Claire Waite is a Senior Field Account Manager and has worked at Thomson Local for the last two and a half years. She looks after a number of small to medium sized businesses across a wide variety of different sectors.
Here Claire tells us more about how she helps her customers with their direct marketing and lets us in on some of her top marketing tips.
So Claire, tell us more about what your job entails?
My job mainly involves going out to meet face to face with companies that are interested in using direct marketing to generate revenue for their business.
Once they’ve contacted us, I have to understand the needs of their individual company and recommend which direct marketing products would be best suited to helping them achieve their goals. The fact that we have a wide range of data lists and direct marketing services makes it easy for me to make tailored recommendations.
What do you enjoy about your job?
I love meeting such a wide variety of businesses. It is nice to be out and about and seeing everyone’s different work places! People are very friendly and relaxed in their work environment, so the meetings are not only productive but usually fun too.
It’s also great that I am able to use my marketing knowledge to really help those businesses achieve their marketing objectives and generate more revenue.
Which direct marketing product do you think customers should make more use of?
The important thing is to understand what the needs of your business are – every business is individual and needs different marketing solutions to support them!
Once you have established clear marketing objectives, we can then make product recommendations that will help you achieve those objectives cost effectively.
Our portfolio of products covers a wide range of business data lists for direct mail and telemarketing purposes, plus simple email marketing and direct mail solutions. Using a combination of products for an integrated marketing approach often works very well.
If you could give your clients one piece of marketing advice – what would it be?
Keep your marketing message short, sweet and memorable. And of course make sure you make your call to action prominent!
If there was an area of marketing that you think customers should focus more on – what would it be?
Whether you are thinking of doing a marketing campaign to prospects or existing customers, data accuracy is just so important and needs careful consideration.
At Thomson Local, you can be assured of our data list quality because we make over 40,000 verification calls every week to check the data fields are correct. For existing customer campaigns, you can even use our data to verify your customer database is correct.
The more accurate the data you use, the more chance you have of ensuring a positive return on your marketing investment. This is because there is more chance your marketing campaign will reach the intended person and make the right first impression.
