly benefit from using digital mediums to reach consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15513 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=15513 Mon, 10 Nov 2008 09:55:17 GMT Direct Marketing Growing businesses have been advised that embracing "customer power" could help them to enjoy email marketing success... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=13184 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=13184 Fri, 07 Nov 2008 15:33:53 GMT Email Marketing A new generation of lead management systems is emerging to help business-to-business (B2B) marketers, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=13027 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=13027 Fri, 07 Nov 2008 11:57:35 GMT Direct Marketing Social networking can be highly beneficial for growing businesses in the UK, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=13028 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=13028 Fri, 07 Nov 2008 11:55:55 GMT Direct Marketing The number of internet users over the age of 55 in the UK is continuing to grow, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=12878 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=12878 Fri, 07 Nov 2008 09:08:05 GMT Direct Marketing A number of marketers struggle to recognise the "value" of keywords, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=11922 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=11922 Thu, 06 Nov 2008 15:53:52 GMT Direct Marketing An expert has claimed that email marketing is a "great tool" for growing businesses that want to build relationships with consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=11724 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=11724 Thu, 06 Nov 2008 11:57:08 GMT Email Marketing The delivery rate of retention email marketing messages grew in the first three months of this year, according to new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=11725 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=11725 Thu, 06 Nov 2008 11:56:18 GMT Email Marketing An expert has claimed that email marketing offers growing businesses a good way to test their campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=11567 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=11567 Thu, 06 Nov 2008 08:58:29 GMT Email Marketing Using online promotion methods such as email marketing gives growing businesses an opportunity to "punch above their weight", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10599 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10599 Wed, 05 Nov 2008 15:31:50 GMT Email Marketing The Internet Advertising Bureau (IAB) has announced the appointment of its first head of mobile... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10399 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10399 Wed, 05 Nov 2008 11:35:05 GMT Direct Marketing Growing businesses have been told by an expert that email marketing is more effective as a promotional tool than social networking... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10400 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10400 Wed, 05 Nov 2008 11:34:19 GMT Email Marketing Blogs are beginning to have more influence on consumer spending habits than social networks, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10374 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10374 Wed, 05 Nov 2008 09:54:03 GMT Direct Marketing Growing businesses planning to use email marketing have been urged to adopt a long-term view when using the channel... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10263 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10263 Tue, 04 Nov 2008 16:00:05 GMT Email Marketing The new regulatory body for the direct marketing industry has announced a major appointment... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10264 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10264 Tue, 04 Nov 2008 15:58:54 GMT Direct Marketing Growing businesses that use email marketing could benefit from integrated the channel with other promotional formats, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10040 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10040 Tue, 04 Nov 2008 12:02:33 GMT Email Marketing Growing businesses could potentially benefit from sending clients Christmas cards through the post, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10041 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=10041 Tue, 04 Nov 2008 12:01:53 GMT Direct Mail An expert has called for growing businesses to ensure the design of their email marketing reflects their "key brand values"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=9919 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=9919 Tue, 04 Nov 2008 10:06:33 GMT Email Marketing Growing businesses using email marketing have been urged to pay attention to the sender address included on their messages... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=8913 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=8913 Mon, 03 Nov 2008 15:58:56 GMT Email Marketing A new study has suggested the potential benefits available to growing businesses that use online promotional tools such as email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=8914 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=8914 Mon, 03 Nov 2008 15:58:17 GMT Email Marketing The amount of money spent by companies on internet advertising channels is set to grow in the next four years, according to new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=8866 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=8866 Mon, 03 Nov 2008 14:50:52 GMT Email Marketing The internet has changed the way people search out and understand information, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=8719 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=8719 Mon, 03 Nov 2008 12:09:59 GMT Direct Marketing Using email marketing to reach consumers can help growing businesses to reduce their carbon footprints, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=8618 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=8618 Mon, 03 Nov 2008 10:00:26 GMT Email Marketing New research has found that the majority of direct marketing and advertising in the UK is complying with environmental regulations... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=4895 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=4895 Fri, 31 Oct 2008 14:26:33 GMT Direct Mail The internet has changed the way people search out and understand information, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=4751 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=4751 Fri, 31 Oct 2008 11:42:51 GMT Email Marketing A leading marketing expert has claimed that email has become "a powerful tool in its own right"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=4588 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=4588 Fri, 31 Oct 2008 08:42:09 GMT Email Marketing A debate has been held in the House of Commons over future trends in direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=3614 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=3614 Thu, 30 Oct 2008 15:25:00 GMT Direct Marketing Consumers and email marketing subscribers "own" the medium, according to a leading expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=3378 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=3378 Thu, 30 Oct 2008 11:14:31 GMT Email Marketing A major event designed to provide growing businesses with information and advice on online marketing is set to be held in Manchester... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=3281 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=3281 Thu, 30 Oct 2008 09:41:51 GMT Email Marketing Research from the Information Commissioner's Office (ICO) has highlighted the importance for growing businesses to be careful with sensitive information... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=2360 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=2360 Wed, 29 Oct 2008 15:06:49 GMT Database Marketing New research has predicted that marketing to mobile devices will be a mainstream promotional strategy for growing businesses in the near future... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=2340 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=2340 Wed, 29 Oct 2008 11:19:31 GMT Direct Marketing New research has suggested that a number of growing businesses are embracing new online platforms to reach consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=2255 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=2255 Wed, 29 Oct 2008 09:44:37 GMT Direct Marketing The use of digital marketing channels can help growing businesses to create "unique strategies" which suit their needs, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1254 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1254 Tue, 28 Oct 2008 15:23:38 GMT Direct Marketing Growing businesses have been urged by an email marketing agency to get their priorities right when using the format... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1241 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1241 Tue, 28 Oct 2008 11:51:08 GMT Email Marketing A number of growing businesses are planning to rely on email marketing in the run-up to Christmas, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1240 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1240 Tue, 28 Oct 2008 09:58:34 GMT Email Marketing A leading marketing organisation in the UK has unveiled its winners' shortlist for a forthcoming awards ceremony... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1239 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1239 Mon, 27 Oct 2008 15:35:54 GMT Direct Marketing Growing businesses which market and promote their services over the internet are more likely to be successful than those that do not, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1238 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1238 Mon, 27 Oct 2008 11:42:18 GMT Direct Marketing Small and medium-sized enterprises (SMEs) have been warned by an expert over the potential impact their delivery service can have on their operations... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1237 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1237 Mon, 27 Oct 2008 10:03:02 GMT Direct Marketing Growing businesses are "required" to take direct marketing action in times of economic difficulty, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1236 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1236 Fri, 24 Oct 2008 15:12:12 GMT Email Marketing A marketing expert has highlighted how beneficial direct mail can be for small and medium-sized enterprises (SMEs)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1235 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1235 Fri, 24 Oct 2008 11:38:17 GMT Direct Mail New research from Break Media has highlighted the growing popularity of online advertising... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1234 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1234 Fri, 24 Oct 2008 09:41:36 GMT Direct Marketing Growing businesses should make writing the subject line of their email marketing a priority, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1233 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1233 Thu, 23 Oct 2008 15:27:24 GMT Email Marketing Growing businesses have been warned by an expert to ensure there is a certain level of clarity in their direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1232 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1232 Thu, 23 Oct 2008 15:06:39 GMT Direct Marketing A new study has demonstrated the potential value of an online presence for growing businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1230 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1230 Thu, 23 Oct 2008 11:49:47 GMT Direct Marketing A number of growing businesses are thinking about recruiting staff in order to provide quality customer service in the run-up to Christmas, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1231 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1231 Thu, 23 Oct 2008 09:05:04 GMT Direct Marketing Growing businesses owners need to bear a "code of etiquette" in mind when using email to contact employees or other firms, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1229 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1229 Wed, 22 Oct 2008 15:37:16 GMT Email Marketing The growth of mobile internet use could change the way email marketing is created, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1228 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1228 Wed, 22 Oct 2008 15:18:53 GMT Email Marketing A new study has highlighted how important some form of data security is for growing businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1227 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1227 Wed, 22 Oct 2008 11:16:52 GMT Database Marketing People between 18 and 34 prefer to receive marketing through direct mail or email rather than social networking, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1226 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1226 Wed, 22 Oct 2008 09:11:48 GMT Direct Mail, Email Marketing New research has suggested that email marketing could be set to play a major part in many businesses' marketing strategies over the next year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1224 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1224 Tue, 21 Oct 2008 15:15:24 GMT Email Marketing Businesses that use email marketing must ensure they are only targeting campaigns at those who want to receive messages, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1225 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1225 Tue, 21 Oct 2008 15:14:22 GMT Email Marketing A number of growing businesses believe that social networking may have a role to play in their direct marketing strategies, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1223 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1223 Tue, 21 Oct 2008 11:17:58 GMT Direct Marketing Growing businesses are "required" to take direct marketing action in times of economic difficulty, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1222 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1222 Tue, 21 Oct 2008 09:37:12 GMT Direct Marketing The growth of online advertising and marketing channels has dominated media reports in recent weeks, but plenty of figures have been released that suggest the potential benefits of direct mail for SMEs... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1221 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1221 Mon, 20 Oct 2008 16:29:35 GMT Direct Mail A leading marketing body in the UK has announced the appointment of a new chair of its board and advisory council... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1220 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1220 Mon, 20 Oct 2008 15:55:34 GMT Direct Marketing Using direct mail in conjunction with search marketing tactics can make campaigns more successful, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1219 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1219 Mon, 20 Oct 2008 15:31:24 GMT Direct Mail A number of businesses have not added RSS feeds to their websites, a new study has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1218 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1218 Mon, 20 Oct 2008 11:57:54 GMT Direct Marketing Email marketers have been urged by an expert to avoid using "too much hype" in their messages... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1217 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1217 Mon, 20 Oct 2008 09:42:31 GMT Email Marketing Growing businesses have been warned that their reputation could impact on their efforts to acquire customers through the use of direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1216 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1216 Fri, 17 Oct 2008 14:55:50 GMT Direct Marketing An expert has claimed that growing businesses could benefit from adding mobile promotions to their direct marketing mix... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1215 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1215 Fri, 17 Oct 2008 11:55:53 GMT Direct Marketing Growing businesses have been advised that blogs can "play an incredibly important role" in their efforts to engage with consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1214 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1214 Fri, 17 Oct 2008 11:55:05 GMT Direct Marketing An expert has urged growing businesses to be aware of web design when establishing an online presence... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1213 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1213 Fri, 17 Oct 2008 09:40:17 GMT Direct Marketing A new poll has found that email marketing is regarded as an important channel for businesses to use during the economic downturn... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1212 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1212 Thu, 16 Oct 2008 15:37:06 GMT Email Marketing An expert has suggested how growing businesses could potentially benefit from using blogs to communicate with consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1211 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1211 Thu, 16 Oct 2008 14:16:16 GMT Direct Marketing Growing businesses looking to improve their communication with consumers should consider digital marketing channels, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1210 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1210 Thu, 16 Oct 2008 12:14:09 GMT Email Marketing Current problems in the economic markets may make growing businesses reconsider their direct marketing tactics, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1209 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1209 Thu, 16 Oct 2008 09:48:58 GMT Direct Marketing A new technique has emerged that allows growing businesses that use email marketing to successfully discover where the majority of their audience lives... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1208 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1208 Wed, 15 Oct 2008 15:57:51 GMT Email Marketing Online marketing is becoming more prominent among companies, a new survey has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1207 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1207 Wed, 15 Oct 2008 14:34:41 GMT Email Marketing Email marketing has been highlighted as way that growing businesses can save money in the current economic downturn... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1206 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1206 Wed, 15 Oct 2008 11:40:03 GMT Email Marketing A marketing body has announced it is showcasing the benefits of lead generation at an event in London... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1205 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1205 Wed, 15 Oct 2008 09:42:45 GMT Direct Marketing Growing businesses could benefit from establishing a set of guidelines to follow when making email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1204 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1204 Tue, 14 Oct 2008 16:02:05 GMT Email Marketing Using promotional messages on transaction emails could help businesses to generate extra sales, according to new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1202 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1202 Tue, 14 Oct 2008 14:58:04 GMT Email Marketing The amount of money being spent on direct marketing in the UK has fallen to its lowest level in nine years, according to a new survey... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1203 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1203 Tue, 14 Oct 2008 14:57:14 GMT Direct Marketing Growing businesses should never consider cutting their marketing budgets during difficult economic times, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1201 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1201 Tue, 14 Oct 2008 11:44:03 GMT Direct Marketing An expert has suggested that growing businesses in the UK should consider the way they are perceived by consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1200 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1200 Tue, 14 Oct 2008 09:19:08 GMT Direct Marketing A new study has suggested that growing businesses need to take care with any personal data they gather from consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1196 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1196 Mon, 13 Oct 2008 16:00:04 GMT Database Marketing A number of consumers are planning to use vouchers to reduce their spending in the run-up to Christmas, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1197 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1197 Mon, 13 Oct 2008 15:58:49 GMT Direct Marketing The inclusion of user-generated content in direct marketing messages could encourage recipients to read them, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1198 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1198 Mon, 13 Oct 2008 15:57:56 GMT Direct Marketing A number of growing businesses may decide to not use social media to market to consumers in the near future, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1199 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1199 Mon, 13 Oct 2008 11:59:48 GMT Direct Marketing Growing businesses could benefit from using direct marketing tactics that span several channels, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1195 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1195 Mon, 13 Oct 2008 10:06:17 GMT Direct Marketing A number of businesses that are promoting their products and services believe they are failing to realise the potential of their current customers, according to a new survey... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1194 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1194 Fri, 10 Oct 2008 15:36:07 GMT Direct Marketing An expert has claimed that email marketing can prove to be "a killer app" when used in a clever manner... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1193 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1193 Fri, 10 Oct 2008 12:29:59 GMT Email Marketing An expert has suggested that growing businesses that promote themselves online should consider using social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1190 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1190 Fri, 10 Oct 2008 11:48:34 GMT Direct Marketing Email has been described by a leadership development expert as a "great tool for modern communication"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1191 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1191 Fri, 10 Oct 2008 11:47:20 GMT Email Marketing Growing businesses in the UK could gain "a more professional image" by using voice over internet protocol (VoIP), according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1192 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1192 Fri, 10 Oct 2008 10:09:27 GMT Telemarketing New research has predicted the amount of money spent on mobile marketing could rise by 150 per cent in the next five years... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1189 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1189 Thu, 09 Oct 2008 15:30:01 GMT Direct Marketing A new range of website domain extensions could be in use by the end of 2009, according to leading organisation... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1187 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1187 Thu, 09 Oct 2008 15:08:17 GMT Direct Marketing The actions or interests of consumers may be enough to encourage growing businesses to change their brands, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1188 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1188 Thu, 09 Oct 2008 15:07:24 GMT Direct Marketing The Direct Marketing Association (DMA) has revealed its backing for a new scheme to offer businesses a discount on postage for direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1186 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1186 Thu, 09 Oct 2008 11:49:49 GMT Direct Mail The total amount of money spent across the world on direct marketing is set to grow by 4... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1185 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1185 Thu, 09 Oct 2008 09:43:41 GMT Direct Marketing Growing businesses that are looking to attract new customers could benefit from re-branding, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1183 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1183 Wed, 08 Oct 2008 15:37:14 GMT Direct Marketing The use of quality content in email marketing can be highly beneficial to growing businesses, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1184 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1184 Wed, 08 Oct 2008 15:34:57 GMT Email Marketing Growing businesses should consider reorganising their operations around the opportunities available on the internet, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1182 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1182 Wed, 08 Oct 2008 15:33:26 GMT Direct Marketing Many growing businesses could benefit from adding new tools to their direct marketing mix, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1181 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1181 Wed, 08 Oct 2008 10:43:06 GMT Direct Marketing The amount of money spent on online advertising in the UK experienced a 21 per cent year-on-year like-for-like increase during the first half of this year, according to new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1180 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1180 Wed, 08 Oct 2008 08:56:03 GMT Direct Marketing A leading marketing organisation has launched a new scheme designed to recognise the best door drop campaigns carried out in the UK... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1179 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1179 Tue, 07 Oct 2008 14:58:41 GMT Direct Marketing A new study has revealed that many retailers are turning to email marketing in an effort to communicate with potential and existing customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1177 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1177 Tue, 07 Oct 2008 14:26:31 GMT Email Marketing Growing businesses that use email marketing have been warned to ensure they include all of the information they are required to disclose by law in their messages... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1178 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1178 Tue, 07 Oct 2008 14:25:44 GMT Email Marketing A new study has highlighted how businesses should ensure that data they collect on consumers is secure... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1176 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1176 Tue, 07 Oct 2008 11:42:15 GMT Database Marketing Small companies in the UK need business intelligence "more than ever", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1175 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1175 Tue, 07 Oct 2008 09:57:44 GMT Direct Marketing The use of direct marketing and other advertising channels can play "a key role" in helping businesses survive an economic downturn, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1174 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1174 Mon, 06 Oct 2008 15:34:50 GMT Direct Marketing A lack of understanding about voice over internet protocol (VoIP) technology is preventing growing businesses from using it, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1172 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1172 Mon, 06 Oct 2008 12:29:00 GMT Telemarketing The use of an effective email marketing strategy has been described as "a must-have" for businesses looking to trade online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1173 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1173 Mon, 06 Oct 2008 12:28:11 GMT Email Marketing New research has highlighted that a number of businesses are planning to market their services online in the near future... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1171 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1171 Mon, 06 Oct 2008 11:50:51 GMT Email Marketing A new study by Saga has highlighted how not regularly updating information on consumers could be damaging to a brand... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1170 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1170 Mon, 06 Oct 2008 10:11:02 GMT Direct Marketing Voice over internet protocol (VoIP) technology can prove more cost-effective for growing businesses than fixed phone lines, according to a leading expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1169 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1169 Fri, 03 Oct 2008 15:34:58 GMT Telemarketing A marketing expert has stated that direct mail works best when used to retain customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1168 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1168 Fri, 03 Oct 2008 11:19:28 GMT Direct Mail Growing businesses that use promotions to reach products and services have been urged to ensure they do not waste their resources... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1167 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1167 Fri, 03 Oct 2008 09:53:56 GMT Direct Marketing A leading direct marketing organisation in the UK has published a new calendar highlighting its forthcoming events... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1166 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1166 Thu, 02 Oct 2008 15:37:31 GMT Direct Marketing Growing businesses in the UK are beginning to understand the potential of email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1165 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1165 Thu, 02 Oct 2008 11:48:12 GMT Email Marketing A marketing expert has warned growing businesses against sending too many email promotions to consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1164 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1164 Thu, 02 Oct 2008 09:24:16 GMT Email Marketing Growing businesses that use email marketing have been advised to ensure the opt-out links on their messages are "obvious"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1163 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1163 Wed, 01 Oct 2008 15:43:03 GMT Email Marketing A new study has highlighted how growing businesses could benefit from having an online presence... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1162 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1162 Wed, 01 Oct 2008 11:32:54 GMT Email Marketing Growing businesses can benefit from an "incredible" level of return on investment (ROI) and cost-effectiveness by using email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1161 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1161 Wed, 01 Oct 2008 09:58:43 GMT Email Marketing The growth of social media and mobile devices is changing the role of email marketing within promotional campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1159 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1159 Tue, 30 Sep 2008 11:31:43 GMT Email Marketing The use of email marketing can provide growing businesses with "a direct entry into the consumer's existence", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1160 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1160 Tue, 30 Sep 2008 09:18:15 GMT Email Marketing A new range of guides designed to help businesses learn about the benefits of mobile marketing have been launched... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1158 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1158 Mon, 29 Sep 2008 11:40:23 GMT Direct Marketing Growing businesses planning to use direct marketing have been told by an expert that email is the "number one" promotional medium available to them... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1157 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1157 Mon, 29 Sep 2008 09:55:57 GMT Email Marketing An expert has claimed that email marketing is "still an attractive option" for growing businesses looking to promote their work during the economic downturn... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1156 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1156 Fri, 26 Sep 2008 16:09:09 GMT Email Marketing Using email marketing to reach consumers can prove generally cost-effective, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1155 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1155 Fri, 26 Sep 2008 11:53:57 GMT Email Marketing The use of online lead generation can give growing businesses more control over their internet-based advertising, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1154 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1154 Fri, 26 Sep 2008 09:49:57 GMT Direct Marketing A leading UK-based direct marketing organisation is preparing to unveil its new Manchester training centre... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1153 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1153 Thu, 25 Sep 2008 15:45:41 GMT Direct Marketing Integrating data collected through a number of sources can be beneficial to growing businesses using both online and offline direct marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1152 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1152 Thu, 25 Sep 2008 12:01:30 GMT Direct Marketing Growing businesses that do not use email marketing in conjunction with social media could be "missing a real opportunity", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1151 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1151 Thu, 25 Sep 2008 09:40:49 GMT Email Marketing Direct marketing formats such as mail and email can play a role in carefully planning "drip" campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1150 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1150 Wed, 24 Sep 2008 15:39:32 GMT Direct Mail, Direct Marketing, Email Marketing Growing businesses that fail to ensure that their websites can be viewed on portable devices such as mobile phones are "missing an important opportunity", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1149 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1149 Wed, 24 Sep 2008 12:18:25 GMT Direct Marketing Growing businesses have been urged by an expert to ensure the content of their email marketing is "actionable"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1148 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1148 Wed, 24 Sep 2008 09:55:40 GMT Email Marketing A large number of growing businesses in the UK are not familiar with what they need to do to improve their environmental credentials, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1147 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1147 Tue, 23 Sep 2008 15:41:32 GMT Around 50 per cent of start-up businesses tend to launch without considering marketing tactics, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1146 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1146 Tue, 23 Sep 2008 11:33:35 GMT Direct Marketing Email marketing has been described by an expert as "a useful tool" for engaging with consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1145 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1145 Tue, 23 Sep 2008 09:50:01 GMT Email Marketing Growing businesses that use email marketing have a "highly effective sales tool" at their disposal, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1144 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1144 Mon, 22 Sep 2008 16:14:49 GMT Email Marketing A new study has outlined how growing businesses could benefit from having an online presence through email marketing and websites... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1143 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1143 Mon, 22 Sep 2008 11:43:11 GMT Email Marketing A leading direct marketing organisation has launched a new course designed to help those planning to manage digital promotional campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1142 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1142 Mon, 22 Sep 2008 09:16:30 GMT Direct Marketing Online payment system PayPal has launched a new direct marketing campaign for businesses asking them whether they may be putting off some of their customers by not offering the method of paying... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1141 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1141 Fri, 19 Sep 2008 16:43:20 GMT Email Marketing Marketers have been told to build a good quality email list to ensure their online marketing strategies are successful, it has been revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1140 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1140 Fri, 19 Sep 2008 15:06:06 GMT Email Marketing Using online direct marketing can be more flexible than other forms of advertising, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1139 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1139 Thu, 18 Sep 2008 18:25:46 GMT Email Marketing Those considering mounting an email direct marketing campaign must plan exactly what they intend to do with the service, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1138 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1138 Thu, 18 Sep 2008 14:48:34 GMT Email Marketing A new point-based rewards programme for customers will allow a retailer to create more personalised and targeted direct mail, it has been revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1137 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1137 Thu, 18 Sep 2008 11:47:51 GMT Direct Mail Using email marketing can help travel companies re-engage the customer about their impending break, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1136 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1136 Wed, 17 Sep 2008 13:06:33 GMT Email Marketing It is important to ensure that mobile internet marketing is not annoying, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1135 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1135 Wed, 17 Sep 2008 10:55:28 GMT Email Marketing The internet is becoming the advertising "medium of choice" as promoters choose to spend their marketing budgets online, it has been revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1132 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1132 Tue, 16 Sep 2008 12:03:07 GMT Email Marketing A call centre company has bought out another firm for £188 million in a deal which is hoped will set them as a market leader, a source reports... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1133 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1133 Tue, 16 Sep 2008 10:01:43 GMT Telemarketing When using direct marketing it is important to ensure that the campaign is professional and targeted towards the right people, one expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1134 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1134 Mon, 15 Sep 2008 17:25:46 GMT Direct Marketing Making use of "psychographics" can give a notable boost to online lead generation, it has been asserted... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1131 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1131 Mon, 15 Sep 2008 12:04:06 GMT Database Marketing Email marketing is cost-effective way to communicate with potential customers on a global scale, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1130 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1130 Mon, 15 Sep 2008 10:31:59 GMT Email Marketing Measuring and analysing feedback from customers is key for growing businesses that want to retain their most valuable clients, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1129 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1129 Fri, 12 Sep 2008 15:12:59 GMT Direct Marketing New research by Unilever, eCircle and GfK has highlighted the potential benefits of using email marketing to reach potential or existing clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1128 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1128 Fri, 12 Sep 2008 11:18:57 GMT Email Marketing Growing businesses that use direct marketing have been urged to remember the "key word" of targeting... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1127 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1127 Fri, 12 Sep 2008 09:29:51 GMT Direct Marketing New research has found that many retailers in the UK believe that affiliate marketing is a "very cost-effective" way for them to promote their products... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1126 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1126 Thu, 11 Sep 2008 15:05:36 GMT Direct Marketing The success of direct marketing depends almost entirely on the consumer, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1125 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1125 Thu, 11 Sep 2008 11:26:20 GMT Direct Marketing HTML email marketing "consistently" outperforms the plain text alternative, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1124 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1124 Thu, 11 Sep 2008 09:34:07 GMT Email Marketing Nearly eight out of ten shoppers in the UK are planning to carry out around half of their Christmas shopping online, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1123 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1123 Wed, 10 Sep 2008 15:15:46 GMT Direct Marketing Quality business data is key for companies looking to launch successful integrated direct marketing campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1122 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1122 Wed, 10 Sep 2008 11:33:11 GMT Direct Marketing New research has found that both fear and apathy are key reasons why many businesses are not using social media marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1121 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1121 Wed, 10 Sep 2008 08:56:56 GMT Direct Marketing New research has highlighted the value that offline direct marketing may have for many growing businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1120 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1120 Tue, 09 Sep 2008 14:58:53 GMT Direct Mail Around a third of European businesses now regard the issue of retaining customers as increasingly important, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1119 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1119 Tue, 09 Sep 2008 11:30:36 GMT Direct Marketing Sending direct marketing to consumers through mobile devices could have several benefits for growing businesses, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1118 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1118 Tue, 09 Sep 2008 10:00:04 GMT Direct Marketing Viewing direct marketing channels as individual formats could have an adverse effect on promotions, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1117 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1117 Mon, 08 Sep 2008 15:59:14 GMT Direct Marketing Growing businesses could benefit from using a web host or other specialists when creating a website, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1116 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1116 Mon, 08 Sep 2008 11:50:45 GMT Direct Marketing The concept of online lead generation is beginning to be accepted by many as a "legitimate form" of marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1115 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1115 Mon, 08 Sep 2008 09:49:54 GMT Direct Marketing Online marketers have suffered a blow after it has emerged that open rates of email campaigns can not longer be used to measure effectiveness... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1114 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1114 Fri, 05 Sep 2008 16:00:00 GMT Email Marketing Email marketing is one way firms can develop their relationships with exiting customers, one expert has asserted... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1113 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1113 Fri, 05 Sep 2008 12:17:40 GMT Email Marketing Clever marketing can be a hugely effective way to "recession-proof a business", according to realbusiness... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1112 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1112 Fri, 05 Sep 2008 10:11:13 GMT Direct Marketing Retailers interested in email marketing should take advantage of segmentation techniques, according to a source... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1111 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1111 Thu, 04 Sep 2008 16:00:00 GMT Email Marketing Online order confirmations may be the ideal place to put advertising links, after research found over half of customers would click-through... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1110 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1110 Thu, 04 Sep 2008 12:00:00 GMT Email Marketing A head has been appointed to the new independent direct marketing regulator, reports a source... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1108 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1108 Thu, 04 Sep 2008 10:21:30 GMT Direct Marketing Thomson Local has been awarded £47,500 from a broker who gave customers out-of-date information... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1109 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1109 Thu, 04 Sep 2008 10:20:29 GMT Direct Marketing An expert has urged growing businesses in the UK to consider regularly adding exclusive content to their websites... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1107 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1107 Wed, 03 Sep 2008 15:04:17 GMT Direct Marketing New guidance for call centres is set to be issued this month to improve direct marketing service, reports a source... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1105 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1105 Wed, 03 Sep 2008 10:57:55 GMT Telemarketing The rate of email click-throughs has increased, but email marketing may have to change as open rates are falling, a source reports... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1106 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1106 Wed, 03 Sep 2008 10:55:51 GMT Email Marketing Businesses should use their website to build up a unique email marketing list, one expert advises... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1104 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1104 Tue, 02 Sep 2008 16:11:58 GMT Email Marketing Businesses should start planning their Christmas retail marketing campaigns as soon as possible, one expert has stated... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1103 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1103 Tue, 02 Sep 2008 10:35:09 GMT Direct Marketing The right kind of email marketing can be "a profitable tool" for businesses, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1100 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1100 Mon, 01 Sep 2008 14:52:18 GMT Email Marketing An advertising blitz which included direct marketing has helped boost Edinburgh's economy by some £50 million, a new report has shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1101 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1101 Mon, 01 Sep 2008 14:51:14 GMT Direct Mail Email marketing is an "affordable tool" for small businesses it has been asserted... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1102 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1102 Mon, 01 Sep 2008 12:29:34 GMT Email Marketing Growing businesses have been warned that email marketing can play "a big role" over the Christmas period... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1099 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1099 Fri, 29 Aug 2008 16:00:00 GMT Email Marketing The Direct Marketing Association (DMA) is expected to release its new code of practice for the industry in the autumn... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1097 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1097 Fri, 29 Aug 2008 11:33:20 GMT Direct Marketing An expert has urged growing businesses in the UK to consider regularly adding exclusive content to their websites... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1098 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1098 Fri, 29 Aug 2008 09:57:11 GMT Direct Marketing Using analytics and other monitoring techniques to examine email marketing campaigns provides a "valuable insight" into the success of promotions, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1096 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1096 Thu, 28 Aug 2008 15:40:55 GMT Email Marketing The relevance and timing of email marketing can have "a huge impact" on its success, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1095 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1095 Thu, 28 Aug 2008 11:42:17 GMT Email Marketing Companies in the UK have been urged by an expert to use "the unique strengths" of their direct marketing channels to generate sales... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1094 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1094 Thu, 28 Aug 2008 10:08:15 GMT Direct Marketing It is becoming "vital" for growing businesses to use online channels to communicate with existing and potential clients, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1093 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1093 Wed, 27 Aug 2008 15:44:12 GMT Direct Marketing Plans for an online seminar outlining how growing businesses can drive traffic to their websites have been announced... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1092 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1092 Wed, 27 Aug 2008 11:45:59 GMT Email Marketing New research has suggested that growing businesses could benefit from using direct marketing to reach potential and existing customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1091 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1091 Wed, 27 Aug 2008 09:47:23 GMT Direct Marketing A new online resource featuring advice and research on email marketing has been launched... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1090 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1090 Tue, 26 Aug 2008 15:13:54 GMT Email Marketing A direct marketing expert has revealed that growing businesses could benefit from offering feature articles through their promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1089 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1089 Tue, 26 Aug 2008 11:49:40 GMT Direct Marketing The use of product reviews within email marketing could be beneficial to many businesses, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1088 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1088 Tue, 26 Aug 2008 09:44:10 GMT Email Marketing New research has highlighted the potential benefits for firms that both have an online presence and attract consumers to websites through direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1087 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1087 Fri, 22 Aug 2008 15:11:36 GMT Direct Marketing Direct mail campaigns have been described by an expert as a major way to boost the amount of people heading to a company's website... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1086 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1086 Fri, 22 Aug 2008 11:32:38 GMT Direct Mail Websites can be an ideal way for growing businesses to "promote corporate image and identity", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1085 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1085 Fri, 22 Aug 2008 09:26:31 GMT Direct Marketing Growing businesses can gain a better understanding of their email marketing campaigns by using analytics to measure them, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1084 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1084 Thu, 21 Aug 2008 15:26:52 GMT Email Marketing An online seminar outlining the benefits of using lead generation is set to be held, it has been announced... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1083 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1083 Thu, 21 Aug 2008 11:55:02 GMT Direct Marketing The amount of money spent on email marketing is set to rise over the next year, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1082 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1082 Thu, 21 Aug 2008 09:57:51 GMT Email Marketing Email newsletters are a "powerful communication tool" for growing businesses that want to undertake direct marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1081 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1081 Wed, 20 Aug 2008 15:53:03 GMT Email Marketing New research from BT has highlighted the potential benefits that growing businesses could experience by making their websites suitable for viewing on mobile devices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1080 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1080 Wed, 20 Aug 2008 11:57:27 GMT Direct Marketing Growing businesses need to understand their audience in order to decide which direct marketing channels will be the most effective, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1079 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1079 Wed, 20 Aug 2008 09:36:35 GMT Direct Mail, Direct Marketing New research by a leading energy supplier has found that those working for growing businesses tend to be the most eco-friendly employees in the UK... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1078 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1078 Tue, 19 Aug 2008 15:50:28 GMT Direct mail will "always have a role" in the marketing strategies of a number of businesses, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1076 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1076 Tue, 19 Aug 2008 11:46:26 GMT Direct Mail Around 50 per cent of businesses and professionals choose to use a company name in email marketing, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1077 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1077 Tue, 19 Aug 2008 09:56:21 GMT Email Marketing New research has highlighted which age groups that growing businesses could benefit from targeting with direct marketing in the current economic downturn... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1075 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1075 Mon, 18 Aug 2008 15:55:41 GMT Direct Marketing New research has predicted that the amount spent by businesses on social networking and related marketing activities is set to rise dramatically over the next four years... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1074 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1074 Mon, 18 Aug 2008 11:48:58 GMT Direct Marketing Businesses that are looking to market to consumers should consider the "permission spectrum" when choosing the right channel to use, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1073 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1073 Mon, 18 Aug 2008 09:32:16 GMT Direct Mail, Email Marketing The Chartered Institute of Marketing (CIM) has released details about a major marketing event which is coming to Brighton next month... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1072 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1072 Fri, 15 Aug 2008 15:39:54 GMT Direct Marketing Growing businesses have been urged by an expert to ensure they have a website on standby if issues arise with the original one... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1071 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1071 Fri, 15 Aug 2008 11:30:02 GMT Direct Marketing New research has highlighted how producing a customer magazine could be beneficial to growing businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1070 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1070 Fri, 15 Aug 2008 10:00:00 GMT Direct Marketing A number of growing businesses are planning to increase their direct marketing expenditure in the near future, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1069 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1069 Thu, 14 Aug 2008 15:14:13 GMT Direct Marketing The amount of money spent on online video marketing is set to grow over the next five years, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1068 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1068 Thu, 14 Aug 2008 11:37:38 GMT Direct Marketing Over half of the UK's mobile phone users are receiving direct marketing promotions through their handsets, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1067 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1067 Thu, 14 Aug 2008 10:31:59 GMT Direct Marketing Inserts are being increasingly used in conjunction with other forms of direct marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1066 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1066 Wed, 13 Aug 2008 15:57:08 GMT Direct Marketing Creating "compelling" content for direct marketing that will successfully promote products and services to consumers is "not easy", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1065 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1065 Wed, 13 Aug 2008 11:50:19 GMT Direct Marketing Using personalised content in direct marketing will only succeed if done in a trustworthy manner, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1064 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1064 Wed, 13 Aug 2008 09:39:48 GMT Direct Marketing Businesses that use email marketing have been urged by an expert to ensure they include eye-catching first lines on their messages... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1063 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1063 Tue, 12 Aug 2008 15:40:42 GMT Email Marketing Businesses that split their email marketing content into several parts could achieve better open rates than those that do not, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1062 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1062 Tue, 12 Aug 2008 11:36:17 GMT Email Marketing The growing popularity of 3G handsets is demonstrating the potential of direct marketing through mobile devices, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1061 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1061 Tue, 12 Aug 2008 09:07:11 GMT Direct Mail, Direct Marketing The use of automation systems can improve the deliverability of email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1060 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1060 Mon, 11 Aug 2008 15:34:04 GMT Email Marketing Growing businesses could benefit from using new digital marketing channels, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1059 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1059 Mon, 11 Aug 2008 11:48:12 GMT Direct Marketing An expert has suggested that growing businesses could target older generations through social networking... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1058 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1058 Mon, 11 Aug 2008 09:26:58 GMT Direct Marketing Email marketing can prove to be "critical" to the success of affiliate programs, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1057 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1057 Fri, 08 Aug 2008 15:41:27 GMT Email Marketing Growing businesses have been urged to discover the best medium which is available for them to reach a target audience... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1056 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1056 Fri, 08 Aug 2008 11:50:01 GMT Direct Mail, Telemarketing The online reputation monitoring market in the UK is set to increase in value over this year, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1055 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1055 Fri, 08 Aug 2008 09:31:04 GMT Direct Marketing A number of growing businesses across the UK are choosing to outsource their IT support, according to a software specialist... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1054 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1054 Thu, 07 Aug 2008 16:03:25 GMT Direct Marketing Interest in lead generation grew by 25 per cent last month when compared to figures for June, according to LeadPoint... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1053 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1053 Thu, 07 Aug 2008 11:58:45 GMT Direct Marketing Online retailers have been urged by an expert to use their data to offer consumers a "wish list" through email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1052 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1052 Thu, 07 Aug 2008 09:37:31 GMT Email Marketing Growing businesses have been told by an expert there is "no science" to creating engaging email marketing promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1051 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1051 Wed, 06 Aug 2008 15:33:42 GMT Email Marketing New research has highlighted the potential exposure that growing businesses could receive through email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1050 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1050 Wed, 06 Aug 2008 11:56:22 GMT Email Marketing New research has highlighted the potential benefits for businesses that mix online marketing channels with offline alternatives... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1049 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1049 Wed, 06 Aug 2008 09:34:26 GMT Direct Marketing, Email Marketing The vice chair of the Direct Marketing Association's (DMA's) Board has stated that the industry is "changing"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1048 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1048 Tue, 05 Aug 2008 15:45:31 GMT Direct Marketing An email marketing expert has urged businesses to begin considering their plans for Christmas-related campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1047 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1047 Tue, 05 Aug 2008 11:49:30 GMT Email Marketing Businesses have been warned by an expert that irrelevant email marketing communications can affect consumer confidence... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1046 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1046 Tue, 05 Aug 2008 09:25:04 GMT Email Marketing Email marketing subscribers should be given the option to reduce the amount of messages they receive, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1045 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1045 Mon, 04 Aug 2008 15:51:27 GMT Email Marketing Sending marketing messages to consumers' mobile phones may be beneficial for those looking to improve their engagement with the public, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1044 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1044 Mon, 04 Aug 2008 12:01:01 GMT Direct Marketing, Email Marketing Businesses have been urged to sign up to an online seminar which will see several experts outline how beneficial the use of email marketing can be... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1043 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1043 Mon, 04 Aug 2008 10:26:04 GMT Email Marketing A leading advertising organisation in the UK has appointed its new head of research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1042 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1042 Fri, 01 Aug 2008 15:38:50 GMT Direct Marketing New research has suggested that businesses in the IT sector could benefit from the exposure they could gain from email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1041 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1041 Fri, 01 Aug 2008 11:10:56 GMT Email Marketing It is "very important" for growing businesses to make a website as easy to use as possible, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1040 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1040 Fri, 01 Aug 2008 09:45:04 GMT Direct Marketing Growing businesses that are looking to use search engine optimisation to promote their brand may need outside help, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1039 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1039 Thu, 31 Jul 2008 09:41:14 GMT Direct Marketing Ensuring that email marketing is relevant to an audience is "critical" for those using the promotional channel, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1038 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1038 Wed, 30 Jul 2008 09:38:01 GMT Email Marketing Businesses have been told by an expert to place their website address on any direct marketing materials that they produce... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1037 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1037 Tue, 29 Jul 2008 10:57:12 GMT Direct Mail, Direct Marketing Growing businesses should consider making their websites accessible to disabled consumers, according to an internet marketing expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1036 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1036 Tue, 29 Jul 2008 09:43:27 GMT Direct Marketing Businesses have been urged by an expert to ensure they put "real-time data intelligence at the heart" of their direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1035 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1035 Mon, 28 Jul 2008 11:53:09 GMT Direct Marketing Personalised email marketing can have major benefits for businesses of all kinds, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1034 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1034 Mon, 28 Jul 2008 09:49:12 GMT Email Marketing Analysing email marketing campaigns can provide businesses with a "useful insight" into the success of their promotions, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1033 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1033 Fri, 25 Jul 2008 11:33:02 GMT Email Marketing Search engine marketing is joining up with email and PR as "a legitimate form" of cost-effective promotion, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1032 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1032 Fri, 25 Jul 2008 09:51:53 GMT Email Marketing New research has found that a majority of consumers in the UK are willing to sign up to permission-based email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1031 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1031 Thu, 24 Jul 2008 11:56:09 GMT Email Marketing Postcards have been described by a marketing expert as the "the most visual" form of direct mail available to businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1030 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1030 Thu, 24 Jul 2008 10:02:25 GMT Direct Mail, Direct Marketing Tackling climate change has become "a core priority" for growing businesses in recent times, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1029 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1029 Wed, 23 Jul 2008 16:05:06 GMT The use of several marketing channels in conjunction with each other is the best way to develop a successful brand, according to experts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1028 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1028 Wed, 23 Jul 2008 11:51:24 GMT Direct Marketing Nearly two thirds of marketing professionals do not believe that the logo for the London 2012 Olympics is an "effective design", according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1027 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1027 Wed, 23 Jul 2008 09:58:41 GMT Direct Marketing Many growing businesses in the UK are currently taking action to gain new custom through direct marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1026 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1026 Tue, 22 Jul 2008 13:33:11 GMT Direct Marketing Growing businesses in the UK have been urged by an expert to take "effective steps" to protect their sensitive data... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1025 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1025 Tue, 22 Jul 2008 09:52:21 GMT Direct Marketing Multi-channel marketing campaigns can provide businesses with a "more robust advertising approach", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1024 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1024 Mon, 21 Jul 2008 15:56:10 GMT Direct Marketing Customer magazines are "the least ignored" type of direct marketing available to businesses looking to promote their services, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1023 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1023 Mon, 21 Jul 2008 11:50:25 GMT Direct Marketing A new tool designed specifically for small and medium businesses that use email marketing has been launched... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1022 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1022 Mon, 21 Jul 2008 09:38:48 GMT Email Marketing Using management programs to control multiple marketing channels has been described by an expert as "a necessity"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1021 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1021 Fri, 18 Jul 2008 15:50:32 GMT Direct Mail, Direct Marketing New research has found that the popularity of mobile marketing has grown slowly in the past five years... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1020 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1020 Fri, 18 Jul 2008 11:55:45 GMT Email Marketing Growing businesses need to use "a plethora" of marketing channels to succeed in their promotional efforts, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1019 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1019 Fri, 18 Jul 2008 09:56:54 GMT Direct Mail, Telemarketing The use of email in integrated direct marketing campaigns has grown in recent years, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1018 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1018 Thu, 17 Jul 2008 16:03:40 GMT Direct Mail, Direct Marketing, Email Marketing Using different subject lines in email marketing could help to gauge reactions from subscribers who have not responded to messages for a while, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1017 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1017 Thu, 17 Jul 2008 11:47:47 GMT Email Marketing Businesses would choose to cut other promotional techniques before reducing expenditure on digital and new media marketing, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1016 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1016 Thu, 17 Jul 2008 09:59:25 GMT Direct Marketing Businesses that are just beginning to use email marketing may benefit from finding someone who can guide them through the process, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1015 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1015 Wed, 16 Jul 2008 15:53:02 GMT Email Marketing New research has revealed that direct mail remains the most popular form of marketing available in the UK... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1014 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1014 Wed, 16 Jul 2008 11:40:10 GMT Direct Mail, Direct Marketing Using transactional email promotions can "make marketing sense" for businesses, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1013 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1013 Wed, 16 Jul 2008 09:46:41 GMT Email Marketing New research has highlighted the benefits that sending personalised email marketing to consumers can have for businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1011 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1011 Tue, 15 Jul 2008 15:36:07 GMT Email Marketing The world's first lead exchange marketplace has teamed up with a learning organisation to offer a range of webcasts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1012 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1012 Tue, 15 Jul 2008 11:46:15 GMT Direct Marketing Businesses have been urged by an expert to set "realistic but challenging" goals for their email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1010 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1010 Tue, 15 Jul 2008 09:41:48 GMT Email Marketing New research has found that consumers in the UK are interested in having more of a say in the advertising and marketing that is targeted at them... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1009 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1009 Mon, 14 Jul 2008 15:37:25 GMT Direct Marketing Browsing the internet on mobile phones is becoming increasingly popular with people across the UK, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1008 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1008 Mon, 14 Jul 2008 11:56:35 GMT Email Marketing A leading direct marketing organisation has revealed its concerns over proposals to abolish the edited version of the electoral register... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1007 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1007 Mon, 14 Jul 2008 09:39:54 GMT Direct Marketing A new study has highlighted how important it is for businesses to use email validation programs... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1006 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1006 Fri, 11 Jul 2008 15:56:01 GMT Email Marketing The ability to measure the success of email marketing has been described by an expert as one of the format's "most valuable elements"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1005 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1005 Fri, 11 Jul 2008 11:36:16 GMT Email Marketing Growing businesses need a "definite policy" concerning IT to ensure that staff are not placing any sensitive material at risk, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1004 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1004 Fri, 11 Jul 2008 10:09:31 GMT Database Marketing Marketers in the UK are generally unsure about regulations concerning promotions related to the forthcoming London Olympics, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1003 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1003 Thu, 10 Jul 2008 16:00:48 GMT Direct Marketing Email marketing can be successful for businesses when it is carried out correctly, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1002 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1002 Thu, 10 Jul 2008 11:44:35 GMT Email Marketing Businesses have been urged by an expert to "encourage" the involvement of their consumers through direct mail marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1001 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1001 Thu, 10 Jul 2008 09:56:52 GMT Direct Mail The ability to access the internet on portable devices such as mobile phones is becoming increasingly important to consumers, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1000 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=1000 Wed, 09 Jul 2008 15:42:19 GMT Email Marketing New research has shown that consumers would prefer to receive marketing via email than get it through other channels... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=999 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=999 Wed, 09 Jul 2008 11:51:23 GMT Email Marketing A new campaign designed to outline how beneficial the use of direct mail can be for businesses has been launched... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=998 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=998 Wed, 09 Jul 2008 10:14:04 GMT Direct Mail A leading marketing body in the UK has revealed details about the line-up for its forthcoming conference... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=997 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=997 Tue, 08 Jul 2008 15:57:11 GMT Direct Marketing Businesses in the UK should ensure the subject line of welcome emails to consumers features their brand name, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=996 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=996 Tue, 08 Jul 2008 11:51:14 GMT Email Marketing Email marketing is one of the key promotional tools available to businesses, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=995 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=995 Tue, 08 Jul 2008 10:16:37 GMT Email Marketing New research has highlighted what potential benefits lie in store for growing businesses that use direct mail marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=994 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=994 Mon, 07 Jul 2008 15:41:42 GMT Direct Mail Transactional email marketing has been described by an expert as one of the "least used" tools available to businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=993 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=993 Mon, 07 Jul 2008 11:53:26 GMT Email Marketing A marketing company has revealed the benefits for businesses that encourage customers to get involved with their email promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=992 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=992 Mon, 07 Jul 2008 09:33:04 GMT Email Marketing Businesses have been warned by an expert about "missing the boat" on "basic" email marketing issues... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=991 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=991 Mon, 07 Jul 2008 07:51:12 GMT Email Marketing New research from a web performance firm has revealed when businesses should consider sending their email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=990 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=990 Fri, 04 Jul 2008 11:55:33 GMT Email Marketing New research has suggested that both email marketing and direct mail are increasingly important promotional tools for businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=989 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=989 Fri, 04 Jul 2008 09:58:56 GMT Direct Marketing, Email Marketing Email newsletters have been described by an expert as a good way for businesses to build up trust with a consumer... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=988 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=988 Thu, 03 Jul 2008 15:47:53 GMT Email Marketing Consumers in the UK are "really averse" to "impersonal, untargeted" email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=987 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=987 Thu, 03 Jul 2008 11:57:08 GMT Email Marketing Targeted online advertising can offer growing businesses "enormous benefits", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=986 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=986 Thu, 03 Jul 2008 09:46:36 GMT Direct Marketing Direct mail and other print formats have been described by an expert as "the most economical and efficient way" for businesses to "drive" a marketing campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=985 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=985 Wed, 02 Jul 2008 16:00:00 GMT Direct Mail Using email marketing with other promotional techniques can "increase responsiveness" from consumers, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=984 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=984 Wed, 02 Jul 2008 11:57:32 GMT Email Marketing Email marketing has been described by an expert as one of several "low-cost mediums" available to businesses looking to reach consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=983 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=983 Wed, 02 Jul 2008 09:41:23 GMT Email Marketing The Royal Mail has launched a new helpline designed to help agencies and professionals that use direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=981 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=981 Tue, 01 Jul 2008 16:04:44 GMT Direct Marketing Using digital marketing is more cost-effective to businesses than other platforms, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=982 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=982 Tue, 01 Jul 2008 11:42:34 GMT Direct Marketing Email and the web are the most preferred communication channels available to businesses, according to a new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=980 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=980 Tue, 01 Jul 2008 10:02:58 GMT Direct Marketing, Email Marketing A new study has shown how growing businesses could benefit from sending magazines about their company to clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=979 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=979 Mon, 30 Jun 2008 11:37:50 GMT Direct Mail Carrying out market research via the internet or over the telephone can be cost-effective for growing businesses, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=978 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=978 Mon, 30 Jun 2008 10:00:33 GMT The amount of money spent on internet advertising across the world is expected to increase, according to new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=977 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=977 Fri, 27 Jun 2008 11:27:12 GMT Direct Marketing Market research can be "very beneficial" for businesses looking to understand the audience they are trying to reach, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=976 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=976 Fri, 27 Jun 2008 09:57:26 GMT Direct Marketing A marketing expert has outlined what he believes are the three most common mistakes made by businesses that use email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=975 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=975 Thu, 26 Jun 2008 11:56:46 GMT Email Marketing Improving the content of email marketing is "key" to engaging people who have signed up to such messages, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=974 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=974 Thu, 26 Jun 2008 09:43:57 GMT Email Marketing Businesses using email marketing have been told by an expert that they must earn the trust of their subscribers to prevent being classed as spam... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=973 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=973 Wed, 25 Jun 2008 15:50:29 GMT Email Marketing Growing businesses in the UK could save money on the cost of their telecoms by using voice over internet protocol (VoIP) systems, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=972 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=972 Wed, 25 Jun 2008 11:30:49 GMT Postcards are the most successful direct mail format available to businesses in the retail or marketing industry, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=971 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=971 Wed, 25 Jun 2008 09:39:12 GMT Direct Mail Using an effective customer relationship management (CRM) system could help businesses improve their email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=970 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=970 Tue, 24 Jun 2008 15:57:24 GMT Email Marketing A leading email marketing solutions provider has announced plans to make its online seminars about the format free to all interested parties... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=969 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=969 Tue, 24 Jun 2008 11:45:51 GMT Email Marketing The growth of the internet in recent times has led to an increase in the power held by consumers, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=968 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=968 Tue, 24 Jun 2008 09:37:48 GMT Direct Marketing Businesses in the UK are becoming increasingly interested in improving the usability of their websites and other digital marketing, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=967 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=967 Mon, 23 Jun 2008 15:36:35 GMT Direct Marketing The deliverability of email marketing is "more complicated" than it is for direct mail, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=966 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=966 Mon, 23 Jun 2008 11:57:45 GMT Email Marketing Businesses have been urged by a marketing expert to not take a "cavalier attitude" to their consumer data... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=965 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=965 Mon, 23 Jun 2008 10:01:18 GMT Email Marketing Growing businesses could experience benefits by embracing the concept of social networking, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=964 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=964 Fri, 20 Jun 2008 15:50:40 GMT Direct Marketing Businesses that use email marketing should consider taking time to win back inactive consumers on their mailing lists, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=963 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=963 Fri, 20 Jun 2008 11:30:49 GMT Email Marketing A leading direct marketing organisation has announced it has appointed several new members to its business-to-business (B2B) marketing group... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=962 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=962 Fri, 20 Jun 2008 09:25:44 GMT Direct Marketing Email marketing should be "the first choice" for companies undertaking business-to-business (B2B) promotions, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=961 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=961 Thu, 19 Jun 2008 15:41:21 GMT Email Marketing Web analytic tools can provide businesses with a "valuable insight" into the success of their email marketing, according to the managing director of Lyris... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=960 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=960 Thu, 19 Jun 2008 11:51:01 GMT Email Marketing Businesses have been urged by an expert to take time to discover which direct marketing channels that customers are most likely to respond to... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=959 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=959 Thu, 19 Jun 2008 09:34:59 GMT Direct Marketing Businesses have been urged to not cut back on their direct marketing despite the current economic slowdown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=958 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=958 Wed, 18 Jun 2008 15:52:51 GMT Direct Marketing Email newsletters have been described by an expert as "a very valuable tool" for businesses using online marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=956 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=956 Wed, 18 Jun 2008 11:36:40 GMT Email Marketing Businesses in the UK have been urged by an expert to consider the changing attitudes of consumers when using direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=957 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=957 Wed, 18 Jun 2008 10:14:00 GMT Direct Marketing Businesses in the UK have been urged by a writer to consider how they can improve the timing of their email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=955 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=955 Tue, 17 Jun 2008 15:37:13 GMT Email Marketing Growing businesses have been urged by a marketing expert to keep messages featured in their emails "simple"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=954 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=954 Tue, 17 Jun 2008 11:53:32 GMT Email Marketing Growing businesses in the UK have been urged by an expert to consider investing in integrated software solutions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=953 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=953 Tue, 17 Jun 2008 09:41:07 GMT Direct marketing remains an important method of promoting products and services, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=952 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=952 Mon, 16 Jun 2008 15:33:06 GMT Direct Marketing Businesses that use email marketing have been told to bear "the essentials" in mind when writing welcome messages to consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=951 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=951 Mon, 16 Jun 2008 11:52:21 GMT Email Marketing A new report by the Chartered Institute of Marketing (CIM) has found that marketers are "stubbornly optimistic" about the future... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=950 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=950 Mon, 16 Jun 2008 09:39:22 GMT Direct Marketing The growth of the internet and communication channels related to it means that "everything has the potential to be direct marketing", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=949 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=949 Fri, 13 Jun 2008 15:51:57 GMT Direct Marketing Businesses that want to use email marketing to promote their products and services have been urged by an expert to set out a plan... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=948 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=948 Fri, 13 Jun 2008 11:50:48 GMT Email Marketing Effective email marketing can help businesses in the UK "preserve and uphold" their brand image, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=947 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=947 Fri, 13 Jun 2008 09:39:18 GMT Email Marketing Online lead generation is expected to become increasingly important to businesses during this year, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=946 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=946 Thu, 12 Jun 2008 15:59:58 GMT Direct Marketing Businesses that use email marketing to promote their products and services have been urged by an expert to make sure they "get to the point" in their messages... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=945 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=945 Thu, 12 Jun 2008 11:49:24 GMT Email Marketing A number of traditional direct marketing techniques have been given "a whole new lease of life" by the internet, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=944 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=944 Thu, 12 Jun 2008 09:30:14 GMT Direct Marketing The effectiveness of using open rates to measure the success of email marketing is "on the wane", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=942 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=942 Wed, 11 Jun 2008 15:49:27 GMT Email Marketing Email marketers need to bear eight different types of reader in mind when creating messages, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=943 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=943 Wed, 11 Jun 2008 11:52:37 GMT Email Marketing Growing businesses have been warned by an expert that they should not "bombard" consumers with email marketing messages... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=941 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=941 Wed, 11 Jun 2008 09:32:23 GMT Email Marketing Email marketing offers both consumers and businesses "obvious advantages" over more traditional channels, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=940 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=940 Tue, 10 Jun 2008 15:36:54 GMT Email Marketing UK-based email marketing firm Alterian has announced plans to hold an online seminar on developing strategies for promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=939 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=939 Tue, 10 Jun 2008 11:45:39 GMT Email Marketing Growing businesses that are planning to use email marketing have been told to ensure they are clear on what they plan to achieve with the format... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=938 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=938 Tue, 10 Jun 2008 09:46:36 GMT Email Marketing Advertising expenditure in the UK increased in 2007 by 4... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=937 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=937 Mon, 09 Jun 2008 15:55:58 GMT Direct Mail Email marketing is expected to grow over the next few years as more and more people gain access to the internet, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=936 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=936 Mon, 09 Jun 2008 11:52:39 GMT Email Marketing Businesses must ensure that their email marketing can fully perform its job with and without the use of images, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=935 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=935 Mon, 09 Jun 2008 09:32:19 GMT Email Marketing Businesses may have to ensure their email marketing evolves in the future if they want it to continue to reach audiences, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=934 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=934 Fri, 06 Jun 2008 16:18:39 GMT Email Marketing An online seminar designed to inform businesses about the importance of list management when using email marketing is to be held... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=933 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=933 Fri, 06 Jun 2008 11:29:40 GMT Email Marketing Email is expected to continue to be the main way for people to communicate with each other via the internet, according to the Internet Advertising Bureau (IAB)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=932 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=932 Fri, 06 Jun 2008 09:31:33 GMT Email Marketing Businesses that use email marketing have been urged to keep in mind the capabilities of the format... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=931 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=931 Thu, 05 Jun 2008 15:43:22 GMT Email Marketing An online resource which provides tips and advice for businesses using email marketing has launched a new section... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=930 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=930 Thu, 05 Jun 2008 11:45:31 GMT Email Marketing Growing businesses that use email marketing have been told to ensure they keep the content of messages "concise, engaging and to the point"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=929 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=929 Thu, 05 Jun 2008 09:30:22 GMT Email Marketing Businesses have been told by an expert that it is "important" for them to understand the value of information on younger markets... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=928 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=928 Wed, 04 Jun 2008 15:54:52 GMT Direct Mail Direct mail marketing is a useful tool for driving consumers towards a business's website, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=927 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=927 Wed, 04 Jun 2008 11:57:31 GMT Direct Mail Businesses need to ensure that the data sources they use for email marketing are in "good shape" if they want their promotions to be successful, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=926 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=926 Wed, 04 Jun 2008 10:03:27 GMT Email Marketing Concerns about the credit crunch have made it more important for businesses to find customers who are "happy to be communicated with", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=925 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=925 Tue, 03 Jun 2008 16:16:05 GMT Direct Marketing Businesses that use email marketing should always send a welcome message to those signing up to their mailing list, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=924 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=924 Tue, 03 Jun 2008 11:33:58 GMT Email Marketing Businesses that use direct mail marketing will experience more advantages than those who just use online promotions, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=923 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=923 Tue, 03 Jun 2008 09:37:33 GMT Direct Mail The amount of money being spent on online advertising across Europe increased last year, according to new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=922 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=922 Mon, 02 Jun 2008 16:01:19 GMT Email Marketing New research has suggested that businesses and professionals need to improve their efforts to reach over-50s with their direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=921 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=921 Mon, 02 Jun 2008 12:02:49 GMT Direct Marketing Using direct marketing to strengthen and build relationships with existing customers has been described by an expert as "the first key to the goldmine"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=920 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=920 Mon, 02 Jun 2008 09:32:18 GMT Direct Marketing Email marketing can help businesses make connections with consumers who regularly receive their messages, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=919 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=919 Fri, 30 May 2008 16:02:44 GMT Email Marketing Growing businesses could "steal the lead" on bigger companies by ensuring that they make their websites accessible for disabled people, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=918 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=918 Fri, 30 May 2008 13:01:39 GMT Direct Marketing Businesses in the UK have been told by an expert to use channel strategies to improve their direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=917 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=917 Fri, 30 May 2008 09:36:39 GMT Direct Marketing Online promotional techniques such as email marketing provide businesses with a more accountable return on investment (ROI), according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=916 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=916 Thu, 29 May 2008 15:38:41 GMT Email Marketing New research has suggested that despite the growth of online advertising channels, direct mail marketing remains popular with consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=914 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=914 Thu, 29 May 2008 11:47:04 GMT Direct Mail Growing businesses have been urged to ensure they "know what they are doing" when designing a website to increase their online presence... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=915 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=915 Thu, 29 May 2008 09:49:41 GMT Direct Marketing Using email marketing has been described by an expert as "easy and inexpensive" for businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=913 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=913 Wed, 28 May 2008 16:33:36 GMT Email Marketing Email is the "established technology" for those looking to reach consumers over a digital channel, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=912 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=912 Wed, 28 May 2008 12:02:34 GMT Email Marketing Businesses can "make the most of digital channels" like email marketing by engaging consumers in a dialogue, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=911 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=911 Wed, 28 May 2008 09:29:36 GMT Email Marketing An expert has revealed how growing businesses need to be aware of the growing influence that the public is now having on marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=910 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=910 Tue, 27 May 2008 16:13:36 GMT Direct Marketing The Direct Marketing Association (DMA) has completed the first round of its review into its practices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=909 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=909 Tue, 27 May 2008 12:01:19 GMT Direct Marketing The fundamental issues for businesses looking to promote products and services to consumers are changing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=908 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=908 Tue, 27 May 2008 09:37:10 GMT Email Marketing Business experts have helped put together a series of tips designed to help firms reach families with their marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=907 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=907 Fri, 23 May 2008 12:10:37 GMT Direct Marketing Forming groups on social networking sites can allow businesses to touch audiences traditional marketing methods struggle to reach, an expert says... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=906 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=906 Fri, 23 May 2008 09:57:13 GMT Email Marketing Growing businesses that have made as many moves as possible to become energy efficient should then consider carbon offsetting, according to an advice firm... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=904 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=904 Thu, 22 May 2008 16:08:57 GMT Email marketing campaigns must include clear instructions for consumers to follow, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=905 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=905 Thu, 22 May 2008 12:16:27 GMT Email Marketing The internet has been described as a "hugely important" platform for businesses in all sectors, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=903 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=903 Thu, 22 May 2008 09:52:15 GMT Direct Marketing A new report from a reputation management services firm has claimed there is continuing consumer demand and interest in the use of email... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=902 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=902 Wed, 21 May 2008 15:58:54 GMT Email Marketing A panel of experts met yesterday to discuss the growing influence of handheld devices and how it may affect email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=901 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=901 Wed, 21 May 2008 11:59:13 GMT Email Marketing The ability to customise information has been described by an expert as a "main advantage" of using email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=900 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=900 Wed, 21 May 2008 10:00:00 GMT Email Marketing Email-based tactics have been described in new report as "key" for businesses looking to boost the loyalty of their consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=899 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=899 Tue, 20 May 2008 16:00:00 GMT Email Marketing The principles behind good direct marketing campaigns can be applied to social media promotions with ease, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=898 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=898 Tue, 20 May 2008 12:13:41 GMT Direct Marketing An expert has outlined the potential benefits for businesses that use HTML in their email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=897 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=897 Tue, 20 May 2008 09:46:21 GMT Email Marketing A marketing industry body's initiative to promote the direct marketing sector to young people has proven popular... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=896 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=896 Mon, 19 May 2008 16:03:25 GMT Direct Marketing Data outlining consumer preferences can be useful for those looking to make their email marketing more effective, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=894 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=894 Mon, 19 May 2008 11:41:49 GMT Email Marketing The Direct Marketing Association's (DMA's) Email Marketing Council is doing "top class groundbreaking" work in the industry, according to one of the body's representatives... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=895 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=895 Mon, 19 May 2008 10:00:00 GMT Direct Marketing Growing businesses in the UK have been told by an expert that they could benefit from having a mentor that could advise them as they start up... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=893 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=893 Fri, 16 May 2008 16:03:08 GMT Direct Marketing A new study has suggested that businesses should consider lowering their use of paid search advertising and use other formats such as email marketing instead... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=892 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=892 Fri, 16 May 2008 11:58:53 GMT Direct Marketing Using multiple direct marketing channels can help businesses increase the success of their promotions, according to a new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=891 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=891 Fri, 16 May 2008 09:38:27 GMT Direct Marketing Subject lines have been described as the most sentences in a business's email marketing by an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=890 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=890 Thu, 15 May 2008 15:45:44 GMT Email Marketing Social media can be used by companies to complement their email marketing efforts, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=889 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=889 Thu, 15 May 2008 11:48:59 GMT Email Marketing Email marketing has been described as "very effective" for businesses due to the number of people who can be reached, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=888 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=888 Thu, 15 May 2008 09:58:39 GMT Email Marketing Email marketing is becoming increasingly important for companies that undertake business-to-business (B2B) promotions, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=887 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=887 Wed, 14 May 2008 15:57:54 GMT Email Marketing A new study has suggested Google may have potential benefits for businesses planning to use search engine advertising alongside direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=886 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=886 Wed, 14 May 2008 11:58:14 GMT Direct Marketing The efforts of businesses and agencies to make their direct mail promotions greener could help the marketing industry as a whole, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=885 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=885 Wed, 14 May 2008 09:57:23 GMT Direct Mail A UK-based web design company has outlined several factors that growing businesses should bear in mind when maintaining a website... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=884 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=884 Tue, 13 May 2008 15:46:34 GMT Direct Marketing Business expenditure on online advertising networks is set to grow, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=883 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=883 Tue, 13 May 2008 11:51:00 GMT Direct Marketing Businesses that use email marketing have been encouraged to ensure hat the content of their messages is readable... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=882 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=882 Tue, 13 May 2008 10:00:00 GMT Email Marketing Having a strong customer database has been described as a key factor for growing businesses that want to introduce loyalty schemes, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=881 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=881 Mon, 12 May 2008 15:45:43 GMT Database Marketing New research has highlighted how businesses could benefit from making online advertising compatible with mobile devices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=880 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=880 Mon, 12 May 2008 11:29:38 GMT Email Marketing Growing businesses across the UK have been warned over their need for some risk management... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=879 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=879 Mon, 12 May 2008 10:00:00 GMT Database Marketing A marketing expert has outlined several tips for businesses looking to use either animation or video in their email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=878 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=878 Fri, 09 May 2008 16:45:31 GMT Email Marketing Email marketing has been named by new research as a popular internet-related promotion technique for online retailers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=876 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=876 Fri, 09 May 2008 11:37:24 GMT Email Marketing Businesses have been encouraged to focus on brand response tactics in their advertising by a marketing expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=877 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=877 Fri, 09 May 2008 09:51:38 GMT Direct Marketing Businesses can experience "massive benefits" by retargeting old email marketing campaigns towards consumers who have not previously responded, according to a marketing provider... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=875 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=875 Thu, 08 May 2008 15:36:01 GMT Email Marketing The Chartered Institute of Marketing (CIM) has announced plans for a major conference on the growing importance of social marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=874 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=874 Thu, 08 May 2008 11:46:34 GMT Direct Marketing Businesses have been urged by an expert to not cut back on direct marketing despite fears over a recession... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=873 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=873 Thu, 08 May 2008 09:48:26 GMT Direct Marketing Businesses may benefit from using both online and TV marketing rather than just using one of the formats, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=872 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=872 Wed, 07 May 2008 15:51:53 GMT Direct Marketing A website that specialises in email marketing advice has extended the amount of information available to businesses that visit it... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=871 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=871 Wed, 07 May 2008 11:51:30 GMT Email Marketing Ensuring that email marketing is suitable to be viewed on mobile devices is becoming "a serious issue", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=870 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=870 Wed, 07 May 2008 10:00:00 GMT Email Marketing A new tool designed to help companies research the impact of their direct marketing has been launched... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=869 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=869 Tue, 06 May 2008 16:00:00 GMT Direct Marketing An alliance established by the Direct Marketing Association (DMA) has urged companies that carry out promotions to "spread the word" over best practice... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=868 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=868 Tue, 06 May 2008 11:46:44 GMT Direct Marketing A new resource has been launched for growing businesses that are looking to improve their email and direct marketing efforts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=867 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=867 Tue, 06 May 2008 10:00:00 GMT Direct Marketing, Email Marketing A new study has highlighted the potential benefits for businesses in the UK that use social networking alongside other direct marketing techniques... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=865 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=865 Fri, 02 May 2008 15:51:58 GMT Direct Marketing The Institute of Direct Marketing (IDM) has announced the finalists for its 2008 IDM Business Performance (BPA) Awards... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=866 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=866 Fri, 02 May 2008 12:00:00 GMT Direct Marketing Businesses and marketing agencies must be encouraged to make their direct marketing efforts more focused, according to the chief executive of the Advertising Association... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=864 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=864 Fri, 02 May 2008 10:00:00 GMT Direct Marketing A new report has shown that direct mail generates less consumer complaints than other forms of promotions and advertising... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=863 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=863 Thu, 01 May 2008 15:48:51 GMT Direct Mail Businesses have been advised that putting themselves in the position of a recipient may be the best way to improve their email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=862 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=862 Thu, 01 May 2008 11:48:48 GMT Email Marketing The introduction of compulsory opt-in rules for direct marketing could have a negative effect on promotions, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=861 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=861 Thu, 01 May 2008 09:31:09 GMT Direct Marketing Running "re-opt in" email marketing campaigns can be useful to businesses, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=860 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=860 Wed, 30 Apr 2008 12:00:00 GMT Email Marketing Businesses have been told that it is "key" for them to test out their email marketing before sending it out to a mass audience... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=859 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=859 Wed, 30 Apr 2008 10:00:00 GMT Email Marketing Businesses in the UK have been urged by a marketing provider to improve the return of their email marketing investment... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=857 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=857 Tue, 29 Apr 2008 11:45:57 GMT Email Marketing Businesses have the opportunity to improve their email marketing by examining customer behaviour rather than a promotion's performance, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=858 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=858 Tue, 29 Apr 2008 09:43:06 GMT Email Marketing The subject line and from address have been highlighted by an expert as two important factors in email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=856 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=856 Mon, 28 Apr 2008 11:11:21 GMT Email Marketing Every form of online marketing has benefits for growing businesses looking to promote their services to customers, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=855 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=855 Mon, 28 Apr 2008 09:24:00 GMT Direct Marketing The Direct Marketing Association (DMA) has held an event this week to encourage businesses to improve their green credentials... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=854 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=854 Fri, 25 Apr 2008 15:37:19 GMT Direct Marketing Customer address databases have been described by an industry expert as the "lifeblood" of a business that uses direct mail marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=853 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=853 Fri, 25 Apr 2008 11:58:46 GMT Direct Mail, Direct Marketing Email marketing has been described by an expert as an "ideal" way for companies to promote their products and services to consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=852 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=852 Fri, 25 Apr 2008 09:49:08 GMT Email Marketing Growing businesses have been urged by a security company to ensure that their employees use email sensibly and do not put important data at risk... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=851 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=851 Thu, 24 Apr 2008 15:59:45 GMT Email Marketing Online lead generation has been described by an expert as one of the "fastest growing" forms of internet direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=850 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=850 Thu, 24 Apr 2008 11:52:29 GMT Direct Marketing A new study has revealed that businesses continue to find direct mail marketing useful when trying to promote their services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=849 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=849 Thu, 24 Apr 2008 09:58:57 GMT Direct Mail Multi-touch direct marketing that consists of using a number of techniques has been highlighted as an effective way for businesses to reach consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=848 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=848 Wed, 23 Apr 2008 15:31:09 GMT Direct Marketing Growing businesses must use email marketing "in the right way" to avoid their messages being regarded as spam... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=847 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=847 Wed, 23 Apr 2008 11:58:05 GMT Email Marketing An online seminar is to be held in the UK to advice businesses on ways to improve their email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=846 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=846 Wed, 23 Apr 2008 10:00:00 GMT Email Marketing Growing businesses in the UK have been urged to ensure they keep domain names for their websites as small as possible... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=844 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=844 Tue, 22 Apr 2008 16:00:00 GMT Direct Marketing Businesses in the UK can benefit from taking time to consider their use of logos and branding on messages to consumers, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=845 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=845 Tue, 22 Apr 2008 11:52:05 GMT Direct Marketing Businesses that use email marketing have been urged to ensure they put quality before quantity when using the format... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=843 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=843 Tue, 22 Apr 2008 08:46:27 GMT Email Marketing Search engine marketing is becoming increasingly popular with companies based in the UK, according to research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=842 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=842 Mon, 21 Apr 2008 15:39:45 GMT Direct Marketing Businesses that use email marketing have been warned to ensure that they treat the need for good data as a priority... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=841 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=841 Mon, 21 Apr 2008 11:58:36 GMT Email Marketing Direct mail marketing has many advantages for growing businesses that use the format to promote its products and services, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=840 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=840 Mon, 21 Apr 2008 10:00:00 GMT Direct Mail Growing businesses that use email marketing have been advised to ensure they keep an eye on how many complaints they receive about their service... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=839 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=839 Fri, 18 Apr 2008 16:02:20 GMT Email Marketing Around half of consumers have made a purchase online after receiving permission-based email marketing, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=838 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=838 Fri, 18 Apr 2008 11:58:44 GMT Email Marketing Selling products and services through a website can be "very cost-effective" for growing businesses, according to an advice service... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=837 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=837 Fri, 18 Apr 2008 09:50:26 GMT Direct Marketing Selling products and services through a website can be "very cost-effective" for growing businesses, according to an advice service... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=836 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=836 Thu, 17 Apr 2008 16:29:41 GMT The first winner of the Institute of Direct Marketing's (IDM) lifetime achievement award has been announced as a speaker at a forthcoming industry event... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=835 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=835 Thu, 17 Apr 2008 16:00:41 GMT Direct Marketing Analysing and examining how customers respond to email marketing campaigns can help businesses improve their promotions, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=834 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=834 Thu, 17 Apr 2008 09:43:23 GMT Email Marketing Quality data is one of the several key ingredients in a successful direct marketing campaign, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=833 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=833 Wed, 16 Apr 2008 15:34:25 GMT Direct Mail A new online seminar is set to outline the "tips, tricks and features" of using email marketing for businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=832 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=832 Wed, 16 Apr 2008 11:45:14 GMT Email Marketing Basic standards need to be met by businesses when they use email marketing to promote their work, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=831 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=831 Wed, 16 Apr 2008 09:43:10 GMT Email Marketing Businesses have been urged to be aware of possible pitfalls when using video clips in their email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=830 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=830 Tue, 15 Apr 2008 15:51:32 GMT Email Marketing Growing companies can cause major harm to their reputation by losing or not protecting sensitive business data, according to an IT services firm... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=829 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=829 Tue, 15 Apr 2008 11:37:06 GMT Database Marketing Around 85 per cent of businesses in the UK use email marketing to promote their products and services, according to a new poll... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=828 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=828 Tue, 15 Apr 2008 09:38:15 GMT Email Marketing Businesses that promote their services through mediums such as email marketing have been urged to not forget about the growing number of older people online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=827 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=827 Mon, 14 Apr 2008 15:54:28 GMT Email Marketing Companies could improve their email marketing by hiring a freelance writer to improve the content of their messages, according to an industry firm... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=826 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=826 Mon, 14 Apr 2008 11:45:58 GMT Email Marketing A new report has claimed that businesses in the UK are planning to increase their spending on marketing over this year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=825 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=825 Mon, 14 Apr 2008 09:41:12 GMT Direct Marketing New research has found that over 90 per cent of online retailers use email marketing to promote their products and services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=824 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=824 Fri, 11 Apr 2008 16:18:25 GMT Email Marketing Businesses that ensure their direct marketing is as efficient as possible can also reap environmental benefits, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=823 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=823 Fri, 11 Apr 2008 11:53:38 GMT Direct Marketing Consumers in the UK are more aware of the benefits of viewing videos online, according to the Internet Advertising Bureau (IAB)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=822 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=822 Fri, 11 Apr 2008 10:15:12 GMT Direct Marketing Businesses trying to create tailored direct marketing for their consumers must base their efforts on the client's attitude, not demographic data... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=821 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=821 Thu, 10 Apr 2008 15:53:38 GMT Direct Marketing Introducing a simple system for consumers who want to unsubscribe from email marketing campaigns can be a benefit to businesses, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=820 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=820 Thu, 10 Apr 2008 12:00:00 GMT Email Marketing Introducing online video clips into marketing can have major benefits for growing businesses, according to the Internet Advertising Bureau (IAB)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=819 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=819 Thu, 10 Apr 2008 09:18:32 GMT Direct Marketing, Email Marketing Businesses that are planning to begin online marketing campaigns have been told by an expert to put themselves in the minds of their customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=818 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=818 Wed, 09 Apr 2008 15:48:57 GMT Direct Marketing, Email Marketing A marketing expert has suggested a number of ways in which businesses can improve the promotion of their products and services through email... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=817 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=817 Wed, 09 Apr 2008 12:00:00 GMT Email Marketing New research has found that online advertising expenditure by businesses in the UK has grown by 38 per cent year on year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=816 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=816 Wed, 09 Apr 2008 09:51:09 GMT Direct Marketing A new initiative has been launched to give growing businesses in London advice on the use of marketing to promote their services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=815 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=815 Tue, 08 Apr 2008 15:59:14 GMT Direct Marketing A leading insurance body has outlined the importance for growing businesses to ensure that their important files and documents are backed up... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=814 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=814 Tue, 08 Apr 2008 11:44:53 GMT Database Marketing Growing businesses have been told how they can benefit from using email marketing in conjunction with other techniques... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=813 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=813 Tue, 08 Apr 2008 09:36:59 GMT Email Marketing Growing businesses in the UK believe that direct mail would be the most effective marketing method open to them in a recession, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=812 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=812 Mon, 07 Apr 2008 16:00:00 GMT Direct Mail A new study has shown how growing businesses may benefit from having an online presence through websites and promotions such as email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=811 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=811 Mon, 07 Apr 2008 12:10:38 GMT Email Marketing "Everyone knows" that email marketing works for businesses of all sizes, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=810 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=810 Mon, 07 Apr 2008 09:43:20 GMT Email Marketing A regional internet marketing conference is being held next month to advise growing businesses on improving their promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=809 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=809 Fri, 04 Apr 2008 15:34:02 GMT Direct Marketing Two business to business (B2B) email marketing experts have announced they are to hold an online seminar focused on lead generation... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=808 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=808 Fri, 04 Apr 2008 11:57:46 GMT Email Marketing New research has found that the number of email marketing communications received by consumers in the UK has grown by seven percent since 2005... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=807 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=807 Fri, 04 Apr 2008 10:00:00 GMT Email Marketing New research has found that a growing number of people are willing to pick and choose between direct marketing messages sent to them... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=806 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=806 Thu, 03 Apr 2008 15:52:14 GMT Direct Marketing Businesses can increase sales of their products and services by using closed-loop marketing techniques, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=805 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=805 Thu, 03 Apr 2008 11:57:37 GMT Database Marketing, Email Marketing A major campaign and pressure group has revealed how it can be difficult for growing businesses to improve their green credentials... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=804 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=804 Thu, 03 Apr 2008 09:46:35 GMT One of the world's leading computer firms has announced it is sponsoring a seminar theatre at a major direct marketing event in London this month... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=802 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=802 Wed, 02 Apr 2008 15:53:50 GMT Direct Marketing A marketing expert has described the opt-in process for email marketing as the "official start" of a business's relationship with a customer... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=803 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=803 Wed, 02 Apr 2008 11:57:41 GMT Email Marketing A new report has warned growing businesses on the growth of threats to the protection of their data... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=801 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=801 Wed, 02 Apr 2008 09:44:57 GMT Database Marketing Many businesses in the UK have benefited from the broad scale of the direct mail industry by using it to promote their services, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=800 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=800 Tue, 01 Apr 2008 15:43:15 GMT Direct Mail A training program has been launched in the UK to help businesses and graduates improve their digital skills... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=799 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=799 Tue, 01 Apr 2008 11:38:16 GMT Direct Marketing Growing businesses have been warned by a leading industry body to ensure their direct marketing is as effective as possible... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=798 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=798 Tue, 01 Apr 2008 10:00:19 GMT Direct Marketing New research has indicated that without strong data, email marketing strategies are unlikely to be effective... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=797 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=797 Mon, 31 Mar 2008 15:52:14 GMT Email Marketing A number of groups are looking to limit how direct marketing techniques impact on the environment... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=796 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=796 Mon, 31 Mar 2008 12:12:39 GMT Direct Marketing Quality leads are "absolutely vital" and the key to a successful direct marketing campaign, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=795 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=795 Mon, 31 Mar 2008 10:13:39 GMT Direct Marketing The Institute of Sales and Marketing Management (ISMM) has claimed that direct marketing campaigns still have their place in overall marketing strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=794 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=794 Fri, 28 Mar 2008 15:54:32 GMT Direct Marketing Email marketing is being highlighted as an effective method of communicating with potential clients for companies with tightening budgets... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=793 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=793 Fri, 28 Mar 2008 11:51:00 GMT Email Marketing Advertising budgets in the Europe, including the UK, have so far escaped the effects of the credit crunch, according to a report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=792 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=792 Fri, 28 Mar 2008 10:52:15 GMT Direct Marketing Measuring open rates can still offer businesses an insight into the success of their email marketing, according to a marketing expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=791 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=791 Thu, 27 Mar 2008 15:50:28 GMT Email Marketing Consumers are more likely to take notice of direct mail that is personalised to suit their needs than many other marketing channels, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=790 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=790 Thu, 27 Mar 2008 12:05:05 GMT Direct Mail A website's new advice on email marketing has emphasised how important it is for businesses to be as clear as possible with consumers when using the format... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=789 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=789 Thu, 27 Mar 2008 10:00:29 GMT Email Marketing New research has suggested that growing businesses in the UK could benefit from advertising and marketing their services over the internet... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=788 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=788 Wed, 26 Mar 2008 15:50:14 GMT Direct Marketing Businesses that want to create effective direct marketing campaigns have been urged by an industry expert to make use of their relationship with consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=787 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=787 Wed, 26 Mar 2008 11:35:48 GMT Database Marketing, Email Marketing Growing businesses in the UK have been warned that they should not forget about maintaining and updates their websites... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=786 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=786 Wed, 26 Mar 2008 09:32:44 GMT A new report on consumer perceptions of spam has highlighted the importance for email marketers to ensure they follow methods of best practice... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=785 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=785 Tue, 25 Mar 2008 16:00:00 GMT Email Marketing Businesses can increase a consumer's interest in email marketing messages by ensuring they are personalised to suit their needs, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=783 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=783 Tue, 25 Mar 2008 12:00:00 GMT Email Marketing Growing businesses in the UK can benefit from a number of options by using voice over internet protocol (VoIP) telephone services, according to a provider... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=784 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=784 Tue, 25 Mar 2008 10:00:00 GMT Telemarketing Email marketing requires businesses to do a lot of hard work if they want to make the most of the opportunities it provides, according to an e-marketing specialist... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=782 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=782 Thu, 20 Mar 2008 15:42:40 GMT Email Marketing Businesses that use email marketing to promote their products and services have been warned to ensure they learn from their mistakes... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=781 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=781 Thu, 20 Mar 2008 12:00:54 GMT Email Marketing Growing businesses that are not using email marketing to contact their consumers are "behind the times", according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=780 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=780 Thu, 20 Mar 2008 09:45:57 GMT Email Marketing A growing number of people are more worried than ever about the safety and security of their personal details, according to the Information Commissioner's Office (ICO)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=779 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=779 Wed, 19 Mar 2008 16:00:00 GMT Database Marketing An email marketing expert has revealed some advice on how consumers can become better users of the format... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=778 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=778 Wed, 19 Mar 2008 12:00:00 GMT Email Marketing An industry expert has urged businesses to not overlook their existing clients when marketing their products and services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=777 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=777 Wed, 19 Mar 2008 10:00:00 GMT Direct Marketing A new study by media communications agency Carat has predicted that the amount of money spent on online advertising is expected to grow throughout 2008... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=776 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=776 Tue, 18 Mar 2008 15:45:04 GMT Email Marketing Business to business (B2B) marketers in both the UK and the US are planning to improve the quality of their consumer data, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=775 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=775 Tue, 18 Mar 2008 11:48:47 GMT Direct Mail, Telemarketing Businesses of all sizes have been urged to improve the speed of their responses to consumer queries via email... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=774 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=774 Tue, 18 Mar 2008 09:47:07 GMT Email Marketing A new study by Royal Mail has suggested ways in which online-based companies can improve and retain their relationship with consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=773 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=773 Mon, 17 Mar 2008 16:05:42 GMT Businesses that use email marketing should take some time to get to know the kind of people who are subscribing to their messages, according to an industry firm... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=771 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=771 Mon, 17 Mar 2008 11:53:15 GMT Email Marketing Growing businesses have been urged to consider the needs of their customers when thinking about promoting and developing their brand... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=772 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=772 Mon, 17 Mar 2008 10:00:01 GMT Direct Marketing An e-marketing strategist has stated there is "no excuse" for businesses not to personalise their email marketing messages... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=770 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=770 Fri, 14 Mar 2008 16:00:00 GMT Email Marketing A new report by a broadband provider has revealed the concerns that growing businesses in the UK have over internet security... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=769 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=769 Fri, 14 Mar 2008 12:00:00 GMT Database Marketing A leading commentator on the direct marketing industry has stated that telemarketing can be "extremely profitable" for businesses who perform it well... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=768 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=768 Fri, 14 Mar 2008 09:53:22 GMT Telemarketing A new study by Infonetic Research has suggested that growing businesses could benefit from using online promotion strategies such as email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=767 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=767 Thu, 13 Mar 2008 15:42:26 GMT Email Marketing Growing businesses in the UK have been advised by a leading body on the importance of good communication at all levels of a company... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=756 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=756 Thu, 13 Mar 2008 12:00:00 GMT Businesses that use email marketing have been told that it is "vital" for them to place importance on the deliverability of their campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=757 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=757 Thu, 13 Mar 2008 09:31:37 GMT Email Marketing Businesses have been urged by a customer relationship management software company to use a "clear, strategic criteria" when planning their email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=758 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=758 Wed, 12 Mar 2008 16:00:00 GMT Email Marketing Over 70 per cent of people tend to open email marketing messages within 24 hours of receiving them, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=759 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=759 Wed, 12 Mar 2008 11:48:58 GMT Email Marketing Marketing can be effective for growing businesses as long as they ensure their promotions are strategic and planned, according to a public relations body... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=760 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=760 Wed, 12 Mar 2008 09:44:28 GMT Direct Marketing Reducing the amount of waste created by direct mail campaigns has been described by an industry expert as "an economic imperative"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=761 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=761 Tue, 11 Mar 2008 15:53:37 GMT Direct Mail A new survey has emphasised the importance of deliverability for businesses using email marketing to promote their products and services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=762 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=762 Tue, 11 Mar 2008 12:00:00 GMT Email Marketing Growing businesses can experience a number of benefits from having an online presence, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=763 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=763 Tue, 11 Mar 2008 10:06:26 GMT Businesses and professionals have been urged to ensure they measure the impact of their direct marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=764 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=764 Mon, 10 Mar 2008 15:45:36 GMT Direct Marketing A leading marketing expert has stated that the use of a number of different direct marketing techniques is not an immediate threat to direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=765 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=765 Mon, 10 Mar 2008 11:50:32 GMT Direct Mail An industry expert has claimed that email marketing can benefit from repeating a message several times... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=766 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=766 Mon, 10 Mar 2008 09:42:50 GMT Email Marketing A conference which has been organised to help businesses measure the success of their online marketing is to be held in London... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=755 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=755 Fri, 07 Mar 2008 16:00:00 GMT Email Marketing Email marketing is the most effective format available for UK businesses looking to get people to visit their websites, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=754 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=754 Fri, 07 Mar 2008 12:20:11 GMT Email Marketing Businesses and professionals in the UK have been urged to not ignore regulations on the use of telemarketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=753 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=753 Fri, 07 Mar 2008 10:00:00 GMT Telemarketing Businesses have been warned by an industry expert to ensure they take a considered approach to their direct marketing efforts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=752 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=752 Thu, 06 Mar 2008 15:30:11 GMT Direct Marketing A new alliance has been formed with the specific purpose of making best practice guidelines on business to business (B2B) marketing more widely available... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=751 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=751 Thu, 06 Mar 2008 11:51:17 GMT Direct Marketing A new report by the Direct Marketing Association (DMA) has revealed delivery rates for email marketing improved for the third quarter of 2007... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=750 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=750 Thu, 06 Mar 2008 09:38:43 GMT Email Marketing Sending out 'one-size-fits-all' direct mail to a number of potential and existing customers is no longer an effective move, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=741 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=741 Wed, 05 Mar 2008 16:00:00 GMT Direct Mail The future of direct marketing is to be one of several topics discussed at a forthcoming industry event in London next month... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=742 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=742 Wed, 05 Mar 2008 12:00:00 GMT Direct Mail A leading expert has outlined that it is vital for businesses to ensure their email marketing is relevant to its audience in order for it to not be confused as spam... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=743 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=743 Wed, 05 Mar 2008 09:52:23 GMT Email Marketing An expert has claimed that businesses "simply breed" junk mail if they carry out affinity marketing to a poor standard... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=744 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=744 Tue, 04 Mar 2008 15:31:34 GMT Direct Marketing Growing businesses in the UK and Ireland are becoming increasingly aware of the benefits of using mobile technology, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=745 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=745 Tue, 04 Mar 2008 12:02:04 GMT A new book has outlined the importance for businesses to engage customers through direct marketing and other strategies during difficult financial times... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=746 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=746 Tue, 04 Mar 2008 09:51:26 GMT Direct Marketing A new survey has found that direct mail remains the most effective form of direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=747 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=747 Mon, 03 Mar 2008 16:00:00 GMT Direct Mail The government has indicated that it may still be prepared to push ahead with an "opt in" scheme for direct marketing in an effort to boost its environmental performance... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=748 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=748 Mon, 03 Mar 2008 12:00:00 GMT Direct Marketing Email marketing experts from around the world gathered in Florida last week for MarketingSherpa's annual summit... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=749 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=749 Mon, 03 Mar 2008 10:00:00 GMT Email Marketing Email marketing has been described by a leading expert as a good way for businesses to keep in touch with customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=740 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=740 Fri, 29 Feb 2008 12:21:23 GMT Email Marketing An expert has revealed how having a relevant domain name can help a growing business in its efforts to capture the attention of the public... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=739 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=739 Fri, 29 Feb 2008 09:54:00 GMT Direct Marketing Consumers will only opt-in to a business's email marketing if they trust the firm and have an interest in their services, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=738 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=738 Thu, 28 Feb 2008 12:00:00 GMT Email Marketing It has been suggested by a leading marketing body that growing businesses should follow the lead of larger firms to boost the popularity of their brand... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=737 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=737 Thu, 28 Feb 2008 09:51:56 GMT Direct Marketing All kinds of internet users in the UK, including growing businesses, are responsible for ensuring their online security programs are up to date, according to an advice body... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=736 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=736 Wed, 27 Feb 2008 12:00:00 GMT Database Marketing Growing businesses have been warned by a leading marketing body of the risks posed by re-branding their firms... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=735 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=735 Wed, 27 Feb 2008 09:54:25 GMT Direct Marketing An expert has suggested that growing businesses can benefit from developing a brand to represent their work... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=734 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=734 Tue, 26 Feb 2008 16:01:52 GMT Direct Marketing A new report has claimed that direct marketing is the most effective way for businesses to reach potential and existing customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=729 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=729 Tue, 26 Feb 2008 11:51:19 GMT Direct Marketing A high percentage of growing businesses are becoming increasingly aware of the importance of online security, according to Get Safe Online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=730 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=730 Tue, 26 Feb 2008 09:50:15 GMT Database Marketing The president of an email marketing software company has emphasised the importance for businesses to use good subject lines in the format... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=731 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=731 Mon, 25 Feb 2008 16:00:00 GMT Email Marketing Businesses have been warned that ensuring their customers receive email marketing promotions is "only step one" in a successful campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=732 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=732 Mon, 25 Feb 2008 12:00:00 GMT Email Marketing The cost effectiveness of email marketing as a promotional tool makes it "a real bargain" for businesses that use it, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=733 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=733 Mon, 25 Feb 2008 09:53:47 GMT Email Marketing A new report has suggested that UK businesses using email marketing could benefit from the expected growth of mobile messaging services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=728 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=728 Fri, 22 Feb 2008 16:00:00 GMT Email Marketing Email marketing is a useful format to help businesses avoid making mistakes in their promotional campaigns, according to a leading firm... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=727 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=727 Fri, 22 Feb 2008 12:12:40 GMT Email Marketing Growing businesses have been warned that they should at least have anti-spyware and anti-virus software installed to protect them from online threats... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=726 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=726 Fri, 22 Feb 2008 10:00:00 GMT Database Marketing Mobile email marketing is no longer "a future opportunity" for businesses to take advantage of, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=714 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=714 Thu, 21 Feb 2008 15:35:19 GMT Email Marketing Telemarketing can be an "extremely effective" tool for businesses looking to retain their customers, according to a marketing expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=715 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=715 Thu, 21 Feb 2008 11:51:16 GMT Telemarketing A number of retailers in the UK are not releasing the full potential of email marketing, according to an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=716 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=716 Thu, 21 Feb 2008 10:00:00 GMT Email Marketing A majority of growing businesses have "no concept" of how using voiceover internet protocol (VoIP) telephones can benefit them, according to a trade association... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=717 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=717 Wed, 20 Feb 2008 15:40:41 GMT Telemarketing New technological innovations are opening up email marketing to a mobile audience, according to leading research firm... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=718 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=718 Wed, 20 Feb 2008 11:48:48 GMT Email Marketing Growing businesses have been told to ensure they know their audience when using direct marketing to promote their products and services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=719 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=719 Wed, 20 Feb 2008 10:00:00 GMT Direct Marketing A marketing company has offered a range of tips to help both professionals and businesses improve their direct mail marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=720 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=720 Tue, 19 Feb 2008 15:09:47 GMT Direct Mail Businesses have been told by a major body to avoid cutting back on their direct marketing during the current economic conditions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=721 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=721 Tue, 19 Feb 2008 12:00:00 GMT Direct Marketing Businesses that use direct marketing can save money and reduce their carbon footprint by correctly targeting their audience, according to a leading marketing body... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=722 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=722 Tue, 19 Feb 2008 10:00:00 GMT Direct Marketing Security software can help growing businesses "minimise the window of opportunity" for people looking to illegally access sensitive business data, according to Kaspersky... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=723 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=723 Mon, 18 Feb 2008 16:00:00 GMT Businesses have been advised by an expert to ensure that they understand the differences between their customers when using email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=724 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=724 Mon, 18 Feb 2008 12:00:00 GMT Email Marketing Direct mail marketing is more likely to be opened by people nearing or past the retirement age, according to an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=725 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=725 Mon, 18 Feb 2008 09:37:30 GMT Direct Mail An email marketing expert has suggested that such campaigns can go wrong if certain steps are not followed correctly... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=713 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=713 Fri, 15 Feb 2008 15:58:39 GMT Email Marketing A lack of awareness about internet security threats could be remedied through offline marketing campaigns, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=712 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=712 Fri, 15 Feb 2008 11:59:09 GMT Direct Marketing A new study has suggests that most business-to-business (B2B) search marketers believe that the competition they encounter has little impact upon their online marketing budgets... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=711 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=711 Fri, 15 Feb 2008 09:57:38 GMT Email Marketing The potential for improving direct marketing by utilising social networking sites has been highlighted by the chief executive of Magpie, Giles Palmer... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=710 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=710 Thu, 14 Feb 2008 16:03:35 GMT Email Marketing Taking time to ensure that consumers are presented with relevant, interesting text when they Google search for a business can "maximise click throughs" as a direct marketing tool... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=709 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=709 Thu, 14 Feb 2008 12:03:02 GMT Direct Marketing Companies could be wasting large amounts of money on email marketing campaigns that are ineffective because they do not reach the inbox of the intended recipient, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=708 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=708 Thu, 14 Feb 2008 09:58:46 GMT Email Marketing All regions across the UK is in competition to attract overseas investment, it has been claimed by one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=707 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=707 Wed, 13 Feb 2008 15:56:45 GMT Direct Mail Direct marketing professionals may be interested to know that the Chartered Institute of Marketing (CIM) has announced that it has updated its marketing qualifications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=706 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=706 Wed, 13 Feb 2008 12:01:11 GMT Direct Marketing It is often beneficial for businesses to get the opinion of a professional when considering the best way to market their services, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=705 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=705 Wed, 13 Feb 2008 10:04:28 GMT Direct Marketing Businesses looking to market their services or products ought to set "distinct" objectives and make their plans "achievable", according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=704 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=704 Tue, 12 Feb 2008 15:57:12 GMT Database Marketing An expert has suggested that customer lifecycle management (CLM) will be a growth area within the marketing sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=703 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=703 Tue, 12 Feb 2008 11:54:05 GMT Direct Marketing A significant number of small to medium-sized enterprises (SMEs) are not happy with their current customer interaction process, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=702 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=702 Tue, 12 Feb 2008 09:45:29 GMT Direct Marketing Ahead of Easter - a time of year that many people begin thinking about making home improvements - retailers have been advised to begin marketing their products early... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=701 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=701 Mon, 11 Feb 2008 15:52:54 GMT Direct Marketing A US-based direct marketing expert has called on businesses to consider the impact that an economic slowdown may have on consumers when marketing their services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=700 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=700 Mon, 11 Feb 2008 12:29:23 GMT Direct Marketing A new study has revealed that a significant number of small businesses in the UK believe that the internet has not helped to improve their company's operations... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=699 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=699 Mon, 11 Feb 2008 12:02:17 GMT Email Marketing A new forum created to encourage growing businesses to share direct marketing advice has been launched... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=698 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=698 Fri, 08 Feb 2008 16:00:00 GMT Direct Marketing Businesses using email marketing have been urged by an expert in the field to recognise the importance of the subject line in their messages... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=697 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=697 Fri, 08 Feb 2008 12:00:00 GMT Email Marketing Businesses have been warned that they must ensure their email marketing is relevant to customers if they want to avoid being mistaken for spam... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=696 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=696 Fri, 08 Feb 2008 10:00:00 GMT Email Marketing A new UK-based direct mail service set up to give customers more choice on the direct marketing they receive could help business reduce wastage, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=695 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=695 Thu, 07 Feb 2008 16:00:00 GMT Direct Mail Marketers and businesses using direct marketing have been told by a US expert to use methods other than traditional techniques to reach younger generations... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=694 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=694 Thu, 07 Feb 2008 11:50:57 GMT Direct Marketing A new report has encouraged businesses to ensure they use best practice techniques when using email marketing to boost awareness of product and services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=693 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=693 Thu, 07 Feb 2008 10:00:00 GMT Email Marketing An expert has suggested that businesses could enjoy success with their direct marketing efforts if they link their promotions to major national and sporting events... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=692 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=692 Wed, 06 Feb 2008 15:34:34 GMT Direct Marketing, Email Marketing Businesses have been told by a leading US expert that they should keep their email marketing simple if they want it to be a success... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=691 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=691 Wed, 06 Feb 2008 11:50:17 GMT Email Marketing Growing businesses have been warned to ensure that members of staff working from home have adequate IT security installed on their remote devices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=690 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=690 Wed, 06 Feb 2008 09:33:39 GMT Growing businesses have been told by a celebrity environmentalist that they have "an enormous part" to play in helping the UK become greener... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=689 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=689 Tue, 05 Feb 2008 15:02:12 GMT Businesses are set to be encouraged to improve the green credentials of their direct marketing over the course of this year, according to a major body... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=688 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=688 Tue, 05 Feb 2008 12:00:00 GMT Direct Marketing Transactional email marketing has been described by an email systems provider as "one of the most beneficial" promotion tools available... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=687 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=687 Tue, 05 Feb 2008 10:00:00 GMT Email Marketing Growing businesses have been warned by an IT security firm to ensure they give staff sensible advice over the risks caused by connecting USB sticks to work PCs... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=675 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=675 Mon, 04 Feb 2008 16:00:00 GMT Database Marketing A leading body representing the direct marketing industry has said that promotions can act as "a key fundraising tool" for charities... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=676 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=676 Mon, 04 Feb 2008 11:48:16 GMT Direct Marketing Creating messages that are tailored to meet the needs of consumers is "the trick" to successful direct marketing, according to a leading body... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=677 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=677 Mon, 04 Feb 2008 09:46:08 GMT Direct Marketing Growing businesses in the UK are becoming increasingly aware of cyber crime and how to deal with it, according to a major body... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=678 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=678 Fri, 01 Feb 2008 15:45:07 GMT Over 80 per cent of businesses and professionals that use email marketing are expecting to increase expenditure in the format, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=679 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=679 Fri, 01 Feb 2008 15:44:10 GMT Email Marketing Growing businesses have an advantage over their larger rivals as they know who their audience is, according to a leading direct marketing body... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=680 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=680 Fri, 01 Feb 2008 11:44:58 GMT Direct Marketing Firms should "think like the customer" when designing their direct marketing campaigns, one industry body says... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=681 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=681 Fri, 01 Feb 2008 10:42:30 GMT Direct Marketing Companies should ensure that their email marketing campaigns are relevant to customers, one industry body says... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=682 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=682 Wed, 30 Jan 2008 16:25:26 GMT Email Marketing A marketing expert has claimed that lead generation is set to move "into the spotlight" over the next 12 months... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=683 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=683 Tue, 29 Jan 2008 14:29:05 GMT Direct Marketing Growing businesses have been urged to encrypt sensitive material in order to keep all of their business data protected from theft... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=684 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=684 Tue, 29 Jan 2008 14:26:06 GMT Around 79 per cent of growing businesses believe that environmental issues are important to their organisations, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=685 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=685 Mon, 28 Jan 2008 14:36:13 GMT Growing businesses have been urged to encrypt sensitive material in order to keep all of their business data protected from theft... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=686 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=686 Mon, 28 Jan 2008 13:57:55 GMT Email Marketing A US-based online marketing company has launched a new email marketing blog to inform and advise people on how best to use the format for promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=672 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=672 Tue, 18 Dec 2007 14:58:37 GMT Email Marketing Wireless email applications are expected to increase in popularity with growing businesses across Europe, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=673 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=673 Tue, 18 Dec 2007 14:56:44 GMT Email Marketing A US marketing solutions company has predicted three issues it expects to be vital for businesses using email marketing in the next year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=674 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=674 Tue, 18 Dec 2007 14:55:38 GMT Email Marketing Home and business email users are becoming more aware on a number of issues surrounding internet security, according to an antivirus software company... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=669 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=669 Mon, 17 Dec 2007 12:31:25 GMT Email Marketing Businesses have been urged by a leading marketing website to ensure they use people's data responsibly for direct marketing purposes... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=670 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=670 Mon, 17 Dec 2007 12:30:34 GMT Database Marketing Telemarketing is increasingly effective when it is targeted at the right audience, according to the Chartered Institute of Marketing (CIM)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=671 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=671 Mon, 17 Dec 2007 12:28:32 GMT Telemarketing Businesses have been told by a legal firm to ensure they have an emergency plan in place to deal with breaches of business data protection... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=660 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=660 Fri, 14 Dec 2007 12:35:48 GMT Database Marketing A quality system of data management is vital for growing businesses that are looking to send relevant direct marketing to previous clients, according to the Chartered Institute of Marketing (CIM)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=661 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=661 Fri, 14 Dec 2007 12:35:05 GMT Database Marketing, Direct Marketing Businesses that use email marketing must improve the deliverability of their campaigns, according to the Direct Marketing Association (DMA)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=662 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=662 Fri, 14 Dec 2007 12:33:55 GMT Email Marketing The importance of timing and targeting in email marketing has once again been emphasised by an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=663 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=663 Thu, 13 Dec 2007 14:12:49 GMT Email Marketing Direct marketing channels are being subjected to "increasing scrutiny" by businesses looking to measure the success of a campaign, according to a US expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=664 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=664 Thu, 13 Dec 2007 14:09:29 GMT Direct Marketing The decision of several local authorities in the UK to refuse to recycle direct mail is not a problem for the marketing industry, according to the Direct Marketing Association (DMA)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=665 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=665 Thu, 13 Dec 2007 14:07:33 GMT Direct Marketing Email marketing should be part of "the arsenal" of every business, according to a US industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=666 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=666 Wed, 12 Dec 2007 15:20:25 GMT Email Marketing Businesses that use clear unsubscribing functions on their email marketing can improve a business's relationship with its consumers, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=667 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=667 Wed, 12 Dec 2007 15:19:14 GMT Email Marketing The Better Regulation Executive (BRE) has revealed plans to do "anything it can" to cut the red tape which blights growing businesses across the UK... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=668 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=668 Wed, 12 Dec 2007 15:17:23 GMT The use of quality software to analyse email marketing campaigns can help businesses significantly improve their promotions, according to a leading expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=657 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=657 Tue, 11 Dec 2007 14:09:24 GMT Email Marketing Many growing businesses across the UK that regularly use the internet are generally unaware of the importance of anti-spyware, according to Get Safe Online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=658 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=658 Tue, 11 Dec 2007 14:08:17 GMT Database Marketing Around a third of businesses in the UK view climate change as a business opportunity, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=659 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=659 Tue, 11 Dec 2007 14:06:20 GMT Direct Marketing Businesses that utilise green direct marketing practices are more likely to be successful with consumers, according to an IT market research expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=654 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=654 Mon, 10 Dec 2007 15:03:35 GMT Direct Mail, Direct Marketing Growing businesses have been urged by a government-supported advice service to document every part of their company in order to avoid liability claims... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=655 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=655 Mon, 10 Dec 2007 15:02:15 GMT Companies working on business-to-business marketing are expected to increase their expenditure on online marketing in 2008, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=656 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=656 Mon, 10 Dec 2007 15:01:15 GMT Direct Mail, Direct Marketing, Email Marketing Growing businesses using wireless internet networks have been warned that they should make their connections as secure as possible... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=651 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=651 Fri, 07 Dec 2007 13:57:35 GMT Database Marketing, Direct Marketing Growing businesses may be suffering owing to the negative impact of the slow broadband speeds on offer in Britain, according to Broadband Choices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=652 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=652 Fri, 07 Dec 2007 13:54:16 GMT Database Marketing Businesses that use email marketing campaigns have been urged by a software provider to take care when using the format... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=653 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=653 Fri, 07 Dec 2007 13:54:03 GMT Email Marketing The number of people opening direct mail sent by companies has increased for the third year running, research released this week has shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=648 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=648 Thu, 06 Dec 2007 14:27:30 GMT Direct Mail, Direct Marketing More and more businesses are using direct marketing and direct mail for advertising as their effectiveness can be easily recorded, according to a printing expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=649 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=649 Thu, 06 Dec 2007 14:25:28 GMT Direct Mail, Direct Marketing The importance of providing relevant information to consumers through email marketing has been once again emphasised by a US expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=650 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=650 Thu, 06 Dec 2007 14:23:27 GMT Email Marketing Businesses that increase their online presence and develop relationships with customers via the internet "have a lot to gain" from it, according to 1&1 Internet... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=645 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=645 Wed, 05 Dec 2007 12:41:12 GMT Keeping electronic data securely protected is becoming a growing issue for a number of businesses, according to BSI British Standards... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=646 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=646 Wed, 05 Dec 2007 12:40:10 GMT Database Marketing Around a third of businesses in the UK view climate change as a business opportunity, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=647 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=647 Wed, 05 Dec 2007 12:39:12 GMT Email Marketing People over the age of 50 are becoming the fastest growing group of internet users in the UK, according to the Saga group... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=642 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=642 Tue, 04 Dec 2007 14:34:23 GMT Direct Marketing, Email Marketing A leading marketing expert has urged growing businesses to take care when using data in order to maintain trust with their customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=643 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=643 Tue, 04 Dec 2007 14:31:56 GMT Database Marketing, Direct Marketing Growing businesses could gain major benefits by promoting the ethical qualities of their services and products, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=644 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=644 Tue, 04 Dec 2007 14:30:54 GMT Direct Marketing The amount of money spent on online advertising, including email marketing, is set to overtake radio and magazine expenditure in three years, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=639 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=639 Mon, 03 Dec 2007 14:03:48 GMT Direct Marketing, Email Marketing Businesses have been told by a leading US expert that they need to reinvent their marketing strategies if they plan to stay competitive in the next few years... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=640 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=640 Mon, 03 Dec 2007 14:02:42 GMT Email Marketing Businesses that increase their online presence through websites and email marketing are giving themselves "a window to a much wider market", according to smallbusiness... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=641 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=641 Mon, 03 Dec 2007 14:01:44 GMT Email Marketing Relevance and timeliness have been named the most important factors to be considered when creating an email marketing campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=638 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=638 Mon, 03 Dec 2007 12:00:00 GMT Direct Mail, Email Marketing Achieving relevance in email marketing is not simple for growing businesses and marketers, according to a leading expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=637 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=637 Fri, 30 Nov 2007 14:13:43 GMT Email Marketing A business research company has urged companies to ensure that sensitive business data is fully protected from security breaches... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=636 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=636 Fri, 30 Nov 2007 10:00:00 GMT Database Marketing, Direct Marketing, Email Marketing, Telemarketing A review into how the UK's health and safety system can be improved for growing businesses has been launched this week... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=635 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=635 Thu, 29 Nov 2007 15:17:55 GMT Email marketing campaigns give companies an opportunity to send well-targeted correspondence in a cost-effective manner, according to a leading expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=632 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=632 Wed, 28 Nov 2007 14:28:31 GMT Email Marketing A number of companies have rated contact with customers via the internet as a key priority for them in 2008... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=633 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=633 Wed, 28 Nov 2007 14:27:40 GMT Email Marketing Businesses of all sizes can benefit from developing their brands online through direct marketing and other strategies, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=634 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=634 Wed, 28 Nov 2007 14:25:33 GMT Direct Marketing, Email Marketing Growing businesses and professionals who use direct marketing have been urged by a major body to gain a better understanding of the laws in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=629 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=629 Tue, 27 Nov 2007 12:47:46 GMT Direct Marketing The UK's Direct Marketing Association (DMA) has launched a new online TV channel design to provide advice to professionals and businesses on direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=630 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=630 Tue, 27 Nov 2007 12:44:49 GMT Direct Marketing Faster broadband is key to the government's plans to help the UK's growing businesses improve their online presence, according to the competitiveness minister... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=631 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=631 Tue, 27 Nov 2007 12:43:09 GMT Direct Marketing, Email Marketing Growing businesses need to ensure they have strategies in place to protect their data from safety and security risks, according to the Institute of Risk Management (IRM)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=626 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=626 Mon, 26 Nov 2007 13:49:23 GMT Database Marketing, Direct Marketing, Email Marketing Soil Association Scotland is set to hold a workshop outlining how growing catering businesses in the country can benefit from direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=627 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=627 Mon, 26 Nov 2007 13:47:26 GMT Direct Marketing The Direct Marketing Association (DMA) is expected to launch a new set of guidelines to make campaigns in the UK more eco-friendly, according to reports... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=628 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=628 Mon, 26 Nov 2007 13:46:19 GMT Direct Marketing Increasingly car dealers are spending more capital and resources on advertising over the internet and direct marketing, rather than their traditional outlet of newspaper and magazines, Motor Trader has reported... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=624 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=624 Fri, 23 Nov 2007 17:18:21 GMT Direct Marketing Faster broadband is key to the government's plans to help the UK's growing businesses improve their online presence, according to the competitiveness minister... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=625 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=625 Fri, 23 Nov 2007 17:15:45 GMT Direct Marketing Charities that pursue direct mail strategies for fundraising need to be careful to make the most out of their contact databases... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=623 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=623 Fri, 23 Nov 2007 14:00:56 GMT Direct Mail The practice of outsourcing database management should be approached carefully by companies that use direct marketing, the Chartered Institute of Marketing (CIM) has stated... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=622 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=622 Thu, 22 Nov 2007 16:00:00 GMT Database Marketing Many B2B marketers are failing to take full advantage of their customer databases for the use of direct marketing, a recent survey has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=621 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=621 Thu, 22 Nov 2007 15:45:00 GMT Database Marketing The location has been changed for the annual Technology for Marketing & Advertising event, it has been announced... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=620 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=620 Thu, 22 Nov 2007 08:49:04 GMT Direct Marketing Targeting a marketing campaign to cut down on unnecessary energy use is one way that fundraisers can operate in a more environmentally-friendly way, one expert has made clear... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=619 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=619 Wed, 21 Nov 2007 16:33:29 GMT Direct Mail In order to stand out in a recipient's inbox, email marketing messages need to stand out... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=617 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=617 Wed, 21 Nov 2007 12:28:33 GMT Email Marketing Tougher enforcement of the Data Protection Act could be on the cards, if the government agrees to a request from the Information Commissioner to increase his office's powers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=618 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=618 Wed, 21 Nov 2007 12:08:39 GMT Direct Marketing Businesses have been urged by the Chartered Institute of Marketing (CIM) not to "waste time with poor database material" when using direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=614 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=614 Tue, 20 Nov 2007 15:01:09 GMT Direct Mail, Direct Marketing Energy efficiency is becoming "more and more important" to growing businesses, according to a leading environmental organisation... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=615 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=615 Tue, 20 Nov 2007 14:58:25 GMT Growing businesses have been urged by a major printing solutions company to embrace the flexible working options that wireless technology provides... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=616 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=616 Tue, 20 Nov 2007 14:57:09 GMT The National Computing Centre (NCC) has said that secure wireless networks are vital to growing businesses that handle sensitive data... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=613 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=613 Mon, 19 Nov 2007 14:54:19 GMT Direct Marketing, Email Marketing Businesses can increase the effectiveness of their spending by integrating online components into their direct mail marketing, according to a US expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=611 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=611 Mon, 19 Nov 2007 11:57:35 GMT Direct Mail, Direct Marketing, Email Marketing European businesses have revealed they are more concerned about attracting customers than adopting innovations in their processes, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=612 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=612 Mon, 19 Nov 2007 11:56:30 GMT Database Marketing, Direct Mail, Direct Marketing, Email Marketing, Telemarketing Businesses have been encouraged to install and regularly update email security solutions to protect sensitive information by a leading IT control firm... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=608 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=608 Fri, 16 Nov 2007 15:49:36 GMT Email Marketing The Internet Advertising Bureau (IAB) has announced it is to endorse new email marketing guidelines unveiled by the Direct Marketing Association (DMA)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=609 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=609 Fri, 16 Nov 2007 15:48:18 GMT Email Marketing Over 95 per cent of businesses do not measure the results and success of their email marketing campaigns, according to new research this week... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=610 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=610 Fri, 16 Nov 2007 15:47:12 GMT Email Marketing Consumers in the UK prefer to receive direct marketing from businesses with which they are already familiar, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=605 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=605 Thu, 15 Nov 2007 14:22:37 GMT Direct Mail, Direct Marketing New research has found that 90 per cent of internet users spend seven hours a week checking and managing their email accounts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=606 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=606 Thu, 15 Nov 2007 14:20:56 GMT Email Marketing The return on investment (ROI) of direct mail marketing will always ensure that it will be of use to growing businesses, according to the Direct Marketing Association... