thomsonlocal.com Direct Marketing - Business Headlines thomsonlocal.com Direct Marketing - Business Headlines EN http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/RSS-Feed/ Mon, 06 Feb 2012 11:09:17 GMT Social media presence will help drive traffic Creativity is the key for marketers that are trying to use social media communications alongside B2B email marketing strategies, an expert has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84708 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84708 Mon, 06 Feb 2012 11:09:17 GMT Email Marketing Spam texts risks DM reputation The number of complaints received in the last six months of 2011 over unsolicited spam texts from marketers has doubled, which could undermine the direct marketing system, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84707 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84707 Mon, 06 Feb 2012 09:31:59 GMT Direct Marketing Marketers need to integrate cross-media strategies The global financial crisis has tightened the purse strings of every company in the world and to combat this marketers should ensure they integrate cross-media strategies such as social media and B2B email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84706 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84706 Fri, 03 Feb 2012 09:05:44 GMT Direct Mail B2B email marketing should be personalised communications B2B email marketing was once a one-to-many communication but it has since changed so that now every communication should be a personalised message rather than generic content sent to business lists, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84705 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84705 Thu, 02 Feb 2012 08:47:19 GMT Email Marketing Customer is 'key to leadership' A customer focus will help shape leadership in a company and in turn will help galvanise B2B email marketing and direct mail strategies, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84704 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84704 Thu, 02 Feb 2012 08:31:04 GMT Direct Mail Too many spelling errors creep into B2B email marketing Marketers are still making too many spelling and grammatical errors in their B2B email marketing content, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84703 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84703 Wed, 01 Feb 2012 08:50:10 GMT Email Marketing Data laws could make for 'better marketers' Proposed new data laws that state marketers clearly have to obtain explicit consent from people to use their data when online could make for better marketers, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84702 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84702 Wed, 01 Feb 2012 08:35:46 GMT Direct Mail Social media alongside B2B email marketing should be 'creative' Creativity is the key for marketers that are trying to use social media communications alongside B2B email marketing strategies, an expert has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84701 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84701 Tue, 31 Jan 2012 08:58:49 GMT Email Marketing Direct marketing spend 'on the rise' Recent research undertaken by IPA suggested that direct marketing strategies such as direct mail spending are on the rise despite the current economic climate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84700 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84700 Mon, 30 Jan 2012 08:35:30 GMT Direct Mail Marketing industry fears future with new data laws New data laws announced by the EU earlier this week confirm that marketers will have to gain explicit consent from clients if they are to use their personal data to aid B2B email marketing strategies in the future... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84699 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84699 Fri, 27 Jan 2012 08:33:24 GMT Direct Mail Nokia launches new B2B marketing strategy Lacklustre sales at Nokia have forced the company to rethink its marketing strategy and the firm is planning a major B2B campaign in an attempt to attract a new range of enterprise customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84698 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84698 Thu, 26 Jan 2012 10:14:03 GMT Direct Marketing Email marketing spend is rising Email marketing expenditure is rising as more firms realise the benefits of the platform - particularly when it is integrated into firms' wider marketing strategies such as direct mail and pay per click... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84697 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84697 Wed, 25 Jan 2012 09:48:29 GMT Email Marketing Transparency key to managing privacy Transparency will be vital if marketers are to survive and manage the potential EU data laws that could be announced from March, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84696 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84696 Tue, 24 Jan 2012 10:43:58 GMT Direct Mail 'Tone down' opt-in email marketing in 2012 Marketers must be looking to tone down their opt-in email marketing in 2012 in terms of reducing size, thus making the costs a little cheaper, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84694 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84694 Tue, 24 Jan 2012 08:39:52 GMT Email Marketing Try something new in B2B email marketing this year With the global financial crisis affecting everywhere marketers must not be afraid to be creative and different in their B2B email marketing strategies, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84695 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84695 Tue, 24 Jan 2012 08:37:32 GMT Email Marketing Direct mail needs to be relevant Marketers need to ensure direct mail is relevant to their clients in order to try and combat the potential new data laws that could be introduced by the EU in the coming months, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84693 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84693 Mon, 23 Jan 2012 13:38:14 GMT Direct Mail Majority of marketers to increase social media spend During this tough economic time companies need to choose which marketing campaigns are the most cost effective and the majority of marketers see this being in the form of social media, figures have shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84691 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84691 Mon, 23 Jan 2012 09:39:17 GMT Email Marketing B2B email marketing will see plenty of growth in 2012 B2B email marketing will continue to grow throughout 2012 as it is a cheaper alternative to many other strategies including direct mail, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84692 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84692 Mon, 23 Jan 2012 09:38:11 GMT Email Marketing US online ad spending continues to grow US spending on strategies such as B2B email marketing are continuing to increase despite the bleak economic outlook, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84690 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84690 Fri, 20 Jan 2012 09:47:07 GMT Direct Marketing Online ads outshine direct response More marketers are planning to increase their online branding initiatives in the next 12 months instead of adding to direct response tactics, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84689 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84689 Fri, 20 Jan 2012 09:36:34 GMT Email Marketing Deliverability key to B2B email marketing success Ensuring that B2B email marketing content finds its way into inboxes on business lists rather than in spam folders can make the difference between success and failure for a company, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84688 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84688 Thu, 19 Jan 2012 08:55:36 GMT Email Marketing Marketing spend remains flat The global financial crisis appears to be finally affecting the marketers in the UK as spending remained flat in the final quarter of 2011... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84687 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84687 Thu, 19 Jan 2012 08:41:50 GMT Direct Marketing Hopes raised that 'end of direct mail' isn't close Proposed EU regulations that were due to be released at the end of this year's first quarter, which had been described as the "end of direct mail" could be altered, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84685 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84685 Wed, 18 Jan 2012 08:48:50 GMT Direct Mail B2B email marketing drives more traffic than other channels B2B email marketing is a bigger driver of traffic both online and offline than any other marketing channel, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84686 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84686 Wed, 18 Jan 2012 08:47:35 GMT Email Marketing What makes email marketing the channel of choice? With all the dazzling marketing campaigns that cropped up in the past year it is easy to forget the underpinning metrics... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84681 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84681 Tue, 17 Jan 2012 16:10:44 GMT Email Marketing Direct mail marketing in 2012 Marketing professionals are always striving to innovate... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84682 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84682 Tue, 17 Jan 2012 16:09:02 GMT Direct Mail Email marketing will have a strong 2012 With the marketing  mix becoming  much  more varied - as online technologies mature - and previously separate marketing channels become far more integrated, it easy is to get caught up in the latest trends and lose sight of the things that make business to business marketing successful... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84683 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84683 Tue, 17 Jan 2012 16:07:31 GMT Email Marketing Boosting your business data lists will increase conversions There are a number of ways to boost the success of business to business marketing campaigns and as communications technology improves marketers need to do everything they can to stand out from the crowd... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84684 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84684 Tue, 17 Jan 2012 16:05:02 GMT Database Marketing B2B email marketing can reach more people for less Given the current turbulent economic climate, companies might want to consider using more B2B email marketing campaigns as they have the ability to reach a wider range of people at less of a cost than direct mail, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84680 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84680 Tue, 17 Jan 2012 13:51:21 GMT Email Marketing Triggered direct mail adds to choice Automation is typically sent through mediums such as B2B email marketing but companies will soon be able to use a triggered direct mail service to add further choice to marketers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84679 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84679 Tue, 17 Jan 2012 08:48:44 GMT Email Marketing Avoid mistakes in B2B email marketing The biggest problem in a company's B2B email marketing is often that mistakes such as bad grammar and pasting the wrong automation codes into the content, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84678 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84678 Tue, 17 Jan 2012 08:33:35 GMT Email Marketing Direct marketers 'need protection from data laws' Direct marketers are potentially under threat from proposed new data laws set to be unveiled by the European Commission at the end of the first quarter, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84677 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84677 Mon, 16 Jan 2012 15:52:11 GMT Direct Marketing Direct mail is crucial for lead-generation Thanks to digital printing capabilities and new marketing technologies such as fully integrated multi-channel approaches, direct mail is an increasingly vital part of lead-generation campaigns, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84676 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84676 Mon, 16 Jan 2012 11:35:18 GMT Direct Mail Companies see no benefit to social integration A new report has shown that many small businesses are struggling to see the benefit of integrating social media strategies with their B2B email marketing and direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84675 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84675 Mon, 16 Jan 2012 08:24:23 GMT Email Marketing Brands starting to address EU cookie directive Most brands are beginning to ready themselves for the new EU cookie directives to come into place but issues still remain, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84674 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84674 Fri, 13 Jan 2012 09:46:26 GMT Direct Marketing B2B email marketing should have a 'focused goal' Companies should be looking to focus on one major goal through their B2B email marketing programmes throughout 2012, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84673 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84673 Fri, 13 Jan 2012 08:37:49 GMT Email Marketing Marketers bracing themselves for change A number of marketers are bracing themselves for further budget cuts and structural changes as the global financial troubles continue to take hold, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84672 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84672 Thu, 12 Jan 2012 08:40:25 GMT Direct Marketing Social media and B2B email marketing should be integrated Such is the increasing power of social media campaigns and the impact of B2B email marketing strategies that companies should be doing more to integrate the pair, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84671 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84671 Thu, 12 Jan 2012 08:27:01 GMT Email Marketing B2B marketers need to continually provide value In the times of austerity that are predicted around the world for the foreseeable future, marketers need to ensure that they continue to provide as much value as possible for their clients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84670 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84670 Wed, 11 Jan 2012 09:41:54 GMT Direct Marketing B2B email marketing contains too many mistakes Mistakes are inevitable every now and then in B2B email marketing content but marketers are making too many errors that are putting customers off unless rectified quickly, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84669 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84669 Wed, 11 Jan 2012 08:52:24 GMT Email Marketing Inefficient B2B email marketing campaigns can determine success Companies must make sure their B2B email marketing campaigns are efficient and provide return on investment (ROI) or it could have a detrimental effect on the firm's outlook, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84668 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84668 Tue, 10 Jan 2012 16:46:32 GMT Email Marketing Marketers must be creative in 2012 Garnering a return on investment will be tougher this year than perhaps ever before given the current financial situation, so marketers must make sure their B2B email marketing content is as creative as possible, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84667 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84667 Tue, 10 Jan 2012 09:24:21 GMT Direct Marketing Social media use among SMBs set to 'explode' social media use among small and medium-sized business (SMBs) is set to explode in the next 12 months, a new study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84666 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84666 Tue, 10 Jan 2012 08:35:30 GMT Email Marketing Direct mailers allowed to pay after dispatch Companies using large-scale direct mail projects in the US are now able to pay for their content after it has been dispatched to all B2B customers on their business lists, In a bid to adopt a more modern approach to business, the US Postal Service has granted permission for companies to pay for their direct mail content after everyone on their B2B data lists have received it... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84665 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84665 Mon, 09 Jan 2012 12:54:34 GMT Direct Mail Standards need to be set to avoid B2B email marketing 'inefficiency' Companies can avoid inefficiency in their opt-in email marketing content by keeping to a set of standards that work as a guarantee, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84664 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84664 Mon, 09 Jan 2012 08:55:04 GMT Email Marketing Email marketers 'don't use audience data to its fullest' The majority of online marketers lack the proficient audience data necessary to make their B2B email marketing strategies as efficient as possible, research has shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84663 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84663 Mon, 09 Jan 2012 08:31:10 GMT Email Marketing Recession will have 'big impact' on marketers As the tough economic climate continues to hit the pockets of most people, marketing departments around the country are expected to be no different and must find a way to work through the recession this year, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84662 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84662 Fri, 06 Jan 2012 08:58:22 GMT Email Marketing Use social alongside B2B email marketing Companies looking to leverage the strength of social media this year should try and integrate their campaigns alongside B2B email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84661 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84661 Fri, 06 Jan 2012 08:35:08 GMT Email Marketing B2B email marketing continues to strengthen The spike in the use of B2B email marketing during the holiday season in 2011 looks set to continue into 2012, a new report has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84659 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84659 Thu, 05 Jan 2012 09:16:35 GMT Email Marketing Marketing departments to be 'restructured' in 2012 Research has shown that, as a result of growing economic uncertainty around the world, more than half of marketing departments are due to be restructured during the next 12 months... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84660 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84660 Thu, 05 Jan 2012 09:11:19 GMT Database Marketing 'Creativity' will be key to success in 2012 The financial pressures for the foreseeable future and budgets being stretched further than they ever have means that creativity in B2B email marketing and other forms will mean the difference between success and failure for marketers, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84658 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84658 Wed, 04 Jan 2012 14:52:15 GMT Email Marketing Social campaigns give long-term brand boost New research has suggested companies that engage in social media campaigns will receive a long-term boost to their brand advocacy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84657 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84657 Wed, 04 Jan 2012 09:16:49 GMT Email Marketing Marketers must present 'value for money' this year This year, above all, marketers have been told they need to present their clients with value for money as the tough economic climate continues to bite... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84656 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84656 Wed, 04 Jan 2012 08:52:20 GMT Email Marketing Marketers can still do more to measure ROI A lack of defined metrics and smaller scale objectives are keeping marketers from effectively measuring their return on investment (ROI), new research has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84655 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84655 Tue, 03 Jan 2012 16:22:13 GMT Email Marketing Effective measurement of marketing strategies is 'needed in 2012' Companies have been warned they must try to ensure they are properly measuring the success of their B2B email marketing strategies and other campaigns in 2012 in order to get the best out of them... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84654 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84654 Tue, 03 Jan 2012 09:35:50 GMT Direct Mail Companies finding social media integration a challenge Companies are being urged to make minor internal changes so as to integrate their social media strategies with B2B email marketing campaigns, new research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84653 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84653 Tue, 03 Jan 2012 09:21:38 GMT Email Marketing More firms want an email address list in 2012 A growing number of retailers will attempt to create a thorough email address list in 2012, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84652 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84652 Fri, 30 Dec 2011 14:39:00 GMT Email Marketing Email is set to get more collaborative The rise of social media has caused many email service providers to think again about the most heavily used mode of communication on the web and Mimecast believes that email is about to evolve... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84651 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84651 Thu, 29 Dec 2011 10:36:32 GMT Email Marketing B2B email marketing 'still vitally important' Earlier this year there was talk of email as a form of communication being dead... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84650 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84650 Wed, 28 Dec 2011 10:01:23 GMT Email Marketing Email marketing is about conversations B2B email marketing can be tricky to get right... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84649 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84649 Wed, 28 Dec 2011 10:00:03 GMT Email Marketing Opt-in email marketing is 'more popular than ever' Opt-in email marketing is more popular than ever before, with the average person accepting three marketing messages from businesses every single day... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84647 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84647 Fri, 23 Dec 2011 10:05:22 GMT Email Marketing Smartphones have changed email design focus Short, punchy email messages have always been a staple of companies embarking on targeted mailing list marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84648 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84648 Fri, 23 Dec 2011 10:03:54 GMT Email Marketing Email marketing quality 'varies dramatically' Consistency is one of the key ingredients of successful marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84645 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84645 Thu, 22 Dec 2011 09:59:20 GMT Email Marketing Email marketing is 'still important' Email marketing is still one of the most important channels for B2B strategies, but many organisations are failing to take full advantage of what business email has to offer... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84646 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84646 Thu, 22 Dec 2011 09:58:05 GMT Email Marketing Businesses are improving their mailing list use Companies are increasingly aware of the environmental impact their marketing strategies have and are adapting their B2B data to reflect this... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84643 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84643 Wed, 21 Dec 2011 10:15:56 GMT Direct Mail Email design vital as marketing goes mobile Email design will become increasingly important for marketing professionals as the trend for mobile advertising continues to grow... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84644 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84644 Wed, 21 Dec 2011 10:13:54 GMT Email Marketing Marketers need to measure social success Marketers are still struggling to measure the success of social media strategies despite becoming a fixture for most marketing teams, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84641 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84641 Tue, 20 Dec 2011 08:57:39 GMT Email Marketing CIM's merger call 'isn't right' The Chartered Institute of Marketing's (CIM) call for the merging together of marketing and sales departments misses the point of marketing and is a step in the wrong direction, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84642 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84642 Tue, 20 Dec 2011 08:55:35 GMT Email Marketing Marketers looking to integrate B2B email marketing and social An increasing number of companies are set to be looking to integrate their B2B email marketing and social media strategies in 2012, recent research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84640 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84640 Mon, 19 Dec 2011 08:53:43 GMT Email Marketing Marketers are 'most hard-working' employees Marketers are among the most hard-working, ambitious and confident workers of the professional services, according to new research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84639 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84639 Mon, 19 Dec 2011 08:36:36 GMT Email Marketing Sales and marketing merger 'wrong' The Chartered Institute of Marketing's (CIM) call for sales and marketing departments to merge is not the answer, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84637 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84637 Fri, 16 Dec 2011 09:54:57 GMT Database Marketing Companies should send out birthday messages Companies should be thinking about sending out birthday messages to their clients as it represents a high return on investment with a low level of effort, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84638 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84638 Fri, 16 Dec 2011 09:53:27 GMT Email Marketing Digital marketing spend continues to increase Despite the current economic turmoil in the Eurozone the digital marketing spend is continuing to increase at a rapid pace in Western Europe, figures suggest... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84636 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84636 Thu, 15 Dec 2011 10:07:05 GMT Email Marketing B2B email marketing needs to 'grab attention' B2B email marketing strategies need to ensure they grab the attention of the recipient in order to be successful, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84635 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84635 Thu, 15 Dec 2011 09:30:19 GMT Email Marketing Marketers reject call for sales merger A number of marketers have moved to reject calls from the Chartered Institute of Marketing (CIM) that suggested marketing and sales departments would have to be merged... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84634 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84634 Wed, 14 Dec 2011 14:55:42 GMT Direct Mail Companies should carry 'social sign-on' New research conducted by Sociable Labs has suggested that companies may want to consider using a social sign-on, which allows users to carry a Facebook or Twitter login on websites, alongside their B2B email marketing content... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84633 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84633 Wed, 14 Dec 2011 08:49:28 GMT Email Marketing Guidance released to help cookie compliance Guidance has been offered to a number of businesses by the Information Commissioner's Office in order to help them comply with the new EU cookie laws that will come into force next year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84632 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84632 Wed, 14 Dec 2011 08:46:44 GMT Email Marketing Ad spending forecast for 2012 lower than expected Advertising spend in the UK will grow at a slower rate than originally thought as forecasts are cut due to growing concerns over the impact of the Eurozone crisis... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84631 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84631 Tue, 13 Dec 2011 16:07:13 GMT Email Marketing CMOs not in tune with social media A new study - entitled Variance in the Social Brand Experience - conducted by the Chief Marketing Officer (CMO) Council and social technology firm Lithium has shown that CMOs are out of touch with understanding how clients want to use social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84629 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84629 Tue, 13 Dec 2011 09:20:51 GMT Direct Mail Marketing and sales should not be 'pushed together' Despite the calls from the Chartered Institute of Marketing that companies need to merge their marketing and sales departments together it has been suggested this can't happen because their roles are too different... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84630 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84630 Tue, 13 Dec 2011 09:18:53 GMT Email Marketing Not enough SMBs' taking advantage of internet Not enough small and medium-sized businesses in the UK are taking full advantage of the uses of the internet, research has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84628 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84628 Mon, 12 Dec 2011 15:18:37 GMT Email Marketing Companies urged to act on EU cookie directive Firms have been warned to show they are working towards complying with the EU cookie directive before it is fully implemented in May next year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84627 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84627 Mon, 12 Dec 2011 09:02:41 GMT Email Marketing Direct mail continues to be a market leader Direct mail strategies are continuing to remain a favourite for marketers ahead of B2B email marketing campaigns because of the constantly changing nature of the medium, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84626 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84626 Mon, 12 Dec 2011 08:36:59 GMT Direct Mail B2B email marketing should 'focus on customers' B2B email marketing strategies should always be focused upon potential clients' activities, including which sites they have visited and what content they would expect to receive... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84624 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84624 Fri, 09 Dec 2011 10:04:29 GMT Email Marketing Digital marketing moves locally B2B data lists are increasingly being targeted by location with several brands introducing programmes to specifically leverage geo-local information to offer clients relevant information through their B2B email marketing and direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84625 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84625 Fri, 09 Dec 2011 10:01:46 GMT Email Marketing Marketing needs to 'merge with sales' Companies may need to merge their B2B email marketing and direct mail campaigns with their sales teams' strategies in order to safeguard its future, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84623 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84623 Thu, 08 Dec 2011 15:28:00 GMT Email Marketing B2B email marketing open rates continue to rise Organisations that have pushed to improve their B2B email marketing strategies in the last few months will have seen an increase in the number of open rates in the last quarter, figures have shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84621 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84621 Thu, 08 Dec 2011 09:17:15 GMT Email Marketing Inactive subscribers must show ROI Companies looking to improve the effectiveness of their B2B email marketing strategies should make sure that they try and get rid of inactive subscribers as soon as they stop providing a return on investment, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84622 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84622 Thu, 08 Dec 2011 09:15:12 GMT Email Marketing Marketers to spend 'bulk of budget' on B2B email marketing Companies looking to improve the efficiency of their lead generation strategies are planning to make the biggest budget spending increases on their B2B email marketing campaigns, new figures have revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84605 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84605 Wed, 07 Dec 2011 15:07:54 GMT Email Marketing Companies should 'stand out from the crowd' Those companies looking to improve their standing through B2B email marketing to drive more traffic to their online portal should try and position themselves so as to stand out to potential clients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84606 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84606 Wed, 07 Dec 2011 09:17:27 GMT Email Marketing Companies can do more to stop subscribers being 'inactive' Companies looking to increase the effectiveness of their B2B email marketing strategies need to do more to ensure that their business lists and subscribers' lists are up to date, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84607 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84607 Wed, 07 Dec 2011 08:49:40 GMT Database Marketing Greater budget to be designated to lead generation Companies looking to improve their B2B email marketing and direct mail strategies in order to generate greater amounts of sales leads will be increasing their budgets in 2012, figures have shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84608 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84608 Tue, 06 Dec 2011 15:20:36 GMT Direct Mail Marketing role is 'not well understood' in businesses Firms interested in trying to improve their database marketing and direct mail campaigns in order to generate sales in the company could be advised to try and ensure the role of marketers is fully understood by everyone in each company, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84609 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84609 Tue, 06 Dec 2011 09:18:20 GMT Database Marketing B2B email marketing spending will 'continue to increase' Companies looking to generate greater sales in the coming years should be trying to increase the volume of their B2B email marketing strategies, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84610 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84610 Tue, 06 Dec 2011 08:35:48 GMT Email Marketing Direct marketing helps 'improve customer relations' Companies looking to improve customer engagement might be advised to try and increase their use of B2B email marketing and direct mail strategies as it helps to improve customer relations, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84611 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84611 Mon, 05 Dec 2011 16:10:26 GMT Direct Mail Social media should 'support' other strategies Companies looking to improve the effectiveness of their social media campaigns should use the medium to supplement other strategies such as database marketing and direct mail, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84612 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84612 Mon, 05 Dec 2011 11:02:17 GMT Email Marketing Marketers struggling to gauge ROI Companies looking to continually improve their B2B email marketing in order to keep up with the changing digital world are struggling to gauge their return on their investment, recent figures suggest... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84613 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84613 Mon, 05 Dec 2011 09:57:52 GMT Email Marketing Direct mail could 'replace email' Companies looking to improve the effectiveness of their campaigns could be advised to use more direct mail content than B2B email marketing strategies, as customers prefer to receive messages through the post, research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84614 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84614 Fri, 02 Dec 2011 11:48:41 GMT Direct Mail Email design 'should prioritise content' Companies looking to improve the effectiveness of their B2B email marketing strategies should ensure their email design provides content that catches the eye, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84615 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84615 Fri, 02 Dec 2011 09:02:02 GMT Email Marketing Video ad consumption continues to rise Companies trying to improve their B2B email marketing strategies could be advised to integrate more video content into them after new research revealed that video ad consumption is continuing to rise... