Growing businesses should regularly test the effectiveness and quality of their email marketing campaigns, it has been suggested.According to Steve Adams, vice-president of marketing for Campaigner, such measurements give companies the chance to highlight which parts of their messages are most useful.He made the comment after the firm revealed its 101 Tips for Getting Started with Email Marketing initiative recently highlighted advice to subscribers on assessing the quality of subject lines, as well as other aspects of promotions.The information could be key to those looking to improve the level of response gained from email marketing lists.Mr Adams said: "These most recent tips focus on helping small businesses enhance the performance of ongoing campaigns."By testing campaigns, small businesses can determine what works and what doesn’t, and make changes that will get better results."Recent research published by the Internet Advertising Bureau named email marketing as the most effective digital channel available to growing businesses in the UK.
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