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=607 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=607 Thu, 15 Nov 2007 14:19:42 GMT Direct Marketing, Email Marketing The emergence of the internet has opened up direct marketing for small and medium-sized enterprises (SMEs), according to the Institute of Direct Marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=602 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=602 Wed, 14 Nov 2007 13:31:24 GMT Direct Marketing, Email Marketing Businesses which centralise their email marketing campaigns can benefit from increased sales and reduced costs, according to a leading US expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=603 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=603 Wed, 14 Nov 2007 13:28:33 GMT Email Marketing Email marketing can be very efficient for growing businesses that are looking to boost their reputations, according to the Direct Marketing Association... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=604 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=604 Wed, 14 Nov 2007 13:27:02 GMT Email Marketing Flexible working can help growing businesses become more agile and responsive to the needs of customers, according to a working practice solutions provider... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=601 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=601 Tue, 13 Nov 2007 15:28:11 GMT Email marketing is a top priority for businesses in the forthcoming Christmas season, according to a new study by a US online solutions provider... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=599 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=599 Tue, 13 Nov 2007 15:25:11 GMT Email Marketing Almost 80 per cent of consumers in the UK like to receive direct marketing through traditional mail routes, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=600 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=600 Tue, 13 Nov 2007 15:24:15 GMT Direct Mail, Direct Marketing Businesses have been advised by IBM to ensure their relationship with customers remains strong as the advertising industry continues to change... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=596 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=596 Mon, 12 Nov 2007 15:58:17 GMT Direct Marketing Growing businesses have been urged to use the forthcoming Christmas period to be creative with their email marketing by a leading company... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=597 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=597 Mon, 12 Nov 2007 15:56:53 GMT Email Marketing Direct mail is still the most reliable way to reach consumers, according to a leading US marketing expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=598 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=598 Mon, 12 Nov 2007 15:55:28 GMT Direct Mail The government can do more to support growing businesses in the UK, according to the managing director of a leading business advice provider... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=593 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=593 Fri, 09 Nov 2007 12:00:09 GMT Online ad-tracking could help growing businesses find the right consumers at whom to target their direct marketing campaigns, according to the Internet Advertising Bureau (IAB)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=594 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=594 Fri, 09 Nov 2007 11:58:34 GMT Direct Marketing, Email Marketing Rising energy bills are supplying small and medium-sized enterprises (SMEs) with bigger cost increases than their payroll and equipment, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=595 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=595 Fri, 09 Nov 2007 11:57:04 GMT Direct Marketing Businesses that emphasise their commitment to the environment need to prove they can back up their green claims or face losing customers, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=592 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=592 Thu, 08 Nov 2007 16:07:53 GMT Direct Marketing Lead generation has been identified by a discussion panel of experts as one of the biggest growth areas in online marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=590 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=590 Thu, 08 Nov 2007 15:37:40 GMT Direct Marketing The use of voice over internet protocol (VoIP) can have several advantages to small and medium-sized enterprises (SMEs), according to provider Telappliant... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=591 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=591 Thu, 08 Nov 2007 15:35:54 GMT Telemarketing Experts from a number of internet service providers have united to test a new programme created to combat spam and phishing emails... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=587 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=587 Wed, 07 Nov 2007 14:19:28 GMT Email Marketing Email marketing campaigns must be relevant to specific audiences if they are to generate interest in growing businesses, according to a leading marketing expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=588 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=588 Wed, 07 Nov 2007 14:17:13 GMT Email Marketing Businesses that use email marketing should always obtain consent from consumers to pass on data and comply with regulations, according to a law expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=589 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=589 Wed, 07 Nov 2007 14:13:45 GMT Email Marketing Growing businesses which emphasise their green credentials in email and direct marketing campaigns could reap rewards, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=584 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=584 Tue, 06 Nov 2007 15:38:28 GMT Direct Marketing, Email Marketing The return on investment (ROI) of email marketing can be increased if growing businesses use landing pages effectively, according to the president of a US company... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=585 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=585 Tue, 06 Nov 2007 15:38:19 GMT Email Marketing Businesses that monitor and utilise their intelligence of an industry will reap "a greater number of direct marketing successes", according to a US expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=586 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=586 Tue, 06 Nov 2007 15:35:56 GMT Direct Marketing Businesses which use email marketing need to take a "tighter approach" to the tool, according to the chairman of the Database Group... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=581 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=581 Mon, 05 Nov 2007 15:09:41 GMT Email Marketing Businesses using email marketing need to ensure they send the right kinds of messages at the right time, according to the managing director of Adestra... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=582 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=582 Mon, 05 Nov 2007 15:08:18 GMT Email Marketing Royal Mail has launched a new campaign to promote the benefits of combining digital and direct marketing to growing businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=583 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=583 Mon, 05 Nov 2007 15:06:41 GMT Direct Marketing Well-targeted and researched direct marketing campaigns can reap economical and environmental benefits for growing businesses, according to Acxiom... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=578 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=578 Fri, 02 Nov 2007 13:04:29 GMT Direct Mail, Direct Marketing Growing businesses need to spend as much time developing their direct marketing over the internet as they do on offline communications, according to Magus... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=579 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=579 Fri, 02 Nov 2007 13:03:10 GMT Direct Marketing Businesses that utilise email marketing should respect customers by devoting time and energy to improving their services, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=580 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=580 Fri, 02 Nov 2007 13:01:47 GMT Email Marketing This week's Small Business Week initiative has been organised because growing businesses "do not get enough attention", according to a national body... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=575 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=575 Thu, 01 Nov 2007 14:16:45 GMT Direct Marketing Growing businesses which invest sensibly in marketing will "thrive in all economic climates", according to the Chartered Institute of Marketing (CIM)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=576 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=576 Thu, 01 Nov 2007 14:14:40 GMT Direct Marketing Online direct marketing strategies are becoming popular with estate agents in the US, according to a US email marketing firm... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=577 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=577 Thu, 01 Nov 2007 14:12:17 GMT Email Marketing A US company has launched new Microsoft Exchange-compatible software which allows growing business employees to share email data with other staff... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=572 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=572 Wed, 31 Oct 2007 14:05:40 GMT Email Marketing Small and medium-sized enterprises (SMEs) in the UK should become flexible in their working approaches if they are going to grow, according to a professional body... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=573 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=573 Wed, 31 Oct 2007 14:04:24 GMT Direct Marketing Growing businesses across the world spend most of the time they set aside for promotion on email marketing campaigns, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=574 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=574 Wed, 31 Oct 2007 14:02:13 GMT Email Marketing Businesses in the UK have been advised to check the strength of their filtering systems for email data by an anti-spam firm... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=569 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=569 Tue, 30 Oct 2007 14:22:44 GMT Email Marketing One of the UK's most well known marketing strategists is set to give a speech on small business marketing in Scotland next month... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=570 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=570 Tue, 30 Oct 2007 14:20:36 GMT Direct Marketing Owners of growing businesses should not spend too much time on securing the right domain name for their online marketing websites, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=571 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=571 Tue, 30 Oct 2007 14:18:35 GMT Direct Marketing The UK's enterprise minister is today meeting with growing businesses in London to ask them what the government can do to help them grow further... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=566 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=566 Mon, 29 Oct 2007 15:41:34 GMT Direct Marketing Consumers in Europe are more likely to buy environmentally-friendly products than people in the US, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=567 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=567 Mon, 29 Oct 2007 15:40:32 GMT Direct Marketing Direct marketing companies need to have "a greater sensitivity" to environmental issues, according to the editor of Campaign magazine... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=568 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=568 Mon, 29 Oct 2007 15:37:55 GMT Direct Marketing Small and medium-sized enterprises (SMEs) have to tackle risk management in a different manner to larger firms, according to the Federation of Small Businesses (FSB)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=565 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=565 Fri, 26 Oct 2007 14:31:40 GMT Database Marketing, Direct Marketing Email marketing is continuing to provide growing businesses with high return on investment rates (ROI), according to the US's Direct Marketing Association (DMA)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=563 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=563 Fri, 26 Oct 2007 14:30:10 GMT Email Marketing Growing businesses that utilise direct marketing strategies need to be encouraged to integrate sustainability into them, according to a major body... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=564 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=564 Fri, 26 Oct 2007 14:29:16 GMT Direct Marketing A new eBook designed to provide marketing advice to growing businesses has been released by a US-based expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=560 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=560 Thu, 25 Oct 2007 13:43:49 GMT Direct Marketing A new internet marketing blog has been launched to keep growing businesses up to date with the latest trends in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=561 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=561 Thu, 25 Oct 2007 13:40:51 GMT Direct Marketing, Email Marketing New research has revealed that working with outside email service providers can save marketers money... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=562 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=562 Thu, 25 Oct 2007 13:39:22 GMT Email Marketing Businesspeople in the UK who buy an iPhone after its launch could be able to access their secure corporate emails thanks to new software from Sybase... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=557 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=557 Wed, 24 Oct 2007 14:43:14 GMT Email Marketing Marketing emails with 35 characters or less are more likely to be opened by consumers, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=558 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=558 Wed, 24 Oct 2007 14:40:21 GMT Email Marketing Email marketing is an "excellent channel" for businesses to use either on its own or within a major integrated marketing strategy, according to an industry trade body... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=559 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=559 Wed, 24 Oct 2007 14:39:57 GMT Email Marketing A new website has been launched to advertise information on direct marketing conferences and seminars being held across the world... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=548 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=548 Tue, 23 Oct 2007 16:29:56 GMT Direct Marketing Small and medium-sized enterprises (SMEs) need to make sure they have the right levels of wireless network security, according to the National Computing Centre (NCC)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=549 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=549 Tue, 23 Oct 2007 13:49:47 GMT Database Marketing, Email Marketing A new podcast revealing how insurance companies can use direct marketing to aid their growing businesses has been released by a US financial services company... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=550 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=550 Tue, 23 Oct 2007 13:46:42 GMT Direct Marketing Companies in the travel industry are making the best use of affiliate marketing, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=551 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=551 Mon, 22 Oct 2007 13:21:30 GMT Direct Marketing, Email Marketing Direct marketers "need to do their homework" while launching online campaigns targeted at people over 50 years old, according to Diamond Life... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=552 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=552 Mon, 22 Oct 2007 13:18:48 GMT Direct Marketing Email marketers must use good working practices to remain in touch with consumers that are becoming more distrustful of the content in their inboxes, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=553 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=553 Mon, 22 Oct 2007 13:16:13 GMT Email Marketing A major conference outlining the benefits of direct marketing, multi-channel retailing and catalogues to businesses is taking place next week... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=554 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=554 Fri, 19 Oct 2007 16:59:11 GMT Direct Marketing Spam email messages accounted for 95 per cent of all emails sent during the third quarter of 2007, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=555 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=555 Fri, 19 Oct 2007 16:57:48 GMT Direct Marketing, Email Marketing The Institute of Direct Marketing (IDM) has launched a new qualification for people who want to learn more about the opportunities available in email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=556 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=556 Fri, 19 Oct 2007 16:55:42 GMT Email Marketing Small and medium-sized enterprises (SMEs) could benefit from employing outside help to aid their efforts to gain more exposure on the web, according to a marketing trade association... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=542 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=542 Thu, 18 Oct 2007 14:55:11 GMT Direct Marketing, Email Marketing A new accreditation scheme has been unveiled to reward companies that work in the field of direct marketing by the UK's trade association in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=543 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=543 Thu, 18 Oct 2007 14:52:16 GMT Direct Marketing MPs and peers are to be taught about marketing and its benefits to businesses by Bradford University's School of Management... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=544 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=544 Thu, 18 Oct 2007 14:49:58 GMT Direct Marketing Internet marketing advice publisher E-consultancy is behind the first digital publishing diploma to be launched in the UK... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=545 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=545 Wed, 17 Oct 2007 16:00:15 GMT Email Marketing Businesses can gain "potentially huge rewards" if they learn to target their direct and email marketing strategies at the right people, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=546 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=546 Wed, 17 Oct 2007 15:49:59 GMT Direct Mail, Direct Marketing, Email Marketing The total amount spent on direct marketing in the US this year is expected to follow in the footsteps of the UK sector and record an increase, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=547 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=547 Wed, 17 Oct 2007 15:48:17 GMT Direct Mail, Direct Marketing A new internet marketing blog has been launched to keep growing businesses up to date with the latest trends in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=541 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=541 Tue, 16 Oct 2007 15:28:10 GMT Email Marketing A group of direct marketing representatives across the industry have agreed to a new set of principles outlined to protect the future of the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=539 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=539 Tue, 16 Oct 2007 15:23:03 GMT Direct Marketing Email marketing needs to be "professional and essential" if it is to stand out from spam messages and junk email folders, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=540 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=540 Tue, 16 Oct 2007 15:16:49 GMT Email Marketing Advice for people who are looking to set up and manage a small or medium-sized enterprise (SME) should be more widely available, according to the editor of smallbusiness... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=538 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=538 Mon, 15 Oct 2007 16:46:41 GMT Direct Marketing, Email Marketing The total amount budgeted for direct mail and email marketing campaigns has increased, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=536 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=536 Mon, 15 Oct 2007 16:20:35 GMT Database Marketing, Direct Mail, Direct Marketing, Email Marketing, Telemarketing Emails sent out by retailers to welcome their customers to their service have been described as an "overlooked" email marketing tool, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=537 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=537 Mon, 15 Oct 2007 16:17:48 GMT Email Marketing Companies that want to avoid putting email data at risk need to make sure they do not open suspicious emails before deleting them, according to Equifax... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=534 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=534 Fri, 12 Oct 2007 15:22:16 GMT Email Marketing Small and medium-sized enterprises (SMEs) can provide "effective customer service" by complying with the Data Protection Act (DPA), according to a government expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=535 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=535 Fri, 12 Oct 2007 15:19:20 GMT Database Marketing, Direct Marketing, Email Marketing Email marketing's importance to both consumers and marketers is growing, according to the managing director of email marketing solutions company Silverpop... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=533 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=533 Fri, 12 Oct 2007 15:18:01 GMT Email Marketing Businesses can get a "competitive advantage" over competitors by promoting the environment in the marketing of their products, according to Envirowise... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=532 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=532 Thu, 11 Oct 2007 16:58:57 GMT Direct Mail, Direct Marketing, Email Marketing Email marketing solutions company Campaigner has launched a new version of its interface software... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=531 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=531 Thu, 11 Oct 2007 15:45:09 GMT Email Marketing Businesses in the UK can build a relationship of trust with their customers by properly protecting personal data, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=530 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=530 Thu, 11 Oct 2007 14:58:36 GMT Email Marketing Google's Gmail has a higher email deliverability rate than any of the other major web-based mail clients, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=529 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=529 Wed, 10 Oct 2007 15:20:47 GMT Email Marketing The recruitment of specialist web designers is helping companies make full use of digital channels, according to the head of research at E-consultancy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=527 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=527 Wed, 10 Oct 2007 14:28:17 GMT Email Marketing Email marketers and companies that use online marketing strategies are "sitting on a potential goldmine", according to an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=528 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=528 Wed, 10 Oct 2007 14:25:22 GMT Email Marketing Marketing Week has announced its plans to hold a forum to encourage marketing businesses to utilise green strategies in their working practices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=526 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=526 Tue, 09 Oct 2007 16:33:34 GMT Direct Marketing Marketing expert E-consultancy has launched a new guide for businesses of all sizes that are considering hiring a third party to organise their email marketing strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=525 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=525 Tue, 09 Oct 2007 14:36:20 GMT Email Marketing One of Europe's leading marketing software providers has launched its first operation in the US... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=524 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=524 Tue, 09 Oct 2007 14:28:01 GMT Direct Mail, Email Marketing Internet Marketing Solutions (IMS) has launched a new section on its website devoted to providing businesses with tips on marketing strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=523 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=523 Mon, 08 Oct 2007 15:58:46 GMT Email Marketing Yahoo!, eBay and PayPal have announced plans to protect customers from fraudulent emails that claim to be sent by them... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=521 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=521 Mon, 08 Oct 2007 15:04:10 GMT Email Marketing A study by a US email marketing firm has revealed the three words that every business should avoid in their marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=522 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=522 Mon, 08 Oct 2007 15:02:09 GMT The number of spam email messages featuring PDFs and other attachments fell in September, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=520 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=520 Fri, 05 Oct 2007 16:34:19 GMT Email Marketing The organisers of a major US marketing conference have announced plans for an 'ask the expert' session during the forthcoming event... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=518 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=518 Fri, 05 Oct 2007 15:45:50 GMT Direct Marketing A new strategic framework that can measure the relevance of email marketing for specific audiences has been unveiled... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=519 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=519 Fri, 05 Oct 2007 15:42:07 GMT Email Marketing A company's email marketing service would benefit from being managed by a centralised department, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=517 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=517 Thu, 04 Oct 2007 16:32:54 GMT Email Marketing A new course outlining online marketing strategies for construction firms has been launched... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=515 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=515 Thu, 04 Oct 2007 15:17:05 GMT Email Marketing Small and medium-sized enterprises (SMEs) need to be aware of the importance of security when dealing with customer details, according to the manager director of Get Safe Online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=516 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=516 Thu, 04 Oct 2007 15:13:25 GMT Email Marketing Promotions and giveaways have been highlighted as effective ways to build a business mailing list with participation in free giveaway event particularly recommended... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=512 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=512 Wed, 03 Oct 2007 17:39:22 GMT Email Marketing Internet advertising has capitalised on the increasing number of people surfing online and seen its year-on-year growth increase to 41... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=513 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=513 Wed, 03 Oct 2007 17:37:27 GMT Direct Marketing A working knowledge of the internet and how it works is essential for small and medium sized enterprises (SMEs) implementing direct marketing strategies, regardless of the field in which they operate, according to promotions website DuckerPromotion... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=514 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=514 Wed, 03 Oct 2007 17:35:32 GMT Direct Marketing The changes brought by technology in the 21st century have brought a range of different strategies for enterprises to entice clients, while also bringing attendant challenges for the retention of personalisation, it has been reported... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=510 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=510 Tue, 02 Oct 2007 15:51:18 GMT Direct Marketing A new system based on ... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=511 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=511 Tue, 02 Oct 2007 15:48:48 GMT Direct Mail Small and medium-sized enterprises (SMEs) just need to "have the courage" to take a little bit of risk when it comes to a marketing strategy, CRM Magazine has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=508 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=508 Mon, 01 Oct 2007 16:03:31 GMT Direct Marketing Small businesses have been advised to follow the lead of a designer jewellery manufacturer and give clients unique gifts for the holidays, rather than more obvious fare... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=509 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=509 Mon, 01 Oct 2007 16:02:16 GMT Direct Marketing Using a business mailing list for mortgage prospecting can significantly help mortgage providers with direct marketing campaigns, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=505 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=505 Fri, 28 Sep 2007 18:09:43 GMT Direct Marketing Email marketing strategies can be made or broken by the annual holiday shopping season, with companies advised to examine their marketing approaches for the fourth quarter of the year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=506 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=506 Fri, 28 Sep 2007 18:07:21 GMT Email Marketing Almost three-quarters of major online retailers (72 per cent) have started to regularly send out welcome emails this year, up from two-thirds (66 per cent) in 2006, new figures show... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=507 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=507 Fri, 28 Sep 2007 18:06:03 GMT Email Marketing The possibilities offered by viral marketing strategies could be utilised by smaller businesses that can potentially save money via this method, a spokesperson in the industry has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=504 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=504 Thu, 27 Sep 2007 17:15:21 GMT Email Marketing Email marketing is subject to higher standards than other forms of advertising such as direct mail, with guidelines and safeguards in place to protect recipients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=502 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=502 Thu, 27 Sep 2007 16:26:23 GMT Email Marketing Small businesses need to establish an online presence as most people tend to look for services using the internet, an expert in the sector has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=503 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=503 Thu, 27 Sep 2007 16:25:07 GMT Direct Marketing A spokesperson for the Federation of Small Businesses (FSB) has discussed the risk that postal strikes can place on enterprises which rely on the service for financial purposes... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=499 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=499 Wed, 26 Sep 2007 15:00:41 GMT Direct Mail Affiliate marketing has been hailed by the vast majority of brand to be "very cost-effective" or "quite cost-effective", a new study reveals... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=500 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=500 Wed, 26 Sep 2007 14:59:46 GMT Direct Marketing Word-of-mouth marketing is becoming increasingly popular with advertisers, a leading expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=501 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=501 Wed, 26 Sep 2007 14:58:00 GMT Direct Marketing A social networking website has announced it is to begin a process of data mining and use the compiled information to directly target its marketing strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=496 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=496 Tue, 25 Sep 2007 16:20:50 GMT Database Marketing Those wanting to market their small or medium-sized enterprise (SME) and reach potential customers can use the internet to their advantage and save money while doing so, the Direct Marketing Association (DMA) claimed this week... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=497 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=497 Tue, 25 Sep 2007 16:17:48 GMT Direct Marketing Facebook could be the best social networking site for marketers to target following its rise to the number one such site for UK unique visitors, according to the latest rankings... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=498 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=498 Tue, 25 Sep 2007 16:16:48 GMT Email Marketing Britain's building firms are spending billions of pounds on marketing campaigns to attract new business, according to the latest research from a marketing firm... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=494 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=494 Mon, 24 Sep 2007 17:30:28 GMT Direct Marketing Small and medium-sized enterprises (SMEs) wanting to make their website more visible to potential customers and find opportunities for marketing campaigns may want to take note of the following tips... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=495 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=495 Mon, 24 Sep 2007 17:25:49 GMT Direct Marketing Keeping an email marketing campaign relevant and accurately targeted is the key principle of success, an organisation in the sector claimed this week... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=493 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=493 Mon, 24 Sep 2007 16:40:33 GMT Email Marketing Email marketers in the retail sector are honing their skills, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=490 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=490 Fri, 21 Sep 2007 17:06:31 GMT Email Marketing Database marketers have been offered three pieces of advice on optimising their cross-selling in a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=491 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=491 Fri, 21 Sep 2007 17:04:54 GMT Database Marketing Small businesses may want to consider outsourcing email marketing services, the Direct Marketing Association (DMA) has advised... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=492 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=492 Fri, 21 Sep 2007 17:03:46 GMT Email Marketing Click fraud rates increased between the first and second quarters of 2007, a new report indicates... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=487 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=487 Thu, 20 Sep 2007 17:04:58 GMT Email Marketing Email marketers have been advised that an absence of unsubscribes on mailing lists does not necessarily mean that emails are being read... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=488 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=488 Thu, 20 Sep 2007 17:03:49 GMT Email Marketing The Direct Marketing Association (DMA) is set to unveil its Telemarketing Manifesto at next week's Call Centre Expo 2007 event... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=489 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=489 Thu, 20 Sep 2007 17:02:06 GMT Telemarketing Internet protocol (IP) telephony can streamline communications and cut costs, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=484 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=484 Wed, 19 Sep 2007 17:09:12 GMT Telemarketing Small firms should ensure they research their market thoroughly before embarking upon an advertising campaign, it has been advised... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=485 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=485 Wed, 19 Sep 2007 17:08:02 GMT Direct Marketing A well-designed website is crucial to the effectiveness of small-business marketing, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=486 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=486 Wed, 19 Sep 2007 17:06:48 GMT Email Marketing Many marketers feel that multi-channel data analysis is their most significant challenge, according to a new study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=481 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=481 Tue, 18 Sep 2007 16:16:24 GMT Email Marketing The direct marketing industry has reportedly been advised that it must embrace social responsibility by the chair of a sector association... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=482 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=482 Tue, 18 Sep 2007 16:15:25 GMT Direct Marketing Business-to-business marketers have been advised to prioritise brand consistency when communicating with chief information officers (CIO)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=483 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=483 Tue, 18 Sep 2007 16:14:19 GMT Direct Marketing IT vendor marketing budgets are to become more focused on content than format, a new report from IDC has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=479 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=479 Mon, 17 Sep 2007 17:30:46 GMT Direct Marketing Online networking is changing the way companies design and make products, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=480 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=480 Mon, 17 Sep 2007 17:29:38 GMT Email Marketing Voice-over internet protocol (VoIP) is to define the future of telecommunications for small and medium-sized enterprises (SME), it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=478 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=478 Mon, 17 Sep 2007 17:25:17 GMT Telemarketing The managing director of Hammer, an IT storage company, has issued a warning to email marketers and insisted that they must be aware of compliance laws and data protection, especially regarding storage policy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=477 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=477 Fri, 14 Sep 2007 17:11:27 GMT Email Marketing The assistant editor of TMCnet has stressed the importance of customer relationship management (CRM) software, highlighting that if used properly it can optimise sales and productivity for small businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=476 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=476 Fri, 14 Sep 2007 16:50:45 GMT Database Marketing Small and medium-sized enterprises (SMEs) looking to make more contacts and develop their company with a view to local marketing are being advised to get involved with business organisations in their area... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=475 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=475 Fri, 14 Sep 2007 15:13:06 GMT Direct Marketing Marketers must utilise "the most effective mail stream tools available" when co-ordinating marketing strategies, according to the vice president of customer marketing for Pitney Bowes Global Mailstream Solutions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=474 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=474 Thu, 13 Sep 2007 17:01:57 GMT Direct Marketing The introduction of do-not-call (DNC) lists could be a "win-win" situation for the Indian telemarketing industry according to the president of InfoVision Group... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=473 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=473 Thu, 13 Sep 2007 16:12:23 GMT Telemarketing A new Which? essential guide has recommended that small to medium-sized enterprises (SMEs) use social networking sites to capitalise on marketing and networking opportunities... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=472 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=472 Thu, 13 Sep 2007 14:48:12 GMT Direct Marketing Marketers in the US are spending less on advertising, according to a report released today by advertising consultancy TNS Media Intelligence... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=470 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=470 Wed, 12 Sep 2007 17:21:04 GMT Direct Marketing The chief executive officer of JL Halsey, a provider of marketing technology solutions, has highlighted the benefits of consented email marketing for both the individual company and the industry as a whole... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=471 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=471 Wed, 12 Sep 2007 17:15:38 GMT Email Marketing A strategic direct mail campaign offered by a US-based marketing company makes use of a psychological theory called the "reciprocity norm" and claims to increase the sales of businesses which employ it... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=469 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=469 Wed, 12 Sep 2007 17:05:33 GMT Direct Mail ... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=468 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=468 Wed, 12 Sep 2007 16:58:13 GMT Direct Mail Businesses are advised to research and narrow their prospective clients when it comes to developing a successful marketing strategy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=465 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=465 Tue, 11 Sep 2007 17:16:49 GMT Direct Marketing Businesses need to be able to deal with online enquiries efficiently and should welcome any opportunity to improve their reputation, an expert has advised... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=466 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=466 Tue, 11 Sep 2007 17:10:29 GMT Direct Marketing Voice over Internet Protocol (VoIP) technology is "growing strongly" in the UK, with take-up growth projected to continue, the chairman of the Internet Telephony Service Providers Association (ITSPA) said today... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=467 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=467 Tue, 11 Sep 2007 17:06:51 GMT Telemarketing Small businesses are advised that successful email marketing should be relevant and simple to ensure the highest possible open and click-through rates... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=463 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=463 Mon, 10 Sep 2007 17:24:45 GMT Email Marketing Customer relationship management (CRM) can prove an important tool for small and medium-sized enterprises (SMEs) carrying out personalised and targeted marketing campaigns, an industry website has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=464 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=464 Mon, 10 Sep 2007 17:22:27 GMT Database Marketing Direct mail can be an excellent way of creating more business, according to Elizabeth Gordon, the chief executive of The Flourishing Business... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=460 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=460 Fri, 07 Sep 2007 18:01:42 GMT Direct Mail A recent study by the Association of National Advertisers (ANA) and marketing company Marketing Management Analytics has found that there should be a closer relationship between marketing and finance... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=461 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=461 Fri, 07 Sep 2007 18:00:01 GMT Direct Marketing It is very important for small businesses to employ marketing early to build up a wide range of customers, the Federation of Small Businesses (FSB) has advised recently... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=462 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=462 Fri, 07 Sep 2007 17:54:33 GMT Direct Marketing Effectively managing a single-platform database is a key contributor to long-term custom and income, a marketing boss has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=457 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=457 Thu, 06 Sep 2007 16:52:31 GMT Database Marketing There are fundamental differences between web-based and traditional marketing techniques which small businesses need to recognise, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=458 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=458 Thu, 06 Sep 2007 16:51:17 GMT Direct Marketing It is very important to have good knowledge of the market you are entering when setting up a business, it has been advised... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=459 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=459 Thu, 06 Sep 2007 16:49:05 GMT Direct Marketing Small and medium-sized enterprises operating in the property sector would do well to equip themselves with a quality website and a targeted e-marketing campaign, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=455 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=455 Wed, 05 Sep 2007 15:51:50 GMT Email Marketing Customers who are targeted by a combination of direct and online marketing are likely to spend up to a quarter more than others on products and services, a new survey has discovered... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=456 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=456 Wed, 05 Sep 2007 15:50:46 GMT Email Marketing The "huge" increase in internet use means that smaller businesses are now much more likely to have to depend on it for marketing purposes, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=454 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=454 Wed, 05 Sep 2007 15:34:18 GMT Email Marketing Businesses should pay more attention to the actual data used in marketing schemes as well as the technology used to implement it, the Financial Times (FT) claimed this week... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=453 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=453 Tue, 04 Sep 2007 16:30:14 GMT Direct Marketing Using an opt-in tool for email marketing can be extremely effective and even quadruple returns for businesses by reaching potential customers who would otherwise have been unsure about making a purchase... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=452 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=452 Tue, 04 Sep 2007 13:25:54 GMT Email Marketing Small and medium-sized businesses (SMEs) which do not adapt to the "constantly changing" demands of marketing are failing to stay in tune with their client base, a sector expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=451 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=451 Tue, 04 Sep 2007 11:15:03 GMT Telemarketing The increase in usage of social networking sites such as MySpace or Facebook does not mean that more traditional versions of online and email marketing will become defunct, DM News reports... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=450 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=450 Mon, 03 Sep 2007 15:37:07 GMT Email Marketing The rapid growth of the internet and related software applications can be used to help small and medium-sized businesses (SMEs) survive but needs to be used in balance with a general level of competence, it has been claimed this week... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=448 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=448 Mon, 03 Sep 2007 10:53:46 GMT Email Marketing Managers and employees of small to medium-sized enterprises (SMEs) should recognise the importance of marketing as an essential tool in the success of a business, an industry expert believes... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=449 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=449 Mon, 03 Sep 2007 10:53:01 GMT Direct Marketing Different types of marketing will be more successful for various small businesses depending on their audience and brand, an industry expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=446 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=446 Fri, 31 Aug 2007 15:49:31 GMT Direct Marketing A publishing company has explained how it changed its direct marketing strategy to increase returns, in news which may also be pertinent to small and medium-sized businesses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=447 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=447 Fri, 31 Aug 2007 15:48:00 GMT Direct Mail Small businesses using direct mail techniques to advertise their brand or product may want to include a risk-free guarantee in order to encourage more recipients to use their service, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=444 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=444 Thu, 30 Aug 2007 16:19:49 GMT Direct Mail The deliverability of an email marketing campaign is essential to get right or else significant resources could be wasted, it has been claimed/According to Henry Hyder Smith, managing director of Adestra, a recent magazine trial sent via email suffered a number of problems and eventually caused the project to be pulled... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=445 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=445 Thu, 30 Aug 2007 16:16:33 GMT Email Marketing Marketing through the use of email is not just an inexpensive method of communication but can be used effectively to be an "incredibly refined" tool, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=443 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=443 Wed, 29 Aug 2007 15:37:49 GMT Email Marketing Small to medium-sized enterprises (SMEs) thinking about outsourcing specific technical tasks may be interested in the comments of Martyn Hart, a spokesperson for the National Outsourcing Association (NOA)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=442 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=442 Wed, 29 Aug 2007 15:34:27 GMT Email Marketing Marketing is the key contributor to the success of a business but many small companies are not doing enough to this end, a Chartered Institute of Marketing (CIM) spokesperson claimed today... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=441 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=441 Wed, 29 Aug 2007 15:21:17 GMT Direct Marketing Direct mail as a marketing technique can still work well even though newer methods are on offer for retail firms looking to reach potential customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=440 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=440 Tue, 28 Aug 2007 17:05:44 GMT Direct Mail While executing a marketing campaign successfully requires the right choice of direct marketing materials, it is equally as important to focus on the messages it delivers, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=438 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=438 Tue, 28 Aug 2007 16:23:34 GMT Direct Marketing Small to medium-sized enterprises (SMEs) looking to invest in marketing activity are being advised to create an online presence and make the most of their resources... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=439 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=439 Tue, 28 Aug 2007 16:21:39 GMT Email Marketing The key to successful direct marketing is providing the right product to the right consumer at the right time, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=435 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=435 Fri, 24 Aug 2007 10:50:41 GMT Direct Marketing Small businesses may be interested to hear that the foundations for success are "sound strategy and creativity", according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=436 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=436 Fri, 24 Aug 2007 10:48:53 GMT Direct Marketing Small businesses planning to expand their marketing strategy via online media may not need any additional or specialist skills to do so, the Chartered Institute of Marketing (CIM) claimed this week... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=437 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=437 Fri, 24 Aug 2007 10:47:57 GMT Email Marketing Small businesses are being urged to focus their direct marketing efforts and track the effectiveness of their mailings in order to boost returns on investment... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=434 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=434 Thu, 23 Aug 2007 15:15:45 GMT Direct Marketing Small businesses may have more financial options now than in previous years as an increased number are being funded by loans and credit cards, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=432 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=432 Thu, 23 Aug 2007 11:48:20 GMT Direct Marketing A sustainable approach is needed for direct marketing in order for it to thrive while lessening its environmental impact, an expert in the sector said today... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=433 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=433 Thu, 23 Aug 2007 11:47:19 GMT Direct Marketing Marketing techniques and strategies should be seen by businesses as a worthy investment and not an extra cost, an expert in the sector has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=429 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=429 Wed, 22 Aug 2007 17:03:14 GMT Direct Marketing Advertising and marketing via mobile web pages or text messages are becoming increasingly attractive strategies for small businesses, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=430 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=430 Wed, 22 Aug 2007 17:02:36 GMT Telemarketing Trials of a new type of marketing technique are set to go ahead on video-sharing website YouTube, it emerged this week... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=431 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=431 Wed, 22 Aug 2007 17:00:31 GMT Direct Marketing Smaller businesses should ensure that they have the correct website for their operations and be certain about what they want to accomplish and what their target audience is, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=427 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=427 Tue, 21 Aug 2007 17:21:48 GMT Direct Marketing A small business in the US said it has experienced increased sales figures and more visitors to its website since it began a blog... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=428 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=428 Tue, 21 Aug 2007 17:20:42 GMT Direct Marketing Small to medium-sized businesses (SMEs) wanting to update their technological infrastructure with a view to improving marketing and communication strategies may be interested in new comments from an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=426 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=426 Tue, 21 Aug 2007 10:00:40 GMT Telemarketing Utilising the potential offered by mobile phones for a direct marketing strategy has been recommended to small businesses looking to diversify their campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=424 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=424 Mon, 20 Aug 2007 16:46:58 GMT Telemarketing Cost-management group Expense Reduction Analysts (ERA) has unveiled its new "unique" marketing plan and discussed the opportunities provided by both indirect and direct strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=425 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=425 Mon, 20 Aug 2007 16:41:49 GMT Direct Marketing List-based marketing via email is beginning to rival its postal counterpart, a new report has suggested, in news which is likely to interest the small business sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=423 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=423 Mon, 20 Aug 2007 16:38:47 GMT Direct Marketing Several major players in the marketing industry are to unite in a campaign to raise awareness of business-to-business (B2B) marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=422 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=422 Fri, 17 Aug 2007 16:03:07 GMT Direct Marketing Female entrepreneurs have been advised to make sure they organise their marketing campaigns carefully when setting up a new firm... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=421 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=421 Fri, 17 Aug 2007 16:02:21 GMT Direct Mail, Direct Marketing, Email Marketing Small businesses have been advised to raise their visibility to customers by utilising the internet... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=420 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=420 Fri, 17 Aug 2007 15:23:34 GMT Direct Marketing Recruitment agencies are planning to spend more on marketing during the next year, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=419 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=419 Thu, 16 Aug 2007 15:34:20 GMT Direct Marketing Having an effective online presence can help small businesses compete with larger companies, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=417 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=417 Thu, 16 Aug 2007 14:30:27 GMT Direct Marketing Direct mail has been overtaken by email marketing for the first time, according to new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=418 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=418 Thu, 16 Aug 2007 14:29:50 GMT Email Marketing Companies across the world are likely to spend more on advertising and marketing in the next few years, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=416 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=416 Wed, 15 Aug 2007 14:56:44 GMT Direct Marketing Microsoft has announced a reorganisation of its digital advertising business, E-consultancy reports... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=414 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=414 Wed, 15 Aug 2007 11:22:05 GMT Business 2... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=415 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=415 Wed, 15 Aug 2007 11:01:17 GMT The effectiveness of using social media sites as marketing tools has been questioned by experts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=412 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=412 Tue, 14 Aug 2007 15:05:58 GMT Direct Marketing Many small businesses are rejecting e-commerce because of fears over online security, according to experts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=413 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=413 Tue, 14 Aug 2007 15:05:22 GMT Database Marketing, Direct Marketing New online business start-ups have been advised to make sure they identify a target market when setting up their venture... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=411 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=411 Tue, 14 Aug 2007 15:04:47 GMT Direct Marketing MEN Media has fervently denied speculation of job losses in its marketing department amid rumours that its move to free distribution has led to a halving of its marketing workforce... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=408 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=408 Mon, 13 Aug 2007 16:10:49 GMT Direct Marketing Manchester-based advertising agency Clear has been handed a £2 million marketing services agreement by the consumer electronics manufacturer Brother... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=409 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=409 Mon, 13 Aug 2007 16:09:33 GMT Direct Marketing Email marketing has overtaken traditional print direct mail for the first time ever, according to new figures from the Direct Marketing Association... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=410 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=410 Mon, 13 Aug 2007 16:08:11 GMT Email Marketing Internet traders should be tailoring their marketing towards older and more affluent shoppers, an e-commerce consultancy has advised... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=405 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=405 Fri, 10 Aug 2007 13:59:08 GMT Email Marketing Internet advertising revenue will increase by 21 per cent over the next four years, a study has predicted... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=406 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=406 Fri, 10 Aug 2007 13:57:34 GMT Email Marketing Online shoppers are still referring to catalogues before they make their internet purchases, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=407 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=407 Fri, 10 Aug 2007 13:56:57 GMT Direct Marketing Asda has been cleared by the Independent Complaints Panel (ICP) of targeting children with its packaging of own-brand fruity alcoholic range of drinks... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=402 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=402 Thu, 09 Aug 2007 14:51:06 GMT Direct Marketing Real ale tasting is traditionally the choice of men, with many women never having sampled it, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=403 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=403 Thu, 09 Aug 2007 14:50:35 GMT Direct Marketing A marketing expert has published an insight into direct marketing tricks that she promises will get a good response... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=404 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=404 Thu, 09 Aug 2007 14:49:37 GMT Direct Marketing More than a third of teenage internet users describe themselves as being concerned about environmental issues, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=399 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=399 Wed, 08 Aug 2007 15:11:25 GMT Email Marketing Early 2008 bookings on Virgin Holidays are being promoted via a direct mail campaign, according to a report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=400 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=400 Wed, 08 Aug 2007 15:10:47 GMT Direct Marketing Small businesses can use the internet as an effective tool to compete with larger companies, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=401 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=401 Wed, 08 Aug 2007 15:10:09 GMT Email Marketing Preschool kids have succumbed to McDonald's marketing techniques, research has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=398