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84616 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84616 Thu, 01 Dec 2011 11:38:32 GMT Email Marketing Brands 'struggling to make Facebook work for them' Companies looking to improve their B2B email marketing and direct mail strategies by using social media alongside them are still struggling to make the best use of Facebook, new research has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84617 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84617 Thu, 01 Dec 2011 09:28:04 GMT Email Marketing Social media is 'too big to ignore' Companies looking to drive more traffic to their online portals through B2B email marketing and direct mail strategies should add the use of social media to existing campaigns to ensure they don't fall behind other brands using the medium, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84618 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84618 Wed, 30 Nov 2011 11:31:50 GMT Direct Mail Increase B2B email marketing over festive season, expert advises Over the festive period companies should be looking to increase their B2B email marketing and direct mail campaigns so they remain fresh in potential clients' minds, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84619 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84619 Wed, 30 Nov 2011 09:34:46 GMT Email Marketing Social media is 'not a place to interact with clients' Over the festive period companies should be looking to increase their B2B email marketing and direct mail campaigns so they remain fresh in potential clients' minds, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84620 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84620 Fri, 25 Nov 2011 09:13:36 GMT Email Marketing Facebook tops usage for SMBs Small and medium businesses keen to have a greater standing in digital marketing in order to generate sales and improve business lists are using Facebook more than any other social media tool, a study suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84603 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84603 Wed, 23 Nov 2011 08:50:06 GMT Direct Marketing Email innovation 'makes content more interesting' Companies looking to drive more traffic to their online portals should be trying to make sure their B2B email marketing content is as innovative as possible as it makes it more interesting for subscribers which could lead to more sales, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84604 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84604 Wed, 23 Nov 2011 08:48:33 GMT Email Marketing Direct mail is more 'impactful' than digital Companies looking to expand their B2B data lists to try and generate sales should be looking to take advantage of direct mail campaigns ahead of B2B email marketing strategies as they are more impactful, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84602 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84602 Tue, 22 Nov 2011 10:57:16 GMT Direct Mail Firms should use B2B email marketing 'prolifically' Companies that are keen to increase the effectiveness of their B2B email marketing campaigns in order to increase the size of their business lists should be looking to send content over as a constant stream, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84601 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84601 Tue, 22 Nov 2011 09:33:43 GMT Email Marketing Marketers should communicate 'directly with clients' Companies looking to continually improve their B2B email marketing in order to keep up with the changing digital world are struggling to gauge their return on their investment, recent figures suggest... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84600 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84600 Mon, 21 Nov 2011 14:26:45 GMT Database Marketing Attention to detail is 'crucial' Companies looking to improve their B2B email marketing strategies should ensure that their content sent to firms on their business lists is 100 per cent accurate and every detail provided is correct, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84599 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84599 Mon, 21 Nov 2011 11:08:00 GMT Email Marketing Marketers continue to email 'inactive subscribers' Companies looking to see the benefits of their B2B email marketing strategies are still sending content through to subscribers that have been inactive for more than 40 months, a study has shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84598 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84598 Mon, 21 Nov 2011 09:25:25 GMT Email Marketing Now is the time to 'plan B2B email design for next year' Companies should be looking at different types of email design for their B2B content next year and they must plan a number of different tactics in order to appeal to many different potential clients, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84596 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84596 Fri, 18 Nov 2011 09:39:30 GMT Email Marketing B2B websites should be 'generating leads' Companies looking to improve their B2B email marketing and direct mail strategies in order to drive traffic to their online portals should be ensuring their content is focussed to clients' needs in order to generate sales, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84597 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84597 Fri, 18 Nov 2011 09:37:59 GMT Email Marketing Internal direct marketing 'can generate sales' Companies looking to drive more traffic to their online portal and generate more sales could be advised to use internal strategies such B2B email marketing and direct mail on their employees, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84595 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84595 Thu, 17 Nov 2011 15:42:23 GMT Direct Marketing Companies 'must focus on customers' Companies that are hoping to improve their database marketing and direct mail approaches in the near future in an effort to boost their B2B data lists should be looking to focus their content on potential clients' needs, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84594 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84594 Thu, 17 Nov 2011 11:40:01 GMT Database Marketing B2B email marketing 'keeps clients updated' Companies looking to try and drive more traffic to their online portals could be advised to improve the productivity and frequency of their B2B email marketing campaigns in order to keep clients updated and feeling wanted, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84593 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84593 Thu, 17 Nov 2011 09:51:07 GMT Email Marketing Content marketing to be 'main focus' in 2012 Companies could be looking to make content orientated strategies such as B2B email marketing the focus of their attentions heading into 2012, one academic has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84592 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84592 Wed, 16 Nov 2011 15:32:54 GMT Email Marketing B2B email marketing content should be 'exciting' Companies looking to improve their B2B email marketing campaigns in an attempt to drive more traffic to their online portals could be advised to make their content as exciting as possible, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84591 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84591 Wed, 16 Nov 2011 11:28:44 GMT Email Marketing Social media should be used to 'harness' B2B email marketing Companies looking to implement social media strategies into their campaigns should use it together with B2B email marketing in order to get the best out of both mediums, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84590 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84590 Wed, 16 Nov 2011 09:57:14 GMT Email Marketing Small businesses 'beginning to see benefits' of social media Small and medium-sized businesses are beginning to see the main benefits of using social media as an effective campaign alongside B2B email marketing and direct mail strategies, survey results have shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84589 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84589 Tue, 15 Nov 2011 15:56:13 GMT Email Marketing UK marketing spend to decrease as recession bites Companies in the UK could be looking to rein in their spending on strategies such as database marketing and direct mail for the rest of this year as the global economic struggles begin to hit home, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84588 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84588 Tue, 15 Nov 2011 11:37:00 GMT Database Marketing Social media spending to increase markedly by 2015 Companies could be looking to increase their spending on social media strategies in the near future after recent research suggested the amount invested in the medium will increase dramatically by 2015... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84587 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84587 Tue, 15 Nov 2011 09:52:16 GMT Email Marketing It's important to 'excite' clients over festive period Companies looking to try new things in their B2B email marketing strategies should attempt to make their content exciting as well as informative over the Christmas period, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84586 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84586 Mon, 14 Nov 2011 15:44:00 GMT Email Marketing Companies still trying to 'find right social media formula' B2B organisations that have shown a willingness to use growing social media strategies on sites such as Twitter could also be ensuring they continue to use B2B email marketing campaigns as they try to find the best way to take advantage of the burgeoning digital medium... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84585 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84585 Mon, 14 Nov 2011 11:36:14 GMT Email Marketing Marketers 'unsure' of social media strategies B2B companies are still struggling to acknowledge the value of social media strategies, despite the fact the majority view the medium as extremely important as part of their overall marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84584 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84584 Mon, 14 Nov 2011 09:47:39 GMT Database Marketing Digital marketers 'wasting their time on social networks' Firms may be better served launching B2B email marketing campaigns rather than advertising their businesses on social networking sites, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84583 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84583 Fri, 11 Nov 2011 14:38:15 GMT Direct Marketing UK email marketers 'becoming more successful' Direct mail marketers in the UK have experienced their most successful six-month period to date, new figures have shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84582 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84582 Fri, 11 Nov 2011 11:52:31 GMT Direct Marketing Newsletters and sample packs can boost direct mail contacts Companies who are looking to make new additions to their email marketing lists should find innovative ways to make people register to their website... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84581 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84581 Fri, 11 Nov 2011 09:58:57 GMT Email Marketing Grab readers' attention quickly, expert advises Companies looking to increase the efficiency of their B2B email marketing strategies should be trying to ensure email design and content are very creative in order to grab readers' attention straight away, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84580 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84580 Thu, 10 Nov 2011 11:55:42 GMT Email Marketing Shaped direct mail 'can increase response rates' Companies looking to improve the effectiveness of their direct mail strategies should be looking to shape and personalise their content as it can help increase response rates, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84579 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84579 Thu, 10 Nov 2011 09:34:41 GMT Direct Mail EU cookie directive could decrease 'online effectiveness' Companies could be looking to decrease their B2B email marketing strategies in the near future and pump more money into direct mail campaigns if proposed EU web cookie restrictions are put in place, marketing professionals have claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84578 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84578 Wed, 09 Nov 2011 16:23:49 GMT Email Marketing Direct mail 'grabs attention' Following the rise of B2B email marketing many businesses are being inundated with the electronic content and are beginning to ignore some of it, which could leave the door open for direct mail campaigns, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84576 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84576 Wed, 09 Nov 2011 09:42:03 GMT Direct Mail B2B websites should be 'uncluttered' Companies trying to drive more traffic to their online portals through B2B email marketing and direct mail strategies should be looking to ensure their website content is clear and free of clutter, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84577 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84577 Wed, 09 Nov 2011 09:40:30 GMT Direct Marketing Marketing effectiveness shows 'sharp decline' Companies trying to improve their B2B email marketing and direct mail campaigns have dramatically failed in the last 12 months despite the rise of social media and digital spend, a new report has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84575 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84575 Tue, 08 Nov 2011 11:03:57 GMT Email Marketing Digital marketing spend to increase across all platforms Companies could be looking to increase spending next year on campaigns such as B2B email marketing in a bid to boost business lists, according to a recent report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84574 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84574 Tue, 08 Nov 2011 09:46:48 GMT Email Marketing Content must be 'engaging to multiple senses' Organisations that are looking to increase the output and success of their B2B email marketing strategies should be attempting to engage multiple senses with videos, audio and writing all used, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84573 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84573 Mon, 07 Nov 2011 11:32:56 GMT Email Marketing B2B content should be 'defined by potential clients' Companies looking to expand their B2B email marketing strategies should be defined by the needs of potential clients and the channels in which customers would spend their time, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84572 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84572 Mon, 07 Nov 2011 09:37:06 GMT Email Marketing Social media 'isn't the answer to everything' Companies looking to increase their standing in the social media market to improve their B2B email marketing and in turn their B2B data lists have been advised that it is not the answer to every lead generation problem... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84571 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84571 Fri, 04 Nov 2011 15:21:02 GMT Email Marketing UK small businesses spend 1/3 of budget on online New research has found that many UK-based small and medium sized businesses spent nearly one third of their total budget on online campaigns such as B2B email marketing to try and drive more traffic to their online portals... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84570 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84570 Fri, 04 Nov 2011 11:12:57 GMT Email Marketing B2B marketers don't measure social media impact Companies that have increased their spending on social media campaigns in recent months are not bothering to measure its success or failure, a new study has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84569 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84569 Fri, 04 Nov 2011 10:02:54 GMT Email Marketing Marketers aren't technology 'savvy' Companies are unable to take advantage of new digital technology to improve their B2B email marketing and B2B data lists because some marketers don't understand how they work, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84568 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84568 Thu, 03 Nov 2011 11:40:16 GMT Email Marketing Lead generation is top priority for B2B marketers B2B companies that are looking to improve their B2B email marketing and their business lists are twice as likely to be prioritising lead generation over actual sales compared to B2C marketers, new research has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84567 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84567 Thu, 03 Nov 2011 09:36:22 GMT Email Marketing Content marketing is 'the future' Companies hoping to drive more traffic through their online portals could be well advised to focus more upon their content such as B2B email marketing in order to generate new sales leads and in turn their B2B data lists, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84566 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84566 Wed, 02 Nov 2011 11:14:57 GMT Email Marketing Direct mail industry agrees to waste-saving measures Companies have been forced to tighten their direct mail strategies after agreeing new measures with the government which are aimed at reducing waste... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84565 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84565 Wed, 02 Nov 2011 09:48:52 GMT Direct Mail Social media becoming 'top priority for marketers' Companies looking to expand their business lists and generate sales leads through digital marketing strategies are increasingly focusing upon social media as the driving force behind them, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84561 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84561 Tue, 01 Nov 2011 10:12:55 GMT Database Marketing Marketers shift towards digital Companies could be looking to switch their strategies to online in B2B email marketing campaigns in the near future as their focus moves away from direct mail by 2015, a study has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84562 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84562 Tue, 01 Nov 2011 09:56:13 GMT Email Marketing Marketers should 'limit their social media output' Companies looking to improve their database marketing and business lists in an attempt to drive traffic to their online portals should be trying to limit the amount they use social media, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84563 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84563 Mon, 31 Oct 2011 10:54:58 GMT Direct Mail Client knowledge is 'vital' Companies looking to increase the efficiency of their B2B email marketing and direct mail strategies should ensure they know exactly what their potential clients are looking for, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84564 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84564 Mon, 31 Oct 2011 09:33:55 GMT Email Marketing Digital marketing becoming 'most important' tool Companies are looking to embrace digital marketing such as social media as the use of the internet continues to rise, although marketers are yet to spend as much on their online budgets... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84559 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84559 Fri, 28 Oct 2011 11:22:07 GMT Email Marketing Marketers should learn to be 'flexible' Companies looking to improve their B2B email marketing strategy in order to generate new sales and increase business lists should not be afraid to be flexible in their content, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84558 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84558 Fri, 28 Oct 2011 09:56:34 GMT Email Marketing Social media requires long-term investment Social media has quickly turned from a buzzword into a marketing essential, but with unproven results and an appetite for an ever-increasing share of firms' marketing budgets, it may not pay to cut back on proven direct marketing methods altogether... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84560 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84560 Thu, 27 Oct 2011 13:40:56 GMT Database Marketing B2B email marketing should be 'integral part' of strategy Companies who are increasing the output of their social media content in order generate more leads and increase business should not be ignoring the importance of B2B email marketing, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84557 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84557 Thu, 27 Oct 2011 11:40:20 GMT Email Marketing B2B content should be 'focused' Companies interested in improving their B2B email marketing should be looking to ensure that their content through each medium is fully focused to the needs of each potential client, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84556 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84556 Thu, 27 Oct 2011 09:37:14 GMT Email Marketing Marketers 'unhappy' with online sales conversion Companies looking to improve their B2B email marketing strategies in an attempt to drive traffic to their online portals could be trying to increase their output, research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84555 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84555 Wed, 26 Oct 2011 15:14:00 GMT Email Marketing B2B marketing content is 'critical' Companies should ensure their B2B email marketing content is engaging to each customer in order to improve B2B data lists, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84554 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84554 Wed, 26 Oct 2011 11:06:35 GMT Email Marketing Sophisticated email design 'will give edge over competitors' Organisations looking to improve their B2B email marketing strategies in order to generate more sales leads and improve business lists could be advised to rethink their email design, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84553 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84553 Wed, 26 Oct 2011 09:38:14 GMT Email Marketing B2B websites should be 'easy to understand' Companies looking to improve their B2B email marketing strategies and in turn their business lists by driving traffic to the online portals must ensure that their website content is easy to understand, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84552 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84552 Tue, 25 Oct 2011 15:38:34 GMT Email Marketing Images key to marketing strategy, report suggests Companies who are interested in increasing the size of their business lists through a strong B2B email marketing campaign could perhaps benefit from adding imaging to their content, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84551 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84551 Tue, 25 Oct 2011 11:39:34 GMT Email Marketing Content marketing 'is king' An increasing number of companies are trying to expand their B2B email marketing as it is a cheaper and easier way to get straight through to potential clients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84550 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84550 Tue, 25 Oct 2011 09:45:48 GMT Email Marketing Marketers must 'focus on potential customers' Companies looking to increase the efficiency of their B2B email marketing strategies and drive greater traffic to their online portals should be looking to place a greater emphasis on all potential customers, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84549 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84549 Mon, 24 Oct 2011 15:42:34 GMT Email Marketing B2B content 'must be constantly updated' Companies looking to improve their B2B email marketing and direct mail strategies must keep their content constantly updated so as to drive extra traffic to their online portals... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84548 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84548 Mon, 24 Oct 2011 11:25:03 GMT Email Marketing DMA concerned by potential direct mail costs Companies looking to drive more traffic through their online portals using B2B email marketing and direct mail strategies may be forced to pay more for the services if Ofcom gets its own way... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84547 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84547 Mon, 24 Oct 2011 09:38:59 GMT Direct Mail Marketers 'must not forget their customers' Companies looking to increase their B2B email marketing strategies and social media content have been warned not to forget their customers in the wake of a drive to increase the use of the latest digital marketing technology... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84546 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84546 Fri, 21 Oct 2011 11:45:38 GMT Email Marketing Royal Mail looking to increase direct mail prices Companies looking to increase their spend on B2B email marketing strategies and expand their business lists might have to account for larger amounts of money spent on direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84545 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84545 Fri, 21 Oct 2011 09:47:04 GMT Direct Mail B2B email marketing still best for lead generation Companies looking to improve their business lists and generate new, high-quality leads could be advised to use more B2B email marketing than social media, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84544 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84544 Thu, 20 Oct 2011 15:55:27 GMT Email Marketing Small businesses to get help from the government Smaller companies in the UK could be looking to improve their B2B email marketing strategies and in turn their business lists in the near future, after the government pledged to help companies gain a footing in the industry... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84543 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84543 Thu, 20 Oct 2011 09:11:21 GMT Email Marketing Content 'keeps brands fresh' Companies looking to improve their B2B email marketing strategies should be continuing to churn out as much content as possible as it prevents brands from becoming stale, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84542 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84542 Thu, 20 Oct 2011 09:09:27 GMT Email Marketing Importance of business data best practice highlighted by DMA The Direct Marketing Association (DMA) has highlighted the importance of business data best practice after taking action against a business list specialist that failed to adhere to its Direct Marketing Code of Practice... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84541 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84541 Thu, 20 Oct 2011 08:53:38 GMT Database Marketing Timing 'is more important' than content in B2B email marketing Companies stepping up their B2B email marketing strategies in order to drive more traffic to their online portals and generate more sales leads should be wary of the timing of their content, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84540 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84540 Wed, 19 Oct 2011 10:58:25 GMT Email Marketing Business lists should be 'continually updated' Companies looking to improve their B2B email marketing strategies should be looking to continually update their business lists to ensure all content goes to the correct recipients, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84539 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84539 Wed, 19 Oct 2011 09:38:38 GMT Email Marketing Marketers looking to increase budgets on social media Companies are looking to increase the amount of money spent on social media in the coming years as marketers aim to take advantage of the medium to boost their B2B email marketing strategies and business lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84538 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84538 Tue, 18 Oct 2011 15:46:29 GMT Database Marketing Content should be used to 'acquire sales' Companies should be looking to use content marketing strategies through mediums such as social media and B2B email marketing in order to generate more high-quality sales leads and thus improve business lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84537 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84537 Tue, 18 Oct 2011 10:44:09 GMT Email Marketing Content marketing 'should be more than just content' Companies looking to increase the productivity of their content marketing strategies such as B2B email marketing in order to drive traffic through to their online portals should be looking to specialise the specific content, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84536 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84536 Tue, 18 Oct 2011 09:36:27 GMT Database Marketing Direct marketing 'should be creative' Companies looking to use direct mail as an effective part of their marketing strategy - as well as a way of increasing the size of their business lists - should be looking to make it as creative as possible, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84535 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84535 Mon, 17 Oct 2011 16:02:41 GMT Direct Mail Creative testing 'should be used in marketing strategies' Companies looking to improve their B2B email marketing strategies in order to drive more traffic to online portals should be looking to incorporate creative testing into campaigns, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84534 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84534 Mon, 17 Oct 2011 11:20:22 GMT Email Marketing Marketing budgets to continue increasing in 2012 Companies will continue increasing direct mail and B2B email marketing budgets into 2012, according to the results of a new survey... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84533 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84533 Mon, 17 Oct 2011 09:40:23 GMT Direct Mail Marketing 'should be seen as investment not cost' Companies should be looking to increase their investment in B2B email marketing in order to improve their business lists which have the potential to generate more sales leads... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84532 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84532 Fri, 14 Oct 2011 11:38:23 GMT Direct Mail Marketers should continue to invest Companies should be seeking to invest further in their B2B email marketing and direct mail strategies to generate more sales leads through their online portal... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84531 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84531 Fri, 14 Oct 2011 09:25:21 GMT Email Marketing Marketers 'prefer using direct mail' Companies are increasingly looking to use direct mail to improve their direct marketing strategies and in turn bolster their business lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84530 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84530 Thu, 13 Oct 2011 11:17:38 GMT Direct Mail B2B websites should 'speak directly' to visitors Companies looking to expand their B2B email marketing strategies to drive more traffic through their online portals should be looking to ensure their websites have a clear message that speaks directly to visitors, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84529 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84529 Thu, 13 Oct 2011 09:36:32 GMT Email Marketing Marketers expect rise in spending on 'new media' Companies looking to improve their business lists could be looking to increase the amount of money spent on new media platforms such as social networks... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84528 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84528 Wed, 12 Oct 2011 11:22:25 GMT Database Marketing Marketers need a 'better understanding' of social media Companies should be looking to gain a better understanding of social media if they are to use the medium to support their B2B email marketing and direct mail strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84527 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84527 Wed, 12 Oct 2011 09:48:41 GMT Email Marketing Social media presence 'more important than ads' Firms could be encouraged to have an increasing presence in social media to improve their B2B email marketing strategies after research showed that presence is more important than having ads on those sites... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84526 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84526 Tue, 11 Oct 2011 10:57:31 GMT Email Marketing Company websites a 'good source of B2B leads' Companies could be looking to improve their database marketing strategies and direct mail content in order to drive more traffic to their online portals as research suggests company websites are a good source of B2B leads... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84525 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84525 Tue, 11 Oct 2011 09:40:14 GMT Database Marketing Content marketing should focus on 'audience's needs' Companies who are looking to improve their B2B email marketing and business lists' content should be focusing it towards the needs of their audience, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84524 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84524 Mon, 10 Oct 2011 11:39:01 GMT Email Marketing Marketers encouraged to use 'multimedia approach' Companies looking to increase the efficiency of their B2B email marketing strategies have been advised to use a blend of media platforms for their content in order to increase exposure and effectiveness... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84523 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84523 Mon, 10 Oct 2011 09:22:15 GMT Email Marketing B2B email marketing and social media should be 'integrated' Companies keen to improve their content marketing strategies should be looking to integrate their B2B email marketing and social media campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84522 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84522 Fri, 07 Oct 2011 11:36:21 GMT Email Marketing B2B websites are too 'boring' Companies looking to improve their business lists must try and make sure their website is interesting enough for potential clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84521 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84521 Fri, 07 Oct 2011 09:34:00 GMT Database Marketing B2B marketers must 'embrace' varied content Firms that are looking to improve their database marketing strategies shouldn't be afraid to vary their content, incorporating company-focused community sites or photo sharing solutions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84520 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84520 Thu, 06 Oct 2011 11:37:08 GMT Email Marketing B2B content marketing must 'engage' customers Companies seeking to improve their B2B marketing strategies in order to drive traffic through their online portals should be trying to make their content as engaging as possible, according to recent research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84519 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84519 Thu, 06 Oct 2011 09:22:50 GMT Email Marketing Online marketing increases 13.5% More and more companies have been looking to increase their B2B email marketing strategies in the first half of the year as research shows a 13... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84518 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84518 Wed, 05 Oct 2011 15:51:56 GMT Email Marketing Direct marketing continues to show strength Companies could be looking to boost their direct marketing strategies after a new report revealed that the value of sales driven by this form of marketing will grow by 7... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84517 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84517 Wed, 05 Oct 2011 11:55:48 GMT Direct Marketing B2B email marketing 'must be relevant' Companies who are hoping to improve their B2B email marketing strategies must ensure their email content is relevant to each recipient... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84516 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84516 Wed, 05 Oct 2011 09:43:09 GMT Email Marketing Marketing content can help 'build trust' Companies who are interested in expanding their B2B email marketing and database marketing strategies would be advised to create large quantities of content as it could help build trust with potential clients, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84515 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84515 Tue, 04 Oct 2011 11:39:18 GMT Database Marketing Content marketers 'should focus' on social media Companies looking to improve their content marketing strategies should be trying to spend more time on their social media strategies - alongside their B2B email marketing content - as potential clients are actively interested in the platform, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84514 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84514 Tue, 04 Oct 2011 09:47:21 GMT Email Marketing Companies 'must be careful with email marketing content' Companies would be advised to be careful about the content that goes into B2B email marketing strategies after Cahoot sent emails to customers last week asking to confirm their email addresses... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84513 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84513 Mon, 03 Oct 2011 11:20:38 GMT Email Marketing B2B marketing sees 57% increase in spending More and more companies have been looking to increase their B2B email marketing strategies in the past 12 months as research shows a 57 per cent increase in spending on B2B promotional strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84512 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84512 Mon, 03 Oct 2011 09:41:31 GMT Email Marketing Database marketing should provide 'choices through content' Companies looking to improve their database marketing strategies should try to provide prospective clients with different choices in their content... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84511 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84511 Fri, 30 Sep 2011 13:06:09 GMT Database Marketing Content marketing must be a 'multi-pronged approach' The emergence of social media in recent years has made it prevalent for companies to ensure that their content marketing strategies are targeted at many different platforms such as B2B email marketing and direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84509 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84509 Fri, 30 Sep 2011 09:52:51 GMT Email Marketing B2B email marketing should produce 'action rather than accolades' Companies looking to improve their B2B email marketing strategies must ensure that all marketing is designed to motivate potential clients into action rather than simply receive praise from other industry experts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84510 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84510 Fri, 30 Sep 2011 09:41:40 GMT Email Marketing Demand for digital marketing leads to increased jobs in the sector Companies looking to take advantage of the marketing benefits of the various online platforms have continued to invest in promotions, which has led to a 20 per cent increase in marketing jobs in the UK... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84508 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84508 Thu, 29 Sep 2011 11:32:29 GMT Email Marketing B2B email marketing 'should direct to corporate websites' Companies may be looking to improve the quality of their website content after research from Demandbase revealed that corporate websites generate a healthy amount of sales leads... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84507 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84507 Thu, 29 Sep 2011 10:12:15 GMT Email Marketing Facebook set to offer free advertising to small businesses Companies who are looking to drive more traffic to their online portals through direct marketing could soon be taking advantage of free advertising from social media giant Facebook... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84506 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84506 Wed, 28 Sep 2011 11:44:46 GMT Direct Marketing Trusting relationships can lead to better email results Companies who are looking to improve their B2B email marketing are being encouraged to try and build up trusting relationships with potential customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84505 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84505 Wed, 28 Sep 2011 09:47:08 GMT Email Marketing Social media 'adds a new dimension' to content marketing Social media has helped add an 'extra dimension' to content marketing as it has opened up more possibilities for sales to reach a wider audience than some B2B email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84504 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84504 Tue, 27 Sep 2011 12:04:16 GMT Database Marketing Social media followers should be used to 'target new customers' Companies using B2B email marketing to improve their B2B data lists should be looking to use followers on social media sites to 'target new customers', it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84503 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84503 Tue, 27 Sep 2011 09:45:33 GMT Email Marketing Database marketing must be 'customer-focused' Companies looking to boost their database marketing strategies in an attempt to drive more traffic to their online portals should seek to ensure that all content is customer-focused... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84502 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84502 Mon, 26 Sep 2011 11:43:50 GMT Database Marketing B2B email marketing must be 'engaging' One of the key things that separates companies from success and failure when it comes to B2B email marketing is the ability to make their content 'engaging' to different recipients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84501 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84501 Mon, 26 Sep 2011 09:54:17 GMT Email Marketing B2B email marketing strategies should have 'defined goals' Organisations that are planning their B2B email marketing strategies must ensure that they have clearly 'defined goals' in which to craft their online content around... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84500 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84500 Fri, 23 Sep 2011 11:37:20 GMT Email Marketing Quality of website content could 'make or break' a company Companies working on their database marketing strategies in order to drive more traffic to their online portals have been warned that the quality of their content can 'make or break' an organisation... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84499 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84499 Fri, 23 Sep 2011 09:56:15 GMT Database Marketing Database marketing 'should be co-ordinated' Companies looking to improve their database marketing should ensure that all colours and images are 'coordinated' to make it easier to read and improve aesthetic appeal... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84498 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84498 Thu, 22 Sep 2011 10:27:48 GMT Database Marketing Database marketers must 'insert themselves into the buying process' Organisations looking to use database marketing strategies to help drive traffic to their online portals must 'insert themselves into the buying process' to know exactly what potential clients are looking for... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84497 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84497 Thu, 22 Sep 2011 09:52:58 GMT Database Marketing B2B email marketing 'could be improved' by using employee insights Firms looking to spend money on their B2B marketing strategies could significantly improve their return-on-investment by garnering the opinions of existing employees, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84496 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84496 Wed, 21 Sep 2011 11:17:14 GMT Email Marketing Database marketing campaigns must be 'clear and concise' Companies looking to boost their database marketing strategies in an attempt to win fresh business should always make sure that their strategies are 'clear and concise' so that recipients are fully aware of what is being offered... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84495 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84495 Wed, 21 Sep 2011 09:37:39 GMT Database Marketing Successful email marketing 'must be brief' Organisations working on email marketing campaigns to help drive traffic to their websites and increase sales must ensure that their messages are brief, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84494 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84494 Tue, 20 Sep 2011 11:50:26 GMT Email Marketing Email marketing should be 'newsworthy and informative' Companies working on their email marketing content to help drive traffic and gain new business should try to make sure that it is always newsworthy and informative, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84493 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84493 Tue, 20 Sep 2011 09:43:28 GMT Email Marketing Website content 'should have a specific voice' Companies working on direct marketing and database marketing strategies in an attempt to help drive traffic to their online portals must make sure that their website content has a 'specific, tailored voice'... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84492 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84492 Mon, 19 Sep 2011 11:49:06 GMT Database Marketing 'Innovative marketing' is the way forward for small businesses Companies coming up with direct marketing campaigns should ensure that they are not afraid to innovate and use direct mail services and other strategies in as interesting a fashion as possible to compete in increasingly competitive markets... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84491 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84491 Mon, 19 Sep 2011 09:40:21 GMT Direct Marketing Websites 'should be simple and easy to navigate' Companies spending money on direct marketing strategies to drive traffic to their online portal should ensure they get the basics right on their website to avoid losing potential customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84489 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84489 Fri, 16 Sep 2011 09:55:17 GMT Direct Marketing Email 'more popular than the phone' People in the UK prefer to deal with customer service issues by email rather than on the phone, according to a recent study, findings that may suggest B2B email marketing strategies are still likely to be effective... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84490 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84490 Fri, 16 Sep 2011 09:54:37 GMT Email Marketing Marketers step up email campaigns Seven out of ten advertisers polled in a recent survey by Marketing Week have revealed that over the last year they increased the number of digital communications sent to contacts on business lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84487 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84487 Thu, 15 Sep 2011 09:38:28 GMT Email Marketing Marketers 'should have a plan to maintain momentum' Companies using B2B data lists should ensure they have a quantifiable plan in place outlining how they are going to conduct their campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84488 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84488 Thu, 15 Sep 2011 09:37:36 GMT Direct Marketing Email marketing 'used by 94 per cent of markets' Firms that do not utilise B2B email marketing lists could be missing out by not tapping a channel used by most of their competitors, new figures suggest... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84486 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84486 Wed, 14 Sep 2011 11:45:12 GMT Email Marketing B2B email marketing 'should be used alongside social media' Companies considering whether to opt for a B2B email marketing strategy or to focus their attention on their social media campaigns have been advised to use both channels... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84485 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84485 Wed, 14 Sep 2011 09:46:04 GMT Email Marketing Simple steps to identifying your target market Firms hoping to increase the number of clients on their books may be considering launching a new advertising campaign using contacts acquired from a data list provider, but before this step is taken companies may want to take some time to consider who their target market is... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84484 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84484 Wed, 14 Sep 2011 07:59:50 GMT Direct Marketing Email design 'should not neglect the subject line' The subject line of an email sent out to potential clients on new business lists should not be neglected, experts have warned... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84482 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84482 Tue, 13 Sep 2011 09:56:27 GMT Email Marketing B2B email marketing 'should not feature an immediate call-to-action' When developing a B2B email marketing strategy, firms should avoid the temptation to feature an immediate call-to-action in their headline... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84483 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84483 Tue, 13 Sep 2011 09:55:48 GMT Email Marketing Direct mail 'great for saturating a local area' Marketers deciding on their strategy for a regional campaign to bring in more business from their local area may want to consider using direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84481 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84481 Mon, 12 Sep 2011 11:30:00 GMT Direct Mail B2B email marketing 'should not be neglected' Companies have been advised not to neglect B2B email marketing strategies in favour of newer channels such as social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84480 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84480 Mon, 12 Sep 2011 09:43:09 GMT Email Marketing Timing 'vital when calling those on business lists' Firms using the services of a telemarketing list broker should carefully consider their strategy before their sales team gets to work cold-calling prospective clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84479 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84479 Fri, 09 Sep 2011 11:25:15 GMT Telemarketing Companies 'using direct mail more in traditionally strong months' Firms are using direct mail more in months that traditionally result in high response rates among recipients, a new report has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84478 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84478 Fri, 09 Sep 2011 09:52:58 GMT Direct Mail Optimising email design for the best response rates While social media is becoming an increasingly popular way for companies to reach out to prospective clients, B2B email marketing has not lost its appeal as a cost-effective strategy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84477 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84477 Fri, 09 Sep 2011 08:27:04 GMT Email Marketing IBM 'top B2B brand in the world' Firms with B2B data lists hoping to improve their marketing strategies may want to take note of the methods utilised by IBM, as the firm recently came top of a list of B2B brands... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84476 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84476 Thu, 08 Sep 2011 11:45:50 GMT Direct Marketing Websites 'should feature fresh content' Firms using direct marketing strategies such as email and direct mail to attract potential clients to their website may want to ensure their online portal features high quality content to ensure a good impression is made... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84475 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84475 Thu, 08 Sep 2011 09:41:38 GMT Direct Marketing Marketing budgets 'set to increase' Companies have been advised not to neglect B2B email marketing strategies in favour of newer channels such as social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84474 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84474 Wed, 07 Sep 2011 15:59:41 GMT Direct Marketing Guardian unveils new direct marketing strategy Guardian News and Media has unveiled a new direct marketing strategy that will focus on capturing data to provide it with a better view of its customers and clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84473 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84473 Wed, 07 Sep 2011 11:08:52 GMT Direct Marketing Automation 'can make B2B email marketing easier' Using automation tools may make it easier for firms to create more effective B2B email marketing campaigns, an expert has asserted... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84472 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84472 Wed, 07 Sep 2011 09:30:05 GMT Direct Marketing Emails 'have a good success rate when sent in the morning' Firms considering launching a B2B email marketing campaign may want to consider sending their messages out in the early hours of the morning, in light of the findings of a recent study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84470 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84470 Tue, 06 Sep 2011 14:24:12 GMT Email Marketing Direct mail and email 'preferable to mobile and social media' Organisations considering how to contact firms on their B2B data lists may be intrigued to learn that a recent survey revealed that many prefer to be contacted via email or direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84471 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84471 Tue, 06 Sep 2011 09:06:25 GMT Direct Mail Speed of delivery 'a major advantage of B2B email marketing' The rapidity of email delivery is one of the most attractive features of this form of marketing, an advantage that may tempt some firms to reconsider how they are using their business lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84468 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84468 Mon, 05 Sep 2011 13:11:15 GMT Email Marketing Marketers 'should blend online and offline strategies' Firms considering how best to utilise their B2B data lists should consider a blend of both online and offline strategies, an expert has stated... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84469 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84469 Mon, 05 Sep 2011 11:16:28 GMT Database Marketing Email marketing strategies 'should comply with customer preferences' When managing digital communications sent out to firms on business lists, it is vital that the wishes of the recipient are adhered to at all times, an expert has warned... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84467 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84467 Mon, 05 Sep 2011 09:33:00 GMT Email Marketing Firms 'should expand telemarketing leads during tough economic climate' As firms work to stay afloat in the tough economic climate, those that step up efforts to increase their number of leads - for example by going to a telemarketing list broker - may find they are presented with a great opportunity to attract new clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84466 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84466 Fri, 02 Sep 2011 11:39:47 GMT Telemarketing Royal Mail highlights benefits of direct mail The Royal Mail has launched a campaign to raise awareness of the benefits firms could enjoy by opting for a direct mail campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84465 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84465 Fri, 02 Sep 2011 11:31:31 GMT Direct Mail Increase in popularity of mobile devices to impact on email design? When establishing the email design for messages to be sent to those on a targeted mailing list, it is vital to ensure it displays correctly on mobile devices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84464 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84464 Fri, 02 Sep 2011 08:41:38 GMT Email Marketing Older generations 'respond well to direct mail' Direct mail may be a useful strategy for firms hoping to attract the attention of older clients, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84463 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84463 Thu, 01 Sep 2011 14:00:00 GMT Direct Mail Business lists 'should be kept up-to-date' Marketers using business lists to reach out to prospective clients have been advised to ensure they regularly audit the data and check that it is up-to-date... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84462 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84462 Thu, 01 Sep 2011 11:31:54 GMT Direct Marketing Direct mail and printed items 'vital for long-lasting impressions' Printed marketing messages, such as direct mail communications, have an important role to play when trying to make an impression on prospective customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84461 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84461 Thu, 01 Sep 2011 09:52:00 GMT Direct Mail Social media 'should not be sole focus for marketers' Companies working on a marketing strategy may want to consider sending out direct mail to contacts on business lists after one expert warned firms against focussing exclusively on social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84460 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84460 Wed, 31 Aug 2011 11:58:42 GMT Direct Mail Emails to contacts on business lists 'should integrate other channels' Marketers planning to send out digital messages to contacts on B2B email lists have been advised to integrate other channels into their communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84459 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84459 Wed, 31 Aug 2011 09:29:01 GMT Email Marketing Essential considerations for a B2B marketing plan Professional services firms formulating a B2B marketing plan involving direct marketing and business lists may want to ensure they have covered all the critical areas of a strategy before putting it into motion... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84458 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84458 Tue, 30 Aug 2011 11:58:22 GMT Direct Marketing Email design 'should focus on text' Companies launching an email marketing campaign aimed at contacts on a B2B data list have been advised to ensure that their communications have a high concentration of text... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84457 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84457 Tue, 30 Aug 2011 11:51:51 GMT Email Marketing Email marketing communications 'should feature social elements' Advertisers hoping to attract the interest of prospective clients on B2B data lists by sending out emails may want to include social elements in their digital communications, in light of one expert's comments... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84456 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84456 Tue, 30 Aug 2011 09:22:00 GMT Email Marketing Subject line 'vital when messaging contacts on B2B email lists' When producing the copy for an email marketing campaign, it is vital that care is taken composing the subject line in the message to people on B2B email lists, an expert has asserted... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84455 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84455 Fri, 26 Aug 2011 11:32:00 GMT Email Marketing Segmenting B2B data lists 'can lead to more targeted campaigns' When using B2B data lists to bring in more business, companies should consider getting more information on the contacts and then dividing them according to their interests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84454 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84454 Fri, 26 Aug 2011 09:00:00 GMT Database Marketing Firms using B2B email lists urged to research contacts Companies planning to launch a marketing campaign using B2B email lists have been advised to look for well-researched leads and to find out as much as possible about the recipients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84452 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84452 Thu, 25 Aug 2011 11:57:50 GMT Email Marketing Content 'a key component in email marketing' Before starting a campaign to win the attention of prospective clients on a B2B data list, firms sending out digital missives should ensure the content they offer contacts is of a high quality... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84453 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84453 Thu, 25 Aug 2011 11:54:45 GMT Email Marketing Test QR codes before putting them on direct mail Firms sending out direct mail to contacts on B2B data lists have been advised to test their QR codes before putting them on communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84451 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84451 Thu, 25 Aug 2011 11:10:09 GMT Direct Mail Clients on business lists 'should not be emailed too regularly' Companies have been warned not to send messages to clients or prospective customers on business mailing lists too often... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84450 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84450 Thu, 25 Aug 2011 09:55:00 GMT Email Marketing Investment in direct marketing still steady Companies are still investing steadily in direct marketing strategies to raise the profiles of their organisations, a new report has shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84449 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84449 Wed, 24 Aug 2011 15:17:25 GMT Direct Mail Direct mail 'an effective component of an integrated campaign' Marketing experts that have abandoned printed media in favour of digital options may want to reconsider using direct mail in light of the assertions of one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84448 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84448 Wed, 24 Aug 2011 13:16:36 GMT Direct Mail The B2B marketing funnel: From lead generation to sale Companies may have set up marketing strategies using technology such as email marketing and direct mail, but a recent survey revealed that a significant number have not yet identified the components in their marketing funnel... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84446 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84446 Wed, 24 Aug 2011 11:16:49 GMT Direct Marketing Email marketing 'works best on Thursdays' Firms sending out digital communications to contacts on a targeted mailing list may want to consider waiting until a Thursday before pressing the send button... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84447 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84447 Wed, 24 Aug 2011 11:14:26 GMT Email Marketing Bi-monthly direct mail 'the most popular' Companies putting together a direct marketing strategy may be tempted to incorporate direct mail into their campaign and send out messages twice a month in light of new figures... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84445 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84445 Wed, 24 Aug 2011 10:41:26 GMT Direct Mail Direct mail 'should get to the point early' Companies considering using direct mail strategies to target other businesses should ensure that their ad copy gets to the point quickly and features a call to action, an expert has stated... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84444 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84444 Tue, 23 Aug 2011 09:00:00 GMT Direct Mail Direct marketing on a budget: Is B2B email the answer? Over the past few years, companies across the UK and indeed globally have had no choice but to embrace a culture of stringent cost-cutting and put more thought into their budgeting than ever before... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84443 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84443 Mon, 22 Aug 2011 13:00:00 GMT Email Marketing Content creation 'a good investment for firms using email mailing lists' Organisations planning to use B2B email lists may benefit from investing money in content creation to ensure they have high quality missives to send out to prospective clients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84442 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84442 Mon, 22 Aug 2011 09:34:50 GMT Email Marketing Why stamp direct mail with QR codes? The worldwide mobile marketplace is expanding all the time, so there has never been a better time for marketers to look at how campaigns can benefit from the rise of smartphones and tablet devices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84441 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84441 Fri, 19 Aug 2011 14:30:00 GMT Direct Mail Adobe launches upgraded survey tool for marketers Companies using business email lists to attract and retain customers may well be able to benefit from a new software package that allows firms to efficiently collect feedback from their B2B email marketing recipients... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84440 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84440 Fri, 19 Aug 2011 10:00:00 GMT Email Marketing Targeted mailing list helps charity boost revenue? Companies looking at ways to reduce their marketing costs may be encouraged to invest in a targeted mailing list, after an animal charity in New Zealand was able to significantly lower its direct mail expenditure... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84439 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84439 Thu, 18 Aug 2011 10:04:23 GMT Direct Mail Expert shares tips for better B2B email newsletters Marketers who send regular company newsletters as part of their B2B email marketing strategy have been given some guidance to ensure the email design and content is of the best possible quality... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84438 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84438 Wed, 17 Aug 2011 10:00:00 GMT Email Marketing Royal Mail teams up with Eyetracker to boost UK direct mail Companies using B2B direct mail to drive their lead generation may be able to benefit from a new service being offered by Royal Mail in partnership with a top marketing research agency... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84437 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84437 Tue, 16 Aug 2011 12:00:00 GMT Direct Mail Direct Mail: 14.5m QR codes scanned in June Companies using direct mail as part of their integrated B2B marketing strategy may be encouraged to include quick response (QR) codes in their mailouts, after new figures highlighted their potential... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84436 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84436 Tue, 16 Aug 2011 09:56:08 GMT Direct Mail VoIP solutions provide 'sophisticated functionality' An expert has urged firms that use a direct marketing telephone list to drive lead generation to look at ways of investing in VoIP technology... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84435 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84435 Mon, 15 Aug 2011 16:00:00 GMT Telemarketing Online direct marketing 'the most effective approach' Marketers buying mailing lists to fuel direct mail campaigns may be encouraged to use digital techniques alongside their offline promotions, after one expert said the web provides the "most effective" form of marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84434 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84434 Mon, 15 Aug 2011 12:00:00 GMT Direct Mail Social media best practice 'varies for different businesses' Companies using B2B email marketing services should embrace social media in their online strategy, but the best use of different websites such as Facebook will vary from firm to firm, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84433 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84433 Mon, 15 Aug 2011 10:07:40 GMT Email Marketing Direct mail campaigns 'should include digital elements' Marketers have been urged to find ways of including digital elements in their direct mail communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84431 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84431 Fri, 12 Aug 2011 11:04:33 GMT Direct Mail B2B email marketers 'have 2 seconds to make an impact' Firms using B2B email marketing to boost lead generation have only a matter of seconds to reel in each prospective customer... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84432 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84432 Fri, 12 Aug 2011 11:03:40 GMT Email Marketing B2B email marketing 'is a great way to promote a business' B2B email marketing can be a great way to keep prospective customers' minds on one's business and its products, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84430 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84430 Thu, 11 Aug 2011 12:30:00 GMT Database Marketing B2B email marketing 'can be even more important than social' B2B email marketing remains even more important than social marketing, a new survey has reported... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84429 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84429 Thu, 11 Aug 2011 10:08:41 GMT Email Marketing B2B email marketing campaigns 'can boost SEO' B2B email marketing campaigns can have a substantial effect on the search-engine optimisation (SEO) performance of a company website, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84427 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84427 Wed, 10 Aug 2011 14:36:27 GMT Email Marketing Twitter direct marketing 'can produce genuine business value' Direct marketing through Twitter makes good business sense when the company is targeting a demographic that is likely to use the social media service, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84428 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84428 Wed, 10 Aug 2011 14:34:33 GMT Direct Marketing QR codes 'not beneficial for direct mail marketing' Companies using direct mail marketing should think twice before including quick response (QR) codes in their mail shots, an expert has advised... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84426 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84426 Wed, 10 Aug 2011 10:13:47 GMT Direct Mail Segmentation 'leads to 1,500% ROI boost for retailer's email marketing' A leading retailer has boosted its email marketing revenues by 1,500 per cent in the last 12 months, highlighting the results that strong email list marketing can achieve... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84425 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84425 Tue, 09 Aug 2011 14:57:57 GMT Email Marketing B2B email marketing 'best produced in house' Those looking to create content for their B2B email marketing campaigns are better placed to produce the content themselves than rely on a third party agency, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84424 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84424 Tue, 09 Aug 2011 10:08:14 GMT Email Marketing Database marketing success 'can be boosted by a culture of innovation' Companies looking to boost the benefits they get from database marketing should take steps to create a culture of innovation in their firm, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84423 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84423 Mon, 08 Aug 2011 14:22:25 GMT Email Marketing B2B email marketing 'can minimise coupon code problems' B2B email marketing can be used to minimise the negative effect of having a coupon code field on an order form, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84422 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84422 Mon, 08 Aug 2011 14:21:31 GMT Email Marketing Humanising messages can make the most out of business mailing lists Those companies wanting to maximise their business mailing lists must ensure their messages are sufficiently humanised, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84421 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84421 Mon, 08 Aug 2011 10:07:00 GMT Email Marketing 'Don't act like a robot' on social networks Companies hoping to add some liveliness to their existing B2B email marketing campaigns should make sure they do not fall into the trap of automatic social media updates... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84420 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84420 Fri, 05 Aug 2011 15:04:58 GMT Email Marketing How to reduce B2B email marketing unsubscribers Companies engaging in B2B email marketing will always have some clients deciding they do not want the service any more, but there are ways to retain custom... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84419 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84419 Fri, 05 Aug 2011 10:01:52 GMT Email Marketing 'Avoid mistakes' when using social media marketing Businesses adding a social media presence to their direct mail and B2B email marketing plans will need to ensure they do not fall into the traps associated with it... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84418 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84418 Thu, 04 Aug 2011 16:00:47 GMT Email Marketing Tips for creating new business lists Companies building new targeted mailing lists have been offered some advice on how to keep them organised... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84417 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84417 Thu, 04 Aug 2011 12:08:21 GMT Database Marketing B2B email marketing 'should offer an opt-out choice' An expert has warned that businesses looking to maintain a good reputation should offer clients the choice to opt-out of any B2B email marketing or direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84416 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84416 Thu, 04 Aug 2011 10:06:40 GMT Direct Marketing Social media offers 'mainstream audience' Businesses using direct mail and B2B email marketing strategies have been told of the advantages of adding social media to their repertoire... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84415 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84415 Wed, 03 Aug 2011 16:15:12 GMT Direct Mail Direct mail: Top 5 tips to balance price with quality When it comes to attracting new customers, a company's marketing strategy will typically play to the firm's unique selling proposition (USP)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84414 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84414 Wed, 03 Aug 2011 12:00:00 GMT Direct Mail B2B email marketing 'most popular with businesses' Professionals opting to carry out their advertising strategies online are still opting for B2B email marketing over the newer social networking platforms... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84413 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84413 Wed, 03 Aug 2011 11:47:51 GMT Email Marketing Power of B2B email marketing 'should not be forgotten' While social media sites may be the marketer's current favourite playground, businesses must ensure they keep on top of B2B email marketing strategies, it has been said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84412 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84412 Wed, 03 Aug 2011 10:04:56 GMT Email Marketing B2B email marketing 'should offer value' An expert has suggested that B2B email marketing strategies should ensure that there is content that will be of interest to the audience in any mail-outs... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84411 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84411 Tue, 02 Aug 2011 16:10:29 GMT Email Marketing How to ensure social media is working An expert has offered some tips for businesses using social media websites to boost their B2B email marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84410 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84410 Tue, 02 Aug 2011 12:00:35 GMT Email Marketing Direct mail 'best for leading customers to websites' A new report has shown that the best way to get customers to click onto a website is to include the address with direct mail marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84409 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84409 Tue, 02 Aug 2011 10:10:15 GMT Direct Mail Older business directors 'need to catch up with social media' Some companies are neglecting to accompany their direct mail campaigns with social media marketing because directors do not understand it, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84408 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84408 Mon, 01 Aug 2011 15:59:41 GMT Direct Mail B2B email marketing 'must compete with spam' Companies engaging in B2B email marketing will need to make their messages stand out against the growing number of spam emails entering the majority of inboxes... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84407 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84407 Mon, 01 Aug 2011 15:58:13 GMT Email Marketing B2B email marketing 'should be a continual process' An expert has offered advice to help companies designing B2B email marketing campaigns create programmes with as much impact as possible... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84406 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84406 Fri, 29 Jul 2011 10:08:46 GMT Email Marketing Social media marketing 'very time consuming' Companies looking to use social media marketing campaigns to boost lead generation have been told that more traditional channels, such as direct mail, are far less time consuming... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84405 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84405 Thu, 28 Jul 2011 09:51:23 GMT Direct Mail Direct mail without targeted mailing list 'a waste of time' When designing a direct mail campaign, marketers may be encouraged to invest in a targeted mailing list from a trusted data list provider, after one expert warned they may be wasting their time without... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84404 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84404 Wed, 27 Jul 2011 09:31:29 GMT Direct Mail Testing strategy 'a necessary part of B2B email marketing' Research suggests that only a minority of UK companies regularly test their B2B email marketing communications, which could mean messages are blindly being sent to business email lists with little scope for improving response rates... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84402 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84402 Tue, 26 Jul 2011 10:31:07 GMT Email Marketing Direct mail still a 'valued part of the marketing mix' New figures have shown that direct mail remains a highly-valued marketing channel, with over half of firms embracing the proven technique, while many still rely on their direct marketing telephone list to win new business... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84403 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84403 Tue, 26 Jul 2011 10:30:17 GMT Direct Mail Direct mail: Stamping out the 'junk mail' myths The direct marketing industry has undergone a massive transformation over recent decades, so much so, in fact, that 'junk mail' can no longer be justified as a term to describe the targeted direct mail efforts of the vast majority of brands... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84401 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84401 Mon, 25 Jul 2011 12:00:00 GMT Direct Mail Smartphones 'create opportunities for email marketers' Continued growth in the use of smartphones and tablets is creating new opportunities for marketers running advertisements alongside their B2B email marketing efforts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84398 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84398 Mon, 25 Jul 2011 10:04:13 GMT Email Marketing Customers 'expect' B2B firms to have a website When it comes to making an impact with the likes of B2B email marketing, business email lists are nothing without a sound website strategy in place... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84399 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84399 Mon, 25 Jul 2011 10:03:23 GMT Email Marketing Online marketing: SMEs should 'align search and social strategy' Small firms using business email lists in their B2B email marketing should align their social media strategy with the search marketing activity of their business, according to an expert from Microsoft... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84400 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84400 Mon, 25 Jul 2011 10:02:29 GMT Email Marketing Christie NHS Foundation seeks direct mail partnership A major healthcare trust is seeking the help of a professional direct mail services firm to help it raise much-needed funds through direct marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84397 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84397 Fri, 22 Jul 2011 09:08:42 GMT Direct Mail Direct marketing 'about more than just direct mail' Marketers have been urged to explore new communication techniques alongside their direct mail activity, as the world of direct marketing becomes increasingly digital... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84396 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84396 Fri, 22 Jul 2011 09:07:32 GMT Direct Mail High popularity of mobile 'will strongly impact on B2B email marketing' The growing popularity of mobile phones and tablets has had a wide-ranging impact on digital marketing, an expert has claimed, which could have implications for B2B email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84395 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84395 Thu, 21 Jul 2011 11:52:47 GMT Email Marketing Customers on email lists 'likely to read messages on their mobile phone' Companies looking to make the most of their email lists should ensure their messages are configured to be read on mobile phones, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84394 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84394 Thu, 21 Jul 2011 10:05:19 GMT Email Marketing B2B email marketing 'remains most popular communication channel' B2B email marketing has remained the most popular way of communicating with one's customer base, a new report has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84393 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84393 Wed, 20 Jul 2011 14:22:53 GMT Email Marketing B2B email marketing 'must focus on the product to succeed' Digital marketers must not drift too far from their products when designing the content of B2B email marketing campaigns, an expert has warned... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84392 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84392 Wed, 20 Jul 2011 10:13:23 GMT Email Marketing Marketers urged 'offer incentives to boost B2B email lists' Smart online marketing executives are always looking for new ways to obtain quality B2B data to boost their existing business email lists, and one expert believes that offering incentives could be one effective solution... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84390 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84390 Tue, 19 Jul 2011 09:38:21 GMT Email Marketing Best retailers include social media in email design Many small retailers are failing to include Twitter and other types of social media as part of their email design and online marketing strategy, according to the Centre for Retail Research... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84391 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84391 Tue, 19 Jul 2011 09:37:00 GMT Email Marketing Direct marketing gets second-quarter spending boost Companies using B2B data to send out direct mail and email marketing messages are likely to have boosted their investment in recent months... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84389 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84389 Mon, 18 Jul 2011 08:43:02 GMT Email Marketing Email design: 1 in 4 customers browse web on mobile An expert has claimed that over a quarter of internet browsing is now done on mobile devices, making handhelds one of the most important email design considerations for online direct marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84388 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84388 Mon, 18 Jul 2011 08:42:04 GMT Email Marketing Usability is the 'most important thing' for B2B websites Companies developing an online strategy have been advised that usability is "the most important thing" when designing a website to which potential customers can be driven via B2B email marketing communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84386 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84386 Fri, 15 Jul 2011 09:25:30 GMT Direct Marketing Social media allows 'quick and cost-effective sales' Online marketers have been told that by integrating social media with their existing B2B email marketing campaigns they may get a better sense of how worthwhile and effective their current strategy is... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84387 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84387 Fri, 15 Jul 2011 09:24:07 GMT Email Marketing Direct mail campaigns 'can work extremely well' Companies using direct mail campaigns to help boost lead generation and expand their customer base have been offered some straightforward guidance on how to get the most from the tried-and-tested method... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84384 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84384 Thu, 14 Jul 2011 10:42:34 GMT Direct Mail B2B marketing teams 'must embrace mobile in email design' A new Internet Advertising Bureau (IAB) whitepaper has been released, in which companies running B2B email marketing campaigns are urged to embrace the mobile channel in their communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84385 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84385 Thu, 14 Jul 2011 10:41:45 GMT Email Marketing Marketers urged to keep business email lists fresh Companies using B2B email marketing campaigns to boost lead generation have been advised of how important it is that business email lists are kept up to date, a task with which a data list provider may be able to help... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84382 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84382 Wed, 13 Jul 2011 09:31:34 GMT Email Marketing Direct mail marketers to benefit from DMA grant Younger direct mail practitioners could soon be given a career boost, with the announcement of a new service that will offer funding to the industry's up-and-coming marketers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84383 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84383 Wed, 13 Jul 2011 09:28:47 GMT Direct Mail 3 critical trends in email design for 2011 In recent years, companies running B2B email marketing campaigns have faced a wide range of challenges arising from technological developments and an increasingly 'noisy' online environment... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84381 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84381 Tue, 12 Jul 2011 12:00:00 GMT Email Marketing Direct marketing telephone list 'still plays a crucial role' Marketers have been told that Santander's recent decision to bring its contact centres back to the UK demonstrates a "renewed focus" by brands on the use of a direct marketing telephone list to boost business... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84379 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84379 Tue, 12 Jul 2011 08:33:41 GMT Telemarketing Social privacy fears 'highlight need for B2B email lists' The vast majority of buyers are hesitant to place orders via social networking sites, which could highlight the importance of B2B email lists as part of an online campaign that prospects know they can trust... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84380 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84380 Tue, 12 Jul 2011 08:32:51 GMT Email Marketing New tool to keep under 18s out of email marketing lists Businesses that are undertaking mobile email marketing can now gain access to a tool so that no under-18s acquire the advertisement... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84378 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84378 Mon, 11 Jul 2011 16:36:38 GMT Email Marketing Things to consider when sending direct mail to businesses When using a list of new businesses to distribute their direct mail messages marketers should remember the ways in which a B2B campaign differs from one targeting a consumer audience... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84377 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84377 Mon, 11 Jul 2011 09:46:08 GMT Direct Mail Direct marketing strategy involves 'three key approaches' Marketers have been told that when designing a B2B email marketing or direct mail campaign there are generally three approaches to consider... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84376 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84376 Mon, 11 Jul 2011 09:45:18 GMT Email Marketing Businesses 'must evolve' with the social media landscape Marketers using a data list provider to boost their online campaigns with a list of new businesses have been told they must "constantly" evolve with the ever-changing social media landscape... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84374 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84374 Fri, 08 Jul 2011 10:12:42 GMT Email Marketing Direct mail 'beats paid search advertising' Financial services firms may be encouraged to invest in direct mail as part of their integrated strategy, after one company found that it generated better results than paid search marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84375 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84375 Fri, 08 Jul 2011 10:11:42 GMT Direct Mail Direct marketing 'needs a multi-channel welcome strategy' When a new prospect enquires or subscribes to receive marketing content, companies should have a multi-channel welcome strategy in place, a digital marketing expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84373 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84373 Thu, 07 Jul 2011 10:01:02 GMT Direct Marketing Email marketing 'boosts performance of display ads' The use of B2B email marketing in conjunction with display ads can improve customer recall compared with advertising alone, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84372 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84372 Thu, 07 Jul 2011 09:59:22 GMT Email Marketing Direct mail 'gives prospects a break from overwhelming technology' New research suggests that one in three people have felt stifled by the amount of digital communication in their daily life, which may encourage marketers to keep using direct mail, as well as electronic channels... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84370 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84370 Wed, 06 Jul 2011 09:18:02 GMT Direct Mail B2B email marketing 'among the most potent tactics' Companies involved with B2B email marketing have been told that their digital campaigns are powered by "one of the most potent" promotional tactics around – but only where business email lists are used to full effect... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84371 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84371 Wed, 06 Jul 2011 09:16:57 GMT Email Marketing Mobile email marketing 'the main driver of sales' New research suggests that B2B email marketing may now be a stronger weapon in the mobile marketer's arsenal when it comes to reaching customers on the go and securing an order online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84368 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84368 Tue, 05 Jul 2011 10:06:17 GMT Email Marketing B2B direct mail: 'Past criticisms no longer apply' Those who criticise use of B2B direct mail in Britain no longer have grounds to argue that it is poorly targeted and environmentally unfriendly, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84369 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84369 Tue, 05 Jul 2011 10:05:03 GMT Direct Mail B2B email lists: EU roaming data costs to fall The cost of using a smartphone or tablet device while travelling in the European Union (EU) is set to come down significantly, under new proposals which could impact businesses using B2B email lists in their direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84367 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84367 Mon, 04 Jul 2011 09:27:49 GMT Email Marketing Royal Mail 'helping to boost integrity of B2B direct mail' Postal service Royal Mail has said that it is making significant progress in the fight to eliminate scams that can negatively affect customers' perception of B2B direct mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84366 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84366 Mon, 04 Jul 2011 09:27:05 GMT Direct Mail How to strengthen email marketing strategy There are many strategies that businesses can use when altering their email marketing list to make the method more appealing to customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84365 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84365 Fri, 01 Jul 2011 10:52:35 GMT Email Marketing Acquisition rates 'improving' with direct mail Direct mail marketing is currently on an upward curve, with acquisition rates and cross-channel integration both improving, according to an industry expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84364 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84364 Thu, 30 Jun 2011 10:40:12 GMT Direct Mail Businesses failing by adopting 'one size fits all' approach to email marketing Businesses using an email marketing list have been told that they might be failing to properly utilise their data if they continue to adopt a one size fits all approach... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84363 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84363 Wed, 29 Jun 2011 11:08:34 GMT Email Marketing Email design helping firms target consumers through e-retail Taking advantage of good email design and using this form of marketing in multi-channel campaigns is helping firms target consumers, with e-retail at the forefront of the retail industry, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84362 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84362 Tue, 28 Jun 2011 10:05:46 GMT Email Marketing Opt-in email marketing should be part of multi-channel campaigns Businesses should be looking to use multi-channel campaigns as these provide the best return on investment, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84361 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84361 Mon, 27 Jun 2011 09:55:16 GMT Email Marketing Keeping B2B email marketing content 'fresh' Email may well be the oldest channel in most companies' digital marketing arsenal, but there is a mountain of evidence to suggest that it still boasts plenty of growth potential, so long as a few golden rules are acknowledged... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84360 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84360 Mon, 27 Jun 2011 09:00:00 GMT Email Marketing Trust key to gaining data for email marketing lists Brands must first instil trust in consumers before they are willing to share their information for use in communications sent to an email marketing list... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84359 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84359 Fri, 24 Jun 2011 14:44:33 GMT Email Marketing Royal Mail celebrates initial success of direct mail services Postal carrier Royal Mail has declared the launch of its new direct mail services a success, with more than 80 advertisers having already signed up since its introduction in May... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84357 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84357 Thu, 23 Jun 2011 10:04:43 GMT Direct Mail Research highlights potential of mobile B2B email marketing New research suggests that B2B email marketing may now be a stronger weapon in the mobile marketer's arsenal when it comes to reaching customers on the go and securing an order online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84358 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84358 Thu, 23 Jun 2011 10:02:51 GMT Email Marketing The importance of email in digital B2B marketing Now that social media marketing forms a necessary and central part of the online marketing mix, companies can easily get lost in the world of Facebook, Twitter and the rest of it... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84356 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84356 Wed, 22 Jun 2011 12:00:00 GMT Email Marketing Green direct mail scheme 'to boost targeting, cut waste' An entrepreneur from North Yorkshire has launched an environmental campaign to help the UK's direct mail industry improve its use of the targeted mailing list and produce less waste... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84355 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84355 Wed, 22 Jun 2011 09:36:52 GMT Direct Mail Direct marketing telephone lists in the 21st century In the same way that video exists alongside still imagery, contemporary direct marketing channels are able to complement and enhance what more conventional techniques have the capacity to achieve... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84354 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84354 Tue, 21 Jun 2011 12:00:00 GMT Telemarketing Business email list 'should always be growing' Marketers have been urged to view their business email lists as a long-term development project, with purchasing B2B data – or buying mailing lists for offline campaigns – just the starting point... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84352 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84352 Tue, 21 Jun 2011 10:17:12 GMT Email Marketing Digital media 'links brand and direct marketing' Digital media can help marketers deliver measurable campaigns without the need for conversion metrics, according to experts, which may be encouraging to those using direct mail and business email lists in promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84353 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84353 Tue, 21 Jun 2011 10:14:57 GMT Direct Marketing 7 deadly sticking points in B2B email marketing In this ever more digital age, communication has technically never been simpler... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84351 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84351 Mon, 20 Jun 2011 12:00:00 GMT Email Marketing Direct mail design 'must make an impact' When marketers use a targeted mailing list and direct mail campaigns to spread the word about new products and services, best-practice design calls for mailers that makes an impact... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84349 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84349 Mon, 20 Jun 2011 09:27:53 GMT Direct Mail Technology 'not always better' than direct mail Marketers are strongly advised to use business email lists and other online techniques to complement their direct mail campaigns, but brands are urged not to ditch their more conventional methods... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84350 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84350 Mon, 20 Jun 2011 09:26:30 GMT Direct Mail Email marketing lists can have impact on consumer brand loyalty Businesses with a web presence have been told that all consumer interactions, whether online through the use of an email marketing list or face-to-face on the high street, have an impact on brand loyalty... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84348 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84348 Fri, 17 Jun 2011 16:28:12 GMT Email Marketing Quick response codes: Compatible with B2B direct mail? With the rocketing number of smartphones being sold across the globe, it is no surprise that mobile marketing is a pool into which more and more brands are dipping their toes... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84347 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84347 Fri, 17 Jun 2011 12:00:00 GMT Direct Mail Email marketing on mobiles – 4 things to remember! It should come as no surprise to anyone that the smartphone market has exploded in recent years... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84346 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84346 Thu, 16 Jun 2011 12:00:00 GMT Email Marketing Marketing email design 'involves 4 basic steps' Before marketers buy the B2B data they need to send their email marketing messages, there is a basic email design checklist that could be make or break for the campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84344 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84344 Thu, 16 Jun 2011 09:55:02 GMT Email Marketing B2B email marketing messages 'more likely to be read' Marketers should focus their use of B2B data on business email lists supported by social marketing activity, rather than attempting to gain new customers through networking sites alone... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84345 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84345 Thu, 16 Jun 2011 09:54:11 GMT Email Marketing Can direct mail services help Royal Mail trim £120m loss? Postal operator Royal Mail has unveiled plans to increase its media and direct mail services, as it attempts to reverse recent losses of £120 million... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84343 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84343 Wed, 15 Jun 2011 09:40:04 GMT Direct Mail B2B data: The secret to personalised marketing? In the increasingly digital direct marketing landscape, more and more businesses are waking up to the potential of B2B email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84342 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84342 Tue, 14 Jun 2011 14:05:46 GMT Email Marketing Database marketing should focus on engagement Companies must increasingly look for ways to boost engagement with their database marketing efforts, as customers' inboxes become cluttered with more and more opt-in email marketing messages... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84340 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84340 Tue, 14 Jun 2011 09:29:02 GMT Database Marketing, Email Marketing Direct marketing telephone lists 'can work for accountants' The benefits of using a direct marketing telephone list to generate new business are accessible by all kinds of organisations, including accountancy firms, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84341 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84341 Tue, 14 Jun 2011 09:27:44 GMT Telemarketing Opt-in email marketing: 'Speed key in securing sales' Companies using B2B data and opt-in email marketing to reach new customers and drive sales have been urged not to overlook the importance of timing when converting leads into revenue... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84338 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84338 Mon, 13 Jun 2011 10:36:10 GMT Direct Marketing Award-winning B2B data innovators announced Companies using B2B data and business email lists in their online direct marketing efforts may be inspired by the award success of their industry peers in a prestigious prize giving this month... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84339 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84339 Mon, 13 Jun 2011 10:35:13 GMT Email Marketing Business email lists 'increasingly target mobile buyers' Marketers have been urged to 'think mobile' when using business email lists to reach new potential customers, ensuring that their email design is suitable for both static and portable inboxes... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84336 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84336 Fri, 10 Jun 2011 10:30:53 GMT Email Marketing Cornwall set for free B2B email marketing workshops Marketers in the south west of England are being offered the chance to find out how business email lists might help firms use B2B email marketing campaigns to boost sales and improve customer loyalty... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84337 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84337 Fri, 10 Jun 2011 10:30:01 GMT Email Marketing Direct Marketing Association in 'digital' image overhaul Sales and marketing professionals may be interested to hear that the Direct Marketing Association (DMA) is repositioning itself as a modern, digital-friendly trade body promoting B2B email marketing as well as traditional channels... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84335 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84335 Thu, 09 Jun 2011 09:47:09 GMT Direct Marketing B2B marketing: Direct mail 'has advantages over other media' An expert has said that direct mail has a number of advantages over other advertising media, which help make businesses using a targeted mailing list get the most out of their marketing budget... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84334 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84334 Thu, 09 Jun 2011 09:45:36 GMT Direct Mail Best ways to segment business email lists revealed Marketers have been offered some guidance on how to get started in terms of segmenting their business email lists to enable delivery of eye-catching, targeted and relevant content from day one... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84332 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84332 Wed, 08 Jun 2011 10:37:09 GMT Email Marketing Compliance tool launched for B2B mobile marketers The Mobile Marketing Group (MMG) has launched a new web-based platform that makes it easy for marketers to support their direct mail and online activity, while keeping things compliant with best practice guidelines... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84333 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84333 Wed, 08 Jun 2011 10:35:01 GMT Database Marketing Email subscribers 'outnumber Facebook followers' New research has shown that companies' email subscribers currently outnumber their Facebook 'likes' by an average ratio of 70:1, highlighting the importance of business email lists in online direct marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84331 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84331 Wed, 08 Jun 2011 10:32:36 GMT Email Marketing Video now part of the online direct marketing mix Online video now ranks alongside B2B data and business email lists in terms of weaponry every marketer should have in their digital armoury... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84330 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84330 Tue, 07 Jun 2011 14:09:35 GMT Email Marketing Direct marketing discounts 'increasingly online' Research has shown that digital coupons and online voucher codes are leading a revolution in discount, just as B2B email marketing has with traditional forms of direct mail promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84329 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84329 Tue, 07 Jun 2011 13:08:43 GMT Business email lists require 'educational' focus Companies using business email lists have been urged to think about the kinds of messages they send to new prospects, as certain types of content may be far more effective than others... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84328 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84328 Tue, 07 Jun 2011 12:07:59 GMT B2B email marketing: 'Clicks more likely than on Facebook' Research has shown that social networking site Facebook is now the most popular internet tool for content sharing, though B2B data and business email lists still have their uses it seems... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84323 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84323 Tue, 07 Jun 2011 11:06:43 GMT Email Marketing Email marketing 'should be used alongside other channels for best results' Marketers should ensure that they use email marketing alongside other channels in order to see the best results... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84324 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84324 Tue, 07 Jun 2011 09:57:09 GMT Email Marketing Website and email design 'about more than pretty pages' An expert in website and email design has offered small business owners some guidance on how to make a splash with their initial online marketing efforts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84325 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84325 Mon, 06 Jun 2011 12:15:07 GMT Email Marketing Email design: B2B marketers explore 'art of storytelling' An expert has noted how UK marketers have become increasingly dependent on B2B email marketing to generate leads and sales, with many discovering the benefits of integration with social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84326 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84326 Mon, 06 Jun 2011 10:13:48 GMT Email Marketing Relevance remains 'critical factor' in B2B email marketing New research suggests that, despite the growth of social media, B2B email marketing remains effective in driving both leads and sales... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84327 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84327 Mon, 06 Jun 2011 10:12:44 GMT Email Marketing Acxiom tops prestigious direct marketing list An American direct marketing company has captured its fourth number-one ranking this year, with yet another accolade recognising its use of techniques such as direct mail and B2B email marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84320 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84320 Fri, 03 Jun 2011 09:48:26 GMT Direct Marketing Direct mail marketing 'recovering with economy' Marketers may be encouraged by the news that the use of direct mail marketing services to reach new customers is once again on the increase, as concerns for the global economy ease... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84321 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84321 Fri, 03 Jun 2011 09:46:16 GMT Direct Mail B2B email marketing: Intent and context 'the future' Companies have been advised to think about the future of their B2B data usage and how to optimise their online direct marketing efforts with carefully targeted business email lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84322 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84322 Fri, 03 Jun 2011 09:45:06 GMT Email Marketing Direct mail still responsible for most charity donations A new report has indicated that direct mail remains the source of most charitable donations, though it is important for non-profit organisations to embrace multi-channel strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84317 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84317 Thu, 02 Jun 2011 11:09:50 GMT Direct Mail Mobile selling fails to meet UK's expectations New research has shown that while mobile e-commerce is growing, customer satisfaction with the service is falling, which may encourage marketers to steer clear and stick with B2B email marketing instead... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84318 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84318 Thu, 02 Jun 2011 11:06:55 GMT Email Marketing Social marketing: Facebook audience 'still growing' Research has shown that only a small minority of people are not yet on Facebook, highlighting the importance of social marketing alongside the use of B2B data and business email lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84319 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84319 Thu, 02 Jun 2011 11:04:19 GMT Email Marketing Email design: Tablets and smartphones 'will not replace PCs' Connected mobile devices will supplement laptop and desktop computers rather than supersede them, according to Crucial... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84315 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84315 Wed, 01 Jun 2011 09:30:17 GMT Email Marketing Royal Mail scheme to promote 'better direct mail' Postal carrier Royal Mail has announced plans to support its mailing house partners with the launch of an innovative new training programme to support the promotion of direct mail in modern marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84316 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84316 Wed, 01 Jun 2011 09:29:08 GMT Direct Mail Research shows social media is 'no match for business email lists' Research suggests that at least half of all web users see social media as nothing more than a form of entertainment, which may highlight the superior marketing power of business email lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84313 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84313 Tue, 31 May 2011 09:13:59 GMT Email Marketing Study highlights potential of B2B email marketing to mobiles New research has demonstrated the extent to which mobile workers may be a particularly receptive audience when B2B email marketing messages are sent to smartphones... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84314 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84314 Tue, 31 May 2011 09:12:32 GMT Email Marketing Unopened marketing emails 'still have a value' Marketers using a list of new businesses to broaden the scope of their B2B email marketing have been told that even unopened messages have some value when it comes to measuring the success of a campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84312 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84312 Fri, 27 May 2011 12:41:22 GMT Email Marketing Business lists still crucial as B2B email 'enters adulthood' Marketers using B2B data to formulate business lists as a basis for email campaigns have been assured that the channel is "at its prime", having been around for almost 20 years... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84310 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84310 Fri, 27 May 2011 10:40:15 GMT Email Marketing Right-time B2B email marketing 'takes it up a level' There is a "big difference" between real-time B2B email marketing and a right-time campaign, according to a new white paper issued to users of business email lists by StrongMail Systems... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84311 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84311 Fri, 27 May 2011 10:39:21 GMT Email Marketing B2B data: ISBA welcomes privacy law guidance Businesses supplementing their targeted mailing lists with data collected from internet browser cookies have been urged to prepare for compliance with new privacy laws, which came into effect this week... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84309 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84309 Fri, 27 May 2011 09:56:04 GMT Database Marketing Targeted mailing list 'the key to direct mail success' The secret to success with direct mail is to always start with quality B2B data, perhaps in the form of a targeted mailing list... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84308 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84308 Thu, 26 May 2011 10:06:56 GMT Direct Mail, Direct Marketing Restaurants urged 'embrace mobile for more bookings' The managers of restaurants have been urged to consider the use of mobile technology alongside their direct marketing telephone list to attract more business clientele from nearby offices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84307 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84307 Wed, 25 May 2011 10:05:15 GMT Database Marketing B2B email marketing: Small firms 'can boost brand loyalty online' Smaller companies have been urged to look at ways to engage customers in online discussions, which may include the use of B2B data and business email lists, to encourage and retain loyalty... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84306 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84306 Tue, 24 May 2011 10:15:27 GMT Email Marketing Allow audience to interact when buying business mailing lists Companies using direct mail and B2B email marketing techniques to promote their products and services to new business prospects have been urged to ensure recipients are able to respond... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84304 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84304 Mon, 23 May 2011 11:09:54 GMT Direct Mail B2B data: Customer reviews 'help drive online sales' Marketers using B2B email marketing techniques have been told that business buyers increasingly consult product reviews compiled by other customers when making online purchase decisions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84305 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84305 Mon, 23 May 2011 11:08:54 GMT Email Marketing Marketing expert: 'Don't over-think email design for mobile' Companies developing B2B email marketing campaigns have been assured that getting email design right for mobile devices is simpler than many firms think... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84302 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84302 Fri, 20 May 2011 09:34:30 GMT Email Marketing Smaller firms 'choose direct mail over mobile marketing' Research suggests that while most small business owners are aware of the mobile marketing opportunities available to them, the majority would rather stick to their tried-and-tested approach, which may include direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84303 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84303 Fri, 20 May 2011 09:32:42 GMT Direct Mail Email design: Mobile inbox visits increase by 81% When considering their email design options, online direct marketing professionals need to be aware of the significant growth in email viewing on mobile devices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84300 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84300 Thu, 19 May 2011 09:56:04 GMT Email Marketing Direct mail: Business mailing lists 'massively important' Even with the rise of social media marketing, more conventional techniques like direct mail are unlikely to go away, but B2B data and business mailing lists could be vital to campaign success... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84301 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84301 Thu, 19 May 2011 09:55:02 GMT Direct Mail Business email lists 'need not replace direct mail' Smaller firms do not need to become entirely digital in order to benefit from the internet, which may encourage some to consider using business email lists to support existing direct mail strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84298 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84298 Wed, 18 May 2011 08:50:47 GMT Direct Mail, Email Marketing Sarah Palin uses direct mail to boost campaign Sarah Palin, the former governor of Alaska, is reportedly using direct mail services to raise money and support for her political action committee... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84297 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84297 Tue, 17 May 2011 08:55:28 GMT Direct Mail B2B email marketing 'has a solid performance record' Marketers may be inclined to use new business email lists after one industry commentator praised B2B email marketing campaigns for their "solid history of delivering results"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84296 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84296 Tue, 17 May 2011 08:54:25 GMT Email Marketing Direct Mail: 'Key to improvement is tracking results' Direct marketing professionals have been urged to find ways of tracking their results when sending direct mail with the use of a targeted mailing list, to help identify what works best... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84294 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84294 Mon, 16 May 2011 09:24:30 GMT Direct Mail Targeted mailing list enables personalised direct marketing When it comes to sending relevant and personalised direct marketing communications, businesses should leverage their B2B data and buy mailing lists to create an "engaging and interactive" conversation... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84295 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84295 Mon, 16 May 2011 09:23:39 GMT Direct Mail Responsys launches email design guide for businesses While most businesses recognise the importance of a well-engineered website, many have been slow to adapt their email design to the ever-changing online landscape, it has been revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84292 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84292 Fri, 13 May 2011 08:37:18 GMT Email Marketing Small firms 'failing to realise B2B email marketing potential' New figures have shown that online channels generate just 2... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84293 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84293 Fri, 13 May 2011 08:36:25 GMT Email Marketing Direct marketing telephone list 'important for campaign balance' When designing a direct marketing campaign, most companies understand the need for a mix of digital and paper communications – but a direct marketing telephone list could be the final piece of the jigsaw... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84290 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84290 Thu, 12 May 2011 10:04:20 GMT Telemarketing Opt-in email marketing a 'very effective' loyalty driver An expert has said that opt-in email marketing is a "very effective" way for B2B data users to build professional relationships with customers, as well as encouraging repeat business... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84291 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84291 Thu, 12 May 2011 10:02:07 GMT Direct Marketing Online spending increases by 12% in first quarter Research suggests that online spending in the US jumped by 12 per cent in the first three months of 2011, which should be encouraging to companies using new business lists to support their direct marketing activity... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84288 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84288 Wed, 11 May 2011 11:17:13 GMT Email Marketing B2B data: Websites must ensure cookies comply with UK law Companies with an online presence, such as those using B2B data to support their email marketing efforts, are being urged to review how they track site visitors, ahead of imminent changes to UK privacy law... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84289 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84289 Wed, 11 May 2011 11:14:14 GMT Direct Marketing Marketers 'stick with B2B data' over social media uncertainty The debate over social marketing and its value to brands is still ongoing, an expert has claimed, with many firms maintaining trusted strategies, which may include the use of B2B data lists and direct mail services... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84286 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84286 Tue, 10 May 2011 10:03:44 GMT Direct Marketing Royal Mail launches digitally-enhanced direct mail Postal carrier Royal Mail has announced plans to introduce "digitally-watermarked" direct mail services, which may interest companies using B2B data and business mailing lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84287 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84287 Tue, 10 May 2011 10:02:55 GMT Direct Mail B2B data: Firms urged 'focus on marketing metrics that matter' Following the recession, it is more important than ever for marketers and B2B data users to be able to quantify what drives revenue, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84284 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84284 Mon, 09 May 2011 10:24:52 GMT Direct Mail Direct mail lists 'the best way to win new business' Marketers have been urged to consider direct mail services as an alternative to social campaigns, or perhaps to support existing B2B marketing strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84285 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84285 Mon, 09 May 2011 10:23:59 GMT Direct Mail Email design: 'Fresh ideas beat copycat marketing' When it comes to email design, there "a ton of fresh B2B marketing ideas out there", it has been claimed, so brands should develop innovative – not merely imitative – opt-in email marketing communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84282 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84282 Fri, 06 May 2011 11:22:23 GMT Email Marketing B2B data 'a foundation for successful opt-in email marketing' Firms looking to boost demand for their B2B offerings have been told that the services of a data-list provider should form the basis for any well-targeted opt-in email marketing programme... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84283 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84283 Fri, 06 May 2011 11:21:09 GMT Email Marketing B2B email marketing: European internet usage revealed New research has been published revealing just how long web users are spending online, as well as what content they most like to view, which could be useful for B2B email marketing executives in their email design decisions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84280 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84280 Thu, 05 May 2011 12:06:01 GMT Email Marketing Social marketing 'works best with direct mail' While marketers have been buying mailing lists and benefiting from direct mail services for decades, one company has recently uncovered a secret weapon in modernising a direct marketing strategy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84281 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84281 Thu, 05 May 2011 12:03:53 GMT Direct Mail Business email lists 'should be used to start conversation' To attract business buyers to a new product or service, B2B email marketing campaigns need to engage recipients in a conversation and build a "trusted relationship" with them... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84277 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84277 Wed, 04 May 2011 11:37:11 GMT Email Marketing B2B email marketing 'perfect fit for firms of any size' An industry expert has argued that B2B email marketing campaigns targeted with business email lists are no longer the reserve of large companies – even the smallest of firms can get in on the act... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84278 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84278 Wed, 04 May 2011 11:36:10 GMT Email Marketing B2B data lists 'still important in direct marketing' While many marketers claim that the fact we live in a digital age renders conventional tools like direct marketing and B2B data lists obsolete, the US Postal Service is proud to declare direct mail campaigns an ongoing success story... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84279 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84279 Wed, 04 May 2011 11:35:01 GMT Direct Marketing B2B data lists: 'Reach 1,000 new businesses each year' An industry expert has offered some frank advice on how to quickly and easily boost a company's direct marketing audience, which may be useful to those using a list of new businesses to target their promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84274 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84274 Tue, 03 May 2011 10:20:26 GMT Direct Marketing Direct mail and telemarketing 'still important strategies' New research has supported the view that direct mail and telemarketing techniques remain a vital element of B2B direct marketing strategy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84275 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84275 Tue, 03 May 2011 10:19:23 GMT Direct Mail Database marketing: Social media ROI remains uncertain New research suggests that retailers using database marketing services are investing significant amounts in their mobile or social media strategy, despite the returns being far from lucrative... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84276 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84276 Tue, 03 May 2011 10:17:32 GMT Direct Mail Opt-in email marketing 'not all about relevance' Companies using B2B email lists to promote their products and services are frequently reminded of the need to keep opt-in email marketing communications relevant – but there is much more to consider... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84273 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84273 Thu, 28 Apr 2011 14:53:03 GMT Email Marketing Email design 'must adapt with smartphone boom' While most B2B email marketing executives are aware that email design is constantly changing, many underestimate the importance of optimising messages to suit the latest technological developments... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84271 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84271 Thu, 28 Apr 2011 10:50:43 GMT Email Marketing Direct mail coupons 'an effective use of B2B data lists' Coupons are reportedly "on the rise" in the US, as a growing number of firms turn to printed direct mail discounts with their B2B data lists, as they remain effective despite difficult trading conditions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84272 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84272 Thu, 28 Apr 2011 10:49:50 GMT Direct Mail B2B data lists: Direct mail 'could be destined for resurgence' While social media platforms continue their rise in popularity with marketing executives, it has been suggested that – should the "bubble" burst – direct mail could return to prominence... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84270 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84270 Wed, 27 Apr 2011 12:00:00 GMT Direct Mail Opt-in email marketing 'still occupies primary channel' While the advent of smartphone and tablet technology continues to change the modern media landscape, businesses using opt-in email marketing still occupy a prime communication channel, research has shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84269 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84269 Tue, 26 Apr 2011 15:00:00 GMT Email Marketing Companies urged to promote B2B email marketing While firms increasingly choose B2B email marketing as opposed to paper-based direct mail services, many brands are failing to take full advantage of their eco-friendly decision... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84268 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84268 Tue, 26 Apr 2011 11:58:03 GMT Email Marketing Small firms slow taking business email lists to cloud Small and medium-sized enterprises (SMEs) in the UK are adopting internet-based software, storage and database marketing services more slowly than their European counterparts, research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84267 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84267 Tue, 26 Apr 2011 10:35:47 GMT Email Marketing Direct mail revenue 'to grow 1.1% in 2011' Revenues from direct media channels, which includes direct mail, are likely to rise by 0... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84266 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84266 Thu, 21 Apr 2011 11:52:30 GMT Direct Mail Marketers 'should not lose sight of their goals' Marketers using business lists should not lose sight of their end goal, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84265 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84265 Thu, 21 Apr 2011 09:03:55 GMT Direct Marketing Email marketing 'can help drive repeat business' Sending out communications to those on business lists could be an effective way to encourage repeat business, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84264 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84264 Wed, 20 Apr 2011 15:24:55 GMT Email Marketing Segmenting customers 'is important in database marketing' When constructing a database marketing scheme, it is important for firms to divide their subscribers into categories according to what content they might want, according to an expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84263 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84263 Wed, 20 Apr 2011 10:59:06 GMT Database Marketing Direct mail campaigns 'should target specific customers' Companies running a direct mail campaign should take steps to target customers that may be more inclined to make a purchase... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84262 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84262 Wed, 20 Apr 2011 09:22:50 GMT Direct Mail Direct mail 'should be valuable' Companies making use of direct mail services should try to send prospective clients objects that are valuable and memorable... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84261 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84261 Tue, 19 Apr 2011 15:04:28 GMT Direct Mail Security 'is important for those using business email lists' Individuals responsible for business email lists should take steps to ensure that all information remains secure... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84260 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84260 Tue, 19 Apr 2011 11:13:30 GMT Email Marketing Business mailing list users 'should collect data about recipients' Firms using business mailing lists should try to gather quality information about their target audience, according to an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84259 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84259 Tue, 19 Apr 2011 09:12:32 GMT Direct Marketing Images 'are vital parts of email design' Firms utilising business mailing lists to send out digital communications should think about the visual elements in their email design... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84257 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84257 Mon, 18 Apr 2011 14:53:57 GMT Email Marketing 'Use targeted mailing lists for direct mail for best results' Companies that market their products and services using direct mail may benefit from more successful campaigns if they carefully work out who they are marketing to and what they would like to receive... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84256 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84256 Mon, 18 Apr 2011 12:03:26 GMT Direct Mail Marketing budgets 'revised downwards in Q1 2011' The amount firms plan to spend on advertising such as email marketing using business lists fell overall in the first quarter of 2011, according to recent data... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84258 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84258 Mon, 18 Apr 2011 11:41:42 GMT Email Marketing Direct marketing goals 'need to be relevant' Companies need to ensure that the goals they set for their direct marketing campaigns are relevant to their overall business aims... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84254 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84254 Mon, 18 Apr 2011 09:31:05 GMT Direct Marketing Email 'can be used to start a dialogue with customers' Content sent out to those on email marketing lists can be used to start conversations and increase interest in services, products or the organisation as a whole, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84253 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84253 Fri, 15 Apr 2011 15:51:32 GMT Email Marketing Subscribers to email marketing lists 'are perfect targets' Firms looking to improve their advertising campaigns may want to consider trying opt-in email marketing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84252 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84252 Fri, 15 Apr 2011 11:24:05 GMT Email Marketing Content 'needs to be tailored for different goals' Companies with new business lists who are sending out missives to prospective customers need to create a variety of differing content to appeal to buyers in various stages of the sales process, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84251 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84251 Fri, 15 Apr 2011 09:30:55 GMT Email Marketing Marketers 'demand better examinations of campaign results' Being able to measure the success of direct mail or email marketing strategies is becoming increasingly important for those in the advertising sector, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84250 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84250 Thu, 14 Apr 2011 15:01:05 GMT Direct Mail Direct mail 'should read easily' Individuals responsible for using a targeted mailing list to run a direct mail campaign may want to ensure they use an appropriate style when writing the text... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84248 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84248 Thu, 14 Apr 2011 09:22:44 GMT Direct Mail Include personalised URLS on direct mail communications Companies making use of direct mail services should consider including a personalised URL (PURL) on each of the missives sent out, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84249 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84249 Thu, 14 Apr 2011 09:22:10 GMT Direct Mail Email content 'does not have to be a sales message' Firms with a collection of contacts bought from a data list provider should consider sending out missives that are not dominated by sales information, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84246 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84246 Wed, 13 Apr 2011 11:17:21 GMT Email Marketing 'Use conversational marketing as well as traditional channels' Firms should try to use traditional outbound marketing channels with conversational ones, such as websites, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84247 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84247 Wed, 13 Apr 2011 11:16:24 GMT Direct Marketing B2B direct marketing 'requires a disciplined multichannel approach' Companies using their business mailing lists to target prospective customers should use a multichannel direct marketing strategy, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84245 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84245 Wed, 13 Apr 2011 09:32:53 GMT Direct Marketing Content 'the most important incentive for subscribers to email marketing lists' Valuable content is one of the most important incentives for those subscribing to email marketing lists, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84244 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84244 Tue, 12 Apr 2011 15:34:14 GMT Email Marketing Frequency of missives 'is vital when using an email marketing list' Organisations using an email marketing list need to take care when deciding how often to send out communications, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84242 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84242 Tue, 12 Apr 2011 11:33:20 GMT Database Marketing B2B email lists 'can be used for faster, greener campaigns' Firms utilising business-to-business (B2B) email lists to send out missives might find their campaigns are faster and more environmentally-friendly than those using other channels, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84243 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84243 Tue, 12 Apr 2011 09:32:33 GMT Email Marketing Sign-up processes 'should be kept short' Companies hoping to build up their business mailing lists may want to heed the advice of one expert who recommended keeping sign-up processes short... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84241 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84241 Mon, 11 Apr 2011 15:14:44 GMT Email Marketing Direct mail content 'should be presented in a reader-friendly way' Firms making use of direct mail strategies to increase their profile should ensure material is laid out in a "user-friendly way", an expert has stated... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84240 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84240 Mon, 11 Apr 2011 11:18:30 GMT Direct Mail Use telemarketing alongside digital media, expert advises One of the latest trends in the advertising sector is to utilise business mailing lists to create campaigns using digital media alongside traditional channels, an expert has stated... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84239 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84239 Mon, 11 Apr 2011 09:17:44 GMT Telemarketing Direct mail 'is still effective' Traditional advertising channels, such as direct mail, are still effective despite the growth of digital options, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84238 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84238 Fri, 08 Apr 2011 15:47:56 GMT Direct Mail Direct marketers 'should aim to innovate and expand' Companies should regularly evaluate their advertising strategies to see if they are using their business lists effectively... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84237 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84237 Fri, 08 Apr 2011 11:24:17 GMT Direct Marketing Direct mail material 'should be kept slim' Firms considering using their new business lists to send out direct mail should try to keep communications slim, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84236 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84236 Fri, 08 Apr 2011 09:15:28 GMT Direct Mail Now 'is a good time to launch a direct mail campaign' Firms might find that now is the perfect time to launch a direct mail campaign, an expert has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84235 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84235 Thu, 07 Apr 2011 15:14:11 GMT Direct Mail Firms 'should try to learn about their customers' Companies working out ways to best use their business lists should try to find out as much as possible about prospective clients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84234 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84234 Thu, 07 Apr 2011 12:05:11 GMT Email Marketing Avoid use of certain words in subject lines, expert advises Firms buying mailing lists to target new potential customers have been advised to steer clear of certain phrases... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84233 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84233 Thu, 07 Apr 2011 09:40:02 GMT Email Marketing Flexible direct marketing 'is effective for insurance firms' Companies hoping to increase sales of insurance to other organisations might consider using their business lists to create a direct marketing strategy in light of the comments of one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84232 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84232 Wed, 06 Apr 2011 14:26:08 GMT Direct Marketing Newly members on business mailing lists 'should be welcomed' Companies creating a targeted mailing list should ensure that any new sign-ups are properly welcomed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84231 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84231 Wed, 06 Apr 2011 11:31:28 GMT Database Marketing Recipients 'expect email marketing to be relevant' More than half (53 per cent) of people who receive missives in email marketing campaigns think that material sent to them is irrelevant, a recent survey has shown... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84230 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84230 Wed, 06 Apr 2011 09:15:59 GMT Email Marketing Direct marketing 'should involve an ongoing dialogue with the recipient' Businesses utilising direct marketing strategies should try to create a two-way dialogue with their customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84229 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84229 Tue, 05 Apr 2011 15:42:13 GMT Direct Marketing Telemarketing 'is an effective way to sell' A firm has stated that telemarketing is still the best way for it to make sales... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84228 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84228 Tue, 05 Apr 2011 09:59:45 GMT Telemarketing Global email marketing spend to reach $15.7bn by 2017 Email marketing is becoming an increasingly popular channel for targeting prospective customers and the budget for the sector is expected to reach $15... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84227 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84227 Tue, 05 Apr 2011 09:06:33 GMT Email Marketing Direct marketing 'is changing' The approach taken to direct marketing is changing as firms focus on more targeted strategies, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84226 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84226 Mon, 04 Apr 2011 15:12:28 GMT Direct Marketing Direct mail 'can help to grow a customer base' Firms hoping to increase their customer base could find that direct mail is an effective advertising strategy, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84225 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84225 Mon, 04 Apr 2011 13:35:26 GMT Direct Mail Firms 'should only send relevant material in email marketing campaigns' Companies developing an email marketing strategy should ensure that missives sent out to potential customers contain relevant content, according to an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84224 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84224 Mon, 04 Apr 2011 09:34:32 GMT Email Marketing Direct marketing communications 'should inform recipients' Firms might consider creating an opt-in email mailing list after this was described as a "highly potent" marketing tool... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84223 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84223 Fri, 01 Apr 2011 15:53:51 GMT Direct Marketing Email marketing 'can be extraordinarily effective' Firms may want to work on their email marketing strategy as it can still be a very effective way to target potential customers as long as campaigns are "appropriately adapted"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84222 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84222 Fri, 01 Apr 2011 15:33:43 GMT Email Marketing Direct marketing communications 'should inform recipients' When formulating a direct marketing strategy it is important to ensure that the material sent out to potential clients is useful, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84221 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84221 Fri, 01 Apr 2011 14:44:37 GMT Direct Marketing Social media 'can help build up email lists' Organisations should utilise social media channels to build up their email lists, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84220 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84220 Fri, 01 Apr 2011 11:32:37 GMT Email Marketing Small up-to-date websites 'better than large old ones' Growing businesses should ensure they keep their website up-to-date and if necessary focus on having a smaller, current online portal rather than a large one they rarely make changes to... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84219 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84219 Fri, 01 Apr 2011 09:00:58 GMT Direct Marketing Direct marketing 'should include service messages' Firms establishing an email marketing strategy should try to include service and editorial messages as part of their campaign, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84218 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84218 Thu, 31 Mar 2011 07:58:57 GMT Direct Marketing Ask permission before emailing, firms advised Companies have been advised to ensure they ask permission to communicate with potential clients before using them as part of an email marketing strategy... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84217 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84217 Wed, 30 Mar 2011 11:35:42 GMT Email Marketing Email marketing conversion rates 'are rising' Email marketing may be the best option for companies hoping to make the most out of their business data in light of recent comments by an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84216 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84216 Wed, 30 Mar 2011 09:39:28 GMT Email Marketing A business database 'may offer tremendous marketing opportunities' Companies with a large business database might find it offers them a number of marketing opportunities, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84215 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84215 Tue, 29 Mar 2011 09:19:02 GMT Database Marketing Direct marketing 'is a growing medium' Direct marketing might be a channel worth considering for firms looking to improve their advertising methods in light of one expert's assertion that it is a "growing medium"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84214 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84214 Tue, 29 Mar 2011 09:07:00 GMT Direct Marketing An opt-in email mailing list 'is a potent marketing tool' Firms might consider creating an opt-in email mailing list after this was described as a "highly potent" marketing tool... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84213 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84213 Mon, 28 Mar 2011 11:22:31 GMT Email Marketing Email marketing experts 'should try surveying customers' Those in the email marketing sector should consider running surveys of people on a business database to get a better idea of what content or offers would be received well... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84212 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84212 Mon, 28 Mar 2011 09:12:09 GMT Email Marketing Newsletter 'can convert leads into sales' Companies might find that using their business lists and writing effective, regular newsletters helps them boost sales, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84211 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84211 Fri, 25 Mar 2011 16:09:47 GMT Email Marketing Direct marketing 'encourages focus on ROI' Direct marketing practices can help businesses retain their focus on return on investment (ROI), an industry professional has said, noting that the effort involved in this type of advertising can aid concentration in this regard... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84210 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84210 Fri, 25 Mar 2011 09:30:51 GMT Direct Marketing Targeting the right audience 'is crucial for online B2B direct marketing' Companies hoping to improve their online direct marketing should stop to think about who their target audience is, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84209 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84209 Fri, 25 Mar 2011 09:15:20 GMT Direct Marketing Junk mail 'has all-but vanished' Companies considering how best to use their business database might want to opt for a direct mail strategy in light of one expert's assertion that junk mail is "obsolete"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84208 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84208 Thu, 24 Mar 2011 11:43:31 GMT Database Marketing Relevancy and usability 'are important in email marketing' Email marketing campaigns need to provide recipients with relevant content and any links or interactive features should be easy to use, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84207 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84207 Thu, 24 Mar 2011 09:42:19 GMT Email Marketing Frequency 'the main reason people unsubscribe from email lists' The frequency of digital communications is the most common reason for people unsubscribing from email mailing lists, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84206 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84206 Wed, 23 Mar 2011 10:36:40 GMT Email Marketing Email design 'is imperative' Email design is an important consideration for companies considering targeting the inboxes of potential clients, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84205 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84205 Wed, 23 Mar 2011 09:59:56 GMT Email Marketing Direct mail campaigns 'can be improved with analytics' Direct mail strategies can be improved by the use of "precise data analytics", an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84203 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84203 Tue, 22 Mar 2011 10:16:43 GMT Direct Mail Thomsonlocal.com launches direct mail and telemarketing resource A new resource for firms working on telemarketing and direct mail strategies has been set up by thomsonlocal... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84204 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84204 Tue, 22 Mar 2011 10:12:26 GMT Telemarketing Mobile marketing 'set to increase' With recent research indicating that mobile advertising is set to grow this year, firms might want to ensure their email marketing strategies are optimised for this medium... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84202 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84202 Mon, 21 Mar 2011 11:01:48 GMT Email Marketing Direct marketing professionals 'can benefit from using analytics' Firms that want to improve their sales figures by making changes to their direct marketing strategies and through other advertising channels should employ effective methods of analysis, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84201 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84201 Mon, 21 Mar 2011 08:52:53 GMT Direct Marketing Marketers 'should take advantage of direct mail' Direct mail is a marketing strategy that firms should consider taking advantage of, according to one expert... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84200 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84200 Fri, 18 Mar 2011 15:33:45 GMT Direct Mail Half of all salespeople 'stop calling after first unsuccessful attempt' Half of all telemarketing experts and other sales professionals stop calling prospective clients after the first unsuccessful attempt to move the process forward... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84199 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84199 Fri, 18 Mar 2011 10:31:38 GMT Telemarketing Email marketing professionals 'should put subscribers in control' Email marketing experts should take steps to help clients on email lists to stay in control of their subscriptions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84198 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84198 Fri, 18 Mar 2011 09:14:53 GMT Email Marketing Direct mail marketers 'to benefit from payment-by-result scheme' Firms considering using direct mail to reach prospective customers might be encouraged to utilise this sales lead generation tool in light of new plans unveiled by the Royal Mail... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84197 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84197 Thu, 17 Mar 2011 14:11:12 GMT Direct Mail Email marketing 'one of the main focuses of B2B marketers' Email marketing is one of the main channels business-to-business (B2B) advertisers will be focusing on over the coming 12 months, according to a recent report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84196 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84196 Thu, 17 Mar 2011 10:57:14 GMT Email Marketing Images 'can enhance email design' The use of images in email design is an important consideration when working on an advertising campaign targeting the inboxes of potential clients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84195 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84195 Thu, 17 Mar 2011 09:58:35 GMT Email Marketing Email marketing 'can boost revenue and sales' Email marketing strategies are a cost-effective way to increase the amount of money a business brings in, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84194 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84194 Wed, 16 Mar 2011 12:47:18 GMT Email Marketing Marketers 'rediscovering direct mail' Direct mail is an advertising strategy that is enjoying a resurgence among those in the direct marketing sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84193 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84193 Wed, 16 Mar 2011 10:26:06 GMT Direct Mail Direct mail strategies 'should not tease too much' Companies utilising direct marketing strategies to attract new business should not overplay teaser campaigns, an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84192 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84192 Wed, 16 Mar 2011 09:44:51 GMT Direct Mail Email design 'should be tailored for mobile users' Email design professionals need consider how a missive will be viewed on a smartphone because the technology is becoming increasingly popular... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84191 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84191 Tue, 15 Mar 2011 15:53:50 GMT Email Marketing With direct mail 'frequency matters' Firms using direct mail strategies need to realise that the frequency with which communications are sent out is of the utmost importance... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84190 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84190 Tue, 15 Mar 2011 12:34:15 GMT Direct Marketing Direct marketing strategies 'can be in digital campaigns' Direct marketing techniques can be used to help improve digital campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84189 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84189 Tue, 15 Mar 2011 09:42:36 GMT Direct Marketing Direct mail users 'need to provide info along with QR codes' Companies making use of QR codes as part of their direct mail strategies should include information about what happens when they are scanned, an expert has advised... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84188 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84188 Mon, 14 Mar 2011 15:29:44 GMT Direct Mail Direct mail 'a favourite strategy for SMBs in 2011' Direct mail is likely to be one of the areas small and medium-sized businesses (SMBs) focus their attention on during 2011, a new report suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84187 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84187 Mon, 14 Mar 2011 10:55:15 GMT Direct Mail DMA: Email marketing leads the way Email marketing was one of the leading sectors for new investment in digital media during the final quarter of last year, according to a recent study... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84186 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84186 Mon, 14 Mar 2011 10:07:20 GMT Email Marketing Email marketing 'one of the best ways to boost sales' Businesses can take a number of steps to maximise the potential of email marketing and use it to increase sales... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84185 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84185 Fri, 11 Mar 2011 15:21:44 GMT Email Marketing Email marketing to benefit from improvements in metrics? Email marketing might become more advanced in 2011 as email metrics improve, an expert in the industry has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84184 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84184 Fri, 11 Mar 2011 10:42:54 GMT Email Marketing Firms 'should have a standardised template for email design' Email design should follow a standardised template, firms sending out bulk advertising communications to potential customers and subscribers have been advised... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84183 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84183 Fri, 11 Mar 2011 09:53:09 GMT Email Marketing Email marketing 'great for reaching massive numbers of people' Email marketing is ideal for companies that are looking to convey a message to a large number of potential customers or clients, figures have indicated... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84182 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84182 Thu, 10 Mar 2011 13:23:04 GMT Email Marketing Data 'is key when formulating marketing strategies' An expert has said companies looking to establish new advertising campaigns need to collate data on their target audience, those looking at direct marketing techniques might be interested to learn... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84181 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84181 Thu, 10 Mar 2011 10:49:14 GMT Database Marketing Direct mail 'should be clear and concise' Marketers using direct mail strategies have been advised to ensure that communications with potential clients are "clear, concise, relevant and cost-effective"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84180 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84180 Thu, 10 Mar 2011 09:45:23 GMT Direct Mail Enterprises 'struggle to use business data lists effectively' The lack of an effective strategy for communicating business data is limiting the effectiveness of marketing at many enterprises, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84179 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84179 Wed, 09 Mar 2011 12:46:53 GMT Database Marketing Customer retention 'important in direct marketing' Firms utilising direct marketing strategies need to try and ensure that their client base is not made up of one-time buyers, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84177 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84177 Wed, 09 Mar 2011 09:59:06 GMT Direct Marketing Email marketing 'is a cost effective strategy' Companies looking to get good value for money from their advertising budgets might consider focusing on their email marketing strategies, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84178 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84178 Wed, 09 Mar 2011 09:55:22 GMT Email Marketing Online marketing 'can be tailored to the individual' Online marketing is expected to become increasingly adapted to fit individual targets, according to an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84176 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84176 Tue, 08 Mar 2011 14:48:39 GMT Email Marketing Direct mail 'can create great conversion rates' The potential for high conversion rates offered by direct mail marketing is one reason why the method is still important in the digital age, one marketing expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84175 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84175 Tue, 08 Mar 2011 11:49:04 GMT Direct Mail Email marketing 'is performing well in the UK' Email marketing continues to be a powerful advertising tool for companies in the UK, a recent study has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84174 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84174 Tue, 08 Mar 2011 09:45:56 GMT Email Marketing Direct mail 'is the perfect partner for a digital campaign' Direct mail marketing strategies should be used in conjunction with digital campaigns, according to an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84173 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84173 Mon, 07 Mar 2011 15:15:58 GMT Direct Mail Good marketing 'is about relevancy' Companies looking to develop strong direct marketing strategies need to ensure that their campaign is relevant to their target customer, according to an expert in the sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84172 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84172 Mon, 07 Mar 2011 11:33:27 GMT Direct Marketing Email marketing professionals 'should manage lists carefully' Email marketing professionals have been advised to ensure that they properly maintain and clean their list of contacts... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84171 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84171 Mon, 07 Mar 2011 09:36:39 GMT Email Marketing Online marketing 'can help businesses to expand' Businesses should consider expanding their online marketing to international markets as it is cost effective... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84170 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84170 Fri, 04 Mar 2011 16:43:30 GMT Direct Marketing Marketers overlooking email best practice Marketing firms are continually overlooking email marketing best practice, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84169 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84169 Fri, 04 Mar 2011 11:55:34 GMT Email Marketing Small businesses more open to social media Small businesses are more inclined to adopt social media than their larger counterparts, a new study has revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84168 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84168 Fri, 04 Mar 2011 09:54:56 GMT Direct Marketing New research reveals most popular online marketing platform Facebook will overtake Yahoo! this year to become the number one platform for delivering display ads, a common form of online marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84167 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84167 Thu, 03 Mar 2011 16:16:42 GMT Direct Marketing Direct mail offers higher ROI that social media, says expert Direct mail can offer a better return on investment (ROI) than "trendy" social media platforms, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84166 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84166 Thu, 03 Mar 2011 12:06:58 GMT Direct Mail PostComm launches consultation into bulk mailings Postal regulator PostComm has announced that it has launched a consultation into whether bulk mailings should be removed from its universal service... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84165 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84165 Thu, 03 Mar 2011 10:52:26 GMT Direct Mail Understanding audience 'key' to direct marketing Businesses who have a good understanding of their customers will find that their direct marketing campaigns are more successful... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84164 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84164 Wed, 02 Mar 2011 15:56:55 GMT Direct Marketing Businesses urged to embrace social media The benefits of social media on B2C marketing can also apply to B2B strategies, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84163 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84163 Wed, 02 Mar 2011 11:52:30 GMT Direct Marketing Marketers urged to evolve data collection processes Marketing professionals have been encouraged to think differently about the way they approach gathering information about their customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84162 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84162 Wed, 02 Mar 2011 09:55:43 GMT Direct Marketing Easy unsubscribing 'key' to email marketing An expert has insisted that businesses using email marketing should make the option to unsubscribe clear and simple... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84161 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84161 Tue, 01 Mar 2011 16:02:24 GMT Email Marketing Businesses are 'dragging their heels' over online marketing A number of UK businesses are "dragging their heels" over online marketing strategies, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84160 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84160 Tue, 01 Mar 2011 11:41:01 GMT Email Marketing Customer trust impacted by 'phishing and spoofing' Email marketing professionals have been warned that consumer trust in the medium can be badly affected by a rise in phishing and spoofing attacks... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84159 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84159 Tue, 01 Mar 2011 10:06:09 GMT Email Marketing Email marketing budgets 'set to increase' A new report has suggested that email marketing budgets are set to increase in the coming year as companies look to generate more revenue streams... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84158 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84158 Mon, 28 Feb 2011 15:54:21 GMT Email Marketing Marketers should integrate search and social media, says expert Marketing professionals working in the UK could be among those interested in one expert's recent comments regarding search and social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84157 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84157 Mon, 28 Feb 2011 11:42:30 GMT Direct Marketing Direct mail is 'effective and innovative' Direct mail continues to offer small businesses an innovative and effective method of communicating with their customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84156 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84156 Mon, 28 Feb 2011 10:10:34 GMT Direct Mail Online marketers given spoofing warning Phishing and spoofing attacks are no longer limited to the financial industry, according to one online marketing expert, who said they are now found across a wide range of sectors... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84155 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84155 Fri, 25 Feb 2011 16:23:17 GMT Direct Marketing Email volumes up year-on-year, DMA says Some 1... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84154 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84154 Fri, 25 Feb 2011 11:58:37 GMT Email Marketing Social media still confusing businesses, expert claims Businesses remain confused about which area of their organisation is responsible for social media activities, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84153 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84153 Fri, 25 Feb 2011 09:55:58 GMT Direct Marketing Businesses given online marketing tips An expert has offered some useful advice to businesses keen to operate their online marketing on a local level... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84152 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84152 Thu, 24 Feb 2011 16:09:03 GMT Direct Mail Email marketing helps 'unlock revenue potential' Email marketing is one of the most cost-effective methods of unlocking the revenue potential in their customer databases... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84151 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84151 Thu, 24 Feb 2011 11:57:36 GMT Email Marketing Target loyal customers, marketers told Messages targeted at loyal customers are much more effective at driving ROI than bulk mailings, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84150 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84150 Thu, 24 Feb 2011 09:58:22 GMT Email Marketing Google offers online marketing tips The internet search engine Google has offered some advice to businesses looking to create mobile websites as part of their online marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84149 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84149 Wed, 23 Feb 2011 16:29:26 GMT Direct Marketing Badly addressed direct mail 'will impact ROI' Marketing professionals hoping to utilise direct mail have been warned about the pitfalls of badly addressed correspondence... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84148 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84148 Wed, 23 Feb 2011 12:04:08 GMT Direct Mail Royal Mail price hikes will impact on business mailing volumes A proposed increase in the cost of business mail will have a significantly larger impact on volumes than the Royal Mail has estimated... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84147 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84147 Wed, 23 Feb 2011 09:58:37 GMT Direct Mail Small businesses urged to personalise direct mail messages Small business owners have been reminded that of the value of using postcard printing or any other direct mail strategy in a marketing campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84146 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84146 Tue, 22 Feb 2011 16:17:43 GMT Direct Marketing Engage with customers through marketing, businesses told Brands and marketers have been reminded of the importance of engaging with their customers on a personal level... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84145 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84145 Tue, 22 Feb 2011 12:00:34 GMT Direct Marketing Email marketing ‘more effective than social’ Organisations hoping to build brand awareness and drive sales are better off utilising search engine optimisation, pay-per-click advertising and email marketing than social media, new research has claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84144 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84144 Tue, 22 Feb 2011 10:00:35 GMT Direct Marketing Report highlights value of direct marketing A new report has identified magazines as an effective direct marketing channel... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84143 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84143 Mon, 21 Feb 2011 15:45:01 GMT Direct Marketing Improve RoI with direct mail communications Including effective and targeted direct mail in a marketing campaign can ensure that businesses are able to achieve a good return on investment (RoI), it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84142 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84142 Mon, 21 Feb 2011 11:24:58 GMT Direct Mail Social media should be used 'in conjunction' with other marketing efforts A growing number of marketers are turning to social media in order to expand their customer base, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84141 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84141 Mon, 21 Feb 2011 10:13:15 GMT Email Marketing Online marketers offered useful tips The initial foray into the sphere of online marketing can be challenging for even the most experienced project manager, it has been noted... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84140 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84140 Fri, 18 Feb 2011 16:10:43 GMT Direct Marketing Direct mail can help to grow businesses' customer bases Undertaking direct mail campaigns is one of the most effective methods that a business can use to reach its target market and expand its customer base... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84139 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84139 Fri, 18 Feb 2011 11:57:15 GMT Direct Mail 'Less is more' for email marketing campaigns Businesses thinking of utilising e-mail marketing initiatives to contact their customers have been told that less is generally more when it comes to questions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84138 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84138 Fri, 18 Feb 2011 10:23:07 GMT Email Marketing Frequently updated content 'boosts online marketing' Frequently updated content can help boost online marketing and search engine optimisation strategies, one expert has observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84137 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84137 Thu, 17 Feb 2011 15:55:33 GMT Direct Marketing Print industry remains positive about 2011 prospects Despite the increasing popularity of e-mail marketing and other online channels, the traditional print industry has forecast that it will experience a positive year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84136 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84136 Thu, 17 Feb 2011 11:55:43 GMT Direct Mail Tighter budgets force marketers to look at social media An increasing number of marketers and businesses are turning to search engine marketing and Facebook to promote themselves, as tighter budgets take hold... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84135 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84135 Thu, 17 Feb 2011 09:55:01 GMT Email Marketing Business owners urged to follow 'simple' direct marketing tips By following some simple direct marketing tips, business owners can empower themselves to source potential clients for their firm, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84134 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84134 Wed, 16 Feb 2011 15:45:10 GMT Direct Marketing 'Integrate social media' with email marketing Email marketing professionals should look to effectively integrate social media into their customer-facing communications, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84133 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84133 Wed, 16 Feb 2011 11:51:32 GMT Email Marketing Direct mail helps build 'effective and lasting' relationships Utilising direct mail services can help direct marketing professionals to establish and build a strong relationship with new and existing customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84132 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84132 Wed, 16 Feb 2011 10:16:25 GMT Direct Mail Telemarketing 'should not stand alone' Businesses have been advised not to treat telemarketing as a stand alone piece of marketing activity... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84131 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84131 Tue, 15 Feb 2011 16:08:37 GMT Telemarketing Email marketing execs urged to 'clean' up mailing lists Companies engaging in email marketing correspondence have been told that the start of the new year is a great time to clean up their email address lists... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84130 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84130 Tue, 15 Feb 2011 11:59:11 GMT Email Marketing Personalised messages are 'vital' for email marketing More personalised and targeted communications are vital if email marketing professionals want their correspondence to stand out, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84129 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84129 Tue, 15 Feb 2011 10:06:32 GMT Email Marketing Email marketers 'must make content relevant' Email marketers have been advised to ensure that the content of their messages is relevant... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84128 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84128 Mon, 14 Feb 2011 15:59:11 GMT Email Marketing Direct mail use to grow in 2011 Direct mail is likely to become more popular as a marketing medium in 2011, with many industry professionals hoping to capitalise on its highly customisable nature... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84127 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84127 Mon, 14 Feb 2011 11:54:53 GMT Direct Mail Email marketing professionals should utilise newsletters Many marketing professionals are underestimating the power of newsletters to solidify brand loyalty in email marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84126 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84126 Mon, 14 Feb 2011 10:10:22 GMT Email Marketing Email marketing 'solidifies brand loyalty' Email marketing offers huge scope for businesses to grow their customer base online, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84123 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84123 Fri, 11 Feb 2011 14:14:10 GMT Email Marketing Email marketing still going strong, says expert Email marketing is still an effective medium, but marketers must also adapt to new digital trends like social media and mobile promotions, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84124 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84124 Fri, 11 Feb 2011 14:12:30 GMT Email Marketing Direct marketing execs aim to boost brand reputations Direct marketing professionals have become increasingly concerned with managing companies' brand reputations online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84125 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84125 Fri, 11 Feb 2011 14:10:47 GMT Direct Marketing Growing businesses urged to 'repackage' on social media Growing businesses should aim to "repackage" their marketing output on social networks, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84120 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84120 Thu, 10 Feb 2011 14:49:58 GMT Direct Marketing Online marketing 'requires careful targeting' Direct marketing executives have been urged to hone in on their target markets' web use when devising online campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84121 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84121 Thu, 10 Feb 2011 14:48:32 GMT Direct Marketing Email marketing 'must stand out' Email marketing executives must ensure their messages stand out in the increasingly competitive online world, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84122 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84122 Thu, 10 Feb 2011 14:47:08 GMT Email Marketing Email marketing use 'depends on demographics' Email marketing remains an effective sales lead generation tool in the B2B world, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84118 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84118 Wed, 09 Feb 2011 16:46:46 GMT Email Marketing Online marketing allows for 'real-time tweaking' Direct marketing executives have been urged to switch their attention to online campaigns where they can ensure greater accountability for their investments... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84119 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84119 Wed, 09 Feb 2011 16:45:31 GMT Direct Marketing Direct marketing execs urged to develop Twitter campaigns Direct marketing professionals have been urged to develop campaigns on the highly popular micro-blogging service Twitter... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84117 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84117 Wed, 09 Feb 2011 10:18:54 GMT Direct Marketing Marketing databases 'should dictate targeting' Direct marketing executives have been urged to optimise marketing databases in order to create more targeted campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84114 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84114 Tue, 08 Feb 2011 14:20:49 GMT Database Marketing Online marketing offers accountability, says expert Direct marketing professionals can improve their reach and ensure greater accountability for marketing spend by developing online campaigns, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84115 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84115 Tue, 08 Feb 2011 14:17:42 GMT Direct Marketing Direct marketing 'is expanding into digital space' Direct marketing and other "traditional" forms of advertising are increasingly expanding into the digital world, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84116 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84116 Tue, 08 Feb 2011 14:14:51 GMT Direct Marketing Direct mail campaigns benefit from innovation, says expert Direct marketing executives have been urged to take a risk and innovate by injecting a degree of humour into their direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84113 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84113 Mon, 07 Feb 2011 14:41:49 GMT Direct Mail Growing businesses 'must generate trust with customers' Growing businesses should aim to build up trust with target customers, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84111 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84111 Mon, 07 Feb 2011 14:40:14 GMT Direct Marketing Email marketing 'boosted by video' Email marketing professionals can improve their campaign success rates by utilising online video, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84112 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84112 Mon, 07 Feb 2011 14:38:40 GMT Email Marketing Marketing databases 'should include customer profiles' Direct marketing executives should develop a clear idea of their target customers when drawing up marketing databases, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84109 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84109 Fri, 04 Feb 2011 14:26:04 GMT Database Marketing Online marketing opportunities surge in video sector Direct marketing executives working on digital campaigns are witnessing a sharp upturn in the opportunities offered by online video, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84110 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84110 Fri, 04 Feb 2011 14:23:59 GMT Direct Marketing Email marketing 'must adapt to mobile trends' Email marketing professionals must increasingly consider how to adapt their campaigns for the mobile market, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84108 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84108 Fri, 04 Feb 2011 14:21:51 GMT Email Marketing Email marketing 'should incorporate testing' Email marketing professionals should test out new campaign strategies to ensure they are getting the most out of the platform, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84106 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84106 Thu, 03 Feb 2011 14:15:10 GMT Email Marketing Business mailing lists set to create more relevant marketing Direct marketing will increasingly be geared towards "relevance, response and restraint" over the coming decade, a new report has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84107 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84107 Thu, 03 Feb 2011 14:12:34 GMT Database Marketing Direct marketing execs offered SEO advice Direct marketing professionals may increasingly have to adapt their online campaigns to account for advances in search engine optimisation (SEO)... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84105 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84105 Thu, 03 Feb 2011 14:09:29 GMT Direct Marketing Direct marketing execs consider mobile campaigns Direct marketing professionals are increasingly looking to utilise mobile platforms in their campaigns, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84102 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84102 Wed, 02 Feb 2011 13:39:54 GMT Direct Marketing Growing businesses 'should show personality online' Growing businesses have been urged to demonstrate personality in their online marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84103 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84103 Wed, 02 Feb 2011 13:37:52 GMT Direct Marketing Direct mail 'boasts unmatched versatility' Direct mail brings flexibility and versatility to overall marketing strategies, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84104 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84104 Wed, 02 Feb 2011 13:36:16 GMT Direct Mail Email design can improve response rates, says expert Email marketing executives can improve response rates and brand awareness among recipients by achieving consistency in their message designs, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84100 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84100 Tue, 01 Feb 2011 14:26:17 GMT Email Marketing Email marketing 'is getting smarter' Email marketing professionals are having to find more intelligent ways of targeting customers in the modern, digital age, an expert has observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84101 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84101 Tue, 01 Feb 2011 14:24:36 GMT Email Marketing Marketing databases 'boost customer insights' Direct marketing's success is based on the role of marketing databases in generating insights into customer behaviour and producing targeted, accountable campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84099 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84099 Tue, 01 Feb 2011 14:21:46 GMT Database Marketing Business mailing lists 'are vital to success' Direct marketing executives can significantly improve their campaign success rates by having accurate and up-to-date business mailing lists, a commentator has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84098 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84098 Mon, 31 Jan 2011 17:03:02 GMT Database Marketing Direct mail campaigns 'require clear goals' Direct marketing professionals have been urged to set themselves clear goals before devising direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84096 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84096 Mon, 31 Jan 2011 17:01:41 GMT Direct Mail Growing businesses consider online video benefits Growing businesses are more open to the idea of using online video in marketing campaigns this year, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84097 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84097 Mon, 31 Jan 2011 16:59:44 GMT Direct Marketing Email marketing execs fail to offer social media alternative Email marketing professionals are failing to offer customers a chance to engage with a business via social media when they seek to unsubscribe from an email list, new research shows... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84095 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84095 Mon, 31 Jan 2011 13:56:19 GMT Email Marketing Email marketing 'insights' to be crucial in 2011 Email marketing's ability to target customers in an insightful, relevant way will be crucial in 2011, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84091 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84091 Fri, 28 Jan 2011 13:18:02 GMT Email Marketing Marketing databases 'should regulate message timings' Email marketing executives must consider when and how often they send promotional messages to customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84092 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84092 Fri, 28 Jan 2011 13:16:31 GMT Email Marketing Growing businesses 'have no choice on social media' Growing businesses wishing to remain competitive no longer have a choice when it comes to using social media, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84093 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84093 Fri, 28 Jan 2011 13:15:06 GMT Direct Marketing Direct marketing must account for 'richer' web Direct marketing professionals are being presented with an increasingly media-rich environment when they come to develop online strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84094 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84094 Fri, 28 Jan 2011 13:12:52 GMT Direct Marketing Online marketing could struggle with 'skills shortage' Direct marketing executives could find themselves hampered in their online initiatives by what has been described as an underlying skills shortage in the UK technology sector... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84088 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84088 Thu, 27 Jan 2011 16:58:30 GMT Direct Marketing Email marketing execs 'should segment offers' Email marketing professionals have been urged to segment their audience and offers as a means of improving engagement with customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84089 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84089 Thu, 27 Jan 2011 16:57:09 GMT Email Marketing Website marketing 'is a smart investment' Direct marketing executives have been advised to focus their budgets on "cost-effective first party leads" such as business websites... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84090 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84090 Thu, 27 Jan 2011 16:55:48 GMT Direct Marketing Growing businesses 'offered flexibility online' Growing businesses have been urged to consider the benefits of developing their operations online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84087 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84087 Thu, 27 Jan 2011 14:25:51 GMT Direct Marketing Email marketing must engage customers, says expert Email marketing executives must engage customers in "content creation", it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84083 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84083 Wed, 26 Jan 2011 17:23:01 GMT Email Marketing Direct marketing 'should not exist in silos' Direct marketing executives have been urged to get involved with all forms of customer communications... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84084 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84084 Wed, 26 Jan 2011 17:21:08 GMT Direct Marketing Growing businesses 'must make most of marketing spend' Growing businesses have "little or no margin for error" when it comes to getting the most from their marketing campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84085 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84085 Wed, 26 Jan 2011 17:19:42 GMT Direct Marketing Website design 'should reflect a business' Direct marketing executives have been advised to ensure that their business websites feel "fresh" and up-to-date... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84086 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84086 Wed, 26 Jan 2011 17:18:19 GMT Direct Marketing Direct mail marketers 'see potential in leaflets' Direct marketing professionals are increasingly using leaflets in their direct mail campaigns as a means of broadening their message outreach, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84080 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84080 Tue, 25 Jan 2011 17:10:52 GMT Direct Mail Email marketing praised for green benefits Email marketing has been praised as an effective means of sustainably promoting a business... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84081 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84081 Tue, 25 Jan 2011 17:09:18 GMT Email Marketing Online marketers 'must keep an eye on SEO changes' Direct marketing executives and those working on online campaigns have been advised to keep an eye on developments in search engine optimisation (SEO) this year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84082 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84082 Tue, 25 Jan 2011 17:06:03 GMT Direct Marketing Email marketing responses 'boosted by QR codes' Email marketing professionals can improve response rates and engagement with their campaigns by making use of quick response (QR) codes, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84078 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84078 Mon, 24 Jan 2011 12:43:16 GMT Email Marketing Growing businesses urged to consider mobile marketing Growing businesses have been urged to consider the benefits of marketing via mobile phones... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84079 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84079 Mon, 24 Jan 2011 12:41:05 GMT Direct Marketing Growing businesses urged to develop Facebook presence Growing businesses have been urged to develop their online presence through social networks like Facebook... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84076 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84076 Fri, 21 Jan 2011 14:10:34 GMT Direct Marketing Website marketing regulation set for shake-up The UK's Advertising Standards Authority (ASA) has confirmed that its remit is being extended to cover marketing on websites from March 1st 2011... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84077 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84077 Fri, 21 Jan 2011 14:07:47 GMT Direct Marketing Email marketing lists 'should be segmented' Email marketing professionals have been advised to segment their subscriber lists in order to improve targeting... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84075 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84075 Fri, 21 Jan 2011 10:40:51 GMT Email Marketing Marketing databases 'must contribute to the sales cycle' Marketing databases must connect customers' offline and online interactions with a business in order to have a positive impact on the sales cycle, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84073 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84073 Thu, 20 Jan 2011 13:50:27 GMT Database Marketing Direct mail still popular with most people Direct mail remains a popular and acceptable form of marketing among most people, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84074 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84074 Thu, 20 Jan 2011 13:48:27 GMT Direct Mail Email marketing execs 'seek to personalise' Email marketing professionals are becoming increasingly aware of the need to create tailored, personalised campaigns for customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84072 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84072 Thu, 20 Jan 2011 09:31:09 GMT Email Marketing Telemarketing 'has improved its image' Telemarketing is becoming more acceptable among the general public thanks to an improvement in services and best practices, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84070 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84070 Wed, 19 Jan 2011 14:13:07 GMT Telemarketing Growing businesses offered social marketing tips Growing businesses have been offered advice on how to get the most out of social media marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84071 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84071 Wed, 19 Jan 2011 14:11:02 GMT Direct Marketing Email marketing 'provides major sales lead boost' Email marketing provides a major boost to sales lead generation efforts, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84069 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84069 Wed, 19 Jan 2011 09:58:44 GMT Email Marketing Email marketing 'should offer scope for sharing' Email marketing executives have been urged to encourage content sharing among subscribers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84067 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84067 Tue, 18 Jan 2011 17:08:21 GMT Email Marketing Direct marketing spend set to rise this year Direct marketing investment is set to rise this year, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84068 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84068 Tue, 18 Jan 2011 17:03:49 GMT Direct Marketing Direct mail 'to grow in prominence this year' Traditional direct marketing platforms such as direct mail will grow in prominence this year as businesses seek cost-effective marketing solutions in uncertain economic times... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84066 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84066 Tue, 18 Jan 2011 09:57:25 GMT Direct Mail Growing businesses plan to up marketing spend Growing businesses are planning to increase their marketing investments this year, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84065 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84065 Mon, 17 Jan 2011 14:15:40 GMT Direct Marketing Online marketing 'must have instant impact' Direct marketing executives must ensure that their online initiatives have an instant impact on customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84064 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84064 Mon, 17 Jan 2011 14:13:54 GMT Direct Marketing Email marketing 'must be relevant in 2011' Email marketing professionals must strive to make their campaigns as relevant as possible for their target audiences, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84063 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84063 Mon, 17 Jan 2011 09:56:14 GMT Email Marketing Email marketing execs 'should aim for lasting change' Email marketing professionals should avoid becoming overly preoccupied with New Year's resolutions and should instead think about how they can achieve "lasting change", it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84062 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84062 Fri, 14 Jan 2011 17:17:57 GMT Email Marketing Direct marketers offered social media forecast Direct marketing professionals may have to account for the growing role of social media as a sales forum, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84060 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84060 Thu, 13 Jan 2011 09:43:51 GMT Direct Marketing Email marketing 'is beneficial to small businesses' Email marketing is a particularly effective sales lead generation platform for small businesses, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84061 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84061 Thu, 13 Jan 2011 09:40:42 GMT Email Marketing Online marketing 'key in 2011' Direct marketing professionals will be compelled to improve their online strategies this year, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84058 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84058 Wed, 12 Jan 2011 14:37:44 GMT Direct Marketing Business mailing lists 'require careful selection' Growing businesses have been urged to carefully consider the geographical reach of their direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84059 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84059 Wed, 12 Jan 2011 14:35:36 GMT Database Marketing Email marketing execs 'must hone strategies' Email marketing professionals have been advised to refine their campaigns with a view to improving targeting and open rates... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84057 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84057 Wed, 12 Jan 2011 09:35:33 GMT Email Marketing Marketing databases 'to account for social media growth' Direct marketing professionals will have to account for the growing prominence of social media marketing in 2011, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84054 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84054 Tue, 11 Jan 2011 14:38:50 GMT Database Marketing Growing businesses urged to set realistic marketing goals Growing businesses should set themselves realistic, achievable goals when devising marketing plans for 2011, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84055 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84055 Tue, 11 Jan 2011 14:37:34 GMT Direct Marketing Direct mail marketers 'must improve data use' Direct marketing executives must improve their use of data in 2011, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84056 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84056 Tue, 11 Jan 2011 14:34:48 GMT Direct Mail Direct marketers urged to consider range of online tools Direct marketing professionals should utilise a broad range of online tools, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84051 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84051 Mon, 10 Jan 2011 14:23:33 GMT Direct Marketing Website marketing 'must account for rise of the smartphone' Direct marketing professionals will have to account for the growing use of smartphones in accessing websites this year, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84052 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84052 Mon, 10 Jan 2011 14:21:43 GMT Direct Marketing Email marketing execs 'must avoid spamming' Email marketing professionals have been advised to follow certain best practice guidelines in order to improve campaign success rates... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84053 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84053 Mon, 10 Jan 2011 14:20:20 GMT Email Marketing Growing businesses 'must set up websites' Growing businesses must set up websites in order to remain competitive and in-touch with their customers, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84048 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84048 Fri, 07 Jan 2011 14:00:35 GMT Direct Marketing Website marketing must account for audience needs, says expert Direct marketing professionals must display a detailed awareness of the needs of their target audience when setting up a business website, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84049 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84049 Fri, 07 Jan 2011 13:58:39 GMT Direct Marketing Email marketing exposure 'can grow through social media' Email marketing executives have been urged to grow their subscriber lists through social media... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84050 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84050 Fri, 07 Jan 2011 13:57:13 GMT Email Marketing Telemarketing may incorporate social media Telemarketing executives may soon be able to improve their levels of customer care thanks to the advent of "unified communications technologies", it has been revealed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84045 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84045 Thu, 06 Jan 2011 14:22:23 GMT Telemarketing Email marketing 'can utilise testing' Email marketing executives can improve the effectiveness and accuracy of their messages through testing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84046 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84046 Thu, 06 Jan 2011 14:20:11 GMT Email Marketing Direct marketers offered New Year predictions warning Direct marketing professionals have been warned against taking New Year predictions too seriously... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84047 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84047 Thu, 06 Jan 2011 14:17:19 GMT Direct Marketing Email marketing must adapt to mobile trends, says expert Email marketing executives have been urged to ensure their messages are compatible with the rise of the mobile internet... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84043 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84043 Wed, 05 Jan 2011 14:01:05 GMT Email Marketing Direct mail marketers 'must be persistent' Direct marketing professionals have been advised to show consistency and persistence in their direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84044 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84044 Wed, 05 Jan 2011 13:58:21 GMT Direct Mail Direct marketers 'must prepare for search and social collision' Direct marketing professionals have been advised to prepare their online strategies for "the impending collision of search and social media"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84042 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84042 Wed, 05 Jan 2011 12:02:57 GMT Direct Marketing Direct mail marketers 'should make use of postcards' Direct marketing professionals have been advised to make use of postcards in their direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84040 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84040 Tue, 04 Jan 2011 15:05:34 GMT Direct Mail Direct marketers 'must be open to change' Direct marketing professionals must be adaptable and open to change, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84041 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84041 Tue, 04 Jan 2011 15:02:44 GMT Direct Marketing Email marketing execs urged to improve deliverability Email marketing executives have been advised to look at how they can improve deliverability... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84039 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84039 Tue, 04 Jan 2011 09:41:02 GMT Email Marketing Mobile has 'distinct advantages' for direct marketing Direct marketers can gain "distinct advantages" by using mobiles as part of their campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84037 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84037 Fri, 31 Dec 2010 18:00:16 GMT Direct Marketing Email marketers should 'rethink' how they collect addresses, says expert Those using email marketing should rethink how they collect the addresses and details of potential recipients, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84038 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84038 Fri, 31 Dec 2010 17:57:18 GMT Email Marketing Email marketing 'should encourage content sharing' Email marketing professionals should seek to foster "conversations" with customers on social networking sites, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84035 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84035 Thu, 30 Dec 2010 14:42:37 GMT Email Marketing Marketing databases 'must keep track of best customers' Direct marketing executives have been urged to ensure they keep their marketing databases up-to-date... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84036 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84036 Thu, 30 Dec 2010 14:40:13 GMT Database Marketing Direct mail marketers offered database tips Direct mail marketers have a number of options available to them when it comes to compiling customer lists, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84033 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84033 Thu, 30 Dec 2010 14:37:24 GMT Direct Mail Email marketing execs 'will improve targeting in 2011' Email marketing executives will look to improve targeting in their campaigns next year, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84034 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84034 Thu, 30 Dec 2010 14:34:42 GMT Email Marketing B2B marketing opportunities for mobile highlighted Direct marketers could benefit from the rise of mobile internet devices such as smartphones, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84032 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84032 Wed, 29 Dec 2010 17:49:05 GMT Email Marketing Demand for bigger datacentres rising Direct marketing professionals may be experiencing a shortage of data storage space to keep customer data, a new report suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84031 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84031 Wed, 29 Dec 2010 17:44:48 GMT Database Marketing Multimedia marketing presents new data challenges Direct marketing professionals will find that the growth of multimedia platforms will present new data management challenges in 2011, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84030 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84030 Fri, 24 Dec 2010 14:36:28 GMT Database Marketing Marketing databases 'demand prioritisation' Growing businesses should give more thought to the value of different data "layers" when compiling marketing databases and other data resources, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84028 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84028 Fri, 24 Dec 2010 14:33:46 GMT Database Marketing Direct marketing 'should be an integrated process' Direct marketing professionals have been urged to ensure that all business employees or members of an organisation are able to use a customer relationship management (CRM) system... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84029 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84029 Fri, 24 Dec 2010 14:31:09 GMT Direct Marketing Growing businesses advised to retain 'log data' Growing businesses can improve the efficiency of their marketing operations by retaining and optimising data, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84026 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84026 Thu, 23 Dec 2010 16:18:13 GMT Direct Marketing Business databases 'have evolved with cloud computing' Marketing databases and their application within businesses have become increasingly more sophisticated thanks to the advent of cloud computing, an expert has observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84027 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84027 Thu, 23 Dec 2010 16:16:03 GMT Database Marketing Email marketing execs benefit from continued investment Email marketing professionals are among those to have benefited from continued industry investment this year... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84025 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84025 Thu, 23 Dec 2010 16:13:20 GMT Email Marketing Direct mail marketers 'must be bold in 2011' Direct mail marketers have been urged to take a bold approach to their campaigns in 2011... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84022 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84022 Wed, 22 Dec 2010 18:25:15 GMT Direct Mail Marketing database technology 'now tailored to business needs' Direct marketing professionals are benefiting from the evolution of data quality technology, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84023 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84023 Wed, 22 Dec 2010 18:21:15 GMT Database Marketing Direct marketers 'should consider social gaming role' Direct marketing executives have been advised to consider the growing opportunities presented by gaming on social networks... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84024 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84024 Wed, 22 Dec 2010 18:19:56 GMT Direct Marketing Email marketers urged to consider subscription pauses Businesses using email marketing have been urged to consider offering their customers the option of pausing their subscriptions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84021 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84021 Tue, 21 Dec 2010 18:28:50 GMT Email Marketing Direct marketers urged to persist with social media Direct marketing professionals have been urged to develop their social media campaigns, despite the fact that such platforms are currently at a tentative stage of development... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84018 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84018 Mon, 20 Dec 2010 13:58:55 GMT Direct Marketing Email marketing 'must cater to new Facebook option' Email marketing executives have been advised to tweak their strategies in order to cater for Facebook's new messaging system... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84019 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84019 Mon, 20 Dec 2010 13:57:05 GMT Email Marketing Growing businesses 'to focus on customer acquisition' Growing businesses will increasingly look to acquire new customers as the economic recovery picks up, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84020 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84020 Mon, 20 Dec 2010 13:55:09 GMT Direct Marketing Business database managers warned about breach risks Direct marketing professionals have been urged to protect sensitive data sources like business databases and other marketing leads... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84017 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84017 Fri, 17 Dec 2010 16:38:23 GMT Database Marketing Email marketing 'should focus on end results' Email marketing professionals should aim to measure the success of their campaigns more closely in 2011, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84016 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84016 Fri, 17 Dec 2010 16:37:14 GMT Email Marketing Direct marketers 'to improve response rates in 2011' Direct marketing professionals can be more responsive to business issues and problems by taking advantage of improving technology next year, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84015 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84015 Fri, 17 Dec 2010 14:43:50 GMT Direct Marketing Email marketing execs urged to retain discipline Email marketing executives have been urged to retain their discipline during the holiday season sales push... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84012 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84012 Thu, 16 Dec 2010 13:30:51 GMT Email Marketing Growing businesses lack digital marketing knowledge Growing businesses are failing to properly measure their digital marketing efforts, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84013 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84013 Thu, 16 Dec 2010 13:29:18 GMT Direct Marketing Direct mail 'should encourage website traffic' Direct mail can be used to direct potential customers to a business website, it has been observed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84014 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84014 Thu, 16 Dec 2010 13:27:01 GMT Direct Mail Direct marketing 'could benefit from UK Twitter base' Direct marketing professionals based in the UK would receive a boost to their social media campaigns if the country was chosen as the site of new European headquarters for Twitter, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84011 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84011 Thu, 16 Dec 2010 13:25:29 GMT Direct Marketing Direct mail 'should boast a strong visual aspect' Direct marketing professionals have been urged to get the "visual element" of their promotions right... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84007 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84007 Wed, 15 Dec 2010 13:38:33 GMT Direct Mail Marketing database management 'requires empowerment' Growing businesses will have to develop new data management strategies to account for the diversification of technology within organisations, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84008 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84008 Wed, 15 Dec 2010 13:36:46 GMT Database Marketing Email marketing execs face optimisation challenge Email marketing executives are being challenged to optimise results despite decreases in budgets and higher expectations, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84009 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84009 Wed, 15 Dec 2010 13:35:14 GMT Email Marketing Email marketing lists 'offer social opportunities' Email marketing professionals can use their subscriber lists to boost their presence on social media sites, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84010 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84010 Wed, 15 Dec 2010 13:32:45 GMT Email Marketing Marketing database management 'requires co-operation' Direct marketing executives should co-operate with all marketing interests across a business in order to make the most of customer data, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84003 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84003 Tue, 14 Dec 2010 14:10:03 GMT Database Marketing Email marketing results 'boosted by video' Email marketing professionals can improve campaign response rates by incorporating videos in messages, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84004 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84004 Tue, 14 Dec 2010 14:08:46 GMT Email Marketing Website marketers offered search warning Direct marketing professionals have been urged to pursue "ethically sound" practices when promoting a business online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84005 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84005 Tue, 14 Dec 2010 14:07:01 GMT Direct Marketing Direct marketers go online for business networking Direct marketing professionals can increasingly utilise online channels like social media for hosting business networking initiatives, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84006 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84006 Tue, 14 Dec 2010 14:05:40 GMT Direct Marketing Direct mail 'offers engagement opportunities' Direct marketing executives should not ignore the impact that direct mail promotions can have on customers, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84000 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84000 Mon, 13 Dec 2010 14:37:24 GMT Direct Mail Direct marketing 'has huge business role' Direct marketing has never before had such a wide-reaching role to play in business, an industry expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84001 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84001 Mon, 13 Dec 2010 14:36:06 GMT Direct Marketing Growing businesses develop online strategies Growing businesses are increasingly devoting more attention to online marketing strategies, new research has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84002 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84002 Mon, 13 Dec 2010 14:34:19 GMT Direct Marketing Business database management 'can reduce costs' Direct marketing professionals may be encouraged to better manage their business databases following new research on IT outages... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83997 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83997 Fri, 10 Dec 2010 17:07:55 GMT Database Marketing Direct marketers urged to up CRM efforts Direct marketing executives should use customer relationship management (CRM) initiatives to support broader business aims, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83998 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83998 Fri, 10 Dec 2010 17:06:22 GMT Direct Marketing Email marketing execs 'must get subscriber permission' Email marketing executives have been advised to secure the permission of customers before sending promotions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83999 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83999 Fri, 10 Dec 2010 17:03:34 GMT Email Marketing Direct marketers 'must not abuse online trust' Direct marketing executives have been urged to retain customer trust when operating online... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83994 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83994 Thu, 09 Dec 2010 14:34:56 GMT Direct Marketing Marketing databases pose new management challenges Investment in marketing databases could be set to grow over the coming years following new research on the growing adoption of master data management (MDM) software... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83995 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83995 Thu, 09 Dec 2010 14:30:30 GMT Database Marketing Company lists complicated by 'unstructured data' Direct marketing professionals will be forced to confront the growing challenge of "unstructured data" in 2011, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83996 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83996 Thu, 09 Dec 2010 14:28:05 GMT Database Marketing Email design 'will adapt to new technology in 2011' Email marketing professionals will be encouraged to adapt their message designs to new forms of technology in 2011, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83992 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83992 Wed, 08 Dec 2010 14:32:25 GMT Email Marketing Direct marketers offered new mobile opportunities Direct marketing executives must adapt their campaigns to account for the "ever-tighter integration" of mobile technology in everyday life... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83993 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83993 Wed, 08 Dec 2010 14:30:41 GMT Direct Marketing Website marketing demands clarity, says expert Direct marketing professionals can boost the online sales of a given business through website clarity and ease of contact, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83991 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83991 Wed, 08 Dec 2010 09:56:37 GMT Direct Marketing Internet marketing to overtake print by 2013 Online direct marketing could see significant growth over the next few years, according to a new report... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83988 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83988 Tue, 07 Dec 2010 17:41:11 GMT Direct Marketing CRM becoming increasingly important in direct marketing, says expert Direct marketing can play a big role in the increasingly important field of customer relationship management (CRM) it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83989 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83989 Tue, 07 Dec 2010 17:37:12 GMT Direct Marketing Direct marketing has 'never had such a wide-reaching role' The growth of new technology such as social media and mobile internet has meant that direct marketing has never had as big a role as it does now... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83990 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83990 Tue, 07 Dec 2010 17:34:44 GMT Direct Marketing Email marketing still cost effective, says expert Companies are likely to continue to use email marketing because of the low campaign costs the medium has to offer, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83987 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83987 Mon, 06 Dec 2010 17:25:38 GMT Email Marketing Marketers urged to build websites for mobile internet Growing businesses could do well to develop websites aimed at those accessing the internet via mobile devices such as smartphones, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83985 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83985 Fri, 03 Dec 2010 16:48:59 GMT Direct Mail Original content websites better at engaging with customers, says report Growing businesses may be better off creating websites with original content than turning to social media when looking to engage with customers, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83986 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83986 Fri, 03 Dec 2010 16:45:17 GMT Direct Marketing Website performance 'boosted by Google Places' Direct marketing professionals can improve business promotion strategies within a locality by utilising Google Places, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83982 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83982 Thu, 02 Dec 2010 11:34:00 GMT Direct Marketing Direct mail 'can work alongside social media' Direct marketing platforms such as direct mail should not be seen as rivals to emerging forms of social media marketing, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83983 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83983 Thu, 02 Dec 2010 11:32:11 GMT Direct Mail Growing businesses urged to show creativity online Growing businesses have been advised to show more innovation when developing online marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83984 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83984 Thu, 02 Dec 2010 11:30:51 GMT Direct Marketing Telemarketing 'requires a long-term view' Telemarketing executives must show patience when engaging in sales lead generation campaigns, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83980 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83980 Wed, 01 Dec 2010 12:10:49 GMT Telemarketing Email marketers warned over 'apology' messages Email marketing professionals often risk making excessive use of "apology" messages, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83981 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83981 Wed, 01 Dec 2010 12:08:43 GMT Email Marketing Direct marketing 'will increasingly utilise classifieds' Direct marketing professionals will increasingly seek to use classifieds and coupons in their online campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83979 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83979 Wed, 01 Dec 2010 10:04:56 GMT Direct Marketing Website content 'requires frequent renewal' Direct marketing executives must continuously update their online campaigns in order to boost engagement levels with customers, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83976 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83976 Tue, 30 Nov 2010 15:40:28 GMT Direct Marketing Email marketing requires analytics integration, says expert Email marketing professionals should utilise web analytics to create more targeted and relevant campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83977 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83977 Tue, 30 Nov 2010 15:38:35 GMT Email Marketing Direct marketers warned of social network 'walls' Direct marketing professionals have been warned of the capacity of social networks to limit online innovation... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83978 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83978 Tue, 30 Nov 2010 15:36:48 GMT Direct Marketing Website marketing 'requires pragmatism' Direct marketing professionals must be pragmatic when developing business websites, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83974 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83974 Mon, 29 Nov 2010 16:53:53 GMT Direct Marketing Direct marketers offered 'results perspective' Direct marketing executives have been offered an insight into the strategy behind results-oriented campaigning... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83975 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83975 Mon, 29 Nov 2010 16:51:53 GMT Direct Marketing Growing businesses advised to engage in blog marketing Growing businesses should engage in blog marketing in order to improve website performance and increase customer engagement, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83973 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83973 Mon, 29 Nov 2010 09:59:21 GMT Direct Marketing Direct marketers urged to consider place in web 'universe' Direct marketing professionals have been advised to consider their place in the ever expanding web "universe"... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83971 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83971 Fri, 26 Nov 2010 10:54:55 GMT Direct Marketing Email marketing 'still a big player' Email marketing remains an important component of "the marketing mix" despite the huge popularity of social media, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83972 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83972 Fri, 26 Nov 2010 10:53:32 GMT Email Marketing Direct marketing body highlights need for web intelligence The Institute of Direct Marketing (IDM), a UK-based body for the professional development of direct and digital marketers, has spoken of the importance of utilising web intelligence when developing an online presence... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83968 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83968 Thu, 25 Nov 2010 15:57:34 GMT Direct Marketing Direct mail solutions 'require personalisation' Direct marketing professionals have had to demonstrate innovative approaches to their campaigns during the difficult economic conditions of recent years, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83969 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83969 Thu, 25 Nov 2010 15:55:58 GMT Direct Mail Email marketers 'should engage in trial and error' Email marketing professionals should continuously test out new strategies for success, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83970 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83970 Thu, 25 Nov 2010 15:54:37 GMT Email Marketing B2B email marketers urged to embrace social media Email marketing professionals in the business-to-business sphere can still take advantage of social networking opportunities, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83966 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83966 Wed, 24 Nov 2010 15:07:55 GMT Email Marketing Growing businesses urged to start with internal branding Growing businesses have been advised to achieve a degree of harmony between the brand image they convey to customers and that which they transmit to staff... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83967 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83967 Wed, 24 Nov 2010 15:06:30 GMT Direct Marketing Direct marketers must consider Instant search changes Direct marketing executives must consider the impact of the recently launched Google Instant system on website performance... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83965 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83965 Wed, 24 Nov 2010 15:04:33 GMT Direct Marketing Direct mail responses affected by 'green appeal' Direct marketing executives are likely to see more success and better response rates if their direct mail campaigns boast environmentally-friendly credentials, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83963 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83963 Tue, 23 Nov 2010 16:48:16 GMT Direct Mail Growing businesses urged to 'stay relevant' on Twitter Growing businesses have been urged to regard Twitter as "a vital tool for interacting with customers" and a means of disseminating a brand message... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83964 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83964 Tue, 23 Nov 2010 16:45:32 GMT Direct Marketing Business database use requires careful judgement, says expert Direct marketing professionals must walk a fine line to avoid "the Big Brother effect" that can come from using customer data, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83962 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83962 Tue, 23 Nov 2010 10:27:37 GMT Database Marketing Marketing databases 'can cut down on guesswork' Direct marketing professionals can utilise database segmentation to ensure better targeting in their campaigns, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83960 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83960 Mon, 22 Nov 2010 14:18:29 GMT Database Marketing Telemarketing success 'depends on efficiency of operations' Telemarketing success and profitability depends on the overall efficiency of operations, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83961 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83961 Mon, 22 Nov 2010 14:16:54 GMT Telemarketing Direct marketers see social opportunities soar Direct marketing executives now have access to an ideal environment for innovative advertising thanks to social networking, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83959 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83959 Mon, 22 Nov 2010 09:29:40 GMT Direct Marketing Email marketing 'requires clear aims' Email marketing professionals need to clearly define their aims in order to better understand the value of their campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83956 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83956 Fri, 19 Nov 2010 14:21:32 GMT Email Marketing Growing businesses 'must promote USP' Growing businesses have been advised to promote their unique selling proposition (USP) when marketing... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83957 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83957 Fri, 19 Nov 2010 14:19:53 GMT Direct Marketing Direct mail marketers should innovate, says expert Direct marketing professionals have been advised to try something different in their direct mail campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83958 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83958 Fri, 19 Nov 2010 14:18:08 GMT Direct Mail Email marketers drawn to Facebook's 'port of call' Email marketing executives may increasingly seek to utilise the integrative power of Facebook's new messaging system... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83954 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83954 Thu, 18 Nov 2010 17:05:04 GMT Email Marketing Direct marketers witness rise of mobile search Direct marketing professionals may have to adapt their campaigns to account for the growing role of mobiles in internet searching... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83955 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83955 Thu, 18 Nov 2010 17:03:44 GMT Direct Marketing Growing businesses urged to consider 'co-branding' Growing businesses can enhance their marketing operations by engaging in "co-branded activity", an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83953 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83953 Thu, 18 Nov 2010 17:02:01 GMT Direct Marketing Email marketers faced with permission debate Email marketing professionals have been debating whether it is acceptable to send messages to customers who have not actively given their permission... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83950 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83950 Wed, 17 Nov 2010 16:59:49 GMT Email Marketing Direct marketers urged to focus on growing mobile role Direct marketing executives will have to account for the increasingly important role of mobile phones in social media campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83951 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83951 Wed, 17 Nov 2010 16:58:36 GMT Direct Marketing Website traffic boosted by social media Direct marketing executives have been urged to regard Facebook as a vital forum for promoting websites... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83952 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83952 Wed, 17 Nov 2010 16:56:38 GMT Direct Marketing Growing businesses urged to embrace green message Growing businesses should take an eco-friendly stance in IT practices such as online marketing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83947 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83947 Tue, 16 Nov 2010 13:59:06 GMT Direct Marketing Direct marketers 'should inject localism' into campaigns Direct marketing professionals have been advised to inject "elements of localism" into their campaigns in order to boost customer loyalty... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83948 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83948 Tue, 16 Nov 2010 13:57:47 GMT Direct Mail Email marketing may have to adjust to Facebook move Email marketing executives may have to adjust their campaigns to account for Facebook’s new "next generation" messaging service, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83949 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83949 Tue, 16 Nov 2010 13:56:27 GMT Email Marketing Website marketers under growing performance pressure Direct marketing professionals in Europe are being faced with growing demands for quicker and more comprehensive website experiences, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83944 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83944 Mon, 15 Nov 2010 14:19:10 GMT Direct Marketing Direct mail 'has had a good 2010' Direct marketing has had a good year as companies have turned to its "age old attributes of targeting, respond rates and accountability" to bolster their economic recovery, a commentator has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83945 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83945 Mon, 15 Nov 2010 14:17:13 GMT Direct Mail Email-social media integration 'now a reality' Email marketing professionals must accept that facilitating a close integration with social media channels is now common practice, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83946 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83946 Mon, 15 Nov 2010 14:15:36 GMT Email Marketing Growing businesses may face 'sustainable' marketing challenges Direct marketing executives may come under mounting pressure to develop sustainable business practices, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83942 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83942 Fri, 12 Nov 2010 14:26:28 GMT Direct Marketing Direct marketing efforts could benefit from tablet use Direct marketing workers could benefit from the corporate use of tablet computers like the Apple iPad, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83943 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83943 Fri, 12 Nov 2010 14:24:49 GMT Direct Marketing Email marketers offered 're-engaging' tactics Email marketing professionals can call on various tactics when attempting to re-engage "dormant subscribers", an expert has argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83941 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83941 Fri, 12 Nov 2010 09:50:46 GMT Email Marketing Marketing databases 'require good analytics' Direct marketing professionals can improve their campaign response rates and return on investment by utilising good data analytics, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83939 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83939 Thu, 11 Nov 2010 13:55:52 GMT Database Marketing Email marketing campaigns 'suffer from lack of knowledge' Email marketing campaigns may suffer where companies lack understanding of various "best practice" issues, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83940 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83940 Thu, 11 Nov 2010 13:53:56 GMT Email Marketing Direct marketing via social media set for 'exponential growth' Direct marketing professionals could benefit from an exponential growth in the number of people interacting via social networking sites, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83938 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83938 Thu, 11 Nov 2010 09:47:26 GMT Direct Marketing Data cleansing vital for direct mail campaigns, claims expert Firms using direct mail marketing campaigns must ensure they clean their databases regularly so as not to waste money in the long run, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83936 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83936 Wed, 10 Nov 2010 17:27:54 GMT Direct Mail Social media does not mean the death of email marketing, says expert Email marketing will continue to be effective despite the rise of social media, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83937 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83937 Wed, 10 Nov 2010 17:25:49 GMT Email Marketing Royal Mail figures suggest increase in direct mail Recently released figures from Royal Mail have suggested more companies are using direct mail as part of their marketing strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83935 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83935 Wed, 10 Nov 2010 17:10:29 GMT Direct Mail 'Significant challenges' preventing brand investment in social media marketing Growing businesses could be facing "significant challenges" when looking to incorporate social media into their marketing activity, a new report has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83934 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83934 Tue, 09 Nov 2010 17:40:56 GMT Direct Marketing Survey reveals what customers look for in good email marketing campaigns A new survey has revealed that email marketing campaigns that include money off offers are the most popular among consumers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83932 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83932 Mon, 08 Nov 2010 17:19:59 GMT Email Marketing Promoting good causes could boost effectiveness of email marketing Firms that promote worthy causes through their email marketing campaigns could find it helps to win over potential customers... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83933 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83933 Mon, 08 Nov 2010 17:17:14 GMT Email Marketing UK email marketing worth £336m in 2010 The UK market for email marketing platforms and services has grown by an estimated 15 per cent year-on-year to a value of £336 million for 2010, research by Econsultancy has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83930 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83930 Fri, 05 Nov 2010 11:23:17 GMT Email Marketing Direct marketers may see rise in iPad opportunities Direct marketing professionals may see a rise in the number of advertising opportunities on the iPad in the coming years, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83931 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83931 Fri, 05 Nov 2010 11:22:00 GMT Direct Marketing Sales lead generation 'boosted by network incentives' Direct marketing professionals can improve their sales lead generation strategies by making the most of certain networking opportunities, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83929 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83929 Thu, 04 Nov 2010 17:00:23 GMT Direct Marketing Direct mail investment rises by 1.5% Direct mail investment by the most active UK mailers has gone up this year, new research shows... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83928 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83928 Thu, 04 Nov 2010 09:26:14 GMT Direct Mail Direct Marketing Association concerned by business response rates One in five companies is losing sales by failing to respond to customer enquiries, research from the Direct Marketing Association (DMA) has found... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83925 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83925 Wed, 03 Nov 2010 14:06:52 GMT Direct Marketing Website marketing 'requires search considerations' Direct marketing professionals must keep search engine performance in mind when revamping business websites, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83926 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83926 Wed, 03 Nov 2010 14:05:17 GMT Direct Marketing Email design 'important for engaging younger recipients' Email marketing professionals must work harder to interest and engage younger recipients, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83927 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83927 Wed, 03 Nov 2010 14:03:33 GMT Email Marketing UK marketing agencies still confident about business prospects UK marketing agencies are not worried by the implications of the recent Comprehensive Spending Review, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83923 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83923 Tue, 02 Nov 2010 14:42:23 GMT Database Marketing Email marketing lists 'can grow through social media' Direct marketing executives can grow their email marketing lists by making optimum use of social media, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83924 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83924 Tue, 02 Nov 2010 14:40:04 GMT Email Marketing Growing businesses to increase online marketing spend in 2011 Growing businesses are planning to increase their direct marketing budgets next year, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83922 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83922 Tue, 02 Nov 2010 09:27:47 GMT Direct Marketing Direct mail 'may drive further marketing growth' Direct mail could be among the marketing formats to be experiencing promising growth at present, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83919 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83919 Mon, 01 Nov 2010 14:43:06 GMT Direct Mail Company lists 'demand a fair trade-off' Direct marketing professionals must ensure they facilitate a fair trade with customers who are willing to divulge their personal details for the purposes of marketing, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83920 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83920 Mon, 01 Nov 2010 14:41:07 GMT Database Marketing Direct marketing hindered by admin burden An excessive amount of administrative tasks could be hindering staff from focussing on business development areas such as direct marketing, a new study suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83921 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83921 Mon, 01 Nov 2010 14:38:40 GMT Database Marketing Direct marketers urged to provide own opinions in blogs Direct marketing executives and businesses can use blogs to give their own unique spin on a given industry, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83917 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83917 Fri, 29 Oct 2010 17:12:27 GMT Database Marketing Website marketing and sales opportunities 'to soar' Sales lead generation opportunities will continue to grow quickly across online platforms in the coming years, new research suggests... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83918 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83918 Fri, 29 Oct 2010 17:11:06 GMT Direct Marketing Company databases impact on sales efforts Direct marketing professionals are concerned about the impact that inaccurate business data can have on sales, new research shows... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83916 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83916 Fri, 29 Oct 2010 10:24:43 GMT Database Marketing Growing businesses 'must develop integrated online strategies' Growing businesses must develop fully integrated online marketing strategies to complement and support their websites, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83913 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83913 Thu, 28 Oct 2010 16:45:20 GMT Direct Marketing Direct marketing spend starting to rise, says expert Direct marketing investment is beginning to rise again as part of wider business growth strategies, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83914 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83914 Thu, 28 Oct 2010 16:44:08 GMT Direct Mail Business databases 'require privacy protections' Direct marketing professionals must take steps to protect sensitive details contained within business databases, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83915 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83915 Thu, 28 Oct 2010 16:42:43 GMT Database Marketing Email marketing execs urged to be flexible Email marketing professionals should avoid sticking rigidly to so-called "best practices", an expert has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83910 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83910 Wed, 27 Oct 2010 18:25:00 GMT Email Marketing Growing businesses 'must hone their marketing voice' Growing businesses should think carefully about their own brand identity, as well as their target audience, when developing marketing strategies, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83911 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83911 Wed, 27 Oct 2010 18:23:46 GMT Database Marketing Direct marketers failing to respond to social media complaints Direct marketing professionals are failing to reply promptly to complaints made about brands on social networks, new research shows... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83912 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83912 Wed, 27 Oct 2010 18:22:27 GMT Direct Marketing Website marketing tools are still growing, says expert Direct marketing professionals are able to draw on a growing number of tools for improving the performance of business websites, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83909 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83909 Tue, 26 Oct 2010 16:43:50 GMT Direct Marketing Email marketing 'encourages repeat business' Email marketing is an effective means of generating new sales leads and engaging existing customers, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83907 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83907 Tue, 26 Oct 2010 16:42:54 GMT Email Marketing Direct mail 'has come to the fore' during recession Direct marketing professionals have had to focus on deriving maximum value from their campaigns since the onset of the recession two years ago, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83908 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83908 Tue, 26 Oct 2010 16:41:24 GMT Direct Mail Sales lead generation efforts increasingly focused on smartphones Direct marketing professionals appear to be increasingly turning to smartphones as a means of boosting sales lead generation strategies... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83904 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83904 Mon, 25 Oct 2010 14:46:14 GMT Database Marketing Marketing databases 'demand intellectual honesty' Direct marketing professionals must approach their marketing databases with honesty and a commitment to improve performance, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83905 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83905 Mon, 25 Oct 2010 14:44:37 GMT Database Marketing Email marketing 'should respond to customer needs' Email marketing must be built around the wants and needs of a given audience, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83906 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83906 Mon, 25 Oct 2010 14:42:53 GMT Email Marketing Website marketing 'heavily affected by Google changes' Direct marketing professionals are often at the mercy of search giant Google when it comes to the relative successes and failures of their online campaigns, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83902 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83902 Fri, 22 Oct 2010 15:45:50 GMT Direct Marketing Growing businesses must consider diverging mobile trends Growing businesses must account for the current rapid divergence in the smartphone market when devising mobile marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83903 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83903 Fri, 22 Oct 2010 15:44:23 GMT Direct Marketing Direct marketing 'can help drive economic recovery' Direct marketing can play an important role in driving the UK's economic recovery following the massive public spending cuts announced by the government this week, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83901 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83901 Fri, 22 Oct 2010 09:43:18 GMT Direct Marketing Direct marketers still 'finding their feet' in social media Direct marketing professionals are still getting to grips with the challenges posed by social media, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83900 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83900 Thu, 21 Oct 2010 17:07:58 GMT Direct Marketing Website marketing 'can tap foreign markets' Direct marketing professionals should utilise e-commerce opportunities to enter foreign markets, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83899 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83899 Thu, 21 Oct 2010 14:57:33 GMT Direct Marketing Direct marketers urged to promote channel's benefits Direct marketing professionals should "lobby" businesses for more resources and a greater role in PR projects, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83897 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83897 Wed, 20 Oct 2010 17:12:57 GMT Direct Marketing Growing businesses undecided on social media use Growing businesses remain sceptical about the value of marketing and contacting customers through social networks, new research shows... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83898 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83898 Wed, 20 Oct 2010 17:11:19 GMT Direct Marketing Business databases require tight regulation, study suggests Direct marketing professionals must take measures to protect their businesses against data theft as new research suggests instances of the fraud are rising... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83896 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83896 Wed, 20 Oct 2010 10:49:21 GMT Direct Marketing Email marketing boosted by abandoned basket data Email marketing professionals can help to retain and convert customers by using "lifecycle engagement" data, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83894 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83894 Tue, 19 Oct 2010 17:47:31 GMT Email Marketing Website marketing 'requires effective signposting' Email marketing professionals must work harder to interest and engage younger recipients, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83895 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83895 Tue, 19 Oct 2010 17:44:56 GMT Direct Marketing Telemarketing execs should facilitate customer opt-outs, says expert Telemarketing professionals should make it easy for customers to opt-out of receiving calls, an industry specialist has suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83893 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83893 Tue, 19 Oct 2010 09:52:15 GMT Telemarketing Growing businesses urged to hone social media questionnaires Growing businesses must adapt their market research strategies when operating on social media channels, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83892 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83892 Mon, 18 Oct 2010 16:58:09 GMT Direct Marketing Direct marketers must keep pace with mobile trends Direct marketing professionals must account for the increasing sophistication of smartphone devices... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83891 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83891 Mon, 18 Oct 2010 09:58:50 GMT Direct Marketing Marketing databases 'should record website activity' Direct marketing professionals should collate website measurement data when devising marketing databases, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83889 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83889 Fri, 15 Oct 2010 16:45:09 GMT Direct Marketing Website marketing 'requires frequent testing' Growing businesses must test out a range of strategies when developing their online presence, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83890 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83890 Fri, 15 Oct 2010 16:43:38 GMT Direct Marketing Direct marketing execs urged to devise a plan Direct marketing professionals have been advised to put detailed plans in place to manage every stage of a campaign... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83888 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83888 Fri, 15 Oct 2010 10:05:21 GMT Direct Marketing Growing businesses consider role of online 'listening programmes' Growing businesses must consider how they can use online discussions by customers to shape and refine company decisions... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83886 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83886 Thu, 14 Oct 2010 16:49:20 GMT Direct Marketing Direct marketing is not channel-specific, says DMA chief Direct marketing professionals should not define their role in terms of specific media channels, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83887 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83887 Thu, 14 Oct 2010 16:47:54 GMT Direct Marketing Email marketing 'grants customers control' Email marketing remains an effective relationship-building tool because it grants customers control over how they receive messages, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83885 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83885 Thu, 14 Oct 2010 09:26:50 GMT Email Marketing Growing businesses must carefully consider social media results Growing businesses have been advised to look at a range of factors when weighing up the effectiveness of their social media marketing campaigns... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83883 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83883 Wed, 13 Oct 2010 16:45:11 GMT Direct Marketing Telemarketers urged to focus on entire client base Telemarketing professionals should focus on improving service "to elite and non-elite customers alike", it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83884 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83884 Wed, 13 Oct 2010 16:42:58 GMT Telemarketing Direct mail marketers 'must work to change perceptions' Direct mail marketers must strive to change perceptions about the environmental impact of the channel, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83882 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83882 Wed, 13 Oct 2010 09:37:38 GMT Direct Mail Direct marketing execs can still draw on strong ICT talent pool Direct marketing professionals can still draw on a wide range of ICT skills when devising online campaigns, despite a fall in the number of available applicants for new jobs... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83881 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83881 Tue, 12 Oct 2010 16:39:07 GMT Direct Marketing Growing businesses 'should create bespoke social media environments' Growing businesses have been advised to create bespoke social media environments in order to better understand their target markets... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83880 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83880 Tue, 12 Oct 2010 10:04:06 GMT Direct Marketing Direct marketers urged to look beyond click-through rates Direct marketing professionals should not use click-through rates as their sole gauge when measuring the efficacy of online video advertising, it has been claimed... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83879 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83879 Mon, 11 Oct 2010 14:11:21 GMT Direct Marketing Email marketing is about grabbing attention, says expert Email marketing is increasingly about grabbing people's attention in an "overcrowded" online space, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83877 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83877 Mon, 11 Oct 2010 14:09:24 GMT Email Marketing Marketing databases 'require full investment' Direct marketing professionals can save money in the long run by investing properly in marketing databases, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83878 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83878 Mon, 11 Oct 2010 14:07:12 GMT Database Marketing Growing businesses warned against social media 'obsession' Growing businesses risk becoming overly obsessed with social media, it has been argued... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83874 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83874 Fri, 08 Oct 2010 17:19:26 GMT Direct Marketing Business mailing lists 'should incorporate attitudinal data' Direct marketing professionals should account for customer attitudes when devising business mailing lists and marketing databases, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83875 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83875 Fri, 08 Oct 2010 17:17:08 GMT Database Marketing Email marketing 'requires effective timing' Email marketing professionals should carefully consider the frequency with which they send out messages, an expert has said... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83876 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83876 Fri, 08 Oct 2010 17:15:03 GMT Email Marketing Marketing database management 'a major challenge' for businesses Direct marketing professionals find it difficult to effectively manage their marketing databases when engaging in multichannel campaigns, new research shows... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83873 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83873 Thu, 07 Oct 2010 17:01:54 GMT Database Marketing Direct marketing execs urged to optimise online video Direct marketing professionals can markedly improve the performance of their websites by using online video, it has been suggested... http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83872 http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=83872 Thu, 07 Oct 2010 16:58:49 GMT Direct